00:00:05

James Redenbaugh: Hi, Barbara.

00:00:29

Barbara Layton: Hey, James. How are you?

00:00:30

James Redenbaugh: I'm doing well. How are you?

00:00:32

Barbara Layton: I'm good. So are you getting married?

00:00:35

James Redenbaugh: I am, yeah.

00:00:37

Barbara Layton: Oh, my God. Congratulations. That's so great.

00:00:40

James Redenbaugh: Thank you. We're getting married this fall, and we need to pin down a venue and stuff like that. So that's why we're. We're busy this weekend with. With wedding stuff.

00:00:52

Barbara Layton: Now. Where are you?

00:00:54

James Redenbaugh: I'm in Philadelphia.

00:00:55

Barbara Layton: Oh, you're in Philly. Okay. Okay. That's not too far from me.

00:00:59

James Redenbaugh: Where are you?

00:01:00

Barbara Layton: I'm in East Hampton.

00:01:02

James Redenbaugh: Okay.

00:01:03

Barbara Layton: The very tip of Long Island.

00:01:05

James Redenbaugh: Yeah.

00:01:08

Barbara Layton: So thank you so much for making the time during this busy time. I know it's crazy for you.

00:01:14

James Redenbaugh: No problem. And I'm sorry I didn't see your message earlier. You messaged me a couple months ago.

00:01:20

Barbara Layton: Was it already a couple of months?

00:01:22

James Redenbaugh: I think so.

00:01:23

Barbara Layton: Oh, my God.

00:01:25

James Redenbaugh: And I just realized I wasn't getting notifications from that and I found it, messaged you back.

00:01:33

Barbara Layton: No, no worry at all. So myself, and I'm the executive director of Source of Synergy foundation, and Diane Williams is the president. She was the founder, actually.

00:01:43

James Redenbaugh: Oh, wonderful.

00:01:44

Barbara Layton: And we both happened to see the. I think the registration page that you did for the hola movement, and we thought it was absolutely fantastic. So I don't know if you had a chance to look at our wistful website that needs a lot of help right now. It's. It's just. It's really so outdated. Doesn't say much of anything. And here we are.

00:02:16

James Redenbaugh: Yeah. Yep. Looks a little old, but loads of familiar faces on there.

00:02:24

Barbara Layton: Oh, okay. That's great.

00:02:26

James Redenbaugh: Yeah. And yeah, we've worked with lots of other evolutionary leaders.

00:02:36

Barbara Layton: Oh, have you?

00:02:37

James Redenbaugh: Yeah, I started my. My career actually working for Enlighten X magazine in like 2010.

00:02:49

Barbara Layton: Uhhuh.

00:02:50

James Redenbaugh: And so met a ton of people through that and have just kind of stayed in this. This world since then.

00:02:57

Barbara Layton: Wow. What, What. What other ELs have you worked with, if you don't mind me asking?

00:03:01

James Redenbaugh: I want. I'm looking at. I'm on the EL page and, you know, of course, done a ton of stuff with Emanuel, I think. Thomas.

00:03:11

Barbara Layton: Yes.

00:03:12

James Redenbaugh: On there. Loads of integral folks.

00:03:18

Barbara Layton: Okay.

00:03:19

James Redenbaugh: I think I see Patricia Albert.

00:03:25

Barbara Layton: Oh, Patricia, sure.

00:03:27

James Redenbaugh: We used to do a ton with Jeff Carrera. I don't know if he's still involved.

00:03:32

Barbara Layton: Not sure.

00:03:34

James Redenbaugh: Yeah.

00:03:35

Barbara Layton: Okay. All right. Just curious. All right. So you're familiar with a little bit of lay of the land, right? Okay, good. That matters. So Diane and I have really been working for the last couple of months, and it's a slow process, just picking apart different phrases about what we want to get across, eliminating stuff from the homepage that we don't need anymore. Just trying to zero in on what works, what doesn't. I mean, synergy is such a weird word. So it's, you know, how do you explain it visually? And even in bullet points. I've been working a little bit on that. And, you know, how does a website convey, you know, convey that? Because we have, you know, it's a Source of. Source of Synergy foundation. And then its main initiative is the Evolutionary Leaders. That's our main project.

00:04:41

James Redenbaugh: Oh, wonderful.

