Uncommon Partners

Uncommon Partners is a strategic advisory/accompaniment practice serving retreat center leaders navigating transformation, generational transition, and sustainable growth. Founded by Peter Wrinch, the business bridges 25 years of social change expertise with somatic and spiritual wisdom developed through a decade at Hollyhock.

Unlike traditional consultants who deliver plans and leave, Peter offers accompaniment - walking alongside executive directors and CEOs through philanthropic strategy, team development, and organizational rebirth. His clients are primarily women-led retreat centers with $1-5M+ operating budgets facing a financial imperative to evolve.

This brand and website project establishes Uncommon Partners' digital home - a space that authentically reflects Peter's unique positioning at the intersection of rigorous strategy and embodied practice. The brand must attract ideal clients while actively filtering out poor fits, balancing provocation with compassion, and countering typical retreat center marketing clichés.

Visual Identity

The visual identity draws inspiration from abstract geometry (Kandinsky), diffused natural light, and Pacific Northwest landscapes - creating a minimalist Japanese-influenced container for textured, eclectic content. The aesthetic avoids both clinical sterility and excessive sweetness, instead conveying clarity, depth, and grounded authenticity.

Core Brand Values:

compassion, connection, boldness, action, and coherence - inform every design decision, from typography (geometric sans-serifs like Josephine Sands) to color palette (darker blues, earthy browns and greens, pure white backgrounds). The result: a brand that feels real, thoughtful, and empowering while honoring the multi-dimensional nature of transformation work.