



Source of Synergy Foundation
Website Redesign & Webflow Migration
After 20 years with a stagnant WordPress site, the Source of Synergy Foundation is ready to embody their mission digitally. We're creating a clean, alive website that makes synergy tangible from first glance—transforming their digital presence from text-heavy and outdated to breathing, moving, and inviting.
Working in close collaboration with co-founders Diane Williams and Barbara Layton, we're designing 5 core pages with warm sunrise colors, subtle animations, and participatory elements that invite visitors to become sources of synergy in their own communities. The fast-track MVP approach delivers a foundation they can build on, launching before the new year.
Source of Synergy Foundation
Website Redesign & Webflow Migration
After 20 years with a stagnant WordPress site, the Source of Synergy Foundation is ready to embody their mission digitally. We're creating a clean, alive website that makes synergy tangible from first glance—transforming their digital presence from text-heavy and outdated to breathing, moving, and inviting.
Working in close collaboration with co-founders Diane Williams and Barbara Layton, we're designing 5 core pages with warm sunrise colors, subtle animations, and participatory elements that invite visitors to become sources of synergy in their own communities. The fast-track MVP approach delivers a foundation they can build on, launching before the new year.
Strategic planning and content organization for Source of Synergy Foundation website. Key strategic decisions: positioning Synergy Circles as primary CTA while addressing privacy/accessibility tensions between inspiring public participation and protecting private circles, clarifying organizational relationship between Source of Synergy Foundation and Evolutionary Leaders to reduce visitor confusion, content hierarchy prioritizing synergy definition before action frameworks, balancing information with inspiration to avoid overwhelming visitors. Homepage strategic restructuring reflecting refined messaging flow: 1) Hero with animated portal establishing brand identity 2) New video defining 'source' and 'synergy' and inspiring action as primary educational tool (14:38) 3) Mission statement section with 'Synergy starts with connection' as anchoring design element following video context (12:25) 4) Sourcing Synergy: How We Do It project showcase demonstrating organizational activities 5) Our Moment of Choice book/video section 6) Take Action / Become a Source of Synergy conversion points 7) Why Synergy Matters Now and What is Synergy? foundational content moved lower following video coverage 8) Partner logos with unified tagline. Video integration strategy: incoming ~1-week video covers foundational synergy definition content, allowing text sections to be trimmed once video edit complete to avoid duplication (14:38). Project grid strategic presentation: uniform 3x3 layout showcasing nine key initiatives (Evolutionary Partners Network, Multidimensional Explorations, Health and Wellness, Global Oneness Day replacing Our Moment of Choice (19:40), etc.) with enhanced visual consistency and clear call to action (15:15). Content sensitivity strategy: responsive removal of recently problematic public figure from team page, founding history, and Call to Conscious Evolution section (01:33), balancing appropriate response with avoiding reactive appearance. Mission statement positioning: placed after video rather than before to leverage video's explanatory power, with background imagery removed due to insufficient legibility and replaced with text-based design element (12:25). Workflow optimization strategy: consolidation of all feedback, notes, and assets into single shared Google Doc to prevent scattered communication and missed updates across 17-page notes document (18:26). Navigation strategy including Evolutionary Leaders link and enlarged branding (26:45). Footer strategy with mailing address, social media links, and improved navigation prominence (26:13). Donation section enhancement with graphics and PayPal integration. About page strategy: vision statement leading, founding history condensed to 1-2 paragraphs with read more expansion, team members alphabetized, memorial banners for honored members, removal of problematic imagery and affiliated figure content (01:33). Synergy Circles page strategy showcasing all 30 evolutionary leaders circles for funder visibility while using non-interactive Kumu map and introductory text inviting public to form their own circles. Concept paper integration for Global Oneness Day (20:28). 3/18 session strategic refinements: Take Action section messaging pivoted from joining existing circles to empowering visitors to form new circles, with 'Steps to Form a Synergy Circle' copy linking to seven-step Get Involved page outline (15:52). Strategy to consolidate engagement touchpoints by moving Edge newsletter and Call to Conscious Evolution banner from Synergizing page to homepage Take Action section, reducing navigation friction for conversion actions (43:00). Content refinement for Call to Conscious Evolution banner replacing 'Climate Change' with more inclusive 'Environmental Challenges' language covering broader issues like geoengineering and glyphosate (01:00:02). New dedicated Synergy Circles page strategy separating detailed circle information from general Get Involved content, with instructional copy clarifying icon interaction since hover/click wasn't intuitive (21:02, 27:33). About page strategy refinement: Founding History shortened to concise overview with Read More link to full document for interested visitors, photo collage grid of historical images to provide visual sense of organizational history (01:24:49, 01:27:11). Board bio strategy confirmed as expandable modals to surface already-loaded content without page navigation (01:29:15). Cultural sensitivity addressed for custom Synergy Circle icon resembling Star of David, requiring redesign to remove unintended religious symbolism (20:41). Mobile-first strategy deferred temporarily to prioritize desktop content completion, with full mobile responsiveness pass scheduled as separate initiative (57:43). Team coordination strategy enhanced with direct email communication to Iván for urgent changes to reduce scheduling delays (01:41:14). Documentation strategy with Diane maintaining clean working reference in Google Drive by removing completed items (01:42:02).

