00:00:06

Diane Williams: Hi, James.

00:00:09

Barbara Layton: Hey, everyone.

00:00:11

Diane Williams: Hi, Barbara.

00:00:12

Barbara Layton: Oh, you can't see me, can you?

00:00:14

Diane Williams: Now we see you.

00:00:17

James Redenbaugh: Hi, Barbara. How are you?

00:00:18

Barbara Layton: Hi. How are you?

00:00:21

Diane Williams: Hi, James. You, too.

00:00:25

James Redenbaugh: Diane.

00:00:26

Barbara Layton: James just recently got married.

00:00:28

Diane Williams: Oh, congratulations.

00:00:30

James Redenbaugh: Thank you.

00:00:31

Diane Williams: Wishing you all the best.

00:00:34

James Redenbaugh: Thanks so much. And we adopted three kittens last week.

00:00:38

Diane Williams: Oh, cute. Three? Are they siblings?

00:00:41

James Redenbaugh: They are. They're sisters.

00:00:44

Diane Williams: And you didn't want to break them.

00:00:46

James Redenbaugh: Apart, so you didn't want to split them up. Yeah.

00:00:50

Diane Williams: That's sweet. More love. Three times the love, right?

00:00:53

James Redenbaugh: Yeah, we wanted two, but three is a very synchronous number for us, so it's a lot of synergy with the cats.

00:01:02

Diane Williams: that's nice. And I'm sure they. They appreciate it, being together.

00:01:07

James Redenbaugh: They do. They're best friends.

00:01:10

Barbara Layton: There's that word again. Synergy.

00:01:13

Diane Williams: Yeah.

00:01:14

Barbara Layton: And that brings us to, like, what does it mean?

00:01:21

James Redenbaugh: Yeah, what does it. What does synergy mean to you guys?

00:01:24

Diane Williams: Well, we have a lot of things that were thinking of putting on our website. We can. I can put that in the chat.

00:01:34

Barbara Layton: Yeah. And I. Yeah. And, James, I. I think that's, like, paramount in terms of, like, that. The homepage, like, really letting people know exactly what it is.

00:01:46

James Redenbaugh: Mm.

00:01:48

Barbara Layton: Like, right from the. Yeah. It's just to define inspire. I just made some notes for myself. Yeah. With words, color, I don't know, photos, some movement. I don't know. But people have to get it right from the onset.

00:02:04

Diane Williams: Yeah.

00:02:05

James Redenbaugh: Yeah.

00:02:06

Diane Williams: So were thinking, like, you know, we know it's not so great to have tons of words, you know, on the homepage, so how can we convey that? We wanted to also make sure that the general public felt more engaged, at least on our sources, because we have two websites. We have the Sources Synergy foundation, and we have our Evolutionary Leaders Circle website. For now, we're going to keep them separated. At one point, we thought maybe we would merge them, but we decided to keep it this way. There's certain activities we thought, like encouraging people to become a source of synergy in their daily lives, in their community, in their homes, in their schools. So we wanted to kind of presence that on the website. And there's some other things that we thought they would really get that, okay, I can do this. This is something, you know, that any. Any moment in time, I can synergize. So. And then how to form their own synergy circles, because we have a lot of synergy circles as part of the evolutionary Leader Circle, and we did other synergy circles, like in Finn Horn and other Places that was not part of evolutionary leaders. But, like, you know, this is the steps that you need to create a synergy circle. You know, if you want to create one, you know, find other people that want to, you know, are interested in the topic that you're focused on. And, you know, this is how to do that. So. Yeah, so very. Yeah, very kind of participatory on some levels, not so much a brochure type site where we're looking at.

00:03:43

Barbara Layton: And then we came up with this kind of cool thing called the S factor. Yeah, the S factor. You know, of course it's synergy. And, you know, what does that do, you know, and then we had some notes. You know, it amplifies impact, purpose, trust, unlocks potential, cultivates connection, heightens awareness. Of course, we can't have all this, maybe spots of words or something. Inspires boldness, builds partnerships, just to give people a sense of. And keep it cool, you know. Of what. Of exactly what synergy is.

00:04:29

Diane Williams: So were thinking of some banner, like, cool banner, right? Like this S factor. Sourcing synergy. Because we're the source of Synergy Foundation. So sourcing synergy could be all, you know, that we're talking about. And then were going to have like a little tagline, like, synergy starts with connection. Every connection sparks possibilities, and they can tap into the source of synergy themselves, you know, and this is how you can do it and why. Another part was why synergy matters and that, you know, that type of thing.

00:05:03

James Redenbaugh: Cool.

00:05:04

Diane Williams: Yeah, yeah. And we already worked with a colleague named Tom, and I could show you, like, his first draft that he did, and we just felt like it needed to come more alive. It wasn't exactly what were thinking. Let me try to pull it up, if you can.

00:05:22

Barbara Layton: Well, his. His thinking was very linear. It did. There was no movement to it. There was no feel. So, you know, he got us to where we needed to be organizationally or, you know, in an organization way, which I think would help the process with you.

