


James and Jan discussed the development of Jan's pro-social market economy research website, focusing on design aesthetics, content strategy, and educational resources. The session followed a previous design review and was oriented around team-facing presentation preparation and academic conference feedback.
Jan reported feedback from a recent conference where academics specifically requested teaching resources and course materials related to the pro-social market economy framework (no transcript). Scholars found the existing research paper difficult to teach from directly, creating a clear need for the site to serve an educational function alongside its research role. This reinforces the dual-audience structure discussed in prior sessions.
James and Jan reviewed existing mockups together. Key feedback:
Jan proposed creating an illustrated animation that makes the shift from old to new paradigm concrete and experiential for site visitors. Rather than static diagrams, the animation would show the multi-dimensional evolution of organizational and societal performance.
The proposed animation would demonstrate a shift across:
James proposed a layered approach — spreading conceptual animation sequences across multiple pages while maintaining strong thematic and visual ties between them, rather than front-loading all meaning onto one homepage animation.
James will create 4–5 distinct style guide mockups — each exploring a different combination of fonts, colors, and textures for the homepage — to present to Jan's team as inspiration and directional options. These are not meant to be final designs but conversation starters for the team.
Jan will present the homepage content direction, design style options, and interactivity ideas to his internal team at a Wednesday meeting, which will be recorded for summary. The summary and team feedback will then be shared with James to inform further iteration.
James Redenbaugh
Jan Pfister
James & Jan
James and Jan discussed the development of Jan's pro-social market economy research website, focusing on design aesthetics, content strategy, and educational resources. The session followed a previous design review and was oriented around team-facing presentation preparation and academic conference feedback.
Jan reported feedback from a recent conference where academics specifically requested teaching resources and course materials related to the pro-social market economy framework (no transcript). Scholars found the existing research paper difficult to teach from directly, creating a clear need for the site to serve an educational function alongside its research role. This reinforces the dual-audience structure discussed in prior sessions.
James and Jan reviewed existing mockups together. Key feedback:
Jan proposed creating an illustrated animation that makes the shift from old to new paradigm concrete and experiential for site visitors. Rather than static diagrams, the animation would show the multi-dimensional evolution of organizational and societal performance.
The proposed animation would demonstrate a shift across:
James proposed a layered approach — spreading conceptual animation sequences across multiple pages while maintaining strong thematic and visual ties between them, rather than front-loading all meaning onto one homepage animation.
James will create 4–5 distinct style guide mockups — each exploring a different combination of fonts, colors, and textures for the homepage — to present to Jan's team as inspiration and directional options. These are not meant to be final designs but conversation starters for the team.
Jan will present the homepage content direction, design style options, and interactivity ideas to his internal team at a Wednesday meeting, which will be recorded for summary. The summary and team feedback will then be shared with James to inform further iteration.
James Redenbaugh
Jan Pfister
James & Jan