Design Review
Artifact info
Title:

Source of Synergy Website Design Review 3

Engagement:

Source of Synergy Website

Client:

Source of Synergy

Meeting Date:
January 14, 2026
Next Meeting Date:
December 22, 2025
Hide This
December 30, 2025
Hide This
December 15, 2025
Hide This
December 3, 2025
Hide This
November 19, 2025
Hide This
People
Diane Williams
James Redenbaugh
Barbara Layton
Artifact Image
Meeting Summary

Opening Feedback

Barbara Layton expressed strong enthusiasm for the synergy definition James created, noting he "nailed it" and brought visitors right in (05:50). The team appreciated the overall effort and acknowledged the collaborative challenge of aligning different design preferences (00:31).

Diane Williams highlighted that while many sections looked good, she struggled with font sizes throughout the site and had concerns about page loading times on older computers (10:03). James [tag="webflow"] explained that image optimization would improve load speeds once implemented.

Homepage Structure Reorganization

The team proposed reordering homepage sections to improve messaging flow and cohesiveness. The new sequence would be:

  1. What is synergy?
  2. Synergy starts with connection
  3. Why synergy matters now
  4. How we source synergy
  5. Become a source of synergy
  6. Partner logos and remaining content

Diane noted this would create two blue sections adjacent to each other, but James confirmed he could easily invert colors to maintain visual variety (09:06). The team agreed the geographical river image representing the meta-crisis was beautiful and spoke to climate change and this moment in time (07:26).

Mission Statement Placement

Diane advocated strongly for placing the mission statement prominently on the homepage rather than relegating it to the About page (13:26). She emphasized that funders and visitors need to immediately understand what the organization does. The team settled on creating a white banner section between "Synergy starts with connection" and "Why synergy matters now" to feature the mission statement (15:12).

📄 Featured Video Integration

The team discussed prominently featuring the Our Moment of Choice video to inspire visitors (19:43). Diane suggested positioning it near "Why synergy matters now" since the video addresses humanity's evolutionary crossroads. James proposed creating a dedicated book section inspired by Thomas Huble's website design, featuring both the book image and embedded video after the mission statement and before "How we source synergy" (23:05). This would add animation to the site while maintaining spaciousness.

New Programs and Call-to-Action Considerations

Diane wanted to feature new programs on the homepage including Evolutionary Partners NetworkMultidimensional ExplorationsHealth and Wellness, and Journeys (24:13). James expressed concern about the homepage becoming too crowded. They discussed including The Edge and the Call to Conscious Evolution, though the latter has spam issues requiring cleanup (25:30).

Barbara suggested some content could move to the synergizing page to maintain homepage simplicity (26:19). The team acknowledged the tension between showcasing all initiatives and maintaining clean, focused messaging for first-time visitors.

"Become a Source of Synergy" Section Redesign

The animated "Connect, Create, Ignite" section with icons received mixed feedback. Diane found the animation moved too fast and the arrow controls didn't work properly (36:23). Both team members disliked the specific graphics—the lightbulb, spark, and hands imagery (36:05).

James experimented with an alternative animated line effect that followed cursor movement, but the team found it dizzying (41:00). They requested a simpler three-column design with different imagery and language that felt more inspirational while maintaining some aliveness (38:30). Diane suggested adding a link to the Get Involved page so visitors understand how to start a synergy circle.

"Source Effect" Section Colors

The team discussed the black background behind the Source Effect graphic, with Diane expressing dislike for the color choice (41:47). James tested various alternatives including solid blue and gray-green backgrounds. Barbara noted that black provided strong contrast but agreed to try other options (44:28). Diane requested swapping in an alternate graphic with more visible spokes and suggested trying the light green tone from elsewhere on the page (42:46).

🔗 Partner Logos Display

Diane requested making the partner logos more legible and consistent in size, referencing how logos appeared on the IRIS Cocreative [tag="iris"] website (47:39). She suggested changing the section header to "Sourcing synergy with our wonderful partners" and increasing the title size for better visibility (47:30). Barbara noted the white background made the logos less prominent compared to darker contrasting backgrounds (48:27).

Synergy Circles Page Strategy

Diane emphasized the importance of showcasing all evolutionary leaders synergy circles—nearly 30 in total—for funders to understand the foundation's impact (29:14). While acknowledging visitors can't currently join these circles, she felt the breadth of topics and collaborations needed visibility. The team discussed using the Kumu map display but making it non-interactive to avoid directing people to contact circle leaders (29:58).