00:05:41

Diane Williams: So can I screen share? Is that possible?

00:05:44

James Redenbaugh: Yeah, you should.

00:05:45

Diane Williams: Okay. Okay. Let's see.

00:05:47

Barbara Layton: You know, and then we also have synergy circles.

00:05:53

Diane Williams: So this is kind of what his first draft was. So it was our logo and then home about synergize evolutionary leaders, news from the source and get involved. And then a donate button. And then so he had, you know, just. He was just thinking about what should go there. And then, like, our mission. And then he had, like, synergized. And I was saying, this is like, we need more Diversity. Anyway, in any of our pictures, we can't just have, you know, but. And then we wanted to come up with some cool way to present our projects. So actually, Deborah Muldau was thinking, you know, make it a circle, maybe with spokes, and. And then have our projects kind of jet out on the spokes. So he was trying to, you know, in your.

00:06:45

Barbara Layton: In. There's one website that you have. I mean, you have a number of them, which were really fabulous. The seven group you have. I love the circles that you have on that. And they moved. And they actually move. So maybe we can even take that idea for the synergy circles, you know, something like that.

00:07:05

Diane Williams: Yeah. And then we just.

00:07:07

Barbara Layton: That was very cool, actually.

00:07:09

Diane Williams: Yeah. And then the. He just had. Because he was saying, like, it's important, whatever you're featuring in the navigation bar, you should repeat on the home page. So I don't know if you know, agree with that philosophy. Then he had evolutionary leaders. But again, with kind of the box, we really can't just focus on a couple people. We. We have like one banner where it's like everybody's faces, but it's almost pixelated. So you can't necessarily seek through some new people coming in and out. So we can maybe put something like that. And then this is our book, our moment of choice. And he put the logo behind. And then we have a call to conscious evolution. And then he had news from the source. I don't know if that's something we still want to do on the homepage. And then testimonies and then how we're collaborating, like we've been collaborating for two decades with. And then have everybody's logos and then some sort of footer. So that's. That was his first draft. And so. Yeah, so we just felt like it wasn't dynamic enough.

00:08:11

Barbara Layton: Yeah. Just know, James, that we're not happy with any of that kind of work. It's too snag, stagnant. There's no texture, there's no movement, there's no aliveness. So nothing. We don't really want anything like that. Some of the websites that we. I mean, we love so many of yours. The Thomas Hubel one, we loved the seven group, Generative U. The about page on that one. The whole holo movement. They all have movement, texture. They breathe. They're clean, they're clear. There's space. It's all of that. That's what we want.

00:08:54

James Redenbaugh: Great.

00:08:55

Barbara Layton: Yeah.

00:08:55

Diane Williams: And we want more. Like, we did a process with Tom, who was, you know, the person that Designed that. And we kind of like thought about like the type of like how it would be presented. And we kind of like a lighter background, like a white background, not a dark background. We like the colors of like our logo was more like a gold and yellow kind of orange. Orangey, yeah. So some may be blues. Because the Evolutionary Leaders site, we want to somehow make the two looks somewhat similar. I mean, it doesn't have to look so similar, but maybe just with some pop, some of their colors in there, which is a bluish shade. So yeah, not like a heavy, but just a very clean looking site. And yeah, I really. The site I like the best was the Thomas Ubal one. I thought that was really nice. But there's a lot of sites that.

00:09:49

Barbara Layton: There were aspects of all of them that were just so appealing, you know, maybe we can incorporate.

00:09:58

Diane Williams: So.

00:09:58

Barbara Layton: Yeah, like Diane says, we just definitely want a clean white background, warm, vibrant, breathable with movement.

00:10:07

Diane Williams: Yeah, we can show you like for instance, a graphic. I'll show you that we like. Let me just go pick it up here.

00:10:16

Barbara Layton: I'm sure you have many.

00:10:18

Diane Williams: Yeah, we. We also can send you some of the key graphics that we really liked. But like, for instance, where is it? Okay, so this one, we actually bought this graphic and were thinking of the one that's with the white background and maybe putting. Putting two together to make one circle.

00:10:56

Barbara Layton: Just as. Just as an example. James, we're not, you know, attached to.

00:11:01

Diane Williams: Anything at this point, but we have a bunch of graphics so we can show you kind of like some type of looks that we like for graphics.

00:11:10

James Redenbaugh: But.

00:11:11

Diane Williams: Yeah, yeah.

00:11:13

Barbara Layton: And certainly so many of the looks that you have on those, you know, the websites that I mentioned already. For sure.

00:11:22

Diane Williams: Yeah. But I guess just we need to talk first about working together and, you know, terms and all that because we're already going into the design. Right. Yeah, yeah, I know that'd be good.

00:11:36

Barbara Layton: We're just ready to go. How can we do this and make it work for all of us?

00:11:43

James Redenbaugh: Yeah. So did you have a chance to look at the proposals again?

00:11:51

Diane Williams: I didn't know.

00:11:52

Barbara Layton: I. No, I just glanced through it. James, I'll be honest with you.

00:11:58

James Redenbaugh: No problem.

