00:00:19

Will Dragon: Hi, James.

00:00:21

James Redenbaugh: Hi, everybody.

00:00:23

Will Dragon: How you doing?

00:00:24

Andy Bittner: Hello.

00:00:26

Will Dragon: And they.

00:00:28

Andreas Fauler: Everybody. I see colors.

00:00:38

Frank Kuhnecke: Definitely.

00:00:41

Andreas Fauler: Either super colorful or straight black. I like it.

00:00:48

James Redenbaugh: Frank. So much contrast between your background and your shirt. Yeah.

00:00:55

Frank Kuhnecke: I don't want to take the Caribbean because it's too obvious.

00:01:03

James Redenbaugh: Wonderful. Good to see everybody.

00:01:09

Will Dragon: That was a trip.

00:01:10

Andreas Fauler: Yeah.

00:01:16

James Redenbaugh: My trip was amazing. Alaska is so beautiful. I had no idea. It looks like Andres's background.

00:01:29

Will Dragon: Really?

00:01:32

James Redenbaugh: Yeah.

00:01:32

Andreas Fauler: Then it must be great. Yeah, I can imagine.

00:01:36

Andy Bittner: Yeah. I only heard Good about.

00:01:38

Andreas Fauler: How long have you been there?

00:01:41

James Redenbaugh: We were there for two weeks.

00:01:43

Andreas Fauler: Okay.

00:01:46

James Redenbaugh: And the first half were on a boat in southeast Alaska in the fjords, glaciers and whale watching and things like that. And then were driving around and around Anchorage, exploring the mountains up there and hiking and camping and stuff.

00:02:14

Andy Bittner: Sounds awesome.

00:02:17

James Redenbaugh: How was your boat trip, Frank?

00:02:19

Frank Kuhnecke: Great. Great. It wasn't Alaska, but it was Sweden. And I've been in air. This is about thousand islands in the sea and you can travel from one to the other. It was really great. And we made a lot of miles.

00:02:43

James Redenbaugh: Wonderful.

00:02:43

Andreas Fauler: Sounds like an adventure.

00:02:47

Frank Kuhnecke: I'm not really in the business till.

00:02:49

James Redenbaugh: Now, as you see.

00:02:58

Will Dragon: In holiday mode, Frank.

00:03:01

Frank Kuhnecke: Yeah. I expanded the holidays for three days till today and I hope I will start tomorrow. But maybe Sunday.

00:03:15

Will Dragon: It's Friday tomorrow. You can't. Oh no, Thursday tomorrow, isn't it?

00:03:19

James Redenbaugh: Yeah.

00:03:19

Andreas Fauler: You started right now. Come on, just.

00:03:22

James Redenbaugh: Yeah, yeah.

00:03:24

Andreas Fauler: No, this is not work. This is fun.

00:03:30

Andy Bittner: Sounds good.

00:03:34

James Redenbaugh: How's your summer going, Andres?

00:03:37

Andreas Fauler: Yeah, I was also spontaneously one week in southern Tyrol, which is also in the Alps, so high up the mountain. But it was terrible weather. But we still did some outside stuff. But it was not the expected weather. But still was great. I love. I love this part of the world. They have great food, great people. Really. This mountainous nature is beautiful. It brings you in a different state, I would say. Yeah. And being disconnected from anything. Electronics is also something. If you manage to do it for a few days a year, it's really adding a completely new dimension again. I mean, I can also remember the pre Internet time, but today it's nearly impossible to think what was. But I loved it.

00:04:30

Andy Bittner: Far, far away.

00:04:36

James Redenbaugh: Yeah.

00:04:37

Andy Bittner: I can also still remember.

00:04:40

James Redenbaugh: Okay.

00:04:41

Andy Bittner: Yeah.

00:04:42

James Redenbaugh: How's your summer going, Andy?