00:04:42

Barbara Layton: Yeah. So we're actually doing a retreat in just a couple of weeks in Santa Barbara at El Capitan, and then we're going to the Illuminate Film Festival from there.

00:04:55

James Redenbaugh: Oh, cool.

00:04:56

Barbara Layton: Yeah, it'll be fun. We haven't all been together since COVID so it's going to be really extraordinary.

00:05:02

James Redenbaugh: Wonderful.

00:05:03

Barbara Layton: Yeah.

00:05:04

James Redenbaugh: Nice.

00:05:05

Barbara Layton: So here we are. So then we started thinking, okay, why don't we just start cleaning up the homepage? Because we couldn't find anybody to work with that really got it. You know, until we saw your page.

00:05:21

James Redenbaugh: Yeah. Wonderful. Well, this is exactly the kind of project we love to serve. So right now, Is this a WordPress site?

00:05:33

Barbara Layton: You know, that's a good question. Diane could probably answer that. I think it is.

00:05:40

James Redenbaugh: You can analyze it. Yeah.

00:05:44

Barbara Layton: Yes. Okay.

00:05:47

James Redenbaugh: Yeah. So we've been. We used to build a ton of WordPress sites, and the last few years, we've shifted our focus into webflow, which is a newer technology that gives us a lot more control over what we can do. It's also a thousand times easier to host and maintain a webflow site than a WordPress site. There's no themes or plugins to update. You don't have to worry about hosting or any of that. It's all contained, but we can fully do anything. So you saw the Hollow Movement site. Our site is that you probably know the Purpose Earth people.

00:06:38

Barbara Layton: Oh, sure. Yes.

00:06:41

James Redenbaugh: This is a Webflow site. We redid a manual site on Webflow. Initially, we built the site on WordPress, and last year we redid it on Webflow, and it works even better.

00:06:55

Barbara Layton: Beautiful.

00:06:59

James Redenbaugh: We just love it as a tool that lets us imagine anything we want, and then we can make it happen in webflow. Pretty much anything these days, especially with AI, there's not really anything we can't do, and it's really fast to build on. With WordPress, there's a lot more limitations. You really have to work with what you're given, and it takes a lot more time. It's a higher cost to build on.

00:07:29

Barbara Layton: Okay.

00:07:30

James Redenbaugh: To build on WordPress.

00:07:31

Barbara Layton: Oh, is it? Okay.

00:07:35

James Redenbaugh: And then what kind of. It doesn't look like you guys are making a ton of updates all the time.

00:07:44

Barbara Layton: We really aren't. I mean, because honestly, we haven't. Aside from the evolutionary. Did you have a chance to look at the Evolutionary Leaders website as well?

00:07:53

James Redenbaugh: Yeah, I've seen it in the past.

00:07:55

Barbara Layton: Okay, so. And then there's the question of either combining websites or keeping them separate. The consensus is Deborah Maldives, who heads up the Evolutionary Leaders, wants to keep them separate. So we're going to start with the Source of Synergy website first, and then we'll get to the EL website and see if we can just figure out how to, you know, make it look like they. They're connected and that kind of thing.

00:08:28

James Redenbaugh: Cool.

00:08:29

Barbara Layton: Cool.

00:08:30

James Redenbaugh: Yeah, yeah. I met Deborah a few years ago in San Miguel.

00:08:35

Barbara Layton: Oh, did you? Okay, great. Yeah, she just relocated there not too long ago.

00:08:44

James Redenbaugh: Wonderful.

00:08:45

Barbara Layton: Okay, great.

00:08:47

James Redenbaugh: We've also worked with Paul Atkins. We did the. All the pro social stuff. We're just launching a new version of that website tomorrow.

00:08:57

Barbara Layton: Oh, wow.

00:08:59

James Redenbaugh: Dustin Diperna is a longtime friend. We've done a ton with him over the years. So many wonderful people.

00:09:10

Barbara Layton: Yeah, there are. There are. It's an amazing community. And we just added. We have about 320 evolutionary leaders. We just added about 30 to 40 more this past year.

00:09:25

James Redenbaugh: Awesome. Yeah. I think my friend Carlin Young has joined and within the last few years, Lock Kelly. I did his website.

00:09:38

Barbara Layton: Oh, sure. Yeah. Oh, wow. Yep. So as you can see, there's a lot of irrelevant information. It's old, it's not exciting. It's like, you know, you look at it and it's like, what do these people even do? And who cares? You know, I don't even know what. I don't even know what they do.