00:11:58

Barbara Layton: I got caught up with looking at your website.

00:12:00

Diane Williams: Yeah, I wasn't sure if that was the proposal from last time when we talked or if it was a new. I mean, Barbara, you sent. That's what you sent me on the phone.

00:12:08

Barbara Layton: Yeah.

00:12:10

James Redenbaugh: Yeah. No, it's. It's not new. It's the same as last time.

00:12:14

Barbara Layton: Right.

00:12:14

James Redenbaugh: But it gives some context Basically we want to set a budget and then we can work within that budget. Oh, this is interesting. It's funny how that's working now. There's just something weird on the proposal page, but it's not a problem. The proposal outlines the process and the aspects that we're looking at and these different scopes of kind of what we can include at these different price points. And if we're sticking with WordPress, then whatever we do is going to be more constrained. It's hard to predict exactly how constrained it will be, but.

00:13:30

Barbara Layton: And what do you mean exactly by that, James?

00:13:34

James Redenbaugh: So it takes longer to develop on WordPress.

00:13:38

Diane Williams: Okay, well, we actually have somebody that would be doing the back end. She's our web. Web person that we've had since the beginning, so she basically, she could do all that. We just need somebody to design the page, you know, especially the home. I mean, all the pages. Yes, but especially the homepage. So we have the right look that, you know, we can design the other pages.

00:14:01

Barbara Layton: Does that make sense to you, James?

00:14:04

James Redenbaugh: I get what you're saying, but. This site, I think, uses Beaver Builder as the builder. We could, we can design a, a beautiful site that's interactive and has the kind of a live elements that you're talking about. But a, an average WordPress builder isn't. Wouldn't be able to create that.

00:14:53

Diane Williams: Wouldn'T be able to do the. You mean just the back end of like an interactive part or the development.

00:15:01

James Redenbaugh: So the, what we call a back end is like the administration on the back end of WordPress where you're creating new content, updating things, editing things. you know, and it takes one set of skills to do that. Developing the front end of the website, which means building the structure for the design and the interaction. That's a different set of skill sets than a website administrator is likely to have. I'm happy to look at the work of this person and see what they can do, but I would be, I don't want to, I don't want you guys to be in a situation where we've made a beautiful design and then they don't know what to do with it or what they do with it isn't the result that you want.

00:16:06

Diane Williams: I guess we'd have to ask her because she's a designer, so she has her own design company. So we'd have to see like what she's capable of doing, you know, that.

00:16:16

James Redenbaugh: Does she have a website design?

00:16:17

Barbara Layton: Designing is not really her main Skill set. Diane.

00:16:21

James Redenbaugh: Right?

00:16:23

Diane Williams: No, but she is a designer. It's Jennifer and. And Walsh. I don't know. I think it's Jennifer and Walsh Designs is what it's called. Let's. Yeah, Jennifer. Oh, Jennifer Walsh design. Is that her? Let me just. I don't know if that's her. Wait, let me see if this is her. No, that's not her. Okay. It might be another one. Okay.

00:17:13

James Redenbaugh: I. This is probably her. Or is not.

00:17:17

Diane Williams: That doesn't look like her. The first one where it says Jennifer Walsh design.

00:17:22

James Redenbaugh: Huh?

00:17:23

Diane Williams: Yeah, that doesn't look like her. Unless she changed because she goes by Jennifer Ann. Because she said somebody else had Jennifer Walsh. So maybe it's. Oh, wait, that's LinkedIn. Yeah, I'd have to ask her. Design spreadsheet. Yeah, I can't find it now, but I can ask her what her website is. I see her in LinkedIn. Let me see what she has in LinkedIn. That's her. Yeah, it says. Oh, it's Jennifer Ann Walsh dot com.

00:18:47

Barbara Layton: James, we're not trying to make this complicated for you in any way. We just need to make it affordable for us, and we definitely really want to work with you.

00:18:57

James Redenbaugh: Mm.

00:18:58

Diane Williams: So this. This is not her site either. I just saw that on LinkedIn. So I'll ask her. I'll ask her what it is. Or we can just. You can just tell us what you would need her to know and then we can come back to her and see if she. She can do that.

00:19:14

James Redenbaugh: Yeah, well, you know, if we're constrained to using her in WordPress, then we would create a pretty simple static design. Even a talented WordPress developer.

00:19:38

Diane Williams: Mm.

00:19:42

James Redenbaugh: Likely isn't creating many interactive graphics or animations, the kinds of things my team specializes in. So we could definitely do a brand refresh and a page design in Figma that. That a developer could translate into WordPress. But if we're not doing the development, I can't. I can't guarantee the execution of that, you know. And.

00:20:22

Barbara Layton: You mean that'll translate?

00:20:26

James Redenbaugh: Yeah, it won't. It won't. It might look good in figma and then not end up looking good or functioning well in. In WordPress.

00:20:38

Barbara Layton: So.

00:20:38

Diane Williams: So in terms of animations for WordPress, are you saying that you can't really do that on WordPress or.

