Design Review
Artifact info
Title:

Flourish Project Website Finalization and Global Healing Day Integration

Engagement:

The Flourish Project

Client:

Wendy Ellyatt

Meeting Date:
January 25, 2026
Next Meeting Date:
February 3, 2026
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January 19, 2026
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January 8, 2026
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December 22, 2025
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November 25, 2025
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December 9, 2025
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People
James Redenbaugh
Wendy Ellyatt
Artifact Image
Meeting Summary

Website Access and Technical Setup

Wendy experienced persistent issues accessing the Webflow [tag="webflow"] editor, with the system repeatedly logging her out and displaying cookie errors (12:23). James resolved this by removing and reinviting her as an editor, and proposed establishing a dedicated Webflow workspace under Wendy's control (13:02). This transition will give Wendy direct hosting management and access to the builder interface, which offers more functionality than the standard editor while remaining user-friendly (57:50).

Innovation Labs Icon Design Refinement

The team conducted a comprehensive review of icons for the Innovation Labs framework, finalizing designs that balance visual consistency with meaningful symbolism (16:23). James presented two sets of options: his geometric versions and alternatives from Munya. Key decisions included using rounded pentagons for the Legacy Lab to suggest organic storytelling and intergenerational connection (26:50), incorporating a compass design for the Leadership Lab (19:20), and developing a bioregion-inspired icon for the City Lab that combines built environment elements with natural forms (25:54).

For the Conscious Parenting Lab, they refined a growth progression visual showing development from infant to child (17:00). The Wisdom Lab will feature a vector equilibrium design created parametrically in specialized software (18:52). The Legacy Lab icon evolved to incorporate five-fold symmetry suggesting both a hand "handing down" knowledge and the natural patterns found in flowers, creating a spiral-like effect that captures cultural layers and resonance (24:17).

Adding the Healing Lab

Wendy proposed integrating Global Healing Day into the Flourish Project site structure, initially considering it as a separate section before deciding to position it as the ninth Innovation Lab (32:21). This addition creates a balanced three-by-three grid layout and provides legitimacy by showcasing tangible partnerships and upcoming events (33:19). The Healing Lab will use a Caduceus or similar systemic healing symbol and will be positioned last in the sequence after the Wisdom Lab, which moves to first position, reflecting how both labs function as cross-cutting themes that influence all other labs (34:41).

The Global Healing Day site has secured impressive partnerships including the Charter for Compassion and the Pocket Project, with plans to offer both free community resources and professional paid courses using the Flourish framework for organization (30:01). For 2025, the approach emphasizes simplicity: participants share their healing activities using social media tags without formal event registration, creating an accessible grassroots movement (38:37).

Content Updates and Team Integration

The team needs to complete short bios for the Innovation Labs page and longer versions for the About page (40:14). Wendy invited both James and communications specialist Lana to join the visible team roster, emphasizing the importance of meaningful role titles—Lana chose "narrative weaver" rather than "head of communications" (11:03). James will craft his own bio and role title, with Wendy suggesting possibilities like Creative Director or Digital roles that reflect his visual storytelling capabilities (50:06).

The framework page heading was updated from generic language to "Ecosystemic Flourishing (ESF) Framework" for consistency across the site (35:56). James has resolved previous responsiveness issues on key pages (36:23).

Visual Content Selection

For the homepage hero video, Wendy selected the Indigenous-themed option from three alternatives, though she noted the importance of cultural sensitivity review (41:43). She plans a two-week stakeholder vetting process with the core team before public launch, acknowledging potential concerns about language or cultural representation (47:53). The About page needs a replacement video showing vibrant community life—farmers markets, community gardens, people engaged in collaborative activities—that better conveys the bioregional and regenerative culture themes (42:05).

Contact Form Enhancements

The contact form requires several additions including an organization field that was initially missed, plus role, LinkedIn, and website fields (46:08). For areas of interest, Wendy requested the ability for users to select multiple Innovation Labs or an "all of the above" option, noting her frustration with forms that artificially limit selections when people have broad interests (46:38).

Strategic Context and Community Building

Wendy shared her philosophy on community engagement, drawing from experience establishing two major community initiatives in her hometown (54:37). She noted it took two years to convince local stakeholders she had genuinely altruistic intentions rather than political or institutional motives, teaching her the importance of working with trusted local champions when entering new communities (54:37).

James described his evolving focus on lab building and creating frameworks and systems for enabling collaboration between diverse global parties (51:44). This aligns directly with Wendy's work, including her new directorship role in a research institute focused on the soul of cities and engaging communities with meaning, agency, and belonging (54:37). The Flourish Project aims to make sophisticated concepts accessible to ordinary people navigating uncertain times, focusing on creating positive change within local communities rather than abstract world-saving (54:37).

Resource Organization Challenge

Wendy raised an important structural question about curating Global Healing Day resources for different user levels and contexts—individual practitioners, families, community trauma healing groups, cities, or international reconciliation efforts like Palestine and Israel (56:17). She's exploring whether the Flourish framework wheel could function as an interactive navigation tool that shows relevant resources based on user selection, combining visual framework with practical resource directory functionality (57:40).

[technology="Community Facilitation Tools"]

Action Items

James Redenbaugh

  • Complete all website refinements including new icons, bio sections, contact form updates, and video replacements today to enable stakeholder review (48:18)
  • Finalize Healing Lab icon using Caduceus or systemic healing symbol (34:08)
  • Update framework page heading to "Ecosystemic Flourishing (ESF) Framework" for consistency (35:56)
  • Replace About page hero video with vibrant community life footage (42:05)
  • Add organization field and multiple-selection capability for areas of interest in contact form (46:08)
  • Send Wendy instructions for setting up Webflow workspace and transferring site control (58:14)
  • Consider concepts for using the framework wheel as an interactive resource navigation tool (57:40)
  • Submit personal bio and preferred role title for team page (50:06)

Wendy Ellyatt

  • Conduct two-week cultural sensitivity review of Indigenous video content with core team and stakeholders (47:53)
  • Obtain approval from Global Healing Day steering group for positioning initiative under Flourish Project site (38:46)
  • Collect bio from Lana for team pages (43:02)
  • Review completed site updates and begin sharing with team and Global Healing Day steering group (48:18)
  • Develop resource curation strategy for different user levels and contexts (57:40)
Relevant Initiatives

WebFlow Development

Priority: 
Very High
Size: 
L
Planning Stage

Website Design

Priority: 
High
Size: 
M
Planning Stage

Community Engagement Platform

Priority: 
High
Size: 
L
Planning Stage

Hero Image and Visual Identity Development

Priority: 
Very High
Size: 
M
Completing

Global Healing Day Integration

Priority: 
High
Size: 
M
Planning Stage

Interactive Framework Resource Navigator

Priority: 
Medium
Size: 
L
Planning Stage
Transcript