00:10:08

James Redenbaugh: So what's. Yeah, what's your vision? You know what would you love for people to experience when they come to the Source of Synergy?

00:10:19

Barbara Layton: Well, I think. I think the main thing is understanding what that. What that means and why it's so relevant, particularly at this moment in time during great change, you know, without getting into that and having people realize and recognize that they are sources of synergy and that they can be it in their. As individuals and their organizations and their communities, that kind of thing. And then, you know, then from there we go on to you know, we have retreats, we have community calls, we have salons, that kind of thing.

00:11:04

James Redenbaugh: Yeah.

00:11:05

Barbara Layton: You know, but really, I mean, both Diane and I, I mean, we all have difficulty even explaining it. You know, basically, it's. It's, you know, source of synergy is really about deepening and expanding relationships between individuals, organizations, communities, and raising consciousness, basically.

00:11:27

James Redenbaugh: Yeah.

00:11:28

Barbara Layton: And we do it. We have a whole program of. Not a program, I don't know if you've seen it, the Synergy Circle initiative. And it's one, you know, one is artists, one is political, one is educational, one is media. So all of these collaborations, you know, of people working together and really just getting things done. This collaboration is key right now.

00:11:57

James Redenbaugh: Totally.

00:11:58

Barbara Layton: Yeah.

00:12:01

James Redenbaugh: IRIS in IRIS Co Creative, IRIS stands for intuitive, Relational and Intersubjective.

00:12:09

Barbara Layton: And tell me again. Intuitive.

00:12:11

James Redenbaugh: Intuitive, relational and intersubjective.

00:12:15

Barbara Layton: Relational and intersubjective.

00:12:19

James Redenbaugh: Yeah. So intersubjective is like the we dimension. It's the subjective experience.

00:12:24

Barbara Layton: The we. Exactly.

00:12:25

James Redenbaugh: Held by two or more people.

00:12:28

Barbara Layton: Oh, that's beautiful. Yeah.

00:12:30

James Redenbaugh: And that's exactly, you know, what we're here to serve. That's what I saw many years ago as the. The one thing or the one, like, multifaceted. Many things that I want to put my energy into that I think can have the biggest impact on the planet is serving not one cause, but the space between causes and the space between people.

00:13:02

Barbara Layton: I love that. That's exactly right. That's exactly right. Not getting political, not getting reactive to things going on. That's not the way to go moving forward. We can't. That's an old paradigm.

00:13:17

James Redenbaugh: Yeah. And it's not going to be one technology that will save us or one new idea or individual's book. No one person is going to solve all the problems. We need to increase our ability to connect and collaborate between individuals and more importantly, between groups and organizations, foundations. And then there's no limit to what we can do.

00:13:41

Barbara Layton: Exactly, exactly right. And there. There lies synergy.

00:13:48

James Redenbaugh: Yeah.

00:13:49

Barbara Layton: Are you familiar with Joe Martino's work?

00:13:52

James Redenbaugh: No.

00:13:52

Barbara Layton: Collective evolution. He's. He's an evolutionary leader. He does the. The Pulse, but it's collective evolution. He's a. He's a pretty cool guy. If you don't know his work, it's very much in line with what. What you're talking about right now.

00:14:10

James Redenbaugh: Yes. Yeah, I remember seeing this years ago.

00:14:13

Barbara Layton: Yeah.

00:14:17

James Redenbaugh: Yeah.

00:14:18

Barbara Layton: Talks about sense making at this particular time.

00:14:22

James Redenbaugh: Yeah. There's lots of sense making to be done and meaning making and new mythologies. Yeah.

00:14:31

Barbara Layton: You know, James. I could even see it within the evolutionary leaders because we just had a community call the other day where people just expressed how they were feeling with politics, with the state of the world. But you could see even within the evolutionary leaders, there's such angst and so many opinions and so much reaction. I mean, it's rough. It's really rough right now.

00:15:03

James Redenbaugh: Yeah, well, everyone's human, you know, and all humans are having a hard time right now and.

00:15:13

Barbara Layton: Right.

00:15:14

James Redenbaugh: All humans are having a big opportunity right now.

00:15:18

Barbara Layton: That's exactly how I see it. I am really optimistic. I think the opportunities before us are phenomenal. I really do.