00:20:47

James Redenbaugh: We can. We know how to. How to make more interactive sites on WordPress, but it's. It's much harder and takes longer to do it on WordPress than Webflow. If were building a. A Webflow site, we could. We could Move very quickly. We start designing in figma, but then we start building before the design is complete because it's so easy to build in webflow and we can iterate so rapidly. And so I would bring in post types and like, I would create CMS collections for like the evolutionary leaders and the different profiles so we could play with.

00:21:32

Diane Williams: What does that mean, CMS collections?

00:21:36

James Redenbaugh: CMS means a content management system. So instead of just static pages, we would have like a small page or a post for each person. And then we could do things like this where, you know, we have the people show up on a grid or like on the Hollow Movement website where they're weeks, they're on earth or you know, here we just have them floating around some people and these are pulled right from the profiles of actual people. And so like more profiles are added. They automatically show up here and this is like automatically generated. And we could make something like this in WordPress, but it would take probably at least twice as long as it would take us to build that in. Oh, there's me. I'm sneaking behind the content for some.

00:22:42

Barbara Layton: Reason, so probably a lot more costly I, I would imagine.

00:22:47

James Redenbaugh: Yes, yes. But if were designing something like this for someone else to build, like, I wouldn't expect. Someone else to be able to build this. If I met a developer who could build this, I would hire them because I'm always looking for talented people to take work off my plate.

00:23:14

Diane Williams: Well, something like that we wouldn't need. I mean, I think we're just thinking. We're not really thinking of anything that fancy, you know, I don't think. I think basically we're just looking maybe for animation on the homepage. Maybe the first thing that they see is, you know, a compelling video or something that comes in and. Because what else do we really need? You know, like, yeah, so that's a compelling, you know, like some video maybe like that. You know, I don't think we need anything too complex right now.

00:23:51

James Redenbaugh: Yeah. So this is a WordPress site. We built this a long time ago, but it's still running well. I think it's well designed, it's colorful. We have this video up here. There's some interactions on them on the menu. It's not as smooth as I would like it to be, but it's. She does very well with it. She does many six figures a year and selling yoga content online. But we're going to upgrade her to webflow next year. It's time.

00:24:31

Barbara Layton: All right.

00:24:35

Diane Williams: And so what is the upside of like figma and webflow as opposed to WordPress like, you know, what are the pros and cons of the two? Because our board wanted us to stay on WordPress because, well, you know, another designer were going to work with, it was more like a brochure site and you know, they were saying there's more you can do on WordPress and it's such a big company. So I mean, maybe we can go back and convince them, you know, to change.

00:25:10

James Redenbaugh: Yeah, well, there's a lot of outdated information out there about Webflow and WordPress because Webflow is a much newer organization. Webflow is actually a bigger company than WordPress. WordPress is a nonprofit and it's been used for so long that so much of the web is built on WordPress. And so there's so many people that have built things for WordPress. But Webflow is a fundamentally different technology and it was built, you know, by people who were frustrated with the limitations of WordPress for a long time. And so it does everything that WordPress can do without needing a bunch of plugins and add ons. You don't need all those things that people have made for WordPress. People have made all kinds of things for Webflow, but you don't need them and you don't need to update things. You don't need a theme, you don't need to update your php, you don't need a host, you don't have all these extra costs that go into.

00:26:21

Diane Williams: So you don't need a host like GoDaddy. It's, it wouldn't be necessary.

00:26:24

James Redenbaugh: No, it's all just hosted on webflow.

00:26:28

Diane Williams: Okay, and how much does it cost for webflow?

00:26:34

James Redenbaugh: It depends on the package, of course, but it's, let's look at the pricing. So you would probably want a CMS site which is going to be 23 bucks a month if you buy yearly. And for you guys, I think that's all you would need. You wouldn't need a theme, a host. You have your domain, you know, but you know, a lot of our webflow websites have 20 plugins and maybe, you know, seven of those are paid plugins that we're paying for every year and we have to update them every month or else something breaks down and the site could get hacked and the site could get a virus. And we don't have any of those limitations in webflow. And for some reason some people think that webflow isn't as you can't do as many things with it. But I find that to be the opposite. I can't, I rarely find things that I can't do in webflow and it's more and more capable all the time. And, and now very large, very big websites are built on webflow. You can take webflow sites and convert them more easily into mobile apps because it's just creating HTML, CSS and JavaScript, but it's doing so in a way that makes things easy to edit, easy to manage and easy to deploy. So like this is the back end of webflow right now. This is my own website, so I have a million pages and a ton of custom post types. But it's, you know, it's is very easy to edit and yet I can do anything that can be done in HTML and CSS can be done pretty easily in webflow. So let's say I want this image to like to rotate on hover. I can just change the setting. Let's change this thing over here. I'll add a transition. And now when I hover over this, it moves around. And if I wanted to do something like that in WordPress, I, I would have to write out all that code. I would have to know what code to do. I would have to do it very custom and it would take forever. And so let's say I like that effect. You know, it's kind of dumb, but you get the idea. If I wanted to apply the same thing to something else, I'll just add that class to this. And now that hovers in the same way. And so I could use that class around the whole website. And I like this interaction or it's a button, or it's a paragraph style, or it's a content thing. And now that's used around the whole site. But let's say I, I've refined how I want that to work. Let's actually make it slower, let's change the easing. And now it's changed not only here but anywhere that I've used that effect. And I'm going to undo what I did because I don't really want that. So I'll just command Z, undo it until the change is made pretty graphic. Or let's see, I did it. I made some changes. I don't like what I did. The site is taking automatic backups every day, every time I make a change. So I can always go back in time and fix things. And WordPress just does not do anything like that. And If I wanted WordPress to do that, I would need to add plugins to make WordPress to do that. But every plugin that I adds more bloat to the back end. It makes the site slower and it's another thing that I have to update or pay for every month.

