Design Review
Artifact info
Title:

Flourish Project Website Design Discussion

Engagement:

The Flourish Project

Client:

Wendy Ellyatt

Meeting Date:
July 31, 2025
Next Meeting Date:
December 22, 2025
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November 25, 2025
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December 9, 2025
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People
James Redenbaugh
Wendy Ellyatt
Artifact Image
Meeting Summary

Project Context & Timing

Wendy Ellyatt emphasized the critical timing of the website redesign, noting increasing interest from diverse partners including Montessori Europe (01:26). She's been invited to present in Latvia, describing it as a full-circle moment honoring the Montessori influence that originally inspired her work. The current website no longer adequately represents the evolved thinking behind the Flourish Project, and she's reluctant to direct potential partners to it in its current state.

The project has achieved significant grassroots reach, with the SDGs book now being used and independently translated across 35 countries (09:40). Schools have adopted the simple framework and adapted it to their own contexts, demonstrating the model's inherent flexibility and universal applicability.

Website Design Exploration

Initial Mockups Review

James Redenbaugh presented two AI-generated website concepts. The first featured a simpler, darker blue aesthetic with clear structural hierarchy that Wendy immediately preferred (19:05). She appreciated the straightforward "Reimagining Wellbeing from the Roots Up" approach, noting the metaphorical richness of roots representing both children and spiritual/land connections.

The second mockup, while more visually elaborate with interactive elements and comprehensive features, felt too corporate and suggested a larger organization than currently exists (16:56). Wendy emphasized the importance of authenticity, being transparent about the prototyping stage while presenting the full vision. She's learned from working with AI tools that they tend to oversell scale, automatically generating case studies and organizational structures that don't yet exist.

Visual Framework Challenges

The core challenge centers on representing the Flourish Model geometry: seven levels of human needs within four domains. Wendy explained that the four domains don't intersect as traditional Venn diagrams because they're nested (45:08). The natural world contains everything; human systems (cultural values, economic systems) sit within it; and human capacities and potential sit within those systems.

Previous attempts using complex circular diagrams felt too linear and difficult to explain simply (09:38). The team agreed that while a comprehensive multi-dimensional diagram has artistic value, users need the seven levels and four domains presented separately for clarity (44:20).

The Flourish Model Framework

Seven Levels of Human Needs

The seven levels represent consistent needs across all humans, from infancy through adulthood to community expression. As individuals grow, the labels shift slightly to reflect changing social contexts—from pure needs in children, to individual expression in adults, to service orientation in community roles (35:04). This progression represents a journey from the "untarnished spirit" of childhood toward wholeness through lived experience.

Wendy shared detailed charts showing optimized versus limited development at each level—what flourishing looks like when needs are met versus when they're constrained (39:28). However, she's cautious about using these as diagnostic tools, as they risk making people feel labeled or hopeless about past experiences. The value lies in showing policymakers and educators what to optimize and what to avoid, rather than individual assessment.

Four Domains Framework

The four domains—human capacities and potential, cultural values and identity, economic and political systems, and the natural world—represent the spheres of influence affecting flourishing. Wendy clarified that these aren't separate realms but nested systems: individuals exist within cultural systems, which exist within economic structures, all embedded in the natural world (33:19).

Human capacities and potential specifically encompasses the seven levels. Cultural values and identity covers political and faith systems that impact or constrain human potential. The natural world isn't just context but kin—a loving, relational intelligence that nurtures wholeness from an indigenous worldview perspective (01:01:51).

[technology="Assessment Systems"]

Philosophical Foundations

Worldviews and Identity

Recent Worldviews Provocations with the Galileo Commission explored how personality and worldview develop as survival mechanisms rather than essential truth. Wendy recounted a remarkable session with indigenous leaders about kinship worldview, where technical chaos manifested as Hoyoka trickster energy—literally enacting the worldview disruption they were discussing (53:44).

The central message: "You are more than your story" (01:12:43). People accumulate character, personality, values, and worldviews to survive socially, but spirit underneath constantly moves toward integration and wholeness. The work aims to optimize development from the beginning while holding compassion for those whose survival required limiting patterns.

Nature as Relational Intelligence

From an indigenous perspective, the natural world represents loving kin in constant relationship—plants, land, and other species as family that nurtures inherently (01:03:57). Wendy described losing this as "something really fundamental" in Western societies, where going outside means recreation rather than spending time with kin. The project seeks to heal this severed relationship with the "more than human" world.

James proposed using tree metaphors—sun, light, roots, water, nutrients, space, pollination, underground communication networks—as parallels to human needs (01:04:24). Unlike humans, other species naturally move toward flourishing without interference. Humans are unusual as a "keystone species" with choice-making capacity to either support or inhibit their own and others' flourishing.

