Design Review
Artifact info
Title:

Sales Kung Fu • Design Session 2

Engagement:

Sales Kung Fu - Website Design Build

Client:

Sales Kung Fu

Meeting Date:
September 10, 2025
Next Meeting Date:
October 22, 2025
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October 15, 2025
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October 8, 2025
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People
Andreas Fauler
Frank Kuhnecke
Will Dragon
James Redenbaugh
Andy Bittner
Artifact Image
Meeting Summary

Overview:

Meeting focused on finalizing website design direction and content strategy for Sales Kung Fu platform. Frank was absent due to scheduling conflicts. Key decisions made on product positioning, visual design preferences, and content finalization approach. Three main product offerings clearly defined with individual coaching as primary focus. Design direction settled on combination of Chinese brush stroke elements with cleaner backgrounds and strategic red accents.

Notes:

🎉 Personal Updates (00:00 - 02:49)

James preparing for wedding next weekend with extensive DIY projects including custom signage and wooden portal construction. Andreas offering advice to focus on enjoying the experience.

📋 Content Document Progress (03:57 - 08:31)

Andreas reports significant progress on content document with most sections near final. Early sections ready for approval, later sections pending Frank's review. Decision to treat current content as final with minor edits expected during implementation.

🎯 Product Strategy Clarification (08:31 - 09:47)

Three main offerings prioritized:

  • Individual coaching (primary offering) - most clearly defined
  • Enterprise package - extension of individual for teams
  • Q4 emergency coaching - smaller tactical package for immediate deployment
🎨 Design Feedback & Refinements (09:47 - 17:20)

Will's design concepts well-received with preference for:

  • Roboto Condensed font for headlines (consistency with existing slide decks)
  • Chinese brush stroke elements with less busy backgrounds
  • Strategic use of red for accents rather than dominant backgrounds
  • Rounded corners preferred over complex cut-corner shapes for simplicity
📊 Visualization Strategy (25:27 - 35:43)

Three key visualizations identified for sales tools:

  • Performance distribution curve
  • Knowledge-doing gap funnel
  • 1% top performer statisticsJames to create base geometries, Will to apply styling for consistent brand language.
🎴 Skills Framework Visualization (35:43 - 39:08)

Discussion of representing 16 skills as expandable "keyboard" rather than simple list. Andreas enthusiastic about potential deck of cards format for training materials in future iterations.

🔧 Technical Implementation Planning (40:15 - 42:43)

Agreement to streamline Figma work and move quickly to Webflow development. Focus on homepage hero and unique content blocks rather than designing every page detail in Figma.

🌍 External Factors (43:01 - 44:26)

Brief discussion of Berlin electricity blackout affecting potential meeting participants, highlighting need for flexible scheduling around unforeseen circumstances.

Action Items:

Andreas Fauler:
  • Finalize later content sections with Frank's input
  • Email Will comprehensive list of required icons (6 gates, 16 skills, basis elements)
  • Reach out to Frank regarding availability and project status
  • Review and approve icon concepts from Will
Will Dragon:
  • Create initial sketches for gates, skills, and basis icons
  • Finalize kung fu character illustration (pending Frank's attire clarification)
  • Develop hero image concepts for remaining website pages
  • Collaborate with James on Illustrator to Figma translation
James Redenbaugh:
  • Create base geometric diagrams for three key visualizations
  • Support Figma implementation with Will and Andreas
Frank Kuhnecke (Pending):
  • Clarify kung fu attire details for character illustration
  • Provide input on remaining content sections
  • Review and approve final content direction

Next Steps:

Team to reconvene next week for design iteration review and content finalization. Priority on maintaining momentum despite individual availability challenges.

Relevant Initiatives

Structure and Content Curation

Priority: 
Low
Size: 
L
Completing

Branding

Priority: 
Low
Size: 
M
Complete

Website Design

Priority: 
High
Size: 
L
Complete
Transcript