00:31:18

Diane Williams: So I'm just thinking of Jen who's been our web person for like 20 years. Like I don't know if she's familiar with Webflow. So like she's the one that goes in and make, all, makes all our changes and everything to the website. So that could.

00:31:36

Barbara Layton: How user friendly is it, right?

00:31:38

Diane Williams: Yeah, like very.

00:31:40

James Redenbaugh: So if she's familiar with, if she can update a WordPress website, there'll be a little bit of a learning curve with webflow, but there's a ton of tutorials and stuff and then I think she would find it easier eventually to edit and do things here. So you can see, you know, same as I think she's using Beaver Builder, but she can go into any page and edit the content. Let's say I want to add an image in here, you know, or whatever. It can be very straightforward. You can make edits in this environment where I have full control over the design or you can use what's called the builder where I, I can't make those design changes, I can just change the content. But then we can build pre made components that can be dragged and dropped into a design. So let's say you want a new content section with two columns and an image. We could have a, an element like that. You drag it in and it's, you know, super easy to update and it saves automatically. And when you're ready to publish, you click publish up there.

00:33:12

Diane Williams: So it seems pretty easy.

00:33:16

Barbara Layton: And very flexible. You can, you can do a lot with it for sure.

00:33:23

Diane Williams: That's nice. Is that your logo?

00:33:27

James Redenbaugh: Yep, this is our logo and our homepage. And you know this.

00:33:32

Diane Williams: So something like this? Yeah, like a little interactive thing like this. Could you do that on WordPress or is that so.

00:33:40

James Redenbaugh: It might take me a little bit longer to make this in WordPress because I would have to custom code everything. Honestly, I would probably do it in webflow and then export the code and figure out how to do it custom. But in webflow I probably did this in 10 minutes.

00:33:59

Diane Williams: Okay. Okay.

00:34:01

Barbara Layton: It's just so it's not cost effective doing it in WordPress.

00:34:05

James Redenbaugh: Bottom line, it's not anymore. And it's why we haven't built a WordPress site since 2019. I think we still manage old WordPress sites of our clients and we've added things to them, but we haven't built a new one, I think since before the pandemic. Wow.

00:34:30

Diane Williams: Okay. Okay, so then, so the Source of Synergy site is not like a site with a lot of information because, you know, it's just we don't have a lot going on, to be honest. You know, it's the Evolutionary Leaders is our main project that is. Has most of the activities, you know, doing the videos and all that. So. Yeah, I mean, I don't. We'd have to think through like, what that would, you know, like what we'd really want in terms of like interactive animation, things like that. Because like, if you see you just scroll through our site, it's pretty basic. Right. Right now this is just that you would. Yeah, this is the About Us page. And then that's why I think the site has so many pages because each about each person has their own page in terms of their bio. So that's why we have so many pages on there. But other than that, the rest of the pages are pretty simple. But it's more the, you know, some more of the look. And we, you know, we think this is okay, you know, the About Us page probably just need to have some tweaks so it looks like the homepage, you know, the new homepage. And then we would change things around, of course. But the other pages really need work. Like all this on the top. Too much text.

00:35:53

Barbara Layton: Yeah, they all do.

00:35:56

James Redenbaugh: Yeah, yeah. So what is the main goal of the website? I'd say the new website. What. What will be the main goal?

00:36:07

Diane Williams: Just to have it come alive more, you know, so like I was mentioning earlier, to be more kind of user friendly, more inviting for people that are just the general public to really see their place, you know, within the work that we do. So like this, you know, the whole concept of, you know, they could be a source of synergy themselves. So that's, I think that's really key to us because we don't have a lot offerings, like I said, other than, you know, occasionally we do like this energy superstar. But a lot of, like we have, we had journeys to bear witness to global challenges, but right now a lot of our energy goes into the evolutionary leader circle. So we just need like a site for sources of synergy because we're going to, we want to start doing other projects. Like we're going to do a health and wellness project. We'll probably do a project oneness. So we just want to refresh it because we haven't done anything almost 20 years with this site so it's just kind of stagnant and it's just old fashioned looking. So.

00:37:11

James Redenbaugh: Yeah.

00:37:11

Barbara Layton: And we definitely want to increase engagement for sure. Increase engagement, increase partnerships, definitely increase donations.

00:37:23

Diane Williams: You know, so maybe like a search engine optimization type like just so people are, you know, how are we going to get them to the site so.

