Discovery Call
Artifact info
Title:

Flourish Project Vision & Collaboration Discovery

Engagement:

The Flourish Project

Client:

Wendy Ellyatt

Meeting Date:
May 19, 2025
Next Meeting Date:
December 22, 2025
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November 25, 2025
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July 31, 2025
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December 9, 2025
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People
James Redenbaugh
Wendy Ellyatt
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Meeting Summary

Opening Connection & AI as Collaborative Medium

The conversation began with Wendy Ellyatt and James Redenbaugh discovering significant alignment in their worldviews and approaches to technology, community, and systems thinking. James shared his practice of using Fireflies for transcription and processing recordings through Claude AI for various purposes (00:06), noting he's speaking at an upcoming conference about teaming up with AI to form holons that include digital intelligence as tools for facilitating human connectedness (00:23).

Wendy expressed deep resonance with this approach, describing her daily collaboration with AI in different modes depending on her work (00:50). She framed AI as part of nature itself, an extraordinary tool that accelerates learning and augments intelligence through active collaboration (01:51). Both agreed there's "magic in the collaboration" that many people fear but which offers tremendous potential.

Media Theory & The Impact of Technology on Humanity

James introduced Marshall McLuhan's concept that "the medium is the message" (01:59), explaining how mediums themselves have greater impact on humanity than any particular message they carry. He drew parallels between historical media shifts and the current AI revolution, noting that while social media brought benefits, it has also proven "incredibly isolating and dulling and numbing" (03:01). He emphasized that AI as a medium is unprecedented and requires deeper examination of its possibilities and downstream effects.

Wendy agreed enthusiastically about the importance of understanding storytelling and narrative, particularly "how quickly we believe a consistent story that other people believe in" and the potential for both manipulation and positive influence (05:35). She expressed fascination with how fundamental aspects of narrative shape human activity across disciplines.

The Necessity of Collective Intelligence

James articulated a key thesis for his upcoming talk: we're approaching an inevitable point where technology ecosystems will become too complex for any individual to understand (06:09). He argued that the antidote is "learning to be better together" through councils, holons, and teams that can understand collectively what no individual can grasp alone (06:10). This requires upgrading individual capacities into group capacities that can see from multiple perspectives across generations, geographies, and languages.

Wendy confirmed they were "so much on the same page" (07:23), demonstrating deep alignment on this fundamental principle.

The Flourish Project: Ecosystemic Wellbeing Framework

Wendy described the Flourish Project's origins in her career transition from strategic management consulting to becoming an expert in early human development and wellbeing (07:40). After nearly two decades working to influence government policy in the UK with little positive change, she went global about six years ago (26:23).

She developed the Flourish model because no existing wellbeing model worldwide put the child at the center (26:23). The framework has evolved into an ecosystemic approach that doesn't center human beings but rather understands flourishing as integral across all life (27:12). Her work emphasizes restoring what indigenous peoples have always known: we are fundamentally life itself, reflecting the same principles as everything else in nature.

Wendy released two handbooks for schools as gifts on her website, which have now reached 30 countries including China, Mongolia, and Nepal—places she never attempted to reach directly (27:12). This organic spread validated her instinct to gift resources rather than restrict access. She now sits on steering groups and advisory boards of major networks across economics, education, and spirituality, including the Wellbeing Economy Forum, the Spirit of Humanity Forum, and the Galileo Commission (28:58).

Her recent work has included exploring whether Iceland could become a prototype nation demonstrating integrated wellbeing principles from the presidential level down to schoolchildren (28:58). She also just took over running National Children's Day through the Flourish Project (29:43).

Relational Communication & Living Systems

Wendy emphasized the importance of sensual, relational communication with life itself, describing herself as coming from a lineage of "plant whisperers" and "horse whisperers" (21:20). She facilitated a session where she reminded participants that even individually, we are "trillions of organisms, all of which experience themselves as a center" (34:25), and that relationship happens through the water we drink and air we breathe, not just standing in a forest.

Both speakers discussed the unnaturalness of contemporary isolated living—"sitting in boxes and looking at boxes" (26:03)—and the deliberate narratives that promoted nuclear family isolation and demonized words like "communal" and "collective" (26:28). James shared his craving for living around fires in community, which Wendy resonated with deeply, suggesting she's "had many lives doing that" (27:13).

[technology="Community Facilitation Tools"]

Radial Interface Innovation: Beyond Grids & Lists

James shared a breakthrough realization: virtually all digital spaces—WhatsApp, Facebook, Instagram, even progressive platforms like Hilo—present information in grids and lists that we scroll or swipe (28:00). This medium inevitably impacts how we relate, putting people "in boxes" and expecting online communities to flourish even as energy fades after gatherings (28:38).

He's now developing a radial interface toolset that arranges people and information in circles rather than linear grids (29:02). For an upcoming gathering at Hollyhock Retreat Center with a group called Trifora, participants filled out forms that automatically populate into a radial interface, allowing viewers to see everyone together and click on questions to see where their eyes are naturally drawn rather than reading responses one at a time (29:17).

The innovation extends beyond static displays: James has developed functionality where participant photos become live video feeds, creating a circular video conferencing interface (31:26). The system automatically rearranges participants around the screen based on how many people show up. Additionally, he's filming fires during gatherings to include as the central element, allowing groups to "stay around the fire forever" and maintain circle integrity in ongoing digital meetings (31:19).