00:04:45

Andy Bittner: That was nice. Like the weekends. We had the medieval festival here like the last three weekends. It's called Carltonberg. It's pretty popular and I have my own costume and I'm camping there then Friday to Sunday or sometimes to Monday. So I also had like a time machine for the weekends to travel Back in time. And you have your phone in your pocket just for emergency or something, but you're not really using it. And people are really relaxed and it's really cool. Like different food, different like shows and like musicians are there. And then there's this big competition where they. Riding the horses and fighting each other. That's pretty cool. They really set it up really nice this year. Like last year was average, but this year was epic.

00:05:41

Will Dragon: Where are you based, Andy?

00:05:44

Andy Bittner: I'm near Munich. So it's between Munich and Augsburg in Germany.

00:05:49

James Redenbaugh: Cool.

00:05:49

Andy Bittner: And there is this German, this Bavarian prince who still owns some land there in the castle and also brewery Ludwig, some of some know it in Germany. And they always do this medieval event once a year for three weekends, always in July. And I started going there last year, so this was my second year. And it's really cool.

00:06:14

James Redenbaugh: Nice. Awesome. What is your. What is your costume? Are you a knight?

00:06:20

Andy Bittner: I'm a Viking.

00:06:27

James Redenbaugh: Yeah.

00:06:27

Andy Bittner: I even have like. Oh, wait a minute, you have raccoons for my shoulders. So I have like two raccoons. They're here. And like these are from America. They told me because they're doing. There's. There are too many of them, so they have to shoot them. And then they're make like these. This fur or use the fur to. To. Yeah, make some stuff. And you have this tunica. And I got some shoes this year. I didn't have proper shoes. I still have my sneakers on, so I up. I'm always upgrading a tiny bit from event to event.

00:07:10

James Redenbaugh: We're gonna have to see some pictures later.

00:07:12

Andreas Fauler: Also a warrior.

00:07:15

Andy Bittner: Yeah, it works fine.

00:07:21

James Redenbaugh: Great. How about you? How's your summer going?

00:07:24

Will Dragon: Yeah, slow at the moment. Just. Just working. But we're going away to south of France in a couple of weeks, so. Yeah, that'd be good. The kids. The kids broke up from. So we had a. We had a really good summer up until the kids broke up from school. And then it's just been raining since the kids broke up from school, which is typical of the uk.

00:07:48

James Redenbaugh: How many kids do you have?

00:07:50

Will Dragon: Two. Two teenagers. They're kind of pretty low maintenance. Yeah, just after money all the time. Hence why I just spend all my summer working, you know, bless summer.

00:08:12

Andreas Fauler: So there must be girls.

00:08:14

Will Dragon: Boy and girl. Yeah. Yeah.

00:08:22

James Redenbaugh: Now Frank's on the. On the ocean. Was this a picture you took there? No.

00:08:30

Frank Kuhnecke: It changed every quarter hour.

00:08:36

Will Dragon: Frank's tsunami hunting.

00:08:37

Andy Bittner: Now that's interesting.

00:08:38

Frank Kuhnecke: Oh, that's not a tsunami. That's nice weather. Have you ever been in tsunami? I've been one time in the typhoon. It looks a little bit other.

00:08:51

James Redenbaugh: Yeah. Yeah. Okay, great. So here we are finally coming together and kicking this off. So we have a plan. We have, we have a scope, we have our. We've had a few conversations already all together and let's make this happen. So there's a few things I love to accomplish on this call. One is we can lay out a timeline for future meetings. We can get them in the schedule. Nice rockets, Andreas. And talk about next steps. All that can be pretty straightforward. And then we can get into the. The material and make sure we're still aligned on the direction. And Andres and Frank, I'm curious if anything has been brewing in you since our last conversation around this offering. If anything has become clearer or less clear, we can talk about that. But basically my sense of the process and the timeline here on out, Will take the lead in terms of design and iterating out these page designs. I will be here to support that and contribute what's needed in that process. Andy as well can chime in and offer his perspective. He will be taking the lead when we move into development. I will also be there to support that process and offer what's needed in that and fill in any gaps along the way. And so we know it's not just design and development here. The story is very important, the strategy and I always believe that the best solutions for things like this come out of the space between us, come out of the conversation, come out of being able to see it from multiple perspectives because you want to attract multiple users and real humans, real different kinds of people. So we already have a lot of great work done. You guys have done some great branding work with Will. You guys have your Personas and now I feel like we can start to efficiently bring things together and hammer down into this initial product offering that you guys are trying to make. So any questions about any of that before we jump in?

