Design Review
Artifact info
Title:

Design Review 2

Engagement:

Sales Kung Fu - Website Design Build

Client:

Sales Kung Fu

Meeting Date:
October 8, 2025
Next Meeting Date:
October 22, 2025
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October 15, 2025
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People
James Redenbaugh
Andy Bittner
Frank Kuhnecke
Will Dragon
Andreas Fauler
Artifact Image
Meeting Summary

Overview

Team aligned on moving immediately into website development with go-live targeted within two to three weeks. Frank approved overall design direction with only minor symbol adjustments pending from Andreas. Andy outlined realistic timeline: homepage completion in one day after receiving assets, full five-page review by next week, followed by one week for revisions. Development to begin in James's Webflow account using Relume framework, then transfer to Andreas's account pre-launch for domain connection.

Notes

✅ Design Approval & Development Readiness (06:35 - 08:30)

Frank confirmed overall design approval with only small symbol changes pending from Andreas. Emphasized prioritizing go-live date over minor design tweaks, noting adjustments can be made post-launch.

James noted Will's design polish, particularly on backgrounds, confirming design maturity sufficient for development start.

Team agreed homepage will establish styling system to streamline development of remaining pages with similar layouts.

🔧 Development Strategy & Timeline (08:30 - 18:56)

Andy outlined realistic development timeline: homepage completion within one day after receiving assets, with full review of all five pages targeted for next week, followed by one week for revisions.

Pages include homepage, individual journey, enterprise offering, about page, with blog and landing pages to follow later.

Development will use Relume Starter framework with rems and fluid typography for responsive design. Every section and style element will use classes to maximize flexibility and maintainability.

James committed to creating reusable components for complex UI elements like border widgets to simplify building and future adjustments. Team agreed on selecting fixed grid width to maintain layout consistency across pages.

Development to begin in James's Webflow account for speed, then transfer to Andreas's account pre-launch for domain connection. This staged approach balances development speed with reliable launch preparation.

🌐 Bilingual Implementation (09:47 - 11:55)

Frank asked about bilingual setup complexity. James explained Webflow's localization add-on enables automatic AI translation and creates parallel page versions for easy editing.

Localization service involves monthly fee estimated between $18-30 per language. Premium plan includes IP-based automatic redirection to serve correct language version based on user location.

Andy confirmed technical feasibility and cost structure. This approach avoids complexity of managing separate sites and keeps all content centralized for easier updates and SEO benefits.

📝 Content Management & Blog Setup (18:56 - 22:48)

James recommended hosting blog content directly on website despite possible cross-posting on platforms like Substack, to centralize content and maintain SEO ownership.

Offered to create blog templates using existing design elements, making CMS setup straightforward and consistent with main site.

Frank confirmed need for blog and advertising landing pages after launch, emphasizing ease of use as critical factor.

James highlighted Webflow's WYSIWYG editor as user-friendly tool allowing Andreas and team to make ongoing edits without heavy technical skills. Proposed building modular page-builder blocks for drag-and-drop editing in future to empower non-technical users further.

🌍 Domain Management (16:35 - 16:57)

Frank expressed caution about domain redirection due to past mistakes but confirmed experience redirecting domains, currently pointing to Odoo for existing site.

James reassured that connecting new Webflow site to domain will be straightforward once development is complete and ready to launch. Team will collaborate closely during transfer to prevent errors.

🚀 Team Coordination (23:00 - 23:37)

Andy cloned Relume framework and started working in James's workspace under project name "Sales Kung Fu."

Team agreed to follow up with Will and Andreas if no design asset updates received by next day.

Regular communication and responsiveness highlighted as key to meeting aggressive timeline, with James ready to assist on technical and process issues as needed.

Action Items

James Redenbaugh

  • Provide Webflow account access to Andy for development start ✅
  • Create reusable components for complex UI elements like border widgets
  • Assist Frank with domain connection (when development is ready for launch)
  • Support creative solutions during development as needed
Andy Bittner
  • Complete homepage development within one day after receiving assets
  • Build all five pages for review by next week using Relume framework
  • Implement classes for every section and style element for consistency
  • Set up bilingual implementation using Webflow localization feature
  • Follow up with Will and Andreas if no asset updates received
Frank Kuhnecke
  • Confirm final design approval with Andreas
  • Coordinate domain redirection setup when site is ready for launch
  • Review German language translations for accuracy
Will Dragon
  • Provide updated design assets from Illustrator to enable development start
Andreas Fauler
  • Confirm final design approval
  • Review and edit German language translations for accuracy

Next Steps

Development begins immediately in James's Webflow account once assets received from Will. Team to reconvene next week for full five-page review, followed by one-week revision period before go-live. Priority on maintaining aggressive timeline while ensuring quality through tight team coordination and efficient use of Webflow's component and class systems.

Relevant Initiatives

Structure and Content Curation

Priority: 
Low
Size: 
L
Completing

Branding

Priority: 
Low
Size: 
M
Complete

Website Design

Priority: 
High
Size: 
L
Complete
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