00:15:27

James Redenbaugh: Yeah, I was just talking to Maro who's running the Hollow movement wave.

00:15:31

Barbara Layton: Oh, Mariko. Yeah, yeah.

00:15:34

James Redenbaugh: We were just having the same conversation yesterday. It's really time to come together more, even more powerfully and learn to come together in more ways and connect and link up and sync up like Terry Patton used to say.

00:15:53

Barbara Layton: Exactly, exactly. And just be able to listen deeply to one another just to be able to do that. I'm actually going to Asheville, North Carolina at the end of the month. At the end of the month to join them. I'm going with Deborah and one other gentleman.

00:16:13

James Redenbaugh: Awesome. Yeah, yeah, I'll be there for the event.

00:16:18

Barbara Layton: Oh, fabulous. Great.

00:16:20

James Redenbaugh: I'm going to facilitate something in the tech circle.

00:16:25

Barbara Layton: Oh, fantastic.

00:16:27

James Redenbaugh: And I've got my, you know, in addition to the studio we're running, I've also got my own technology. I hesitate to call it my own because it's really meant to be shared with everybody. But it's a tool for connecting Holons more intimately across time. So we gather in these physical and virtual spaces and we have these peak experiences and then we leave wanting to stay connected, wanting to keep the fire burning. And we're never as successful as we want to be in that, you know, always fades. We always forget how to, you know, who did I connect with? Or like maybe I have my one one connections and the people that I message and maybe I was entered into a WhatsApp group that just becomes really annoying with people posting, you know, memes and news that I don't care about.

00:17:31

James Redenbaugh: And so we're engineering this tool for groups. You know, it's designed for people on a retreat or a conference or something like that who are in some kind of a hole on, together. So like 12 to 24 people to share this digital space that persists across time and between events. So they put their Profile up there, they get a little login. They can see their face around a virtual fire. And then you can also see the connections between people. You can see the connection, the special connections that you made across the group in that time. But then you can also add connections over time. And so you start to see this web of colorful strands that are kind of built. And then you can also see time in an interesting way where you see the event that you were.

00:18:28

James Redenbaugh: And over the course of a year, it's like a big clock, you know, and we can see that we've, you know, we're now two months from this event. But there's another event that we can go to over here. So we have that to look forward to, you know, and that's coming up, you know, and there's next year we can go, we'll be at the next wave together, you know, or the next retreat. And it's just like this little thing that's meant to be non linear, not so rectangular.

00:18:59

Barbara Layton: Right.

00:19:00

James Redenbaugh: It's more of an energetic space. It's called the place between us. To keep people connected. And they can also post like questions to the group or photos or add things, but not in like a newsfeed kind of way. It's more like let's build a library of resources, you know, what are we doing together? What do we want to team up on? You know, and if I collaborate with somebody, maybe that's a really special colored line that we can see. And if it's a really special group, over time we can see all sorts of things that we're doing together.

00:19:41

Barbara Layton: That's fantastic. Because the Holons are actually very similar to the synergy circles which we have. Very, very similar.

00:19:52

James Redenbaugh: Yeah, that's why I mentioned it because.

00:19:54

Barbara Layton: Yeah. So what you're talking about, what was I just going to say is keeping these connections rather than, you know, having an event and then everybody going back to their silos. That's what happens. That's what happens to all the evolutionary leaders. You know, we come together and then everybody goes off and, you know, either participates or really doesn't.

00:20:19

James Redenbaugh: Yeah, yeah.

00:20:20

Barbara Layton: It's that silo. Silo thing that happens.

00:20:25

James Redenbaugh: Yeah. So the most important part of this interface is this fire in the center, which would be a. You know.

00:20:32

Barbara Layton: I love that. Yeah.

00:20:34

James Redenbaugh: Animation.

00:20:36

Barbara Layton: Oh, that's beautiful. I could feel that. Wow.

00:20:39

James Redenbaugh: It would be constantly burning, you know, and we light it at the event. We can even you. I love events when there's a physical fire because it reconnects us to that primordial self that sat around fires in groups of people we knew well for hundreds of thousands of years. But we can light a little digital fire that we all know is still there, because in. In truth, if we all want, we can reopen that space together at any time. It's just easy to forget when we go back into our silos and if there's.