00:12:38

Will Dragon: All good for me.

00:12:41

James Redenbaugh: Cool. Maybe we can start also so we can all reorient to what sales Kung Fu is and then and the minds behind it. Andres and Frank, I'm. I'm curious what's been brewing for you, if anything around the offering. What's, what's top of mind. But what have you been thinking about on the open seas and mountaintops.

00:13:17

Frank Kuhnecke: Changed a little bit. We decided to offer online coaching process. Not only personal with contact, but we try to get a lower offer where you can book the coaching and the training virtual because it's not so easy to sell seminars live in the moment.

00:13:52

Andreas Fauler: I think one thing is, I would say it's called, I would call it a journey. So let's say a six month journey which is. It's a batch of people coming together. There's online content, there are live sessions and there are probably also one or two in person meetings. So this is probably the bigger product that is working for the Persona of the individual contributor but could also be used with a CRO, the chief Revenue officer. But with a chief revenue officer we would be more flexible in adapting to what's already there. So at the end what we learned is everybody has some kind of methodology and everybody has some kind of training experience. And most of the time there's a big challenge to apply that theory. So what we call the knowledge doing gap, I mean we can help to close the knowledge doing gap because we give them the things they actually have to do with the customer. But nobody wants a new methodology in addition to what is there. So we have to frame it a little bit in this context. If we touch the enterprises and one other aspect I think is we are now approaching Q4 which is the last quarter in the year and all the salespeople they are mainly focused on closing opportunities they can close in the fiscal year Q4. And what Frank just mentioned is probably the idea to have something that has an immediate impact for Q4 closings. Because we want to have something we can offer immediately and probably the larger path or journey will be something that will probably be more difficult to sell in the Q4. So we want to have something we can immediately offer and what the good thing with sales kung fu is if you go through it and we have a. A lot of experience in the meantime you have. We always find immediate things that have an immediate impact and that adopt to the daily life of the sellers. So as you know we have the assessment, we will identify some things and where we are working with the clients. It's. It has immediate impact. So at the end this is some of the things especially for the Q4 offering that has to come out.

00:16:36

James Redenbaugh: Great.

00:16:38

Frank Kuhnecke: So it doesn't sound surprised.

00:16:44

James Redenbaugh: Sounds like evolution and development. I think it's a great idea. I think it's a great idea to offer that coaching support. It's also an easy. It sounds like what you're talking about doesn't have to shift our scope of what we're talking about MCC to add that in and someone's learning can come out of the coaching process, especially in the beginning of this offering that can help you define the bigger group stuff that you want to make.

00:17:36

Andreas Fauler: I mean, what is the case with every sales department is you have a few deals, a few big deals you have to close. If you don't close them, the many smaller ones don't secure you or save you. So at the end, at some point in time, all the sales leaders, they know exactly where they have to win. So the so called must win deals and there they do everything that's possible to win these must win deals. And we want to be one part of the, let's say toolkit and often it's a few people, it's on the shoulder of a few people, it's not many people. And I have one client or we have one client we're working on, they have defined five deals and three of them are with the same seller. So it's even. Even as you are looking into a few deals only, it's still even just a few people. So. And really supporting these people in any way possible is one of the notions that could come out of this Q4 package.

00:18:43

James Redenbaugh: Great. Will, any andy, any questions about that?

00:18:58

Andreas Fauler: You're on mute, but sorry.

00:19:03

Will Dragon: Yeah. So from my point of view, it just feels like we're still looking at the larger package and then this is something that obviously we can just kind of bolt on or add somewhere. You know, if like within the structure of the website, if there's something that is more relevant, you can have it as a kind of like a call out or something. But I think that doesn't deter from what we're doing anyway. So it's just how we then kind of factor that into the messaging hierarchy within the website.

