Pro-social Market Economy - Brand & Website
Develop comprehensive brand identity for Pro-Social Market Economy including visual language, typography, color palette, and aesthetic direction that balances credibility for business executives with accessibility for broader audiences. Process includes brand questionnaire exploration, metaphor development (flat world/round world, parallel worlds), philosophical stream mapping, and creation of visual precedents. Visual direction should communicate paradigm shift from individual optimization to relational management while feeling fresh, professional, and modern (not dated/yellowed). Core brand metaphor: weaving/tapestry representing relational fields - adaptable across icons, illustrations, and diagrams in both subtle and bold expressions. COLOR DIRECTION (as of 2026-07-05): Primary palette confirmed as red, green, blue, yellow with bold, saturated tones inspired by Google's bright, simple, inviting quality (24:40, 29:20). Blue as primary entrepreneurial tone with red and gold accents. Avoiding excess green to prevent "green ideology" signaling - reserve green only for specific sustainability contexts. Bright, clean, uniform white backgrounds required - no trending darker (20:08). Yellow adjusted toward more saturated, sunny tone rather than muted/dark (34:15). "Bold and fresh" established as guiding direction (37:00). Strong contrast between old paradigm (darker) and new pro-social paradigm (bright, fresh) essential to visual storytelling (25:56). COLOR REFINEMENT (as of 2026-07-08): Bright yellow, red, green repositioned as accent/support colors only rather than dominant backgrounds following Jan's external reviewer feedback (16:59). Darker blue singled out as particularly strong for grounding, especially as background for writing-heavy sections. Primary backgrounds established as dark blue, white, gray, or image. Bright colors used as accents in illustrations, tags, borders, card details. Overall goal: more concrete, less abstract. All website colors built as variables in Webflow allowing global updates (21:09). TYPOGRAPHY STRATEGY (as of 2026-07-01): Variable fonts unified into working Figma style guide (08:23). Moondial Narrow variable sans-serif for modern, versatile, Scandinavian feel with precise weight control. Paired with clean, readable variable serif font suited to academic dimension. Differentiate scholarly vs business sides through font pairing - serif headlines for scholarly sections (evoking academic conference, typeset, paper-like feel), sans serif headlines for business/practitioner sections. Body fonts remain consistent across both to maintain visual unity. Tags and labels consistent throughout. TYPOGRAPHY REFINEMENT (as of 2026-07-08): Serif font repositioned as reserved, intentional accent across site rather than wholesale switch on scholarly page to avoid mixed identity concern (23:03). Color usage stays consistent site-wide with variation introduced through visualized content (individual papers/citations shown as images within consistent containers) rather than structural shifts (24:01). Exploring bolder fonts possibly reviving earlier bolder primary font and sharper corners moving away from heavily-rounded feel to introduce more impact (36:00). IMAGERY APPROACH: Moving away from AI-generated imagery toward original illustrative language. Monya developing simple, geometric domain illustrations that lend themselves to animation - connections forming, geometries shifting, layers expanding on hover rather than static image swaps (03:00). Hybrid strategy using real photography for landscapes, mountains, Earth imagery where authenticity matters - approved especially for corporate/executive audience (32:31). Strategic use of real imagery and video for bringing paradigm shift to life deeper on page (38:41, 40:37). Avoiding overly "stocky" feel while leveraging appropriate photography and video for dimensionality. Hero section should not overwhelm with imagery - geometry is inclusive and lets people find own meaning. Real imagery, intelligently generated visuals, and curated stock deeper on page to make paradigm shift tangible (12:10, 20:19). Subtle texture to be added to solid color blocks for depth (38:41). VISUAL REQUIREMENTS: Concrete rather than abstract - practitioners must immediately understand content without heavy cognitive work (33:00). Recognizable symbols (people, groups, structures) while maintaining sophisticated presentation. Planet illustration (depleted → regenerative) established as right level of concreteness and clarity. Nature imagery (trees, water, ecosystems) as supportive presence connecting to sustainability. Circular graphics preferred over squared grids to represent how relationships operate. Figures should almost always include humans. Must feel distinct from Prosocial World's dark aesthetic. More contrast and brightness needed - avoiding muted/dark palettes from previous IRIS projects. STYLE DIRECTION CONVERGENCE: Business side treatment from "relational field" direction (blue/red color, clean font) paired with scholarly side treatment featuring typeset aesthetic. Eight homepage mockup variations developed spanning conventional to experimental to seed visual field. Latest homepage design from Munya represents "a real step forward" with clean, clear tone (19:00). Jan to review in Figma with direct commenting access and share with 2-3 collaborators for broader input (13:11, 48:12). DESIGN DIRECTION SHIFT (as of 2026-07-08): Jan's external reviewers confirmed current explorations by Munia are shaping nicely with strong details and softer textures but need more edgy, bold, straight-to-the-point quality from earlier editorial-style direction. Concern that current softness risks reading as "new idea we're writing about in a magazine this week" rather than grounded field that's here to stay (13:27, 15:32). Resolved through business vs. academic balance - business side carries bolder, more radical energy while academic side stays quieter and deeper, both communicating permanence and rigor (15:51). Next iteration explores bolder fonts, sharper corners, darker blue grounding (36:00). NEXT MILESTONE: 100% alignment on style guide by July 11 meeting before Jan's departure (17:44).