Brand design for Source of Synergy


Share reorganized website content Google Doc with editing access
December 21, 2025
Create and share structured working document organizing all website content into clear sections and hierarchies (homepage hero and sections, about page content, synergizing/projects page structure, get involved page elements). This becomes single source of truth for collaborative editing through comments and suggestions.

Finalize gold color refinement and geometric harmony in synergy spiral
December 22, 2025
Refine gold color to ensure maximum vibrancy and pop against deep blue background. Barbara emphasized importance of gold dots remaining striking and not losing strength (17:54-19:50). Discussed at 10:43.

Implement 12-point animation with line drawing and circle expansion
December 22, 2025
Create animation sequence beginning from 12 central points with lines drawing outward as circles at terminus expand to final size. Animation demonstrates sacred geometry principles with 12 providing perfect balance. Discussed at 11:13 and 21:15.

Add mouse-responsive movement to post-animation geometry
December 22, 2025
Implement subtle dynamic behavior where inner radius shifts in response to mouse movement across homepage, creating sun vortex effect making users feel they're 'entering a portal when they enter the site.' Discussed at 22:27-23:19.

Reorganize homepage content to define synergy before Connect/Create/Ignite framework
December 22, 2025
Restructure content flow: 1) Present three synergy definition statements (inspires new possibilities, powerful dynamic of coming together, using limitless capacity to evolve), 2) Introduce 'Synergy inspires us to connect, create and ignite', 3) Follow with action prompts asking how visitors are connecting/creating/igniting. This positions Connect/Create/Ignite as outcomes of synergy rather than unexplained opening concepts. Critical for visitor comprehension as emphasized by Diane, Barbara, and Nancy. Discussed at 40:03-48:59.

Explore dynamic text presentation for synergy concepts
December 22, 2025
Investigate alternative to static text blocks for presenting synergy definitions. Consider dynamic presentation through movement or video incorporating words like connection and collaboration that appear and flow to maintain visual interest. Balance information with inspiration without overwhelming visitors. Suggested by Diane at 49:34, with Barbara noting importance of leaving something to imagination (48:59).

Design elegant 'In Loving Memory' section for About page
December 22, 2025
Redesign presentation for deceased former board members section. Move away from prominent boxes to more subtle presentation—possibly just names or elegant minimalist approach. Discussed at 29:17-29:42.

Develop simplified Synergy Circles presentation listing names only with formation CTA
December 22, 2025
Create presentation strategy that lists Synergy Circle names only (youth circles, contact exploration, various themes) to inspire topics and possibilities without providing detailed information on private groups visitors cannot join. Include clear 'Form your own Synergy Circle' call to action. This addresses tension between inspiring public participation and protecting privacy of existing private circles. Requires coordination with Deborah and Kurt on privacy preferences. Discussed at 01:18:46-01:20:07.

