Sales Kung Fu - Website Design Build

Plan
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Balance

# of CEUs left

Capacity

# of concurrent initiatives

Budgeted

# CEU on current initiatives

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Finalizing Brief
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Ready for WIP
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To Do
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Working On
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Needs Client Review
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Engagement

Sales Kung Fu - Website Design Build

Start Date:
May 15, 2025
End Date:
November 26, 2025
Launch Date:
November 26, 2025
Client
Frank Kuhnecke
Andreas Fauler
Team
James Redenbaugh
Andy Bittner
Will Dragon
Important Docs
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Engagement Description

Sales Kung Fu - Website Design & Build

Sales Kung Fu represents a paradigm shift in sales training, combining Frank's decades of kung fu mastery with Andreas's enterprise sales expertise to create a methodology that develops both the inner game and outer skills needed for sales excellence.

The Challenge:The sales training industry is saturated with quick fixes and surface-level techniques. Sales professionals are fatigued by methodologies that promise transformation but deliver only temporary motivation. Meanwhile, the most critical moments in sales—those split-second interactions that make or break deals—remain unaddressed by traditional training.

Our Approach:We're creating a "digital dojo"—a space that attracts serious practitioners ready to commit to the journey of mastery, while maintaining the mystery and allure that makes this approach compelling. The challenge is communicating mastery without revealing all secrets, using visual metaphors of progression and expanding capabilities to make the abstract tangible.

Project Scope - MVP Streamlined Approach:

  • 4-page responsive website (Home, Individual Journey, Enterprise Training, About)
  • Dual user pathways for distinct personas:
    • Enterprise Path: Professional, ROI-focused, consultation-driven
    • Individual Path: Challenging, exclusive, application-based
  • Lead capture and contact forms optimized for conversion
  • Professional design system with kung fu-inspired visual metaphors
  • Mobile-responsive design with special attention to touch interactions
  • Basic content management system for future updates

Timeline: 8-week development cycle with streamlined co-creative process, designed for speed and precision while establishing a foundation for future evolution.

Status: Currently in development, targeting completion by end of Q3 2024.