Design and develop an 8-page informational website for the Pro-Social Market Economy paradigm. Site serves as credible resource for executives, researchers, practitioners, and policymakers explaining how economic performance emerges from relational quality. Core structure includes: Home (paradigm hub with world-building metaphor visualization featuring weaving/tapestry metaphor to illustrate relational fields), Explore the Paradigm (interactive overview), Research and Resources (CMS-driven publications with chronological mapping of intellectual history from Ostrom through Wilson to current work, external journal links and PDFs), Practice and Policy (CDP diagnostics - four design mechanisms functioning as both diagnostic and interventionist tools), People, News and Events (simple calendar), Get Involved, and Evaluation and Tools. Built in Webflow with Airtable backend synced via Whalesync for easy content management. HOMEPAGE ANIMATION CONCEPT (as of 2026-06-26): Three-layer attention-capturing animation illustrating paradigm shift through identification across scales - (1) Planet at base moving from depleted to regenerative, (2) Individual at center moving from isolated to connected, (3) Organization/system structures on periphery moving from rigid grid to fluid interconnected. Animation should make visible how individual identification shifts from self/immediate team to successively larger groups (organization, market, planet), dissolving trade-offs between scales (38:14, 41:06). VISUAL FRAMEWORKS: Five Scales of Relationship (individual, group, organization, market, planetary) and Seven Performance Domains (financial, compliance, sustainability, well-being, resilience, agility, societal effects) as foundational visualization structures (06:00). Performance domains animate functionally not just as overlay swap - well-being's jagged graph leveling, resilience shifting from shattered to flexible, agility from linear to infinity loop, societal effects from walled off to radiating. Terminology refined to "effects on performance dimensions" rather than "what is measured" to clarify management framework vs measurement tool focus (43:00). VISUAL STRATEGY: Complementary aesthetics within one identity - scholarly sections with grounded research feel (serif headlines, typeset aesthetic evoking academic conferences), practitioner sections with fresh/modern feel (sans serif headlines, clean blue/red color palette), achieved through subtle shifts in typography and color rather than separate designs. Strategic nature imagery as supportive presence. Four design mechanisms need clear icons/visualizations to make diagnostic/interventionist framework approachable. CONCRETE GRAPHICS REQUIRED: Five scales and seven performance domains need recognizable symbolic elements rather than abstract treatments - practitioners arriving at page must immediately understand content (33:00, 39:53). Planet illustration style (depleted → regenerative) established as appropriate concreteness level. Sophisticated presentation maintaining recognizable symbols for people, groups, structures. KEY MESSAGING: This is cultural evolution of existing market economy, not alternative economy - markets where pro-sociality becomes driving force of value creation. Site must function as experience of paradigm shift itself - visitors should feel contrast between stressful fragile world of dominant paradigm and stable peaceful world of pro-social paradigm. Performance dimension (creativity, resilience, sustainability, economic outcomes) must remain central throughout. Content must be AI-accessible with accurate structure for indexing. TIMELINE CORRECTION (as of 2026-07-05): Heavy design work continues through next week to finalize direction before Jan's three-week holiday (July 13 - August 2). Build phase in Webflow starts during Jan's absence with locked design. August 4-8 continues build and refinement. August 11-15 for review, feedback rounds, and launch targeting end of August funding deadline (08:38, 14:20). Site map with wireframes to be generated for Jan's review before departure, flagging missing content areas (42:24). All content highly editable in Webflow allowing font/color/parameter adjustments after Jan returns (14:20). DESIGN DIRECTION (as of 2026-07-05): Background stays bright white rather than trending darker, referencing Google search page brightness and bold saturated primary colors (20:08, 24:40). Color palette confirmed: red, green, blue, yellow with "bold and fresh" as guiding direction (29:20, 37:00). Site tells story of old paradigm (darker) giving way to new pro-social paradigm (bright, fresh) requiring strong contrast (25:56). Subtle texture to be added to solid color blocks for depth, video integration in key places for aliveness including aerial