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Design updates and improvements to the Landwell philanthropic pitch deck originally created with James and Peter. Exists in Figma but needs accessibility improvements and minor updates to reflect current funding status.
Complete redesign and rebuild of ILALI website on Webflow platform. Project has established visual direction with finalized logo, typography, and brand guidelines. Current single-page site doesn't communicate full scope of offerings. Launch target moved to early spring 2026 from previous end-of-year goal. Site will feature four core initiatives plus emerging 'folk school' component as part of Nolla. Will incorporate content and media from November 1-2 Novella Bioregional Gathering. Using collaborative copywriting process where Gabi takes first pass, then team refines through read-aloud sessions. Fresh Figma board consolidates all current brand assets. Site currently hosted on WordPress/Webflow hybrid setup through Common Wheel fiscal sponsorship - exploring migration to native Webflow hosting for faster updates. Significant wireframe work completed with new structural elements emerging.
Development of circular/radial user interface system that breaks away from traditional grids and lists. Creates geometries for any number of participants or projects, orienting them around a shared center like a campfire. Supports both synchronous interactions with live video integration and asynchronous engagement for building shared 'we space' before, during, and after meetings. Working prototype demonstrated for Trifora project with Lauren Tan. System designed to be reusable across multiple clients with evolving features.
Refinement and finalization of core brand assets including ALALI logo with typography adjustments, ecosystem diagram showing living practice communities positioned using geometric principles, and wayfinding method diagram. Logo work includes semi-bold font weight matching, spacing refinements using phi ratio, and white versions for dark backgrounds. Ecosystem diagram uses precise geometric control with golden ratio spacing, positioning communities (Inhabited Learning, Transformative Practice, Sacred Architecture, Wisdom Economies) around central logo with outer ring for initiatives (Land Well, Wayfinders, Novella Center, Kensha Blooms). Assets being prepared in Figma with Illustrator refinement for geometric precision.
Development of social media templates and design assets accessible for team members to use while maintaining visual consistency. Exploration of making assets available in Canva for 'design mortals' on the team to create content independently while adhering to brand guidelines.
Development of custom CRM and ecosystem directory system using Airtable backend with Webflow frontend. Will feature form for community members to create profiles, with flexible display options including grids, radial circles, and interactive maps. System designed to capture multidimensionality of relational work—relationships to people, places, and organizations simultaneously. James prototyping custom CRM that treats people, ideas, projects, places, trips, and practices as interconnected post types. Directory will showcase ILALI network and facilitate connection discovery. Three main categories identified: people, projects, and places, tracking multiple land projects, community spaces, and initiatives including Nolla, Wayfinders, Landwell, and Kinship Blooms. System will leverage Airtable's relational database capabilities with bidirectional linking, lookup fields, and rollup functions. Initial phase uses free Airtable account with potential upgrade to pro ($20/month) for website integration. Future development includes custom frontend interfaces and 3D visualization capabilities similar to Kumu.
Integration of ILALI into the Hollow Movement network and app platform. Hollow Movement is building comprehensive app ahead of 2027 Wave event in Portugal, focusing on supporting action-oriented holons and connecting networks of networks. App features user profiles, group formation, micro-grant system for funding, and reporting capabilities. Integration would provide ILALI access to matching algorithms, assessment systems, and network coordination tools. Potential opportunity to feature ILALI's worldview literacy assessment as monthly guest assessment content.
Development of simple, elegant interface for people to explore their developmental perspectives informed by Spiral Dynamics and other frameworks. Interactive assessment tool that helps users understand their worldview orientation. Reiko expressed interest in creating accessible entry point to worldview literacy concepts that ILALI teaches in their Roots to Rise program. Assessment development will integrate with user profiles and can feed into matching algorithms for connecting people. Complexity and cost depend on desired sophistication—simple 1-10 scoring on 20 questions is straightforward, while nuanced graphical outputs require more work but create more engaging experiences. Development process includes beautiful step-by-step interface, automations processing responses computationally and using AI agents, and formatted outputs deliverable immediately, via email, or integrated into user profiles. Potential integration with Hollow Movement's monthly guest assessment platform. Once sufficient data collected, results can be visualized globally or show individuals where they fit within community.
