Design Review
Artifact info
Title:

Design Review

Engagement:

Source of Synergy Website

Client:

Source of Synergy

Meeting Date:
December 15, 2025
Next Meeting Date:
December 22, 2025
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December 30, 2025
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December 3, 2025
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November 19, 2025
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People
James Redenbaugh
Diane Williams
Barbara Layton
Artifact Image
Meeting Summary

Sacred Geometry Animation Refinement 🌀

James presented refined versions of the synergy spiral geometry comparing the original iStock recreation against a harmonically optimized version (08:14). The refined geometry uses more harmonic numbers and regular integers, creating improved alignment in the center and more spacious composition.

[tag="grasshopper"]

Both Diane and Barbara strongly preferred the refined version for its enhanced flow and spatial quality (10:27). Diane noted it feels like it's "flowing more somehow from the center," while Barbara appreciated the spacious feel.

Animation Sequence and Interactivity

The animation will begin from 12 central points with lines drawing outward as circles at the terminus expand to final size (11:13). James emphasized the significance of 12 as a sacred number, demonstrating how the geometry could alternatively use 11 or 16 points but confirming 12 provides the perfect balance (21:15).

Post-animation, the geometry will remain subtly dynamic with the inner radius shifting in response to mouse movement across the homepage (22:27). This creates a sun vortex effect that James described as making users feel they're "entering a portal when they enter the site" (23:19).

[tag="webflow"][tag="js"]

Color Palette Exploration: Gold on Blue vs. Black 🎨

Color discussion revealed differing perspectives on background choice for maximum impact and brand alignment (12:22). James demonstrated the geometry on white, blue, and black backgrounds to gather feedback.

Blue Background for Brand Consistency

Diane advocated for deep blue background to visually correlate with the Evolutionary Leaders website, supporting the goal of making the two sites feel connected (17:22). The blue option provides cohesion across Source of Synergy's initiatives while maintaining distinct identities.

Barbara's Preference for Black's Impact

Barbara found the black background significantly more striking (17:54): "It's not as striking to me as the one with the black background... This kind of fades it out. I mean, I like the color blue, but I don't know, something happens for me where it just loses its strength and impact."

After extended consideration, Barbara accepted the blue could work as long as the gold dots remain vibrant and pop strongly against the background (19:50). The team agreed to refine colors in context and ensure maximum vibrancy in the final implementation.

No copyright concerns exist despite modifications to the purchased iStock design (15:49).

Homepage Content Structure and Synergy Definition 📝

James presented a homepage mockup with the animated geometry background, centered content, and "Become a Source of Synergy" as the primary call to action (31:29). The design emphasizes clean layouts with breathing room.

Critical Issue: Defining Synergy Upfront

Diane and Barbara identified a fundamental content problem: visitors need clear understanding of what synergy means before being asked to connect, create, and ignite (40:03).

Nancy, the board chair, specifically emphasized ensuring people understand what synergy means from the moment they arrive (43:29). The current structure with "Connect, Create, Ignite" as opening framework doesn't adequately define synergy first.

Barbara stressed this as essential for continued engagement (44:46): "That's what's going to make them want to even continue on the website. If there's a question, they're just going to go to something else."

Proposed Content Reorganization

James suggested restructuring the flow (47:05):

  1. Present the three synergy definition statements (inspires new possibilities, powerful dynamic of coming together, using limitless capacity to evolve)
  2. Then introduce "Synergy inspires us to connect, create and ignite"
  3. Follow with action prompts: "How are you connecting, creating and igniting the source of synergy in your life?"

This positions Connect/Create/Ignite as outcomes of synergy rather than unexplained opening concepts.

The team agreed to balance information with inspiration (48:59). Barbara cautioned: "You want to leave something up to the imagination for people as well, and not get in the way of what gets inspired and activated in them with those words. So it's a little bit of a fine line."

Diane suggested exploring dynamic presentation through movement or video rather than static text blocks (49:34), incorporating words like connection and collaboration that appear and flow to maintain visual interest.

Website Content Organization Document đź“„

James created a structured working document reorganizing submitted content into clear sections and hierarchies (24:00). This becomes the single source of truth for all website copy, enabling collaborative editing through comments and suggestions.

The document addresses:

  • Homepage hero and sections
  • About page content (team, advisors, founding history)
  • Synergizing/projects page structure
  • Get involved page elements

One immediate correction: the vision statement was missing its third line about foundation, which James restored (25:09).

About Page Decisions

The advisory board section will be eliminated as it's not actively functioning (27:48). Instead, three special advisors (Deepak Chopra, Jeff, and Olivia Hansen) will be integrated into the team section.

The "In Loving Memory" section honoring deceased former board members will be redesigned more elegantly—possibly just names or subtle presentation rather than prominent boxes (29:17).

All team photos are outdated and need replacement with higher resolution originals (27:29). James requested these from the team.

Synergy Circles: Primary CTA with Major Challenges 🔄

Synergy Circles represent the primary call to action throughout the site, making their presentation critically important (01:10:10). However, significant structural and clarity challenges emerged.

