Design Review
Artifact info
Title:

Flourish Project Website Design and Community Development

Engagement:

The Flourish Project

Client:

Wendy Ellyatt

Meeting Date:
January 19, 2026
Next Meeting Date:
February 3, 2026
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January 25, 2026
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January 8, 2026
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December 22, 2025
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November 25, 2025
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People
James Redenbaugh
Wendy Ellyatt
Artifact Image
Meeting Summary

Visual Identity Refinement

The team focused on creating extremely simple, abstract symbols for each innovation lab that function like logos (00:51). Wendy emphasized that while the underlying concepts are sacred and complex, the visual representations must be universally accessible and professional enough for documents used across diverse audiences, from early years teachers to government leaders.

The approach centers on spheres containing symbolic elements (07:00). Proposed symbols include a heart for nurture, a dove for peace, a vector equilibrium geometric form for leadership, and a honeycomb grid pattern for cities to convey living systems rather than just buildings. James had initially created more intricate, Indian-inspired designs but agreed to return to simpler forms that work as "the bud rather than the flower" (38:34).

The team resolved a technical issue causing the site to display in light mode instead of dark mode (02:00). This fix allowed Wendy to properly review the site's visual elements for the first time.

Inclusive Global Representation

Cultural sensitivity and diversity emerged as critical considerations throughout the review. Wendy expressed concern about appearing to engage in "indigenous washing" with certain imagery (03:47), similar to greenwashing. The team agreed to balance imagery carefully, ensuring multi-ethnic and global representation across all lab pages.

James committed to using generative tools to diversify the hands imagery for the Peace Lab to ensure multiple ethnicities are represented (13:44). The team reviewed multiple hero images, favoring those showing contemporary, cutting-edge environments with natural ethnic diversity built in rather than token representation.

Content Strategy and Simplification

The resources section underwent significant simplification. The team decided to remove the resources page entirely for now, replacing it with a simple "coming soon" message, while most lab pages will feature only "express interest" calls to action (15:44). The Conscious Parenting Lab will be the exception, featuring an actual resource grid.

Wendy will provide shortened text versions for homepage descriptions, as the current longer versions don't work well in the condensed homepage layout (11:00). The About page was streamlined by removing the introductory section, going straight to team profiles (30:40).

Learning Lab Community Platform

[technology="Community Facilitation Tools"]

The Learning Lab received special attention as the first to launch with community features. Simon has been positioning it as a community of practice where participants—schools, academy trusts, and educational organizations—become co-creators in shaping educational futures rather than passive consumers of resources (19:35).

James proposed a pragmatic two-part solution for the community platform (24:00). First, a simple registration form collecting participant information, photos, and details. Second, a visual representation on the site showing community members, while actual communication happens through WhatsApp groups. This approach provides the visual sense of community without requiring complex platform features like those in Circle, Mighty Networks, or Hilo that wouldn't be necessary for the focused remit.

Wendy noted that high-level participants are being invited precisely because they're already working in alignment with Flourish Project's cutting-edge approach, making them natural collaborators rather than traditional customers (26:00).

Funding Page Innovation

The team began conceptualizing an innovative funding page that breaks from traditional pricing models (33:00). Wendy and Simon discussed using geometric visualization—possibly featuring the vector equilibrium again—to tell a narrative about resource flow through the system rather than simply listing costs.

The funding model incorporates a "give back" structure where organizations that can afford to pay fees help resource schools globally that cannot (27:00). The page will also acknowledge non-monetary contributions, such as university researchers and PhD students offering their time and expertise as part of the research ecosystem.

Wendy emphasized creating something that "confounds expectations" and makes "people's brains hurt" by approaching funding transparency from the inside out (35:30). The goal is to be radically open about sustainability needs while presenting it as an invitation to co-create rather than a traditional transaction.

Launch Timeline and Stakeholder Engagement

The website is approaching readiness for sharing with key stakeholders. Wendy plans to present it at a meeting next month with high-level educational leaders Simon has engaged faster than expected (27:00). She acknowledged the unusual situation of operating from limited resources while engaging with presidents of countries like Iceland (39:20).

Once James completes the simplified symbols, Wendy will share the site with her broader team for review before the official launch. The temporary web link will allow stakeholder preview while final refinements continue.

The team expressed confidence that the site will "knock the socks off people" in education because it's unlike anything currently in the sector (14:13).

Action Items

James Redenbaugh

  • Create simple, logo-like symbolic icons for each innovation lab using sphere designs with internal symbols (07:00)
  • Fix typography consistency issues across different screen sizes (06:51)
  • Improve hero image placement and resolution, particularly moving faces lower in the composition (17:45)
  • Diversify the Peace Lab hands imagery using generative tools (13:44)
  • Replace all lab page resources sections with "express interest" forms, except Learning Lab (18:28)
  • Design simple community visualization system linked to registration form for Learning Lab (24:00)
  • Send temporary domain link and web address for team preview (29:31)
  • Find alternative image for human capacities section that better represents early years focus (32:09)
  • Complete symbol designs today and share iteratively (38:20)

Wendy Ellyatt

  • Provide shortened text versions for homepage innovation lab descriptions (11:00)
  • Write intro text for Innovation Labs main page (12:00)
  • Develop contact form questions for general inquiries (18:40)
  • Work with Simon to create registration questions for Learning Lab community of practice (28:25)
  • Develop content for innovative funding page with geometric visualization concept (37:40)
  • Review completed symbols and provide feedback (39:25)
  • Coordinate team review once symbols are complete before sharing with external stakeholders (38:00)
Relevant Initiatives

Hero Image and Visual Identity Development

Priority: 
Very High
Size: 
M
Completing

WebFlow Development

Priority: 
Very High
Size: 
L
Planning Stage

Community Engagement Platform

Priority: 
High
Size: 
L
Planning Stage

Funding Page Development

Priority: 
Medium
Size: 
S
Planning Stage
Transcript