Design Review
Artifact info
Title:

Flourish Project Website Content Finalization and Launch Planning

Engagement:

The Flourish Project

Client:

Wendy Ellyatt

Meeting Date:
February 3, 2026
Next Meeting Date:
January 25, 2026
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January 19, 2026
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January 8, 2026
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December 22, 2025
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November 25, 2025
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December 9, 2025
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People
James Redenbaugh
Wendy Ellyatt
Artifact Image
Meeting Summary

Website Navigation and Contact Form Consolidation

James Redenbaugh demonstrated live updates to the website, correcting his bio title spelling and unpublishing team member profiles for Fabienne and Annie at Wendy's request until discussions with them are finalized (05:29). The team decided to streamline contact forms across all Innovation Labs by directing expressions of interest to a single contact page, with one exception: the Learning Lab requires its own specialized contact form to capture more detailed information including name, role, email, school/organization, website, city, and country (08:29).

James explained how Webflow [tag="webflow"] templates work with conditional logic, allowing the Learning Lab to display a unique form while other labs share the standard contact page link (10:15). All prototype resource buttons were removed from lab pages to simplify the user experience and focus visitors on clear pathways to engagement (11:39).

Resource Page Development with Automated Content Management

The resource page strategy centers on prominently featuring three core handbooks that over 30 schools currently use worldwide (17:19). Wendy sent James a comprehensive list of academic papers and resources to be added to the page (31:57). The team leveraged Airtable [tag="airtable"] integration to automatically generate PDF summaries and manage resources through a dynamic system (18:57).

[technology="CRM System Templates"]

James demonstrated how Airtable's AI agent automatically reads and summarizes PDF attachments when uploaded, creating preview text for each resource (21:50). The free Airtable plan had reached its API limit during development, prompting Wendy to upgrade to the team plan at approximately $288 annually to enable continuous syncing and additional customization features like extended color options (22:31). Resources are now tagged with status designations, with "primary" status reserved for the three featured handbooks that will display with images at the top of the page (26:45).

Framework Page Refinement and Content Organization

The Framework page contained duplicate entries for key documents that needed cleanup (36:19). James removed the duplicates and ensured proper linking from the homepage's ESF Framework section directly to the Framework page (38:09). The team discussed adding a new Principles of Partnership page featuring content about collaborative working and mycelium-inspired partnership models (39:46).

To better align visual storytelling with content themes, the fungi/mycelium image currently on the contact page will move to the Principles of Partnership page, while a new calming nature image with soft sunlight was selected for the contact page (42:28). This page will be accessible from the homepage and footer, with a clear call to action directing interested partners to express interest via the contact form (42:11).

Domain Connection and Site Launch Process

Form submissions currently route to Wendy's Gmail account, though she plans to establish domain-based email through her Heart Internet hosting provider for more professional communication (43:59). James will transfer the site to Wendy's Webflow workspace, after which she'll need to set up a CMS site plan and connect her custom domain through Webflow's quick connect feature (45:54).

James committed to providing detailed step-by-step instructions with screenshots for the domain connection process, acknowledging Wendy's preference for clear guidance given her current health challenges (47:19). The site will be ready for launch once both parties complete a final review of all changes and confirm proper linking throughout the navigation (48:14).

Future AI Integration Vision

The team explored an exciting future development: an AI-powered interactive tool that could help visitors understand how the ESF framework applies to their specific context (49:47). Using Claude [tag="claude"] and model context protocol capabilities, this tool would replicate Wendy's extensive knowledge base and allow different user types—from parents to city councillors—to ask questions and receive personalized guidance about relevant resources and opportunities (50:11).

[technology="Intelligent Matching Algorithms"]

James explained that while API costs exist due to the large context window required, these costs are decreasing rapidly and would only become significant with thousands of users (50:46). The team agreed this represents an ideal funded development opportunity to prototype within the Learning Lab community, with potential to analyze user questions to improve offerings over time (51:55).

Development Tools and Collaborative Infrastructure

James shared that his team is developing templated solutions throughout 2026 for learning management systems, membership systems, assessment systems, and video platforms as alternatives to Zoom [tag="daily"], with the AI interface tool on the development roadmap (52:48). This aligns well with the Flourish Project's collaborative working group model, creating opportunities for mutual learning and potential partnership proposals as new capabilities become available (53:44).

Wendy expressed enthusiasm about incorporating these emerging tools into funding proposals, presenting partners with a vision of what's possible with resource investment while maintaining the current functional website as a foundation (53:44). The development approach allows the Flourish Project to grow alongside James's technology innovations, with continuous feedback loops informing both trajectories (54:28).

Action Items

Wendy Ellyatt

  • Provide any additional specifications for Learning Lab contact form if needed (08:29)
  • Review all website changes when James confirms completion (47:29)
  • Set up flourishproject.net domain-based email through Heart Internet provider (43:59)
  • Send James any additional framework images or icon requests (44:50)
  • Conduct final review and approve site for launch (48:14)

James Redenbaugh

  • Complete Learning Lab specialized contact form with all required fields (12:15)
  • Upload three featured handbooks to Airtable with "primary" status and generate summaries (26:45)
  • Verify all academic resources from Wendy's email are added to Airtable (34:59)
  • Remove duplicate resources from Framework page (36:19)
  • Link homepage ESF Framework section to Framework page (38:09)
  • Create Principles of Partnership page with fungi image and expression of interest link (42:11)
  • Replace contact page image with new nature photograph (42:43)
  • Share Google Drive folder containing all framework images and icons (44:50)
  • Transfer site to Wendy's Webflow workspace (45:54)
  • Provide detailed instructions with screenshots for domain connection process (47:19)
  • Notify Wendy when all changes are complete for final review (54:50)
Relevant Initiatives

WebFlow Development

Priority: 
Very High
Size: 
L
Planning Stage

AirTable Setup

Priority: 
Medium
Size: 
M
Creation Stage

Website Design

Priority: 
High
Size: 
M
Planning Stage

Community Engagement Platform

Priority: 
High
Size: 
L
Planning Stage

Ecosystem Collaboration Initiative

Priority: 
High
Size: 
XL
Planning Stage

Interactive Framework Resource Navigator

Priority: 
Medium
Size: 
L
Planning Stage
Transcript