earth imagery (38:41, 40:37). Real photos and people approved especially for corporate/executive audience (32:31). Four-mechanism figure needs more vibrant colors (31:48). DESIGN REFINEMENT (as of 2026-07-08): Jan's external reviewers provided clear directional feedback - current explorations by Munia are strong on details and softer textures but need more edgy, bold, straight-to-the-point quality from earlier editorial-style direction to communicate grounded field that's here to stay rather than new idea in magazine (13:27, 15:32). Bright yellow, red, green repositioned as accent/support colors only rather than dominant backgrounds (16:59). Darker blue singled out as particularly strong for grounding, especially as background for writing-heavy sections. Primary backgrounds: dark blue, white, gray, or image. Bright colors used as accents in illustrations, tags, borders, card details. Overall goal: more concrete, less abstract. Typography strategy refined - serif font used in reserved, intentional ways as accent across site rather than wholesale switch on one page. Color usage stays consistent site-wide with variation introduced through visualized content rather than structural shifts (24:01). All website colors built as variables in Webflow allowing global updates (21:09). Consistent main frame throughout site with variation brought in through individual papers/citations shown as images within consistent containers (23:03). NEXT ITERATION DIRECTION (as of 2026-07-08): Exploring bolder fonts possibly reviving earlier bolder primary font, sharper corners moving away from heavily-rounded feel to introduce more impact, darker blue brought back as grounding background color, bright colors repositioned as accents only (36:00). Logo development initiated reflecting planet-economy connection without green-activist framing (36:00). AI OPTIMIZATION: Content structured for AI readability through AIO/GEO (generative engine optimization) - properly structured headlines, tags, semantic markup, crawlable linked research. Research papers hosted directly on site when external sources block bots while maintaining links to originals. Ensures "pro-social market economy" becomes clearly defined and discoverable across AI-driven search (44:00, 46:24). NEXT MILESTONE: 100% alignment on style guide, agreed direction on graphics/illustrations, and sign-off on homepage design by July 11 meeting before Jan's departure (17:44).
Develop sophisticated parametric animation for PSME website homepage that serves as attention-capturing visualization of paradigm shift from individual optimization to relational management. Animation centers on three concrete layers illustrating identification shift across scales: (1) Planet at base - depleted ecosystem transitioning to regenerative thriving Earth, (2) Individual at center - isolated figure moving to connected being within relational field, (3) Organization/system structures on periphery - rigid grid structures dissolving into fluid interconnected networks (38:14, 41:06).
CONCEPTUAL FOUNDATION: Animation should make visible how individual identification expands from self/immediate team (making decisions at cost of larger systems) to successively larger groups (organization, market, planet) as part of themselves, dissolving trade-offs between scales. This identification shift is the core narrative distinguishing old paradigm from new (41:06).
VISUAL FRAMEWORKS TO ANIMATE: Five Scales of Relationship (individual, group, organization, market, planetary) and Seven Performance Domains (financial, compliance, sustainability, well-being, resilience, agility, societal effects) as foundational structures (06:00). Each performance domain requires functional animation showing actual change - well-being's jagged graph leveling out, resilience shifting from shattered to flexible, agility moving from linear to infinity loop, societal effects transitioning from walled off to radiating outward.
DESIGN REQUIREMENTS: Concrete rather than abstract - use recognizable symbols for people, groups, structures while maintaining sophisticated presentation. Planet illustration style (depleted → regenerative) established as appropriate concreteness benchmark (33:00). Must integrate seamlessly with brand direction: blue/red color palette, bright clean backgrounds, weaving/tapestry metaphor as core visual language. Simple geometric domain illustrations allow connections to form, geometries to shift, layers to expand on hover rather than static image swaps (03:00). Experimenting with overlaying different domains into single composite image - circular quality reinforces scientific microscope/telescope-like framing. Animation may be developed using Grasshopper for parametric geometric logic then translated to interactive JavaScript in Webflow.