00:21:15

Barbara Layton: And just knowing that's always available to us.

00:21:19

James Redenbaugh: Yeah.

00:21:20

Barbara Layton: I mean, just the visual of that. I mean, is that synergy right there?

00:21:26

James Redenbaugh: Yeah.

00:21:27

Barbara Layton: You know, without paragraphs and paragraphs of words that, you know, people aren't going to read, it's. Everything is like a minute visual. I mean, you know more about this than I do.

00:21:40

James Redenbaugh: Yeah. And over time, we'll develop a visual language for how we represent things in time and how we represent connections between people. And there's different views that we can overlay on top of it. So, like, maybe the connections fade over time. Maybe if people aren't involved, they. They start to fade, but they come back on and they. And they get cleared. There's those kind of options that we can add to it. But we're designing the whole thing.

00:22:17

Barbara Layton: To.

00:22:17

James Redenbaugh: Be customized by different communities. We want to have a prototype ready for this wave event. But it's also something that if you guys want. On your website or you guys want to use internally, you could be able to do that and we could tailor it to your needs.

00:22:38

Barbara Layton: I love that. I mean, I just love that. I mean that. That depicts synergy right there. Right there. That's. That's beautiful. Wow. You can just. It. It just resonates so deeply.

00:22:52

James Redenbaugh: Wonderful.

00:22:53

Barbara Layton: Wow. You absolutely get it.

00:22:57

James Redenbaugh: Thanks. That's great to hear.

00:22:59

Barbara Layton: Oh, my goodness. It's so exciting. And I just have, you know, I saw this visual of this fire and.

00:23:07

James Redenbaugh: Yeah, yeah. So, yeah, that's that. But I'd love to tell you more about our. Our process in creating brands and websites. It starts with a lot of, like, really getting to know the organization, getting to know you, getting to know the stakeholders. And I. I have the belief that organizations or businesses, groups have an energy and an. And an intelligence unto themselves. It's like an entity, like source of synergy is. Is not just an idea. It has an energy and an intelligence. And I'm somewhat familiar with it already, but I want to get really familiar with it and. And learn more about the history and more about, you know, what happens between the evolutionary leaders and, you know, what kind of shapes and colors and patterns are resonant and Aligned with the foundation, we play with those in what I call vision sessions.

00:24:30

James Redenbaugh: We start to bring in other points of inspiration as well. Do we want to draw from architecture? Do we want to draw from nature? Do we want to draw from quantum physics and science or whatever, you know, whatever is relevant. And then from that library of inspirations, we can start to see patterns and bring forth the things that are most relevant and resonant in terms of graphics and aesthetics and tones.

00:25:05

Barbara Layton: Right.

00:25:06

James Redenbaugh: Because all of these things have. Have frequencies. You know, everything has a frequency.

00:25:12

Barbara Layton: Yeah.

00:25:13

James Redenbaugh: And you can find together the frequencies that are most in tune with what you guys are doing. So when people come to the site and they're meant to be involved with what's happening here, they'll feel those. That resonance and feel called to take action. And if it's not for them, it's not. It's not for them, and they can identify that. But it's. It's more about the. The frequency than the particular image. Because some people will, you know, get turned off by certain imagery.

00:25:52

Barbara Layton: Yeah, It.

00:25:54

James Redenbaugh: You know, things are generational, but if we focus on, like, ratios and shapes and proportions and geometry and then in color, I guess.

00:26:07

Barbara Layton: Right.

00:26:07

James Redenbaugh: Yeah, color is really important. And people can. Can feel that resonance, no matter their. Their background and their generation and their different associations.

00:26:22

Barbara Layton: Right. Because that. Because that kind of thing is timeless.

00:26:26

James Redenbaugh: Yeah. Yeah, we definitely want it to feel timeless and.

00:26:30

Barbara Layton: Yep.

00:26:31

James Redenbaugh: And we want to build it in a unique way so, you know, that's really authentic to what. What you guys are doing. And of course, we want it to be usable and responsive and really accessible and works on all screen sizes and things like that. But then if we do that right, it can. It can last you 10 years, 20 years, 30 years, however long, as long as it's right, it's functioning. It's not like it'll. We don't want it to start to feel outdated, so we avoid friends and, you know.

00:27:10

Barbara Layton: Right, exactly. Because your approach is. Is within the context of timelessness. So it doesn't matter if it's now or ten years from now.

