Strategy Meeting
Artifact info
Title:

Sales Page Check-in

Engagement:

Holomovement App Ecosystem

Client:

Holomovement

Meeting Date:
October 24, 2025
Next Meeting Date:
February 16, 2026
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People
Hera Rose
Mariko Pitts
James Redenbaugh
Artifact Image
Meeting Summary

Overview:

Ticket Sales Launch Timeline: Team committed to launching ticket sales by the week of November 2nd to align with Emmanuel and Laura's promotional event, requiring focused effort across website updates and checkout integration.

Checkout Page Development: Replacing Eventbrite with Ticket Tailor integration embedded directly into a custom checkout page to reduce fees, improve conversion flow, and enable flexible ticket customization with tiered packages and hotel options.

Website Thematic Updates: Updating Holomovement Wave website with "Underview Effect" theme and Cascais location emphasis through hero section refresh, programming page edits, and visual content integration without full site rebuild.

Technical Integration Requirements: Payment processing setup through Stripe or PayPal must begin immediately, with automation workflows connecting Ticket Tailor to Constant Contact email campaigns and SKED event app via Zapier or Make.

Content Collaboration: Hera finalizing website copy and ticket tier details by weekend for handoff to Ivan and James, incorporating both oceanic "underview effect" and implicate order concepts with Mariko's review and refinement.

Project Management Evolution: James introducing new project management system developed over nine months to bring clarity to initiatives, with future AI-driven capabilities planned for 2026 to streamline team coordination.

Notes:

🎫 Ticket Sales Launch Strategy (08:12 - 32:58) Team aligned on November 2nd launch week to capitalize on Emmanuel and Laura's promotional timing. Replacing Eventbrite with Ticket Tailor to reduce transaction fees and gain customization flexibility for tiered pricing. Custom checkout page will embed Ticket Tailor directly rather than redirecting users externally, improving conversion rates and user experience. Page design will clearly present three-day and four-day ticket packages with bullet points highlighting benefits and upgrade options. Hotel package at Mirage hotel integrated into ticket offerings to encourage premium sales. Hera committed to finalizing all website copy and ticket package details by weekend for technical team implementation starting Monday. James and Ivan can dedicate focused time next week to build and test checkout integration. Progress check-in scheduled for Wednesday or Thursday next week to ensure milestones stay on track.

🌐 Website Thematic Updates (12:48 - 22:15) Wave website receiving thematic refresh for "Underview Effect" concept with Cascais location prominence without rebuilding main site architecture. Hero section getting updated text and visual content featuring Cascais culture and oceanfront scenery, starting with photos and potentially evolving to video for added vibrancy. Existing timeline and programming pages will be edited to reflect current event theme and schedule through content updates rather than design overhaul. Bottom call-to-action redirecting from early bird newsletter signup to new checkout page for direct ticket purchases. Team emphasized keeping changes simple and achievable within tight timeline while maintaining strong visual storytelling. Cascais positioning as westernmost point of Europe and its cultural significance will deepen event narrative and market differentiation.

⚙️ Technical Integration & Backend Setup (34:11 - 36:24) Payment processing setup identified as critical immediate priority requiring coordination with Emmanuel and Laura on whether to use Stripe or PayPal through Foundation of the Future or Purpose Earth accounts. Mariko will open Ticket Tailor account once payment processor confirmed and linked. Email integration with Constant Contact for campaign management requires automation setup. SKED event app integration needed for attendee communication and program updates but lacks native Ticket Tailor support, requiring Zapier or Make middleware solution. James will lead technical setup for these integrations to ensure smooth attendee experience from purchase through event. Integration architecture must support ticket purchase data flowing to both email campaigns and event app automatically.

🏨 Venue & Event Positioning (03:22 - 18:06) Cascais location providing strong market differentiator with high-end oceanfront hotel ballroom featuring full wall opening to ocean views. Centralized accommodations model with most attendees housed in single hotel creates stronger community cohesion compared to dispersed lodging. This contrasts with previous year's approach and strengthens brand positioning in competitive event landscape. Cultural and historical significance of Cascais as westernmost point of Europe enriches thematic storytelling beyond just scenic value. Hotel package integration into ticket sales strategy designed to increase premium ticket adoption. Team excited about immersive, localized experience this venue enables.

✍️ Content Development Process (32:58 - 39:07) Hera and Mariko collaborating on event copy balancing thematic depth with clear ticket information, targeting weekend completion for Monday handoff. Existing copy drafts already strong per Mariko's assessment, requiring only minor refinements rather than major rewrites. Hera adding Cascais-focused section with space for visual integration by Ivan. Content will incorporate both oceanic "underview effect" concept and implicate order philosophy for richer thematic narrative. Mariko requested more emphasis on implicate order to balance external oceanic imagery with internal transformative aspects. Concise, compelling copy needed for both Wave page and checkout page that highlights event themes without overwhelming users. Visual content strategy includes photos or potential hero video of Cascais complementing written narrative.

Action Items:

James Redenbaugh
  • Collaborate with Ivan and Munya on embedding Ticket Tailor checkout integration into custom sales page with responsive design
  • Lead technical setup for email integration connecting Ticket Tailor to Constant Contact for automated campaign management
  • Implement automation workflow connecting Ticket Tailor to SKED event app using Zapier or Make to sync attendee data and program updates
  • Dedicate focused development time next week to build and test checkout page for November 2nd launch readiness
Hera Rose
  • Finalize website copy for Wave page including Cascais section with space for photo/video integration by this weekend for Monday delivery to technical team
  • Complete ticket tier details and package descriptions with clear benefits and upgrade paths for checkout page by weekend deadline
  • Incorporate implicate order concepts alongside oceanic "underview effect" theme to enrich philosophical narrative depth
  • Coordinate with Emmanuel and Laura to confirm payment processor choice (Stripe or PayPal) and organizational account for Ticket Tailor integration
  • Share all relevant documentation including agenda, sales page copy, and Ticket Tailor research with full team
  • Collaborate with Mariko on copy review and refinement through weekend finalization process
Mariko Pitts
  • Review Hera's website copy drafts and provide feedback and refinement by early next week
  • Open Ticket Tailor account and link payment processor once organizational account details confirmed from Emmanuel and Laura
  • Provide strategic guidance on checkout page design balancing information depth for conversion without overwhelming users
  • Advise on SKED integration approach and attendee communication strategy through event app
  • Support coordination around programming updates and ticket purchase data flow to event management tools
Relevant Initiatives
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