TERMINOLOGY: Frame performance domains as "effects on performance dimensions" to clarify this is management framework not measurement tool (43:00). Animation should communicate paradigm shift as cultural evolution of existing market economy where pro-sociality becomes driving force, not alternative economy model.
DEVELOPMENT APPROACH (as of 2026-07-01): Monya developing simplified geometric illustrations that lend themselves well to animation potential (03:00). James experimenting with composite overlays and hover interactions. Hero section animation should be inclusive and non-overwhelming - letting visitors find own meaning. Strategic balance between geometric abstraction in hero and more literal real-world imagery deeper on page.
DELIVERABLES: Animation storyboard, style frames showing three-layer transitions, functional prototype for homepage integration, documentation of parametric logic for future adaptations.
Generate comprehensive site map with wireframes showing full content structure for 8-page PSME website, allowing Jan to click through and review before his July 13 departure. Missing content areas (examples, research references, resource links) will be flagged with yellow borders so Jan knows what to provide (42:24). Includes audience routing integration (researcher/educator/policymaker pathways) into homepage flow beyond pure visual design (22:44). Site map supports both human review and AI optimization - ensuring proper semantic structure, crawlable linked research, and hosting of research papers directly on site when external sources block bots while maintaining links to originals (44:00, 46:24). Content structure must convey paradigm shift clearly while remaining AI-readable for GEO/AIO (generative engine optimization). Site map will be delivered in two formats: clickable online version and imported into Figma for direct commenting (26:58, 27:04). Munia consolidating all latest work in dedicated "latest" board within Figma with older iterations moved aside (30:28). Jan encouraged to leave comments directly on boards indicating which pages, details, or aspects resonate most. Deliverable needed before Jan's departure for content review and gap identification.
Improve communication responsiveness and project coordination through two parallel workstreams: (1) Switch primary client communication to WhatsApp for more reliable quick exchanges and artifact sharing before meetings, and (2) Integrate meeting artifacts (summaries, transcripts, recordings) directly into ClickUp for connected task management. Currently there's a disconnect between artifacts living on the project website and internal task tracking in ClickUp, contributing to coordination gaps and design direction drift (04:23, 06:20). Integration will allow meeting decisions to flow directly into task context, reducing slippage between what was discussed and what gets implemented. All meeting artifacts (except Figma files requiring direct access) will be linked from project WhatsApp thread for easy reference (10:16). This integration work is part of IRIS's broader redesign of their project management system to better connect meeting outcomes with execution.
Develop logo for Pro-Social Market Economy concept that communicates the missing link between organization and planet (32:07). Logo must convey: planet connection, cultural change (shifting norms to take care of planet), and economic performance as primary frame with planetary consideration as lens. Critical requirement: must not read as green activist page - this is fundamentally about economic performance management for practitioners and how market economy operates from policy/academic standpoint (34:55). Logo reflects that PSME is a concept rather than organization but needs visual identity for credibility and recognition (30:28). Initial iterations exploring planet-economy connection without green-activist framing to be developed for Thursday 2026-07-11 review (36:00). Organizational identity serves to ground grounded field that's here to stay rather than new idea in magazine (15:32).