Request high-resolution team photos and partner logos
December 21, 2025
Gather updated high-resolution team photos to replace outdated images (27:29). Coordinate with Jen (web administrator) and Diane who has partner logos organized in WeTransfer. All current team photos need replacement. Discussed at 01:15:41.

Prepare mockups showing refined content structure for Monday review
December 22, 2025
Create updated mockups incorporating: reorganized homepage content with synergy definitions first, refined gold color on blue background, 12-point animation implementation, mouse-responsive geometry, simplified Synergy Circles presentation, elegant 'In Loving Memory' design, and partner logos. Prepare for December 22 at 10:30 AM development review. Discussed at 01:21:47.

Send partner organization logos via WeTransfer
December 21, 2025
Send organized partner logos to James for integration into website. Diane has these ready in WeTransfer. Discussed at 01:14:53.

Coordinate with Deborah and Kurt on Synergy Circles privacy and presentation preferences
December 23, 2025
Reach out to Deborah and Kurt who run Evolutionary Leaders and Synergy Circles programs to determine privacy preferences and presentation parameters for Synergy Circles on website. Most circles are private and not open to public participation, but organization wants to inspire formation of new circles. Need to establish what information can be shared publicly. Discussed at 01:07:12.

Update founding history content to current date
December 27, 2025
Review and tweak founding history content which currently stops about 10 years ago. Update to be brief and current. Discussed at 01:09:57.

Investigate YouTube channel access recovery for video content
December 27, 2025
Attempt to recover access to YouTube channel with video content from past initiatives. Alan Seinfeld managed the channel but doesn't remember password. All videos remain publicly viewable but credentials are lost. Explore recovery options. Discussed at 01:12:58.

Follow up with Jen regarding WordPress access and original team photos
December 21, 2025
Contact Jen (web administrator) about: 1) WordPress site access that was supposedly sent but never received by James, 2) Higher resolution original team photos that may be available. Discussed at 01:16:08.

Provide feedback on font styles and visual emphasis for synergy definitions
December 22, 2025
Review upcoming mockups and provide input on font selection for synergy definition presentation, ensuring proper emphasis and readability. Different font requested for tagline 'Synergy starts with connection. Every connection sparks a possibility. It's how we connect more.' Discussed at 44:42 and 34:13.

Review founder's history updates and team photo sourcing
December 30, 2025
Review updated founding history content once Diane completes revisions. Verify team photo gathering process and assess quality of replacement images. Discussed at 27:29.

Help clarify Source of Synergy vs. Evolutionary Leaders messaging to reduce confusion
December 27, 2025
Provide input on website messaging that clarifies organizational relationship: Evolutionary Leaders is one initiative under Source of Synergy Foundation. Address perception that they're completely separate entities. Goal is to show connection while maintaining distinct identities. Barbara emphasized this confusion exists broadly (01:02:01-01:02:39).

Adjust animation color palette toward golden tones and create color picker tool
December 30, 2025
Address color perception differences where animation appears orange to some viewers and yellow to others. Create shareable color picker so team can test different hues on their own devices and multiple screens. Discussed at 48:33 and 03:39-03:42.

Increase font size for 'Our Mission' header and bold 'What will it take?' question
December 30, 2025
Make 'Our Mission' header larger in proportion to surrounding content (10:27). Bold the key question 'What will it take?' to make it stand out more effectively (11:48).

Clarify fonts + Style Guide
December 30, 2025
Find replacement for current secondary font where double-F configuration looks awkward (14:09). Maintain visual hierarchy while improving aesthetics.

Develop vectorized logo variations emphasizing S Factor with visible double S's
December 30, 2025
Create logo variations that pull out the two S's to make them more visible, reinforcing the 'sourcing synergy' meaning (17:15). Logo already vectorized for infinite resolution scalability (16:28).

Create simplified animated circle with toroidal field for Synergy Circle section
December 30, 2025
Replace current circular logo arrangement (which appears more oval) with simpler approach using white circle with animated points around it, similar to main animation but simplified. Feature toroidal field in center (19:18). Discussed at 18:34.