00:37:34

Barbara Layton: And be taken seriously and you know, have people really understand what it is that we're doing. Because you know, you look at the website and it's very vague and there's nothing compelling about it for the most part.

00:37:48

James Redenbaugh: Mm. Yeah. I'd love to see this logo move a bit. Come alive.

00:37:58

Barbara Layton: Yeah.

00:38:01

James Redenbaugh: When the page loads kind of like this one.

00:38:05

Diane Williams: Yeah. Because the logo is symbolic of 2s is kind of taking off, you know.

00:38:14

James Redenbaugh: So this one has a nice loading animation. I don't think it needs to be that. Right. That wild. But I like sites where you, yeah. You land on the page and oh, this is the. Eland and things come in and the logo's drawing itself and the menus and these and you scroll down the page and it's like there's this motion to it and the design is simple and clear here. But those that motion creates a little more aliveness and uniqueness and shows that there's something behind it.

00:39:09

Barbara Layton: Right.

00:39:11

James Redenbaugh: Here's another one with some motion and interactivity.

00:39:18

Diane Williams: That's nice.

00:39:20

James Redenbaugh: It moves around with your mouse.

00:39:23

Diane Williams: Oh, just with the mouse. It would doesn't come in moving?

00:39:28

James Redenbaugh: Oh no, it does both. It comes in moving and then the butterfly also follows your mouse around. So if we were building in webflow, it. We can get a lot more done. It can be a lot more dynamic and we can also put a degree of our energy into making the website really manageable by Jan to not only create the site for the static content that's there now, but create building blocks so that she can continue creating as you guys are doing new things. So it's really easy for her to not only manage what's there and make content updates, but add new things.

00:40:45

Diane Williams: So then the cost is like. So for something like our site with I don't know how many pages, like maybe 15 pages. Unless we want to keep those bios like that. How much would that be? I saw you had like 7,500 was the first. First amount. And that would be. So what would that. That said something like two meetings. You'd have two.

00:41:11

James Redenbaugh: Yeah, good question. So there's two vision sessions in the beginning. That's where we really. Well, actually two strategy sessions in the beginning where we're looking at the big picture, talking about strategy. We're doing a lot of that now. Starting a mood board process, getting into branding, bringing images in, colors, textures, patterns, palettes, fonts, typographies, playing in that space and then moving into brand design. One or two focused brand design sessions where we're really refining the palette, putting those things together into a solid set of brand guidelines that we'll use on the website. Defining an image style. What kinds of images work well, where to find them, what easy treatments can we use to keep things brand aligned and not end up with a bunch of different pictures with different frequencies around everything? And then, you know, we'll set ourselves up well to move right into design. And if we do that well, we should only need one major design review. We'll often have smaller check ins where we're in communication and passing things back and forth. But we want to target, you know, at the smallest option, we want to target one major design review where we've designed everything out, we look at it together, we talk about how it feels, what do we love about it, what's not yet working, how can we rethink it? And then we rethink what's needed, move into development. And you mentioned change 15 pages, but I think that a lot of the pages can be pretty similar. So it's probably more like 5 or less really unique page designs. And then some of those other pages are templates or really similar to other pages. So we can reuse graphic assets. And so this first package has up to seven unique graphic assets. So those are like banner graphics or a small animation, or a custom way to present all the people or something like that's really special. It's not like a box or a button or things like that. All those are included in the whole deal. And then once we all have a shared sense of the design and feel really good about it, we haven't necessarily designed every page out with every word in Figma. We want to move into designing in Webflow or WordPress as soon as possible so that we can start playing with things in there, start building and seeing how it actually looks in context. Because it's one thing to see a site in a design program and it's another thing to see it in your browser where you're. Or your phone around. Or your phone.

00:44:37

Diane Williams: Okay, and then do you work on it or do you have a team that works on it? Or are we working with you directly, are we working with other people or both?

00:44:46

James Redenbaugh: So I'm very involved in every project and I have a great team. So I'm usually the main point person and I do a lot of the most custom stuff myself and the details. But then I've also got a great team to help with the build out and the design. And we'll bring in different people depending on what's needed and who's the best fit for the project and what is.

00:45:20

Diane Williams: The timeline like, you know, like when could we expect it to be the process to be finished?

00:45:26

James Redenbaugh: Yeah, good question. So, Diane, you're going on sabbatical, right?

00:45:34

Diane Williams: And in January.

00:45:36

James Redenbaugh: Yeah. When?

00:45:36

Diane Williams: In January, Beginning of January, as a whole month here.

00:45:41

James Redenbaugh: Yeah.

00:45:42

Barbara Layton: James, we'd love to have this done by the end of December.

00:45:47

James Redenbaugh: Yeah.

00:45:47

Barbara Layton: And go live if we can. And we don't need like a ton of bells and whistles, you know, like, we don't need to go over the top with that. We just need a new, clean, fresh way forward, you know, with. With some movements and, you know, whatnot. It doesn't. We don't have to go crazy with, you know, fancy things.