Send revised tailored proposal with two clearly defined budget options based on discovery call
Proposal should reflect two options (~€5,500 streamlined and ~€7,000 core journey) tailored to Jan's existing content document and this conversation rather than the generic June 2025 proposal tiers. Timestamp: 50:57
Review Jan's content document and prior discovery notes to identify which brand questionnaire questions are already answered
Goal is to avoid redundant questioning in vision sessions by mapping what's already known from Jan's existing documentation against the brand questionnaire. Timestamp: 47:30
Schedule first 90-minute vision session once brief is agreed upon and timeline clears post-mid-June
James is heads-down on a large event app build and honeymoon through mid-June. Vision sessions should begin after mid-June with a July launch target in mind. Timestamp: 46:48
Review updated proposal from James and confirm preferred budget option and direction
Jan to review the revised tailored brief once received from James and confirm which option to proceed with. Timestamp: 51:13
Continue developing the content document organically without over-tightening before process begins
James advised keeping the content document loose for now — the early phase is about collecting more input than will ultimately be used, not premature editing. Timestamp: 44:51
Share article 'Rethinking Collective Performance: A New Economic Paradigm' from Pro Social World with James for background context
Jan referenced this article during the conceptual communication discussion. Sharing it will help James understand the paradigm framing before vision sessions begin. Timestamp: 15:11
Continue deepening understanding of the pro-social market economy through research and follow-up questions
James to continue researching the pro-social market economy framework and direct follow-up questions to Jan and Zach to build deeper understanding before design work progresses. Timestamp: 01:27:40
Update branding document to reflect vision session discussion and surface remaining open questions
Explore two divergent aesthetic directions — one warm, one cool — for color palette, typography, and overall visual language
James to develop two parallel aesthetic directions: one warm-leaning (gold/orange/yellow tones evoking relational warmth) and one cooler earth-tone direction, to present both for Jan and Zach's feedback. Timestamp: 01:16:00
Develop hero visual concepts using tapestry, meshwork, and relational metaphors rather than dots-and-lines network diagrams
James to move hero visualization beyond the abstract dots-and-lines treatment toward imagery evoking the relational field — tapestry, weaving, meshwork — focusing on the space between people rather than people themselves. Timestamp: 35:00
Share mockup iterations and Pinterest aesthetic boards for visual feedback from Jan and Zachary
James to continue iterating on the site mockup and compile Pinterest boards reflecting the aesthetic directions explored, sharing with Jan and Zach for ongoing visual alignment. Timestamp: implied throughout visual direction discussion, confirmed in action items.
Schedule next vision session approximately one and a half weeks out
James and Jan to coordinate scheduling of the next session, targeting approximately a week and a half from this meeting. Timestamp: 01:28:44
Continue engaging with brand questionnaire and add further responses where relevant
Jan to continue working through the brand questionnaire and add responses where useful, recognizing that some answers will only emerge through ongoing visual exploration. Timestamp: 01:27:40
Share pertinent papers, studies, and supporting materials to deepen James's understanding of the pro-social market economy framework
Jan to send relevant academic papers, studies, or other supporting materials that can strengthen James's grasp of the paradigm, CDPs, design mechanisms, and economic framing. Timestamp: 01:27:40
Review brand questionnaire and add input alongside Jan where helpful
Zachary to review the brand questionnaire alongside Jan and contribute input where he has relevant perspective to add. Timestamp: 01:29:08
Review and provide feedback on divergent color palette options once presented by James
Zachary to continue thinking through color direction and provide feedback once James presents the two divergent palette options (warm and cool). Timestamp: 01:29:54
Share all mockups and visual mood board materials from today's session with Jan and Zsher
James to distribute all eight homepage mockup variations and the visual mood board explored during today's session so Jan and Zsher have reference materials for ongoing feedback. Timestamp: 54:36
Set up a FigJam space for collaborative inspiration and resource gathering
James to create a FigJam space (or Google folder as alternative) where Jan and Zsher can collectively gather inspiration, reference images, and resources asynchronously during James's Portugal trip. Timestamp: 55:27
Update brand guidelines questionnaire with content from Jan's notes on psychological safety and paradigm adjectives
James to incorporate Jan's recent notes — specifically around psychological safety framing and descriptive adjectives for the paradigm — into the working brand guidelines questionnaire document. Timestamp: 02:18
Articulate clear homework and resource gathering instructions for Jan and Zsher following this call
James to communicate concrete next steps and homework expectations to Jan and Zsher — covering what to gather, where to put it, and how to organize inputs during the asynchronous window before James returns June 13th. Timestamp: 01:00:53
Coordinate backend CMS setup during Portugal trip so Jan can begin organizing research content
James to explore initiating backend CMS architecture during the Portugal trip (before June 3rd) so Jan can begin populating and structuring research content asynchronously. Discussed as a way to make productive use of the asynchronous window. Timestamp: 58:24