00:27:20

James Redenbaugh: Yeah.

00:27:21

Barbara Layton: I mean. Yeah. So. All right, so how do we go about this?

00:27:26

James Redenbaugh: Well, I can make a proposal for you. Do you have. What's. Do you have a timeline in mind? Do you have a budget in mind?

00:27:36

Barbara Layton: Well, quite honestly, we don't. I mean, we don't. Honest. I mean, I'm just being honest with you. We don't have a lot of money right now. Hopefully that will change at some point, because what we want to start doing is get, you know, getting our website together. And what we want to do eventually is start applying for different grants. We've been so blessed with private donors that have really kept us going. We don't really get much from the evolutionary community at large per se in terms of donations. It's mostly private donors who will give us 30, who will give us 50, that kind of thing. Timeline ASAP. Because I also want to start doing social media, but I don't think we can even maybe.

00:28:33

Barbara Layton: And we can talk about that at some point, but we're not ready for that yet until the website is cleaned up.

00:28:39

James Redenbaugh: Yeah, we're not.

00:28:41

Barbara Layton: I mean, that's my guess.

00:28:43

James Redenbaugh: And we can definitely help with that too and create templates and help with strategy and things like that.

00:28:50

Barbara Layton: Yeah, that would be great. That would be great. Because I'm noticing a number of evolutionary leaders are now posting on X, which I personally have no issue with. I think it's, you know, it has more viewers than any other platform and it's nice to see Bruce Lipton and Greg Braden and Joe Dispenza on there. And I eventually want to get Source of Synergy on there as well as the els. Let's shake things up. You know, talk about influencing the frequency. Like why not?

00:29:27

James Redenbaugh: Why not? Yeah, exactly. Cool. So we have. Yeah, we have two different ways of working out.

00:29:38

Barbara Layton: Okay.

00:29:39

James Redenbaugh: One, and I can have a deeper look at your website and create a full proposal that outlines our process and gives different options.

00:29:51

Barbara Layton: That's fantastic.

00:29:53

James Redenbaugh: Yeah. And so to do a full ground up website build, you know, we should, even if we're keeping the brand, we should use a branding eye to look at graphic creations and you know, how do we really want to make the brand sing? And that whole process should really take at least like 7,500 as a starting point and then it can go up from there depending on how much we're going to get into animations and movement and special features and integrations and things like that. But then we also have a new model that we've been rolling out lately which is a. It's built on a monthly rhythm and there are different levels of support that you can sign up for and then we design together what we can do in a given month. We're doing this with the hollow movement right now.

00:31:09

James Redenbaugh: Yeah, we're relaunching. You know, we did the wave event this winter, but we're going to relaunch the rest of the site before the wave starts. And we're kind of Rolling out different improvements for them as we're making them. But this new monthly model, we, because we're building everything around this monthly rhythm, we can iterate a lot faster. So the smallest scale in that is it's like 2000amonth. And there's some clients that we're building a website with them in one month for $2,000. And now it's very streamlined and it's more MVP approach, but we can get something online for them to start working with. But it's more like we can do whatever's needed and we work together to scope what's possible. And then each month we learn what we can do together and we adjust the plan.

00:32:20

Barbara Layton: So just so I, I understand. So are you talking about. So, so what you're referring to right now, it's like you're starting with just a basic cleanup and then you're adding, subtracting that kind of thing as it goes along. Is that what you mean?

00:32:39

James Redenbaugh: Yeah. Well, the model allows for us to do whatever is going to be in greatest service to you. The, the amount of time and resource that we have available. So we have this, and I can send you more information on this later today. But we have this creative unit system that helps us scope work and then we can work together to come up with a scope for the month which can include like doing a first pass of the website or implementing tweaks on your existing WordPress site or starting with some user research. And then the next month we'll see what we did together and adjust accordingly and kind of instead of having a, a big multi month plan and a big multi month budget.

00:33:47

Barbara Layton: Yeah.

00:33:47

James Redenbaugh: Do things more iteratively. It's more open and based on this rhythm.

00:33:58

Barbara Layton: That sounds a little bit more, that sounds a little bit more of what we might be able to do rather than just one huge overhaul and one huge lump sum. That's a little tricky for us.

00:34:13

James Redenbaugh: Yeah.