Create fresh Figma board consolidating all current brand assets
October 28, 2025
Consolidate all current brand assets, icons, and finalized designs into one organized Figma board to eliminate confusion about what's current. This will serve as the single source of truth for the website design work.
Take first pass at website copywriting using outline document
November 10, 2025
After November 2nd Novella gathering, use the outline document from May to draft initial website copy. Will then organize read-aloud review sessions with James and Reiko to refine content through verbal feedback process.
Organize copywriting review sessions with read-aloud feedback
November 20, 2025
Schedule and facilitate collaborative sessions with James and Reiko to review website copy drafts. Use read-aloud method to sense what lands emotionally and refine content through group process.
Share Airtable examples and templates for directory and CRM
October 30, 2025
Share Airtable templates and form examples that could be used for ecosystem mapping and directory development. Include examples of circular Hollyhock interface and 3D globe organizational profiles demonstrated in meeting.
Step back from detailed copywriting to enable fresh perspectives
November 30, 2025
Consciously step back from line-by-line copywriting work to allow Gabi and team to bring fresh perspective. Remain available for refinement and feedback but resist perfectionist tendencies to control every detail. Trust the collaborative process.
Coordinate with Landwell team about website needs and resources
November 5, 2025
Follow up with Landwell team to understand their website needs and available resources. Clarify relationship between ILALI and Landwell web presences and determine scope of coordination needed.
Access and update philanthropic deck in Figma
November 5, 2025
Follow up on accessing the Landwell philanthropic deck in Figma. Review current version and identify specific accessibility improvements needed and funding status updates required.
Support operations and coordination for Novella Bioregional Gathering
November 2, 2025
Support operations and coordination for November 1-2 gathering at Landwell focused on Laguna de Santa Rosa watershed and Green Valley river watershed. Event includes walking tour, Heart Sprung Tongues evening showcase, and strategic planning day. Coordinate with partners including Salmon Returns and North Bay Organizing Project. Ensure professional videography is arranged to capture content for website.
Collaboratively revisit site structure outline document
November 8, 2025
Team review of the outline document created in May that maps site structure: initiatives, impact, join the movement, and connect sections. Finalize content strategy and architecture before copywriting begins. Ensure Living Praxis Communities component is properly represented alongside other four core initiatives.
Finalize ALALI logo with semi-bold text and spacing refinements
December 21, 2025
Apply final adjustments including semi-bold font weight to match logo visual weight, proper spacing so gap between text lines equals space in center of logo symbol, and create white versions for dark backgrounds. Make easily accessible for design work.
Create dedicated Figma page with all current ILALI brand assets
December 22, 2025
Organize all up-to-date logo variations, ecosystem diagrams, and design assets into one dedicated Figma page for easy copying and pasting. This serves as single source of truth for current brand materials.
Complete ecosystem diagram with perfected geometry and placement
December 21, 2025
Finalize ecosystem diagram with phi ratio spacing, proper colors, and correct placement of all living practice communities (Inhabited Learning, Transformative Practice, Sacred Architecture, Wisdom Economies) around central logo. Include outer ring with initiatives (Land Well, Wayfinders, Novella Center, Kensha Blooms). Export from Illustrator with geometric precision.
Update wayfinding method diagram with correct language
December 21, 2025
Update diagram to include language about 'Explorer, Inhabiting, Truth Work' for the wayfinding method and 'Living Lands Trust' at top of stewardship to kinship diagram. Ensure most current version reflects these updates.
Create diagram version with land circle color matching background
December 21, 2025
Ensure color matching between land circle and background in at least one version of the diagram to convey that the land transcends and includes the circle. This visual approach communicates the conceptual relationship between elements.
Send finalized assets to Rako for slide deck work
December 21, 2025
Deliver three main assets (logo, ecosystem diagram, wayfinding method) to Rako for presentation work scheduled for the 17th. Ensure all files are polished and ready for immediate use.