Gather and share examples or ideas for illustrating the paradigm contrast using planet-view, people, nature, and light/dark imagery
Jan to collect and share visual references, descriptions, or conceptual sketches illustrating the contrast between paradigms — one side showing pollution, fragmentation, and self-interest; the other showing sustainability, shared purpose, and interdependence. The dividing line should feel subtle and blurred rather than cliché. Timestamp: 28:16
Refine thinking on research and education page structure including chronological mapping of Ostrom, Wilson, and subsequent foundational work
Jan to develop clearer thinking on how to structure the research and education section of the site, including how to visually map the chronological intellectual history from Ostrom's commons work and Wilson's evolutionary theory through to the generalized core design principles and Jan's own extensions into performance management and the pro-social market economy. Timestamp: 46:36
Continue exploring mockup directions and provide feedback on color tone preferences and metaphorical imagery
Jan to review the eight mockup directions presented in today's session, continue forming preferences around warm vs. cool palette, circular vs. grid visuals, and the weaving/tapestry metaphor, and share feedback with James asynchronously. Timestamp: 15:18
Share relevant research papers and readings with James for ongoing domain immersion
Jan to continue forwarding relevant academic papers, readings, and research to James to deepen his understanding of the pro-social market economy framework during the asynchronous window. Timestamp: 01:02:09
Reflect on visual options including circular woven logo treatments and warm vs. cool palette preferences
Zsher to continue thinking through the visual options presented in today's session — particularly the circular woven logo treatments and the contrast between warmer gold/terracotta and cooler blue/gold palettes — and share preferences with James. Timestamp: 15:35
Contribute ideas for imagery and resource integration as inspiration emerges during asynchronous window
Zsher to gather and contribute visual inspiration, imagery references, and resource ideas into the shared FigJam or folder space as they emerge, particularly around illustrative style (hand-drawn vs. graphic), paradigm contrast visuals, and the blurry dividing line concept. Timestamp: 01:02:38
Share recently published academic paper on academic freedom with James
Jan to share a recently published academic paper on academic freedom with James to support ongoing domain immersion and content work. Timestamp: 49:13
Flesh out strongest style direction combining business side from 'relational field' with scholarly typeset treatment and apply in context for review
James to develop the converged style direction: business side uses 'relational field' blue/red/clean font treatment, scholarly side uses a typeset/Times New Roman/academic conference aesthetic. Apply both in context (actual page layouts) for Jan and team review. Timestamp: 44:10
Refine layered homepage animation around three concrete layers — planet, individual, and organizational systems — illustrating the identification shift across scales
James to redesign the homepage animation concept around three concrete layers: planet (depleted to regenerative at base), individual (isolated to connected at center), and organizational systems (rigid grid to fluid/interconnected on periphery). Animation should make the identification shift visible across scales as the core narrative. Timestamp: 41:06
Develop concrete symbolic graphics for five scales and seven performance domains replacing abstract treatments with recognizable elements
James to replace abstract dot/line treatments for the five scales (individual, group, organization, market, planetary) and seven performance domains (financial, compliance, sustainability, well-being, resilience, agility, societal effects) with concrete, recognizable symbolic imagery — people, groups, structures — that practitioners can immediately understand without heavy cognitive work. Each performance domain should animate meaningfully (e.g., well-being graph leveling, resilience shifting from shattered to flexible, agility becoming an infinity loop). Timestamp: 39:53
Update site terminology from 'what is measured' to 'effects on performance dimensions' across design and content materials
James to update all instances of 'what is measured' framing to 'effects on performance dimensions' to correctly position the site as a management framework rather than a measurement tool. Timestamp: 43:51
Take ownership of image and video sourcing blending real photography with AI-generated imagery per agreed hybrid approach
James to lead all image and video sourcing for the project. Real photography to be used for landscapes, mountains, and Earth imagery where authenticity matters; AI-generation for architectural spaces, human arrangements, mood, and color scenes. Jan will provide conceptual input rather than handling sourcing himself given his schedule. Timestamp: 00:17
Draft six-week workflow proposal outlining team involvement and twice-weekly check-in structure
James to prepare a six-week workflow proposal covering team involvement, cadence (Tuesdays and Fridays at 14:15), and milestone structure ahead of Jan's three-week absence beginning August 13th. Timestamp: 44:10
Prepare style guide refinements and animation storyboard updates for Friday's session
James to prepare updated style guide tweaks reflecting decisions from this session (blue primary, red/gold accents, serif/sans-serif pairing, bright clean backgrounds) and animation storyboard developments for review at the next Friday session. Timestamp: 47:05
Attend twice-weekly check-ins on Tuesdays and Fridays at 14:15 through August 13th