00:46:12

James Redenbaugh: Yeah. Yeah. So I think if we did an abbreviated version of this first package and we built on webflow, then we could get it done by the end of the year if we can jump right in and move quickly. If.

00:46:41

Diane Williams: Would the price be the same if it's abbreviated or is it.

00:46:46

James Redenbaugh: No, we could lower the price.

00:46:48

Barbara Layton: That would be great. That would be so greatly appreciated. Yeah, for sure.

00:46:52

James Redenbaugh: Yeah.

00:46:53

Diane Williams: So, okay. If we do.

00:46:55

James Redenbaugh: I don't. We couldn't do that on WordPress. It just. Right. It takes too long.

00:47:04

Diane Williams: Yeah, yeah, understood. Okay, so I think we need to talk to Jen first of all, and our board as well, or keyboard people. We don't have to talk to everybody and just make sure that's okay, you know, to go in that direction. Right. And then, Barbara, you know, you and I should talk too and just kind of figure out, you know, if we can go forward and we can, you know, we can reach out to them right away and just see what they say.

00:47:39

James Redenbaugh: Awesome. I think I actually have on my website, I have like two blog posts and they're like two years old, but one of them is why Webflow is better than WordPress.

00:47:59

Diane Williams: Oh, okay. Can you send that? Can you send that to us?

00:48:04

James Redenbaugh: I'll actually, you know, it's old and outdated.

00:48:07

Diane Williams: Oh, okay.

00:48:07

James Redenbaugh: I can look.

00:48:08

Diane Williams: I can look it up too.

00:48:10

James Redenbaugh: 20, 23. But let me. I think a better thing is let me send you guys a little. A document or an explanation or even a little video for your. Your board if you ever want to share.

00:48:23

Diane Williams: That would be great. And just so we can go with them with the price too. So the expedited, you know, price would be, you know, the. How much do you think you could do it for?

00:48:34

James Redenbaugh: Yeah, I can create a. A new option in the same proposal for what we're talking about. Do you guys have a budget that would feel good for you?

00:48:48

Diane Williams: Yeah, I mean, we. Because we. We already spent some money with the other designer, so I don't know, were thinking 5,000, right. Something like that.

00:48:56

Barbara Layton: Is that around five? Yeah, somewhere in there.

00:48:59

James Redenbaugh: Yeah, we can work with that. So why don't.

00:49:02

Barbara Layton: A little over. It's okay.

00:49:03

James Redenbaugh: Yeah, I'll design a structure around that with a. A kind of contingency is if we get into things and we want to spend a little bit more. Yeah.

00:49:17

Diane Williams: Then that's. Yeah. Y. Yeah. Like animation or something that's going to cost you know, to design or whatever. We can.

00:49:25

James Redenbaugh: Yeah. But if we're working in webflow and. And we can jump right in and get an awesome, like, new version of this site up for you before the end of the year, then there's definitely a lot that we can. We can do with that.

00:49:39

Barbara Layton: That would be great.

00:49:41

Diane Williams: Okay, great.

00:49:42

Barbara Layton: Really great. Yeah.

00:49:43

Diane Williams: Great.

00:49:44

James Redenbaugh: Awesome.

00:49:45

Diane Williams: Yeah.

00:49:45

James Redenbaugh: Yeah. It'd be really fun to. To do this for you guys and see a new source of synergy site.

00:49:52

Diane Williams: Yeah.

00:49:53

James Redenbaugh: Out there and have you as part of our ecosystem.

00:49:57

Diane Williams: Yeah, absolutely.

00:49:58

Barbara Layton: James, you get it. You know, that's one of the pluses in working with you. You absolutely get it. You get the whole thing.

00:50:05

Diane Williams: Yeah. And we see a lot, all your.

00:50:07

Barbara Layton: Websites, you know, you absolutely get it. You live this world.

00:50:12

Diane Williams: Yeah.

00:50:12

Barbara Layton: And I think it's really important.

00:50:15

James Redenbaugh: Yeah. I can't. I can't help it. I was born into it.

00:50:20

Diane Williams: Is your mom a designer too? Oh, she's not a.

00:50:23

James Redenbaugh: She's not a designer, but she's an evolutionary spiritual woman. So she. She introduced me to Andrew Cohen and Ken.

00:50:36

Diane Williams: Okay. So, you know, do you know Greg's yoga?

00:50:39

James Redenbaugh: Cool.

00:50:40

Diane Williams: Do you know Gerard Senehi and Linus Roach and all them and Carter?

00:50:44

James Redenbaugh: Yeah, yeah.

00:50:45

Diane Williams: Okay. They're all my friends. Actually. I just saw Gerard. Gerard. We saw. We had lunch with him, so.

00:50:52

James Redenbaugh: Oh, awesome. Yeah, I. I went on my first long retreat with them in 2009.

00:50:59

Diane Williams: Wow. I was there in Fox Hollow when you were 19? Actually, you look familiar to me. So.

00:51:05

James Redenbaugh: Yeah. It's a small world. It's a small world.

00:51:09

Diane Williams: We met one of it because they used to do a lot of activities in New York City, too, so I went to some of their programs.

