Design Review
Artifact info
Title:

Pro-Social Market Economy: Homepage Strategy & Content Direction

Engagement:

Pro-social Market Economy - Brand & Website

Client:

Jan Pfister

Meeting Date:
June 15, 2026
Next Meeting Date:
July 9, 2026
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People
Jan Pfister
James Redenbaugh
Artifact Image
Meeting Summary

🧭 Meeting Overview

James and Jan discussed the development of Jan's pro-social market economy research website, focusing on design aesthetics, content strategy, and educational resources. The session followed a previous design review and was oriented around team-facing presentation preparation and academic conference feedback.

🎓 Academic Conference Feedback

Jan reported feedback from a recent conference where academics specifically requested teaching resources and course materials related to the pro-social market economy framework (no transcript). Scholars found the existing research paper difficult to teach from directly, creating a clear need for the site to serve an educational function alongside its research role. This reinforces the dual-audience structure discussed in prior sessions.

🖥️ Design & Mockup Review

James and Jan reviewed existing mockups together. Key feedback:

  • Fonts — Current font choices feel off; need revisiting
  • White space — Issues with spacing and breathing room across layouts
  • Logo — Current logo treatment is not working; needs refinement
  • Color — The current green tones read as too subtle and potentially dated for the intended audience
  • Photographs — Jan suggested leaning more into photographic imagery rather than relying on abstract or illustrated elements alone
  • Content distribution — The homepage currently carries too much content; James noted this should be spread across multiple pages

🎬 Animation Concept: Paradigm Shift Visualization

Jan proposed creating an illustrated animation that makes the shift from old to new paradigm concrete and experiential for site visitors. Rather than static diagrams, the animation would show the multi-dimensional evolution of organizational and societal performance.

Dimensions to Animate

The proposed animation would demonstrate a shift across:

  • Metrics: From single-bottom-line (financial only) to holistic, multi-dimensional performance tracking
  • Domains: Financial → Compliance → Sustainability → Well-Being → Resilience → Agility → Societal Effects
  • Human behavior at work: From compliance-oriented, externally regulated behavior to energized, self-regulated contribution

Old vs. New Paradigm Visual Language
  • Old paradigm: Walled-off organizations competing against each other; siloed individuals; disconnected nodes
  • New paradigm: Open connections between and within organizations; relational networks; collaborative, purposeful groups

James proposed a layered approach — spreading conceptual animation sequences across multiple pages while maintaining strong thematic and visual ties between them, rather than front-loading all meaning onto one homepage animation.

📐 Style Guide Direction

James will create 4–5 distinct style guide mockups — each exploring a different combination of fonts, colors, and textures for the homepage — to present to Jan's team as inspiration and directional options. These are not meant to be final designs but conversation starters for the team.

👥 Team Process & Next Steps

Jan will present the homepage content direction, design style options, and interactivity ideas to his internal team at a Wednesday meeting, which will be recorded for summary. The summary and team feedback will then be shared with James to inform further iteration.

Action Items

James Redenbaugh

  • Create 4–5 style guide mockups (fonts, colors, textures) for the homepage to share with Jan's team for feedback
  • Research image and video assets on iStock relevant to the paradigm themes and site aesthetic

Jan Pfister

  • Hold Wednesday team meeting to discuss homepage content, design styles, and interactivity; record the meeting for summary
  • Share summary and team feedback from Wednesday meeting with James

James & Jan

  • Schedule a follow-up meeting for the end of next week
Relevant Initiatives
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