Replace stock images with authentic photos across website sections
December 30, 2025
Use authentic images of actual gatherings, retreats, and community moments across Evolutionary Leaders, Synergy Circles, Health and Wellness, and Edge newsletter sections. Prioritize authentic representation over perfect polish (35:31).

Design cosmic-themed visual for The Edge newsletter section
December 30, 2025
Create imagery that looks more cosmic and alive, conveying the 'cutting edge' nature of content and paradigm-shifting work of Evolutionary Leaders (41:33). Should communicate newsletter with diverse topics and features rather than single static image (40:17).

Design project overview graphic showing all organizational initiatives
December 30, 2025
Create graphic showing at a glance all things organization does - Multi-Dimensional Exploration, Health and Wellness, Evolutionary Leader Circle, Synergy Circles (43:56). Could be word cloud or node-based visualization appearing in opening animation or hero section to provide immediate contextual framing (44:54).

Share Google Drive link with collected images and design files
December 23, 2025
Provide team access to shared Google Drive with current design files and collected imagery (51:02).

Source high-resolution photos from past retreats and community gatherings
December 27, 2025
Locate authentic images showing actual community moments from past events. Move away from stock photography to genuine representations even if not perfectly polished (35:31). Upload to shared Google Drive.

Locate and upload Evolutionary Leaders group photo with arms raised
December 27, 2025
Find and provide high-resolution version of group photo showing everyone with arms raised. Use inclusive representation despite technical quality issues (42:09). Photo 'says so much' about collective spirit (42:49).

Find and upload multi-dimensional exploration image from past materials
December 27, 2025
Locate previously used image for multi-dimensional exploration section (36:51).

Upload logo variations to shared Google Drive
December 27, 2025
Provide logo variations to team through shared drive (50:35).

Find appropriate image for Health and Wellness section representing broader scope
December 27, 2025
Source imagery that represents full breadth of Health and Wellness initiative including personal wellness, environmental concerns, and weather modification (37:32). Current image doesn't capture scope.

Review design materials on multiple devices for color perception consistency
December 29, 2025
Team members should review files on their own machines and multiple screens to assess color accuracy rather than relying on screen sharing. Address perception differences where animation appears orange to some and yellow to others (48:52). Files are quite large so local review recommended (11:37).

Optimize all images to improve page loading times
January 16, 2026
Implement image optimization techniques to address loading speed concerns on older computers. Discussed at 10:03-10:45.

Increase minimum font sizes across site for better readability
January 16, 2026
Raise minimum font sizes throughout the site while maintaining accessibility compliance and browser scaling functionality. Client requested larger text for section headers, project descriptions, synergy circle titles, and body copy. Discussed at 16:43-17:30.

Reorder homepage sections per agreed structure
January 16, 2026
Implement new homepage section order: 1) What is synergy? 2) Synergy starts with connection 3) Mission statement banner 4) Book section 5) Why synergy matters now 6) How we source synergy 7) Become a source of synergy 8) Partner logos. Invert colors where needed to maintain visual variety when blue sections are adjacent. Discussed at 09:00-09:06.

Add mission statement in white banner section between connection and why synergy matters sections
January 16, 2026
Create prominent white banner section to feature mission statement between 'Synergy starts with connection' and 'Why synergy matters now' sections. Diane emphasized funders and visitors need to immediately understand what the organization does. Discussed at 13:26-15:12.

Create book section with Our Moment of Choice video using Thomas Huble site as design precedent
January 16, 2026
Develop dedicated book section featuring book image and embedded Our Moment of Choice video. Position after mission statement and before 'How we source synergy' section. Use Thomas Huble's website design as inspiration for layout. This adds animation while maintaining spaciousness. Discussed at 19:43-23:05.

Redesign Connect Create Ignite section with simpler three-column layout and new imagery
January 16, 2026
Replace current animated carousel with simplified three-column design. Remove lightbulb, spark, and hands imagery that team disliked. Create more inspirational imagery while maintaining some aliveness. Slow down or remove fast animation. Fix arrow controls. Add link to Get Involved page. Discussed at 36:05-39:42.