00:19:33

Andreas Fauler: So it's read packages for two audience, two Personas. And I would say the one that we can best describe is the journey and the other is a smaller package and the third one for this Chief Revenue Officer is a little bit more flexible. So that's, it's not, it's less predefined, I would say.

00:19:58

James Redenbaugh: Yeah. Okay, great. Will, I'm curious to hear from your sense of what you need to start digging into this material to start working on designs. Yeah. What is, what is your process wanting to look like?

00:20:31

Will Dragon: I mean primarily I'd need to have some kind, some more structure to what the website's actually going to look like. So sitemap that we can kind of start to kind of like just break down exactly what it is that we're going to want and the kind of messaging and the areas within, you know, so obviously we open up with a header, do we open up with a message, do we open up with a call to action? You know, so it's all that kind of stuff of, you know, how that is going to break down that information of and what that journey is going to look like. Because then we can start to kind of like build some elements around that of, you know, where something might be. Yeah. Just so we can start to kind of work out those navigational elements and what kind of design, stroke illustration, stroke photography elements we're going to need and where they're going to go and that kind of thing. So just that kind of like basic sitemap and kind of messaging hierarchy, I guess, is something that I think we should probably try and nail down first. And then I always see it as that's being the bones and then the design is just, we're just putting flesh on the bones. So, you know, that's kind of, you know, where you can make something look nice and wonderful. But if you haven't got that initial kind of like making sense of that messaging and how everything breaks down and what that user journey then looks like. Yeah. Then, you know, you can spend forever kind of designing stuff. So from a kind of practicality and kind of speed point of view and obviously making it as cost effective as possible is to try and just kind of nail all of that information down first. And then it just makes the kind of design process easier to kind of do because you're not able to kind of do stuff. Excuse me, twice or you know, to kind of change stuff over too much.

00:22:21

James Redenbaugh: So yeah. As a, as a designer, I always love to have all the content figured out, site architecture nailed down, unchanging, and then go into design. As a copywriter or content person, I love seeing having a design to inspire the content to understand what needs to be created. And it's always this dance where I, I totally agree also for efficiency sake, that we want to nail the site architecture before we nail the design. And obviously some design has already been done and I feel like there's maybe it's even, it's just bringing together what's already there. But I think that in parallel to the site architecture conversation, we can have a look at brand guidelines, have a look at, look and feel kind of things and start to fill the right side of our brains with a sense of what it will look like.

00:23:39

Will Dragon: Yeah. 100. Yeah, we can definitely be. So I think, yeah, so from that point of view, I think, you know, we can maybe look at, you know, some options on design. Sort of like initial very loose kind of like ideas around what a homepage might look like, but kind of getting it quite finished to a point where we can kind of go, okay, well that's, those colors are working or that kind of like structure is working, that font, that kind of imagery, you know, so there are definitely some things that we can do kind of front end that are very kind of top level just from, yeah, like you say, from a design point of view just to kind of get an idea and. Because obviously Frank andreas need to kind of like make sure that they're, you know, although we've kind of got the look and feel of some stuff already, you know, whether that is, that was kind of early on, you know, we can obviously take that and move it forward and have some discussions around because I know were already, already discussing, you know, whether illustration was going to come into it and what kind of illustration it was going to be and all of those kinds of things. So yeah, we can definitely be looking at all of that while, you know, we kind of get more of the kind of details around the actual structure of the website sorted.

00:24:54

James Redenbaugh: Awesome. And we can start playing in both of these spaces in Figma. Right. And Will, we haven't worked together before and I think we talked about Figma is that you're already using.

00:25:18

Will Dragon: It's something that I've used very loosely, but I know it's one of the things. I was talking to a colleague of mine the other day and he said all the kids nowadays are coming out of college kind of going, what's Adobe? You know, Figma, you know, so yeah, it's something that I haven't actually designed it. I'm old school, I still use Adobe and everything for, to kind of designing anything in that regards. But yeah, I mean, I can definitely kind of like get into Figma and I'm not sure I'll be designing in it, but I can definitely be kind of using stuff and you know, sharing bits and pieces and maybe I might even learn a few things and kind of like maybe get my head around Figma as well at the same time. But yeah, I can definitely be pretty straightforward. Okay, cool.