00:34:14

Barbara Layton: If we can go maybe a little slowly and start clean, just start cleaning up and you know, implementing as we see fit. Does that sound right to you?

00:34:24

James Redenbaugh: Yeah.

00:34:25

Barbara Layton: Okay.

00:34:28

James Redenbaugh: We would look together at like what are the biggest pain points on the website and what's the low hanging fruit.

00:34:34

Barbara Layton: Yeah. Okay.

00:34:36

James Redenbaugh: You know, how can we deliver the most value with the least effort?

00:34:40

Barbara Layton: Okay.

00:34:42

James Redenbaugh: And address that first and then, you know, when there is more budget to do a deeper dive.

00:34:50

Barbara Layton: Sure, sure.

00:34:52

James Redenbaugh: Then we can do that. So I'll send you know, we're just Finalizing the. The page on our website that explains this new model. And so I'll send that to you today.

00:35:13

Barbara Layton: I love your website.

00:35:14

James Redenbaugh: Well, thank you. I just see my. I saw my guys added. I love. We work with a team of creatives in Kosovo. We have people that we work with all around the world.

00:35:28

Barbara Layton: Oh, wow. In Kosovo, huh? Wow.

00:35:35

James Redenbaugh: I just. Last night I saw this graphic that they made, and it was static. It was just an image. And I was like, can you build this actually out of webflow components so that it's dynamic? And then I went, you know, now I'm checking it out for the first time today. And I'm like, oh, it's moving now. And these things move with scroll and.

00:35:56

Barbara Layton: It'S like, great, Beautiful. Yeah. Oh, it's so. It's lovely.

00:36:04

James Redenbaugh: Oh, thank you. Thank you so much. So, yeah, I'm going to make some tweaks to this today. And this price isn't right. We need to adjust that. But it takes you through the process and we're managing lots of clients now in the same rhythm, which also helps us to plan our resources and we can bring in more support and make sure that we have team members available for everybody. It's really neat. I'm really excited about.

00:36:49

Barbara Layton: Oh, that's very cool. Yeah.

00:36:54

James Redenbaugh: And so there's. We could. This month, we're quite busy, but we could get started with some preliminary stuff. I will look at our schedule and our workload and I'll send you this page, but also a little proposal summary of our conversation.

00:37:20

Barbara Layton: All right, fabulous. And what's. And how we could make this possible and doable.

00:37:26

James Redenbaugh: Breaking it down, what it would look like for you, not just right, that's fantastic. But you know, what can we do for you in what timeline? And I'll let you know, like, we can do this in April, we can do this in May, we can do this in June to give you a sense. And we can. Once we get into things, we'll get a clearer sense of specifics, but we can keep working on WordPress for now and work with what you have, or we could build like an MVP kind of thing in webflow and move you over there already.

00:38:06

James Redenbaugh: There's lots of possibilities, but we should take time to get into it together, apply kind of a product management approach where we're, you know, valuing different possibilities and make sure we're focusing our effort on what's going to serve you the most with the least amount of effort and then kind of evolving it from there.

00:38:33

Barbara Layton: That sounds like a great plan. Thank you.

00:38:37

James Redenbaugh: Awesome.

00:38:38

Barbara Layton: Yeah, it sounds like a fabulous plan.

00:38:40

James Redenbaugh: Wonderful. And then when we do roll out this. This place between us technology, we can talk about how to integrate that for you guys, if you're interested in that. And another great thing about the system is we're building these neat modules all the time, like a way of visualizing people or places or events on a map. And. And now we've engineered this great map interface that we can use across projects because we've already figured out how to take a CMS database and feed it into a 3D globe so that people can experience it. So if we want to take all the evolutionary leaders and see where are they in the world, we can do that without having to engineer that from the ground up.

00:39:40

Barbara Layton: Wow. That's really exciting.

00:39:42

James Redenbaugh: Yeah.

00:39:43

Barbara Layton: Wow. That's very exciting. Wow.

00:39:46

James Redenbaugh: Awesome. Okay, wonderful. Well, great. I'll work on this stuff for you and send it over as soon as I can.

00:39:56

Barbara Layton: Thank you so much. And I'll go over everything with Diane, because it's basically the two of us that have been forging ahead with this. Too many chefs in the kitchen. It just doesn't work.

00:40:12

James Redenbaugh: Great. And we'll see you in. In Asheville.