00:51:15

James Redenbaugh: Awesome.

00:51:16

Diane Williams: That's cool. Yeah. Sad Andrew passed away so suddenly. Right?

00:51:20

James Redenbaugh: Yeah. And I've been really close the last 10 years with Elizabeth the Bold and Tom Steinman.

00:51:29

Diane Williams: Yeah.

00:51:29

James Redenbaugh: And Tom just passed away a few weeks ago.

00:51:32

Diane Williams: Was that Elizabeth's partner or.

00:51:34

James Redenbaugh: Yeah.

00:51:35

Diane Williams: Oh, wow. How did he die? Did he have a heart attack?

00:51:38

James Redenbaugh: He had a brain. He had brain cancer.

00:51:41

Diane Williams: Oh, my God.

00:51:41

Barbara Layton: Oh, God.

00:51:42

Diane Williams: Oh, my God.

00:51:43

James Redenbaugh: Yeah. Like, over three years he's been battling it.

00:51:47

Barbara Layton: Oh, wow.

00:51:48

James Redenbaugh: But it was a. A beautiful journey to witness. He handled it with so much grace. Incredible.

00:51:58

Diane Williams: Wow. Yeah, she's. She's an amazing lady. Yeah. Just like Terry Patton, too. Did you know Terry Patton?

00:52:04

James Redenbaugh: I know.

00:52:05

Diane Williams: Yeah. Terry was like such a conscious death, you know? He loved Terry. He was a member of our. Our circle.

00:52:14

Barbara Layton: I did a workshop upstate with. With him and Ken Wilbur.

00:52:18

Diane Williams: Oh, wow.

00:52:19

Barbara Layton: Many moons ago. Yeah.

00:52:21

Diane Williams: Well, that's how we got the Evolutionary Leader's name, because Andrew had. What is Enlightenment magazine? Do you remember that, James? I do.

00:52:31

James Redenbaugh: I was the designer for it at one point.

00:52:35

Diane Williams: Oh, wow. That's so wild. So you might have did some work for us in the past, because I know Gerard got some people to help us with some maybe half issue as well that was working with. Let us Enlightenment.

00:52:46

James Redenbaugh: But.

00:52:48

Diane Williams: Do you want to say something, Barbara? Oh, no, I was just going to say how we got the name, because Deepak and I were trying to figure out a name because he was doing a program with Visionary Leaders, because were going to call it Visionary Leaders for our first couple of meetings. And then I looked down and I saw what is Enlightenment Magazine? And I said, how about Evolutionary Leaders? This was just for a meeting, you know, like, we had to figure out the name of the meeting, and that's how Evolutionary Leaders came about because of what is Enlightenment Magazine.

00:53:22

James Redenbaugh: Amazing.

00:53:23

Barbara Layton: Yeah.

00:53:24

James Redenbaugh: Awesome.

00:53:25

Barbara Layton: James, at what point do you want us to share all of our content with you? Different words that we've come up with and whatever.

00:53:36

James Redenbaugh: As soon as possible. Yeah. Feel free to email it over. I'll organize it into our system. I can make a home base for this project in our project management system that I've built. And yeah, we'll see. We'll see everything in one place and start seeing things come together and evolve. Cosmos and consciousness and then do you.

00:54:11

Diane Williams: Send a contract or something like that we. We sign?

00:54:14

James Redenbaugh: Yeah, I have a contract template and we usually do 50% deposit. Okay, I can send that over. Okay, yeah, very cool.

00:54:28

Diane Williams: Okay, so we'll just check in with our colleagues that we need to check in with before.

00:54:32

Barbara Layton: We'll get back to you asap.

00:54:35

James Redenbaugh: Yeah, yeah. And if anyone, you know is holding out about WordPress and wants to talk to me, I'm happy to talk to them. I've had the conversation many times. Many people love WordPress. I was that person for a long time. We built on WordPress for probably 10 years.

00:54:51

Diane Williams: Yeah.

00:54:52

James Redenbaugh: And people started telling me about Webflow, and I was like, no, I don't think so. And then I started using it and I was like, oh, my God.

00:55:00

Barbara Layton: Yeah.

00:55:00

James Redenbaugh: And I never looked back.

00:55:02

Diane Williams: Okay, all right, well, we'll. We'll run that by 10.

00:55:05

Barbara Layton: Probably get Jen in touch with you at some point.

00:55:08

James Redenbaugh: Yeah, yeah, sure. Yeah. I love converting WordPress people to web. I'm an evangelist. So happy. Happy to talk to her.

00:55:19

Barbara Layton: Okay, great.

00:55:21

Diane Williams: Okay. Thank you so much, James.

00:55:23

Barbara Layton: So much.

00:55:24

Diane Williams: Sorry, went over 10 minutes over time.

00:55:26

James Redenbaugh: No problem, no problem. Thank you, guys.

00:55:28

Diane Williams: Okay, thank you.

00:55:30

James Redenbaugh: Later.

00:55:30

Barbara Layton: Talk soon. Ciao. Ciao.

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