00:26:04

Andy Bittner: Yeah, so most of the shortcuts work the same way as Adobe does.

00:26:08

Will Dragon: Okay, awesome.

00:26:09

Andy Bittner: I think at least the only cool thing like for website design is you can create components and stuff. So everything is like consistent and you only have to change it in your main component instead of having to change 10 buttons if for whatever reason the water Radius is not 5 pixels anymore or something like that. So it's super efficient.

00:26:31

Will Dragon: Cool. Awesome. Well, I'm more than happy to kind of work in that if that's. If it suits you guys. So. Yeah, for sure.

00:26:39

James Redenbaugh: Yeah.

00:26:39

Andy Bittner: Did you use XD like Adobe XD before or is it. Are you using Illustrator or Photoshop?

00:26:47

Will Dragon: I generally, yeah, I generally use Illustrator Photoshop for anything. Kind of like any illustration work or I, I just kind of use my Procreate on iPad, you know, so. But yeah, no for kind of. Yeah. Vector stuff obviously. Illustrating pixels.

00:27:07

James Redenbaugh: Yeah. So. And I'm also happy to give you a Figma tutorial. I think you'll pick it up really simple. The tools in there are. Are straightforward and then there's a few things that can be really helpful to understand about it. The differences between say Illustrator. I'm also, you know, if I'm creating graphics or something like that, it's not going to happen. Figma's not great for that anyway.

00:27:37

Will Dragon: Okay.

00:27:38

James Redenbaugh: To, to bring. To drop stuff in there and we can just use it as our creative space where we gather things. Mood board, site architecture and brand guidelines and then site. Site design can all be in this one collaborative space. And I'll give you andy edit access to that which means I'll have to get you pay for you guys as users andreas and Frank, I'll give you comment access to that. So you guys can leave comments in there if you want to get your hands dirty and you know, and drop photos in there and stuff. If that excites you, just let me know. I can make you a paid user. It's like 15 bucks a month. But my sense is it's. It's easier to. To see things and you can leave comments and then you could. You need to share something. Copy your images. You can just email us and we'll drop them in there for you. So that's Figma. Questions about Figma? No.

00:29:08

Andy Bittner: Good.

00:29:10

James Redenbaugh: Cool. So back to the site architecture sitemap creation process. My sense is that I can take the lead on that. Unless will Andy and I'm curious how involved in. In the site mapping and the strategy around that you guys want to be.

00:29:45

Will Dragon: I'm happy to leave that with you James andy. That's your. Definitely your, your field of expertise. So I'll chime in if I've got anything kind of, you know, that pops into my Head. Yeah, I'll leave it up to you guys.

00:30:01

Andy Bittner: Yeah, I can have for sure.

00:30:04

James Redenbaugh: Awesome. So I think that our next. Our next meetings we want to schedule will be focused primarily on that. On that site mapping. I want to do an initial draft before that meeting. And my sense of what we're talking about, we can work asynchronously on that. I think that we. We can leverage a tool called Reloom to kick us off there. Andy, I'm sure you're familiar with Reloom, right?

00:30:46

Andy Bittner: Yeah, I wanted to talk about it. I was thinking about it and hoping we can use it. I'm also using it.

00:30:54

Andreas Fauler: What's the name?

00:30:55

Andy Bittner: It's a great tool.

00:30:58

James Redenbaugh: Yeah. You want to say anything about Reloom?

00:31:04

Andy Bittner: It's just a great tool. You can sitemap pretty well in there. You have AI as a support. You can also create kind of copy or like a first draft of copy. I didn't use it a lot in Redoon because in the last states, the AI copywriting wasn't at the level that I wanted it to be. Like quality wasn't just there yet. I don't know if that improved. But yeah, for site mapping, it's awesome. Even for wireframing, if we really need it. I don't know if we want to give Will a wireframe or if he wants to start from scratch on its own.