Jan to commit to twice-weekly check-in sessions (Tuesdays and Fridays at 14:15) for the next two weeks ahead of his three-week absence beginning August 13th. Timestamp: 46:39
Share Figma access and relevant design and inspiration links with Jan for direct review and commenting
James to grant Jan direct Figma access and share relevant design and inspiration links so Jan can review and leave specific comments on current explorations. Timestamp: 26:18
Refine and resend project plan reflecting Jan's corrected absence dates (July 13 – August 2) and mid-August launch target
James to update the project plan against Jan's corrected travel dates (away July 13 – August 2, not mid-August as previously captured) with Webflow build starting August 4 and mid-August launch target. Timestamp: 25:02
Continue color palette exploration with increased brightness and contrast, moving away from darker greenish tones toward a brighter cleaner direction
James (with Monya) to pursue brighter, more contrasted palette direction in response to Jan's feedback that the current palette feels too dark and greenish. Jan referenced a bright green, white, and black Google-style palette as the brightness register they had previously aligned on — not as imitation but as tonal reference. Timestamp: 07:06
Continue developing domain illustrations and animation concepts with Monja, including composite layering and hover-based interaction transitions
James and Monja to continue developing simplified geometric domain illustrations and animation concepts — including connections forming, geometries shifting, and layer expansions on hover. Also exploring composite overlay of all four domains into a single circular image evoking a scientific microscope/telescope framing. Timestamp: 03:00
Review new design explorations, color palette, and font concepts in Figma once shared and leave specific directional feedback
Jan to review current design explorations including Moondial Narrow and paired serif font options, updated color directions, and domain illustration concepts once James shares Figma access, leaving specific comments to guide refinement. Timestamp: 26:38
Finalize key design direction decisions before departure on July 13
Jan to make final design direction decisions — covering color palette, typography, domain illustration approach, and hero visual concept — before his departure on July 13 so that Webflow build can begin August 4 on a locked foundation. Timestamp: 23:44
Reflect on PSME positioning during quieter Finnish summer period and share any resulting framing insights
Jan to use the quieter period in Finland during his absence to reflect further on PSME positioning and share any resulting framing insights with James asynchronously. Timestamp: 25:31
Attend Friday 3:00 PM check-in for continued design review
Jan and James to join the upcoming Friday 3:00 PM session for continued design review of color, illustrations, and animation concepts. Timestamp: 24:48
Switch primary communication to WhatsApp and share meeting artifacts and design previews before each meeting
Redeploy the project timeline page and share updated plan with Jan
Resolve Jan's Figma account login issues and confirm he has working access
Create Figma account and share access with 2–3 collaborators for Tuesday design review
Refine homepage design with brighter white background, more saturated primary colors, and stronger bright-to-dark contrast
Add subtle texture to yellow color blocks and explore video integration in key homepage sections
Update the four design mechanisms figure with more vibrant colors
Generate comprehensive site map with wireframes flagging missing content areas in yellow for Jan's review before July 13 departure
Continue integrating meeting artifacts into ClickUp for connected task management
Provide research papers and resource links to James for incorporation into the PSME site
Review site map and content wireframes before July 13 departure and flag missing content
Bring 2–3 collaborators to Tuesday's meeting for broader design feedback session
Attend Tuesday and Thursday iterative review meetings leading to style guide and homepage sign-off by next Thursday
Send site map to Jan in both clickable online format and imported into Figma for commenting
James to send Jan the site map right after the call in two formats: a clickable online version and imported into Figma so Jan can leave comments on specific pages. Timestamp: 26:58
Explore bolder font variations and sharper-corner treatments for Thursday review
James to revive bolder primary font direction and introduce sharper corners to move away from the current heavily-rounded feel and bring more editorial impact to the design. Timestamp: 36:00
Bring darker blue back as grounding background color and reposition bright accent colors as supporting details only
James to update color hierarchy so primary backgrounds use dark blue, white, gray, or image, and bright colors (yellow, red, green) are used only as accents in illustrations, tags, borders, and card details. Timestamp: 19:30
Develop initial logo iterations reflecting the economy-planet connection without green-activist framing for Thursday
James to create first logo explorations anchored around the missing link between organization and planet — communicating planet connection, cultural change, and economic performance management — while explicitly avoiding any green-activist visual framing. Timestamp: 36:00
Review and comment on site map in Figma once received from James
Jan to review the site map James sends after the call and leave comments directly in Figma indicating which pages, details, or aspects resonate most. Timestamp: 27:41
Provide feedback on design iterations and logo directions ahead of Thursday meeting
Jan to review updated design explorations including bolder font and sharper-corner treatments, revised color hierarchy, and initial logo directions, and share feedback before Thursday's session. Available for interim feedback via WhatsApp during first week of travel. Timestamp: 36:50