00:40:17

Barbara Layton: I will see you in Asheville. Absolutely.

00:40:19

James Redenbaugh: I'll also have my. All my photo gear. Be doing some photography stuff and. And video stuff. So if it aligns to, you know, if anybody's there that needs some quick headshots or we want to film a little interview or something like that.

00:40:40

Barbara Layton: Oh, that's fabulous.

00:40:42

James Redenbaugh: Yeah.

00:40:43

Barbara Layton: Oh, that's awesome.

00:40:45

James Redenbaugh: And I think that the. The settings will be really beautiful down there. There'll be good opportunities for that.

00:40:52

Barbara Layton: I. I agree. And I'm. I'm really looking forward to the energy there. I think it'll be a fabulous event with. With everyone, with Laura, Emmanuel, Mariko, everyone.

00:41:03

James Redenbaugh: I used to live in Asheville, so I'm excited to return.

00:41:06

Barbara Layton: Oh, yeah?

00:41:07

James Redenbaugh: Yeah.

00:41:08

Barbara Layton: When. When were you there?

00:41:14

James Redenbaugh: About. Yeah, I miss it.

00:41:19

Barbara Layton: I have good friends that live there. They left East Hampton many years ago to relocate there. Yeah.

00:41:28

James Redenbaugh: Do you know Kerry Lindsay? Is he an evolutionary leader?

00:41:31

Barbara Layton: I couldn't tell. You don't know.

00:41:36

James Redenbaugh: The whole aggro hood down there. He's building these regenerative neighborhoods like 45 minutes south of. South of Asheville.

00:41:47

Barbara Layton: Really?

00:41:48

James Redenbaugh: Yeah. It's really beautiful stuff. Super visionary. And he's like, he's a longtime student of Patricia and Jeff and people like that. So I'm going to connect him up with Maro. Because he should be at this event for sure.

00:42:08

Barbara Layton: Regenerative farming is definitely a passion of mine. Without a doubt. I owned a restaurant in East Hampton for 27 years up until about three years ago.

00:42:18

James Redenbaugh: Oh, wow. Amazing.

00:42:20

Barbara Layton: It was the first organic juice bar. You know, we had. We had alcohol, organic juices, vegan, vegetarian, and only pasture raised meats.

00:42:36

James Redenbaugh: Wow.

00:42:37

Barbara Layton: Yeah, it was. It was the first of its kind, really. On this. On this side of the coast.

00:42:41

James Redenbaugh: Awesome. Yeah, there's a Farm Table restaurant down there. He ran it for a long time and he just recently sold it to different operators a few years ago, but.

00:42:51

Barbara Layton: Oh, wow.

00:42:52

James Redenbaugh: I think they're still using the same stuff that they grow in the agro hood.

00:42:56

Barbara Layton: That's fabulous. Yeah, we did the same thing.

00:43:00

James Redenbaugh: Yeah. People that live there and kids and families, and it's also a retreat center that people can go. And it's really beautiful.

00:43:08

Barbara Layton: And what's. What's the name of it?

00:43:11

James Redenbaugh: Highland Lake Cove, I think.

00:43:14

Barbara Layton: H I G. H. Yeah. Highland Lake Cove. Okay. Yeah. By all means, tell him about the holo movement.

00:43:27

James Redenbaugh: I will. I think this is it.

00:43:31

Barbara Layton: I'll look it up.

00:43:32

James Redenbaugh: They need a new website.

00:43:34

Barbara Layton: Yeah, don't we all?

00:43:36

James Redenbaugh: Yeah, yeah, this is it. I'll text it to you.

00:43:44

Barbara Layton: All right, great. Thank you so much. Really a pleasure just being with you. And I really. I look forward to seeing you, I guess, you know, not. Not long.

00:43:53

James Redenbaugh: Yeah. Before.

00:43:55

Barbara Layton: Yeah, exactly.

00:43:56

James Redenbaugh: Yeah.

00:43:57

Barbara Layton: Santa Barbara first, then Nashville.

00:44:00

James Redenbaugh: Yeah. Wonderful. Okay, Barbara, we'll have a great day.

00:44:03

Barbara Layton: Thank you so much.

00:44:04

James Redenbaugh: I'll talk to you later.

00:44:06

Barbara Layton: Be well. Take care.

00:44:07

James Redenbaugh: Ciao.

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