00:31:42

Will Dragon: A wireframe is always useful. I think if we can get something that works and then we can see how the UI is working, then just make stuff easy to look at and kind of get your head around. So I'm just looking.

00:31:59

Andy Bittner: And it makes development super efficient. Like the start of it, at least, because we can give you like some components in figma. You can work from that and start it and make them really custom. And we have like the base of it in webflow already. And then we can just take the design over to webflow and build it out. And we don't have to like place every single diff or image or text. We already have the base of it.

00:32:30

Will Dragon: Awesome. Yeah, I'm just checking out Reloom now. Looks good.

00:32:35

Andy Bittner: And we can choose from, I don't know, like thousands of components, like all different kinds, even with interactions already built in some of them or like some basic animations or sometimes included already some. You have to do custom. Obviously.

00:32:54

James Redenbaugh: It'S cool because we can iterate really fast and then take what we've done and bring it right into Figma. And it's a bunch of components, basically templates. And I generally don't like to use templates. Like we don't use webflow templates where we're just kind of filling information. But these pre built components give us a great starting place and then we can customize the design from there. So once we bring it into Figma, we have full control over the design and can do whatever we want. But while we're playing in reloom, it's easy to just move sections around, add pages, delete them, things like that, so you can start playing in there. And my sense is that we should kind of nail down the site architecture first and then go deeper with kind of vision and story and then come back to site architecture, make sure it's fully aligned with the vision and the story and the feeling and then we'll end up with a really solid site plan that we can move right into design. Does that make sense? Andres and Frank so kind of coming back to practical, let's bring the pieces together and then get back into the kinds of conversations we already having about, you know, why are we doing this, who are we doing it for and then look at our site map, refine that to make sure it's all really solid and then bringing that into design.

00:35:00

Frank Kuhnecke: Sense for me.

00:35:01

James Redenbaugh: Great, cool. So yeah, I think this, the strategy and story stuff can happen over the next two, three weeks and some design things can happen in parallel. We can start mood boarding, bringing some ideas together. Well, I'll let you lead that and intro you into figma where we can start dropping stuff. I'm a big Pinterest fan as well, but I don't want to overwhelm with a bunch of random Pinterest pins so we can talk about that.

00:35:59

Will Dragon: I think Pinterest actually on this occasion would be really useful just to kind of, yeah. Throw together some bits and pieces. Like I think, you know, us getting, I think for me getting the tone of voice right visually and obviously, you know, how we kind of like speak to people is going to be really important from understanding from both Frank andreas kind of where we want to pitch this and kind of, you know, like I said before, it's Kung Fu is such an interesting kind of thing that you can vibe with, but you can probably get a bit too excited with it sometimes. So it's just kind of landing in the right place. So I think, yeah, definitely Pinterest and mood boards is going to be a good thing for us to kind of like just nail down and then from that we can then sort of see where the design kind of like elements take it, you know, quite how far we want to push it.

00:36:52

James Redenbaugh: Cool. So unpicturing the main design push, once we really start iterating on the site, design can happen over about two weeks and then development, once we have solid design, building it out can happen over about two weeks. Does that align with your understanding, Will andy?

00:37:26

Will Dragon: Yeah, that should be good with me. Just, just to highlight. Sorry. I know everyone's talking about holidays, but I will be away from around the 18th of August through to the 27th. So it's kind of like a week and a half just at the end of the month.

00:37:46

Andy Bittner: Just same with me.

00:37:49

Andreas Fauler: Probably we are exactly on the same timeline.

00:37:51

James Redenbaugh: Yeah.

00:37:52

Andreas Fauler: Also I'm also leaving that two weeks.

00:37:56

James Redenbaugh: Cool. So let's build our a timeline with that in mind. And I think it's a good idea to set up a weekly meeting rhythm and then if we need to add in an extra session. Also doesn't have to be with everybody, depending on what's needed, but would be good to kind of build around a weekly time. This time actually works pretty well for me. Frank, Andreas, you guys are the clients. Is there a moment in the week generally that would work best for.

00:38:44

Andreas Fauler: You for this slot is also good.

