Design Review
Artifact info
Title:

Design Review 1

Engagement:

Sales Kung Fu - Website Design Build

Client:

Sales Kung Fu

Meeting Date:
September 24, 2025
Next Meeting Date:
October 22, 2025
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October 15, 2025
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October 8, 2025
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Will Dragon
James Redenbaugh
Andy Bittner
Frank Kuhnecke
Artifact Image
Meeting Summary

Overview:

Team reviewed updated character design and new icon set for website navigation. Will presented gate-themed circular icons that received positive feedback for their simplified, culturally-appropriate aesthetic. Key decisions made on design-to-development workflow: Will to complete remaining pages in Illustrator, transfer assets to Figma, then Andy to build directly in Webflow to avoid redundant work. Frank expressed confidence that project is on the right track with clearer visual direction emerging.

Notes:

🎨 Design Progress & Icon Development (09:41 - 18:00)

Will presented updated character design with higher collar and modified sash/leg strapping for better cultural accuracy. Frank confirmed new design is "much more Chinese."

New icon set developed using circular frame format with gate motif as foundation. Seven gates represented: fire, paper, hand, circle, head, marriage, and heart. Icons intentionally simplified to work at small sizes with text labels for clarity. Frank praised the approach, noting stable framework makes future edits manageable.

Marriage icon discussed - represents "connected to the organization" though team acknowledged better terminology may exist.

Visual style draws from Chinese stamp aesthetics, balancing cultural authenticity with modern web usability. Team agreed labels necessary due to abstract nature of iconography.

🔄 Development Workflow Strategy (20:33 - 24:51)

Andy recommended skipping full Figma buildout and moving directly to Webflow after initial design approval to avoid double work and accelerate timeline.

Agreed process:

  • Will completes homepage and remaining pages in Illustrator
  • Assets transferred to Figma for review
  • Andy builds live pages in Webflow for real-time iteration
  • Team reviews working pages together to identify needed assets or refinements

This approach prioritizes speed and enables responsive design testing earlier in process.

📱 Responsive Design Considerations (22:14 - 24:46)

Frank raised concerns about mobile responsiveness, particularly for decorative corner elements.

James explained Figma enables responsive layout design unlike static Illustrator files. Webflow provides full responsivity control with ability to adjust or remove elements per screen size.

Team agreed some decorative elements may be simplified or removed on mobile to reduce clutter while maintaining core functionality.

📅 Timeline & Next Steps (26:04 - 27:22)

Will committed to completing remaining pages (Meet the Founders, Proven Results) before next meeting.

Plan to email progress update to team for feedback, enabling faster iteration once Andy begins Webflow development.

Frank offered high-resolution painting imagery from Taipei museum collection if useful for project.

🍺 Team Building & Cultural Context (00:00 - 08:31)

James joined from mini-moon at Pennsylvania farmland following successful wedding celebration.

Weather discussion: significant temperature drops in both Germany and UK creating adjustment challenges.

Andy shared Oktoberfest experience and pricing economics - half chicken now €17-18 versus €6 at regular vendors. Team discussed logistical costs (security, tents, entertainment) justifying premium pricing at capacity events.

Frank clarified Oktoberfest history: originally October celebration for Crown Prince Ludwig's marriage to Princess Teresa, moved to September for better weather and financial optimization.

Action Items:

Will Dragon:
  • Complete remaining pages (Meet the Founders, Proven Results) in Illustrator
  • Send design progress update via email before next meeting for feedback
  • Transfer all graphical assets from Illustrator to Figma for Andy's use
Andy Bittner:
  • Build initial homepage in Webflow using assets from Will
  • Create live page demos for team review and real-time iteration
  • Collaborate with Will post-build to request new graphics or refinements for consistency
James Redenbaugh:
  • Send meeting recording to Andreas for feedback when available
  • Coordinate next steps for Figma-to-Webflow transition
Frank Kuhnecke:
  • Provide input on mobile responsiveness requirements
  • Consider sharing high-resolution Taipei painting collection if desired for project use

Next Steps:

Team to reconvene next week for design review following Will's completion of remaining pages. Will to circulate progress update via email prior to meeting to gather feedback from Andreas and expedite Webflow development phase. Priority on maintaining project momentum and moving quickly from approved designs into live page builds for iterative refinement.

Relevant Initiatives

Structure and Content Curation

Priority: 
Low
Size: 
L
Completing

Branding

Priority: 
Low
Size: 
M
Complete

Website Design

Priority: 
High
Size: 
L
Complete
Transcript