Hero Section Concept

James envisioned a 3D animated sphere in space, viewed from above, with seven colored lenses rotating around a glowing white center (59:51). Light passes through these lenses, casting dynamic patterns on the sphere, representing how different perspectives illuminate human experience. The greater context—the four domains—would be suggested through additional spheres or geometric structures that light interacts with.

The animation would be both literal representation of the model and beautiful abstract art—color, light, reflection, and refraction welcoming visitors with "a complex mystical thing" (01:00:55). James described light as constantly trying to reach us while we build blocks or focus on wrong forms of survival. The work involves raising these lenses and developing capacity to hold all perspectives simultaneously, allowing cosmic presence to enter.

Wendy responded enthusiastically to this sacred framing of human experience while acknowledging that many people's lives are difficult (01:01:09). The imagery captures both the spiritual dimension and the practical barriers created by human systems that interfere with natural flourishing.

Content Strategy & Resources

Existing Materials 📄

Wendy shared a comprehensive branding document consolidating visual elements, color palettes, and framework graphics created for grant applications. The materials include consistent imagery used throughout the project's evolution, though earlier complex circular diagrams have been largely set aside in favor of simpler representations (27:30).

Notable resources include the Little Book of Flourishing—a simple, charming introduction emphasizing universal human needs regardless of ethnicity or wealth. This could serve as inspiration for a short animated video once the geometric look is finalized (25:46). Wendy also maintains family values sheets and various tools applicable across audiences, reminding even national policymakers that they're human beings who might benefit from personal reflection tools.

Diverse Audience Needs

The framework's power lies in consistent core principles applying equally to individuals, families, organizations, cities, and nations (01:11:41). Whether approaching as a parent, educator, city planner, or policymaker, the same fundamental questions about optimizing flourishing versus limiting it remain relevant. The website needs to capture this essence through profound yet accessible statements, then provide pathways to more nuanced, audience-specific resources.

Wendy is currently developing tailored content for different contexts—she mentioned sending city-specific work to partners and having extensive materials for educational settings. The challenge is organizing these without overwhelming visitors or misrepresenting the project's current prototyping stage and one-person core team reality.

Project Positioning

This represents the first global project addressing flourishing and wellbeing from a truly ecosystemic perspective (01:09:41). It's also the first wellbeing framework positioning spirituality as fundamental rather than optional. These groundbreaking aspects don't require heavy-handed presentation—they can be conveyed through beautiful, intuitive design that touches people appropriately.

Wendy emphasized that diverse audiences—from the "techie side" of media partners to Montessori educators to indigenous leaders—are converging around similar systemic thinking. The website needs to honor this interdisciplinary interest while maintaining accessibility and authenticity about the project's developmental stage and resource needs.

The funding question remains open: how to craft invitations for philanthropists and funders while keeping resources freely available to avoid privileging only wealthy cities and schools. This tension between universal access and sustainability requires thoughtful messaging.

Design Philosophy

James articulated arriving at "simplicity on the other side of complexity" (01:13:08)—a combination of art, practical tools, poetry, and prose painting the picture from interconnected ecosystem to pragmatic individual steps. The site should provide clear pathways forward regardless of who visitors are, what system they're working in, or what domain concerns them most.

Wendy agreed that Montessori methodology might inform the design: presenting tools like objects on a shelf that visitors can pick up and use according to their own energy and needs (09:17). This honors the contextual, individualized nature of flourishing—different countries, communities, and people require different approaches, which is why the simple SDGs book succeeded across 35 countries.

Both agreed on avoiding overcomplification. The systemic aspects can be conveyed through beautiful imagery without elaborate explanation. Most people intuitively understand that they exist within larger systems embedded in the natural world; the challenge is visual representation, not conceptual grasp.

Action Items

James

  • Create art concepts for hero section using animation techniques, potentially interactive, featuring sphere and lens metaphors (01:16:19)
  • Develop evolved site map for home page incorporating discussed blocks and structure (01:16:19)
  • Explore Blender for 3D light, lens, and refraction effects (01:08:03)

Wendy

  • Provide additional content as James requests specific information or cuts (01:17:48)
  • Consider revising and incorporating the optimized vs. limited development charts with compassionate framing (39:28)
  • Develop short animated video script introducing four domains and seven levels once geometry is finalized (25:46)
  • Craft funding invitation messaging that balances universal access with sustainability needs (11:38)
Relevant Initiatives

AirTable Setup

Priority: 
Medium
Size: 
M
Planning Stage

WebFlow Development

Priority: 
High
Size: 
L
Creation Stage

Website Design

Priority: 
High
Size: 
M
Creation Stage
Transcript