00:38:53

James Redenbaugh: Would this work for you, Will andy? Generally.

00:38:56

Will Dragon: Generally, yeah. I. By about the end of this hour on a Wednesday, I would normally be needing to be somewhere. But that's fine as long as you know that, you know, I can work up until the end of whatever this hour ends up for.

00:39:10

James Redenbaugh: For everyone.

00:39:12

Will Dragon: This is a 3, 3 quarter to 4 on, on my time, so.

00:39:17

James Redenbaugh: Cool. And so if we need to have a longer session, we can start earlier.

00:39:24

Andy Bittner: Yeah, yeah.

00:39:28

Will Dragon: I'm pretty flexible. I don't actually have much, but it's just that Wednesday is 4 o'.

00:39:33

James Redenbaugh: Clock.

00:39:33

Will Dragon: I, I have to take my son somewhere, so.

00:39:37

James Redenbaugh: Okay. Should we start a little earlier? Should we start at half an hour earlier?

00:39:45

Will Dragon: Yeah, that works for me.

00:39:47

James Redenbaugh: Does that work for you guys? Cool. So I'm just going to make it recurring for the next eight weeks. Great. And did that work? Oh, it was gone. No, I made it every eight weeks. Sorry about that. We can have a faster rhythm now moving forward. Right. So we've got that plan. We've got a sense of things coming together next week. Let's be focused on sitemap and strategy. Before that, I will draft. I'll make a first draft of the site map based on what I Already know. But I'll also be asking you guys for some. Some content. But in the rest of our time together in this. We've got 15 minutes. I think it would be good to just talk about. Talk together about our sense of what we want to be putting on the site. What's the message that we want to communicate, what pages are we going to need and how we want to want it to flow. So Andres, I feel like you can speak most clearly to that.

00:42:17

Andreas Fauler: Yeah, I mean the products we have discussed. So we will have some kind of these probably three products, not more either we define it by the role. So that we say if you are an individual seller, go here or if you're a chief revenue officer or sales manager, go there. Then I would say yeah, we should cover our vitas to some extent to get credibility. Some kind of an about page. And of course we like to talk about what we do, but we already know. Don't go too deep because it can overwhelm people. But I would say one section where we talk about sales. Kung Fu, but more about the why than the how. Probably why and what but not how in too much detail. Let's see how good we are in simplifying it to extent that people can relate to it and understand it. But I would say something about Cisco Fu and what it's all about and to make it people like a teaser that they really get hungry to at least reach out to us or get more information. I think these are the main things that come to my mind. And later we will have access to the community that we will create. So I think this will with the journey. We are already in some kind of a community. But that would be a next thing then. But at the end the people who are already engaged probably can also enter the community via the website. But this would be mighty Networks or something like this.

00:43:56

James Redenbaugh: Yeah. Yeah. Frank, anything you want to add to that? No, no.

00:44:09

Frank Kuhnecke: I don't want to make it more complicated. So I think our. Our risk is to go too much on the how. We. We are focused too much on the how and how great the method is. Andreas is right. We have to showcase on the effect and not so much on the technicalities. Reason why Don't. Don't talk anymore about this.

00:44:41

Andreas Fauler: And if I look into the category design topic. I mean we want to create a category and there you start with a problem. Then you have some kind of what can you achieve with it outcomes. Then you tell why you are predestined to do it. So what is your justification to Be good at teaching that. And then you move it into a point of view about the topic. So you, you describe or you get people where they start and show them how they can move to the new state in a. Proof, in a point of view somehow. And what I think is also good is to have some key, let's say language elements that stick with the people that are probably understandable but not overused or mainstream. Yeah.

00:45:37

James Redenbaugh: So to.

00:45:38

Andreas Fauler: To bring out what's our different. And this was something, I think we have already gone quite far on the journey to explain our different, but we always. Or we still get into new aspects of it. So I would say the learning curve is still steep, but I mean I would make. What's our different is something people have to immediately understand. And let's also probably in the next session work it out so that we really think. Okay, that's a great way of framing it.