Review website structure document and site map
December 28, 2025
Review the website structure document and site map that James created with Claude. Provide feedback on architecture and content organization for website development.
Send refined website language to team
January 15, 2026
Provide more concise website language when ready for integration into site development. This supports the collaborative copywriting process discussed in previous meetings.
Create presentation materials using updated brand assets
December 17, 2025
Use the finalized logo, ecosystem diagram, and wayfinding method assets to create slide decks for presentation on December 17th. Begin work immediately upon receiving assets from James.
Gain access to ILALI Webflow workspace for content editing
February 13, 2026
Follow up with Doran or Katie Harrigan at Common Wheel to gain editor access to ILALI Webflow workspace. Currently unable to make copy edits to one-pager. Discussed at 08:10.
Clarify WordPress hosting requirements with Common Wheel
February 20, 2026
Coordinate with Common Wheel to determine if WordPress hosting requirement is truly necessary or if migration to native Webflow hosting is possible. Current WordPress/Webflow hybrid causes delays in updates propagating. Explore streamlining to native Webflow for instant updates. Discussed at 10:14.
Monitor fixed text-copying glitch after WordPress propagation
February 8, 2026
Check that text-copying issue on Landwell Kinship Bloom's Nolla center page resolves after changes propagate from Webflow to WordPress. Issue was fixed in Webflow at 06:16 but may take time to appear on WordPress-hosted site. Mentioned at 05:50.
Sign up for free Airtable account and begin experimentation
February 13, 2026
Create free Airtable account to start experimenting with CRM setup for tracking people, projects, and places. Focus on understanding linked records, lookup fields, and rollup fields. Upgrade to pro account ($20/month) only needed when connecting to websites and hitting API limits. Discussed at 25:54.
Provide hourly Airtable support for setup and customization
February 28, 2026
Offer ongoing hourly support for Airtable setup, answering questions, and eventually building custom frontend interfaces when needed. Help with understanding field types, relational database structure, and best practices. Mentioned at 26:56.
Provide brief for worldview literacy assessment development
February 20, 2026
Send James a brief or summary of the worldview literacy assessment vision to receive project proposal and cost estimates. Include desired sophistication level (simple scoring vs. nuanced graphical outputs), intended use cases, and integration requirements. Discussed at 39:02.
Create proposal for worldview literacy assessment tool
February 27, 2026
Develop project proposal and cost estimates for worldview literacy assessment once brief is received from Gabi. Include options for different sophistication levels, timeline estimates, and integration possibilities with Hollow Movement platform. Discussed at 32:25.
Advocate with Reiko for worldview literacy assessment priority
February 20, 2026
Continue discussing with Reiko the importance of prioritizing worldview literacy assessment development. Build case for this as valuable tool for ILALI's Roots to Rise program and potential integration with Hollow Movement. Mentioned at 35:40.
Work with Reiko on pitch deck updates and commentary
February 8, 2026
Collaborate with Reiko on pitch deck updates for resource generation work. Provide commentary and contribute content more actively than previous workflow. Complete within next day or two. Discussed at 38:17-38:40.
Support pitch deck imagery and graphic design
February 10, 2026
Provide imagery and graphic design support for pitch deck updates as requested by Gabi and Reiko. Continue established workflow of creating visuals based on provided copy and content. Discussed at 38:53.
Finalize website structure strategy for Nolla folk school integration
February 20, 2026
Work through structural questions about incorporating emerging 'folk school' component under Nolla umbrella. Determine if this stays within ILALI site initially or requires separate planning for eventual Nolla-specific website. Balance immediate needs with long-term vision. Discussed at 37:45.
Coordinate capacity planning for website redesign timeline
February 27, 2026
Once website redesign timeline is confirmed for early spring launch, coordinate scheduling to ensure Iris Cocreative has capacity in their schedule. Important to plan sooner rather than later given team workload. Mentioned at 37:36.
Explore ILALI joining Hollow Movement network
February 27, 2026
Investigate opportunities and requirements for ILALI to join Hollow Movement network and app platform. Understand integration process, benefits, and alignment with ILALI's mission and existing initiatives. Discussed at 30:38.