Wendy immediately recognized the value as someone who "stands above systems" as a space holder, noting "that immediately makes me happy because that's how, that's kind of the role I play" (30:23). She offered to introduce the tool to multiple groups including the Wellbeing Economy Alliance and others in her network who would find it valuable (31:29).

[technology="Video Conferencing Solutions"]

[technology="Collaboration Management Tools"]

Webflow & Flexible Content Presentation

James introduced Webflow as a powerful platform used by major companies like Anthropic (32:14). Unlike basic website builders, it offers visual page building with developer-level capabilities and a robust Content Management System that allows custom post types with any kinds of fields (33:07).

The key innovation is the ability to take content and present it beyond default grid layouts—in circles, node-based graphics, or "really anything with the help of AI" (33:07). This flexibility aligns perfectly with the ecosystemic, relational approaches both participants advocate.

Wendy acknowledged her basic technical skills while expressing excitement about possibilities she sensed were "bigger than I originally was thinking" (40:59).

Ecosystemic Design & Fundamental Questions

James revealed he owns the domain ecosystemic.design, believing the term represents how we need to "think and be ecosystemic" because both problems and solutions are ecosystemic (19:02). He noted it's rare to hear others use this language, making his connection with Wendy particularly meaningful.

Wendy expressed her love for "disrupting things" and "upending things" rather than following predictable paths (34:25). She wants the Flourish website to capture this quality—making people's heads "go like" in recognition of radical reframing, such as understanding that measuring wellbeing means acknowledging we're "trillions" in communication, not singular individuals (35:27).

She described herself as a "stealth influencer"—essential to ecosystems but preferring to work behind the scenes, dropping in as a provocateur and moving out to let systems do what they need to do (42:47). James beautifully captured this as being "like mycelium under the surface" (42:53).

Vision Sessions & Co-Shaping Process

When discussing how to proceed, James proposed beginning with vision sessions: 90 minutes to two hours where he visually facilitates conversation using tools from his architectural training, allowing them to "play" and think three and four dimensionally (39:38). He mentioned studying Christopher Alexander's work, which Wendy also knows (40:10).

Wendy responded enthusiastically, recognizing she needs this collaborative thinking to "see what's possible" and that she "can't do that on my own" (40:59). She described her work as existing "in conversation" and needing to be "co-shaped" at this stage by bringing the right people around her (36:24). She expressed confidence that when she's in the right space, "the right person emerges" and she knows immediately when it's right (38:48).

James also mentioned his Rhythm model based on octaves as an alternative to traditional beginning-middle-end project structures (36:24), which Wendy found appealing as more aligned with natural co-creation processes.

Multiple Connection Points & Network Weaving

Beyond the Flourish Project website, Wendy identified multiple ways James could connect into her broader network, particularly around conscious media collaboration discussions involving figures like Guy and others exploring fundamental aspects of narrative, storytelling, and consciousness (04:03). She offered to introduce his radial interface work to various groups who would benefit, describing herself as always "weaving" and making connections (41:47).

James shared he's consulting with Trifora, a think tank/consultancy operating between philanthropists, educators, and developmental scientists (24:03). The group takes its name from a saprophytic orchid that gets energy from decomposing matter and forms beautiful communities. He's attending their gathering after the Holon Movement Wave conference.

Wendy encouraged James to send anything he's working on—AI-related, facilitation tools, anything capturing the essence of his thinking—because she'll "almost certainly" have someone engaged in looking at similar questions and can make valuable connections (41:44).

Shared Philosophical Ground

Both participants expressed deep alignment on fundamental principles throughout the conversation. They discussed:

  • The innate human design for community rather than isolated nuclear family living in "boxes" (26:03)
  • Rethinking education as a profound focus for these times (24:03)
  • Understanding ourselves as "fruiting bodies of mycelial networks" shaped by conversations, forests, and mountains (24:43)
  • The practice of surrendering to and inviting love to move through us (24:43)
  • Love in action as the essence of their work (22:08)
  • The importance of suffering as part of flourishing, not something to avoid (17:58)
  • Moving from happiness as a transient state to flourishing as a richer understanding that includes struggle (17:58)

Wendy noted they're "very lucky if we live like that" when James described his practice of remembering he's not separate from the larger living systems (24:48). She expressed feeling they were "getting ready for this next stage" in their respective work and sensing that James's innovations would "help us with this next stage of where we're all going now" (45:30).

Action Items

James Redenbaugh

  • Send calendar link for vision session scheduled for June 3rd at 4pm UK time / 11am EST (44:48)
  • Share information about the Rhythm model for project collaboration (41:05)
  • Send materials on AI work and facilitation approaches that Wendy can share with her networks (41:44)
  • Share recording from upcoming conference talk on AI and collective intelligence (07:23)

Wendy Ellyatt

  • Introduce James to conscious media collaboration group discussions (29:17)
  • Connect James's radial interface work to Wellbeing Economy Alliance and other relevant networks (31:29)
  • Share relevant Flourish Project resources and context before vision session (41:44)
  • Prepare foundational questions about what the Flourish website is trying to achieve (34:25)
Relevant Initiatives
No items found.
Transcript