Diane stressed adding introductory text addressing the public directly, inviting them to "become a source of synergy in their homes, schools, and community workplaces" (31:07). Barbara appreciated the clean, easy-to-follow layout of the numbered steps for starting a circle and wanted to maintain that simplicity while adding context (32:14).

Font Size and Accessibility

Diane consistently requested increasing font sizes throughout the site, noting she has perfect reading vision but still struggled with small text (16:43). James explained that fonts are accessibility-compliant and will scale for users who increase their browser's default font size. He agreed to raise the minimum font size so it doesn't get too small on smaller screens (16:58).

The team requested larger text for section headers like "How we source synergy," project descriptions, synergy circle titles, and body copy throughout (15:10).

About Page Revisions

The About page needed significant simplification. Diane requested:

  • Leading with the vision statement and a compelling graphic
  • Shortening the founding history to one or two paragraphs with a "Read More" expansion
  • Using the updated version from Google Docs rather than the older text
  • Removing the photo with Andrew and Deepak due to unspecified issues
  • Organizing team members alphabetically by last name and removing Juan Carlos (52:42)
  • Adding memorial banners from the current website for honored members (54:21)

Navigation and Footer Updates

Diane noted the Evolutionary Leaders link was missing from the navigation bar and should link directly to that page (11:27). She also requested:

  • Enlarging the Source of Synergy logo and foundation text in the navigation
  • Adjusting the logo spacing on mobile where "foundation" appeared too close to "synergy"
  • Adding the mailing address (697 Third Avenue) to the footer
  • Including Facebook and YouTube channel links
  • Making footer navigation links more prominent or repositioning them (50:09)

James noted several mobile responsiveness issues still needed attention and agreed to refine those elements (12:11).

Donation Section

The donation area needed both visual enhancement and technical activation. Diane suggested adding graphics like the circle imagery to enliven the page (35:16). James confirmed the entire placeholder form would be replaced with a PayPal [tag="stripe"] widget once the team provides the integration information (35:37).

Next Steps and Timeline

James committed to implementing the feedback within approximately one day (56:15). Diane will compile detailed notes organized by section and upload them to Google Docs rather than emailing (55:34). Barbara will also send her notes on reordering the synergizing page content.

Once James delivers the next iteration, Diane and Barbara will review the changes before sharing with Deborah and Nancy for additional feedback (56:25). The team expressed appreciation for James's effort and enthusiasm for how the site is developing.

Action Items

James Redenbaugh

  • Optimize all images to improve page loading times (10:45)
  • Increase minimum font sizes across the site for better readability (17:30)
  • Reorder homepage sections per agreed structure starting with "What is synergy?" (09:00)
  • Add mission statement in white banner section between connection and why synergy matters sections (15:12)
  • Create book section with Our Moment of Choice video using Thomas Huble site as design precedent (23:05)
  • Redesign "Connect, Create, Ignite" section with simpler three-column layout and new imagery (38:30)
  • Add link from "Become a source of synergy" section to Get Involved page (39:42)
  • Experiment with Source Effect background colors and swap in alternate graphic with more visible spokes (44:50)
  • Increase size and improve legibility of partner logos section (47:50)
  • Change partner section header to "Sourcing synergy with our wonderful partners" (47:30)
  • Add Evolutionary Leaders link to navigation bar (11:27)
  • Enlarge Source of Synergy logo and text in navigation (11:10)
  • Fix mobile logo spacing where foundation text sits too close to synergy (50:00)
  • Adjust footer to include mailing address and Facebook/YouTube links (50:30)
  • Replace donation form placeholder with PayPal widget (35:37)
  • Update About page with vision statement first, shortened history with read more, remove Andrew/Deepak photo, alphabetize team members (51:00)
  • Add memorial banners from current site to About page (54:21)
  • Deliver next iteration with all changes implemented within one day (56:15)

Diane Williams

  • Compile detailed section-by-section notes and upload to Google Docs (55:34)
  • Provide updated founding history text from Google Docs (51:11)
  • Send revised ecological synergy description (15:50)
  • Send edited mission statement text (14:30)
  • Request Jen clean up spam on Call to Conscious Evolution page (26:16)
  • Remove Juan Carlos from team member list notes (52:58)
  • Provide mailing address and social media links for footer (50:30)

Barbara Layton

  • Send notes on reordering synergizing page content (55:19)

Diane Williams and Barbara Layton

  • Review next iteration before sharing with Deborah and Nancy (56:25)
Relevant Initiatives

Strategy

Priority: 
High
Size: 
M
Planning Stage
Transcript