00:46:10

James Redenbaugh: Yeah, wonderful. So obviously the main page, most important page of the website and the top hero section is the most important part of the main page and it's in there where we have the opportunity to capture the attention of the user or not. A big amount of our focus and energy will go on what we're doing there, making it really great in site mapping. I actually want to take care of the rest first and then we'll be coming back to that initial kick or punch and deciding.

00:47:07

Will Dragon: That's exactly where my head went.

00:47:10

Andreas Fauler: Punchline. I love it.

00:47:13

James Redenbaugh: Yeah. And so we'll, you know, it'll best to use all of our minds to discover together what's going to best to go up there. And it's a kind of fractal representation of what's happening on the rest of the site. So the rest of the site is very important as well. We want it to speak as a cohesive whole. And yeah, we'll be thinking about what clever, elegant, powerful, beautiful ways we can distill the message down into something that's really easy to grok visually and verbally in those first seconds of a user's journey on the website.

00:48:06

Will Dragon: Monocle.

00:48:08

Andy Bittner: Sorry.

00:48:11

Will Dragon: I could tell. Impending entrance.

00:48:18

James Redenbaugh: So great. Awesome. I feel like we have a plan and a sense of next steps. Is there anything else that we should discuss right now?

00:48:39

Andreas Fauler: No, not as far as I already feel like it's. It's evolving, emerging. So looking forward, a lot of bright minds, energy and creativity.

00:48:54

James Redenbaugh: Awesome. Well, I'll follow up asynchronously with the email about content pieces and I will kick off a first draft of that site map for our meeting next week. We can also in parallel have a content document that will mirror the structure of the site map. We might not have that until we get to meet next week about the site map and see what direction we're moving in. But that will be a place to put all your content, refine things, ask questions. We can all offer input into that. We can. I'll say AI tools are great friends, and we don't want the content to feel AI generated at all. And so I think what's important is that the website feels like it's sending your voice. Frank andres, like it's you guys speaking. And, you know, whether it's GPT or quad or another tool, these can help generate ideas, proofread, design things. I use them a lot, but I wouldn't, you know, take exactly what it's outputting and say, here's the content, because in my experience has a short shelf life. Like, it feels really great when it's coming out of the engine and then I read it two weeks later and it's like, this feels like a robot. This feels like it's not. Doesn't really have the soul that I want it to. And so I think it's more important that it has the soul than it has like perfect formatting and English grammar and everything. So, you know, we can polish out those details. But we'll get more into content after the next meeting. I just wanted to mention that I'm.

00:51:44

Frank Kuhnecke: Not very clear whether I understood how we can assist you because we don't have transcripts of our speaking in seminars. What do you need from us.

00:52:03

James Redenbaugh: In terms of content? Again, I think we'll get more into that after the next call and we'll see how much and what kind of support you'll need. But I'm here for that. And if I need to ask some very specific questions and have you write about that, I'll do that. Or if I need to generate an initial draft, AI is good for that as well. Just kind of outlining stuff you can see. Okay, here's what it could look like. And then you can reflect and write. Here's how I would say this. Things like that. Yeah, I'm fine.

00:53:01

Frank Kuhnecke: I need simple commands, so it's fine.

00:53:04

James Redenbaugh: Great. Simple prompts. Sounds good. Awesome. Well, I'm excited. I can't wait to dig into this stuff with you. I have no travels over the next week, so I'm here and very committed to this until I get married on September 21st. I think that's around the end of our process. But we'll cross that bridge when I get to it and can't wait to meet with you guys next week.

00:53:44

Will Dragon: And we'll have a, we might have a catch up in between, James, if we just share some bits and pieces and stuff like that. So yeah, we'll just play that by ear, but that's cool.

00:53:54

James Redenbaugh: Sounds good. Yeah, I'm really between now and then if you want to hop on a call and poke around Figma and stuff.

00:54:01

Will Dragon: Yeah, for sure.

00:54:02

James Redenbaugh: Great.

00:54:03

Will Dragon: Awesome. Good to see everyone.

00:54:07

James Redenbaugh: Thank you so much. Ciao.

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