Experiment with Source Effect background colors and swap in alternate graphic
January 16, 2026
Test alternatives to black background including solid blue and gray-green options. Swap in alternate graphic with more visible spokes. Try light green tone from elsewhere on page. Balance contrast needs with aesthetic preferences. Discussed at 41:47-44:50.

Increase size and improve legibility of partner logos section
January 16, 2026
Make partner logos more legible and consistent in size, referencing how logos appeared on IRIS Cocreative website. Change section header to 'Sourcing synergy with our wonderful partners' and increase title size for better visibility. Discussed at 47:30-47:50.

Add Evolutionary Leaders link to navigation bar
January 16, 2026
Include missing Evolutionary Leaders link in navigation that directs to that page. Discussed at 11:27.

Enlarge Source of Synergy logo and text in navigation and fix mobile spacing
January 16, 2026
Increase size of Source of Synergy logo and foundation text in navigation bar. Fix mobile logo spacing where 'foundation' text appears too close to 'synergy'. Discussed at 11:10 and 50:00.

Update footer with mailing address and social media links
January 16, 2026
Add mailing address (697 Third Avenue) to footer. Include Facebook and YouTube channel links. Make footer navigation links more prominent or reposition them. Discussed at 50:09-50:30.

Replace donation form placeholder with PayPal widget
January 20, 2026
Replace entire placeholder donation form with PayPal widget once team provides integration information. Add graphics like circle imagery to enliven the donation page. Discussed at 35:16-35:37.

Simplify About page with vision statement, shortened history, alphabetized team, and memorial banners
January 16, 2026
Lead About page with vision statement and compelling graphic. Shorten founding history to 1-2 paragraphs with 'Read More' expansion using updated Google Docs version. Remove Andrew and Deepak photo. Organize team members alphabetically by last name and remove Juan Carlos. Add memorial banners from current website for honored members. Discussed at 51:00-54:21.

Deliver next iteration with all changes implemented
January 16, 2026
Complete and deliver updated website incorporating all feedback from meeting within approximately one day. Discussed at 56:15.

Compile detailed section-by-section notes and upload to Google Docs
January 16, 2026
Organize comprehensive feedback by website section and upload to Google Docs rather than emailing. Discussed at 55:34.

Provide updated founding history text from Google Docs
January 16, 2026
Send updated founding history content from Google Docs that brings the story current (currently stops 10 years ago). Keep brief and updated to current date. Discussed at 51:11 and meeting with context at 01:09:57.

Send revised ecological synergy description
January 16, 2026
Provide updated text for ecological synergy section. Discussed at 15:50.

Send edited mission statement text
January 16, 2026
Provide finalized mission statement content for white banner section. Discussed at 14:30.

Request Jen clean up spam on Call to Conscious Evolution page
January 17, 2026
Contact Jen to address spam issues on Call to Conscious Evolution page before featuring on website. Discussed at 25:30 and 26:16.

Provide mailing address and social media links for footer
January 16, 2026
Send mailing address (697 Third Avenue) and Facebook/YouTube channel links for footer integration. Discussed at 50:30.

Send notes on reordering synergizing page content
January 16, 2026
Provide feedback on how to reorganize synergizing page content to prevent homepage crowding while showcasing programs. Discussed at 55:19.

Review next iteration before sharing with Deborah and Nancy
January 17, 2026
Review updated website with all changes implemented before forwarding to Deborah and Nancy for additional feedback. Discussed at 56:25.

Lower 'Source of Synergy' text in hero to prevent overlap with animated graphic
March 4, 2026
Adjust vertical positioning of 'Source of Synergy' title text so it does not overlap the animated graphic in the hero section. Discussed at 27:18.

Increase tagline font size in hero section for stronger visual emphasis
March 4, 2026
Increase font size of tagline 'Together more than we could alone' so it reads with appropriate emphasis and pops visually in the hero section. Discussed alongside hero refinements.

Add text shading to hero title for improved legibility
March 4, 2026
Apply shading behind or to the hero title text to improve legibility against the animated background. Discussed in hero refinements section of meeting.