Current Confusion Between Organizations

The Synergy Circles page currently lives on the Evolutionary Leaders website rather than Source of Synergy, creating confusion about organizational relationships (59:24). Barbara articulated the core problem (01:02:01):

"There's a lot of confusion about who Source of Synergy is as opposed to Evolutionary Leaders. There's this conception out there, perception out there, that they're completely separate entities. And they are to some extent, but they're not. So we're hoping with this website to kind of clarify that if we can."

Evolutionary Leaders is one initiative under Source of Synergy Foundation (01:02:55), but the current web architecture obscures this relationship.

Privacy and Accessibility Tensions

Most existing Synergy Circles are private and not open to public participation (01:08:41). Only special events like the recent contact Synergy Circle are publicly accessible. Yet the organization wants to inspire people to form their own circles.

Diane expressed concern about liability and expectations (01:05:27): "We just don't want to have liability for any synergy circles that... we can't totally track what they're doing."

The solution needs to showcase circle examples without implying open enrollment or providing excessive detail on private groups (01:19:35).

Proposed CMS Solution

James proposed building a Content Management System for Synergy Circles on the Source of Synergy site (01:03:50). This would:

  • Dynamically pull circle information similar to the Holomovement synergist directory
  • Allow highlighting featured circles while controlling visibility levels
  • Enable linking people profiles to circles they participate in
  • Provide full design and navigation control rather than linking to confusing external pages

The presentation strategy would list circle names only to inspire topics and possibilities (01:20:07). Visitors see what's been done—youth circles, contact exploration, various themes—encouraging them to "Form your own Synergy Circle" without detailed information on groups they cannot join.

Coordination required with Deborah and Kurt who run Evolutionary Leaders and Synergy Circles programs to determine privacy preferences and presentation parameters (01:07:12).

[technology="Directory Systems"][technology="Custom Membership System"]

Font Size and Readability Concerns 🔍

Diane repeatedly expressed concern about small font sizes making content difficult to read during the screenshare (32:09). James clarified that viewing shared screens distorts size perception—fonts will appear properly sized when visitors view the actual website in their browsers (33:56).

The team agreed on preference for larger fonts generally (32:38), with James noting these are standard font sizes that users can adjust in their own browser preferences.

Different font choice requested for the tagline "Synergy starts with connection. Every connection sparks a possibility. It's how we connect more" (34:13). This will be addressed in design refinements.

Partner Logos and Historical Content 🤝

Partner organization logos need to be gathered and incorporated to strengthen partnership visibility (38:56). Diane has these organized in WeTransfer and will send them to James (01:14:53).

Mailchimp newsletters will be accessible through simple links, potentially to the Evolutionary Leaders site where back issues are already available (01:13:59).

Video content from past initiatives exists on YouTube but access credentials are lost (01:12:58). Alan Seinfeld managed the channel but doesn't remember the password. The team will investigate recovery options, though all videos remain publicly viewable.

Founding history content requires updating beyond its current stopping point from about 10 years ago (01:09:57). Diane will review and tweak this to be brief and current.

Technical Coordination and Asset Gathering đź”§

James followed up with Jen, the web administrator, about WordPress site access that was supposedly sent but never received (01:16:08). Higher resolution team photos may be available through Jen or Deborah.

The team emphasized racing against deadlines (01:21:32) with the next development review scheduled for Monday, December 22 at 10:30 AM—shifted earlier to accommodate Diane's noon meeting.

James committed to being available for interim reviews if the team wants to see progress between meetings (01:23:06).

Action Items

James

  • Share reorganized website content Google Doc with editing access (24:00)
  • Finalize gold color refinement and geometric harmony in synergy spiral (10:43)
  • Implement 12-point animation with line drawing and circle expansion (11:13)
  • Add mouse-responsive movement to post-animation geometry (22:27)
  • Reorganize homepage content to define synergy before Connect/Create/Ignite framework (47:05)
  • Explore dynamic text presentation or video for synergy concepts (49:34)
  • Design elegant "In Loving Memory" section for About page (29:42)
  • Develop simplified Synergy Circles presentation listing names only with formation CTA (01:18:46)
  • Request high-resolution team photos and partner logos (01:15:41)
  • Prepare mockups showing refined content structure for Monday review (01:21:47)

Diane

  • Send partner organization logos via WeTransfer (01:14:53)
  • Coordinate with Deborah and Kurt on Synergy Circles privacy and presentation preferences (01:07:12)
  • Update founding history content to current date (01:09:57)
  • Investigate YouTube channel access recovery for video content (01:12:58)
  • Follow up with Jen regarding WordPress access and original team photos (01:16:08)

Barbara

  • Provide feedback on font styles and visual emphasis for synergy definitions (44:42)
  • Review founder's history updates and team photo sourcing (27:29)
  • Help clarify Source of Synergy vs. Evolutionary Leaders messaging to reduce confusion (01:02:39)
Relevant Initiatives

Strategy

Priority: 
High
Size: 
M
Planning Stage

Brand Refinement

Priority: 
Medium
Size: 
S
Completing
Transcript