Remove faded hand background image from mission statement section and incorporate 'Synergy starts with connection' as design element
March 4, 2026
Replace the low-visibility faded hand-holding-golden-light background image in the mission statement section. Use 'Synergy starts with connection' as an anchoring visual design element in its place. Discussed at 12:25.

Restructure homepage section order per newly agreed sequence
March 4, 2026
Implement updated homepage section order agreed at 03:46: 1) Hero with animated graphic, 2) Video section defining source and synergy, 3) Mission statement, 4) Sourcing Synergy project grid, 5) Our Moment of Choice video + book link, 6) Take Action / Become a Source of Synergy, 7) Why Synergy Matters Now and What is Synergy?, 8) Partner logos with 'Building a World That Works for All' on one line. This supersedes the previous order in task recFHCcKpvyB4M0lO.

Reformat project grid to 3x3 uniform layout with aligned orange accent boxes
March 4, 2026
Update the Sourcing Synergy project cards section to a 3-cards-per-row, 3-row uniform grid. Ensure all orange accent boxes are aligned to the same height and vertical level. Remove the single horizontal rule under the section heading. Set 'Sourcing Synergy: How We Do It' headline on one line, bolded. Bold all section headlines consistently. Enlarge and set 'Learn more about Source of Synergy activities and projects' text in blue with blue background. Discussed at 15:15.

Replace 'Our Moment of Choice' project card with 'Global Oneness Day' card using globe image from Drive
March 4, 2026
Swap out the 'Our Moment of Choice' project card in the Sourcing Synergy grid with a 'Global Oneness Day' card using the globe image already uploaded to Google Drive. Link the concept paper once received from Diane. Discussed at 19:40.

Fix Evolutionary Partners Network card image cropping so letters are not cut off
March 4, 2026
Adjust image framing or containment on the Evolutionary Partners Network project card so the letters/text in the image are not cropped. Discussed at 21:14.

Update footer social media icon links to point to Source of Synergy accounts
March 4, 2026
Replace placeholder social media icon links in the footer with the correct Source of Synergy account URLs (not IRIS). Discussed at 26:13.

Fix navigation menu item alignment so all items sit on the same line
March 4, 2026
Correct navigation bar alignment so all menu items are horizontally aligned on the same line. Discussed at 26:45.

Publish updated website by Wednesday to coincide with client group call
March 4, 2026
Complete and publish all agreed updates to the live website by Wednesday so it is ready for the client's group call. Discussed at 26:47.

Send concept paper document to James for linking on Global Oneness Day card
March 4, 2026
Diane to send the concept paper document directly to James so it can be linked from the Global Oneness Day project card on the website. Discussed at 20:28.

Advise James on scope of content referencing Deepak Chopra to remove from site
March 4, 2026
Diane and Barbara to determine and communicate to James exactly which content referencing the public figure (Deepak Chopra) needs to be removed, covering team page, founding history, and Call to Conscious Evolution section. Approach carefully to avoid appearing reactionary. Discussed at 01:33.

Remove content referencing Deepak Chopra from team page, founding history, and Call to Conscious Evolution section
March 4, 2026
Once Diane advises on scope, remove all references to the public figure (Deepak Chopra) from the relevant site sections including team page, founding history, and Call to Conscious Evolution. Discussed at 01:33.

Deliver finalized 'Source and Synergy' explainer video to James for site integration
March 7, 2026
Coordinate with video editor to complete the 'Source and Synergy' explainer video and deliver to James within approximately one week. Once received, redundant text sections on the site can be trimmed to avoid duplication with video content. Discussed at 09:01 and 14:38.

Consolidate all feedback and new assets into single shared Google Doc for ongoing communication
March 4, 2026
Going forward, all feedback, notes, and newly added assets should be placed in a single shared Google Doc rather than scattered across email or Drive folders, to ensure James does not miss items between sessions. James flagged this friction point at 18:26.

Add 'Building a World That Works for All' tagline on one line beneath partner logos section
March 4, 2026
Place the phrase 'Building a World That Works for All' on a single line beneath the partner logos section as part of the updated homepage structure. Discussed at 03:46.