Gabi Jubran raised questions about accessing and editing the current ILALI website (00:59), specifically wanting to make copy edits to the one-pager and address a technical glitch where text couldn't be copied due to image overlap in the Novella section (05:22). James Redenbaugh quickly fixed the text-copying issue on the Landwell Kinship Bloom's Nolla center page (06:16).
The conversation revealed an unusual hosting setup where the site is technically a WordPress site hosting a Webflow [tag="webflow"] build, a requirement apparently stemming from Common Wheel's role as fiscal sponsor (08:00). James noted this was "the weirdest thing" he'd encountered, as none of WordPress's functionality is being utilized. This setup causes delays in updates propagating from Webflow [tag="webflow"] to WordPress, unlike the instant updates typical of native Webflow [tag="webflow"] hosting (11:32). James recommended that ILALI should own the Webflow [tag="webflow"] workspace directly and suggested working with Common Wheel to clarify whether the WordPress requirement is truly necessary (10:14).
Gabi shared that both ILALI and his nonprofit HAPPY (Helping Awesome People Prosper Intentionally) are in organizational development seasons (02:33). HAPPY focuses on alternative education and social ecosystem work, currently fiscally sponsoring nine projects and organizing cultural events like Interdependence Day (03:01). The organization is turning people down due to capacity limitations, making system upgrades essential (03:38). Gabi also mentioned recent storm damage to ILALI's yurt headquarters at Landwell, which is triggering a multi-week repair and upgrade process including insulation, a new wood stove, bathroom, and entryway (01:39).
Gabi expressed strong interest in developing a custom CRM for ILALI, noting that conventional CRM systems don't meet their needs (12:24). James demonstrated his team's current project management system, which features an Airtable [tag="airtable"] backend with a Webflow [tag="webflow"] frontend (13:26). The system automatically generates detailed meeting summaries, creates task lists that can be edited without login, and produces images based on meeting content—all triggered by a single button click using n8n [tag="n8n"] automation (14:43).
[technology="CRM System Templates"]
James emphasized that while he showed a project management system, Airtable [tag="airtable"] is powerful enough to serve as a full CRM with the flexibility to track anything needed (15:29). For ILALI's specific needs, Gabi identified three main categories: people, projects, and places, noting the complexity of tracking multiple land projects, community spaces, and the various initiatives within ILALI including Nolla, Wayfinders, Landwell, and Kinship Blooms (18:39).
James walked through Airtable's [tag="airtable"] relational database capabilities, demonstrating how connections between tables work bidirectionally—linking resources to labs automatically creates corresponding connections in the labs table without duplicate data entry (24:12). He showed an example client implementation where Airtable [tag="airtable"] manages website content, including an automation that generates PDF summaries with a single button click using AI (23:45).
The recommended approach is to start with a free Airtable [tag="airtable"] account, with upgrades to a pro account ($20/month) only needed when connecting to websites and hitting API limits (25:54). James offered to provide hourly support for setup, answering questions, and eventually building custom frontend interfaces when needed (26:56). He noted the importance of understanding Airtable's [tag="airtable"] field types—particularly linked records, lookup fields, and rollup fields—which differentiate it from basic spreadsheet tools (29:13).
James also mentioned developing tools to visualize relationships similar to Kumu, with databases like Airtable [tag="airtable"] serving as the backbone (24:41). He demonstrated a 3D mapping interface with an Airtable [tag="airtable"] backend as an example of possibilities, though noted they're building a full app that will eventually move beyond Airtable [tag="airtable"] (30:14).
Gabi asked about ILALI joining the Hollow Movement (30:38). James confirmed this would be valuable, explaining they're building a comprehensive app for the movement ahead of their 2027 Wave event in Portugal (30:43). The app focuses on supporting action-oriented holons and connecting networks of networks, featuring user profiles, group formation, a micro-grant system for funding, and reporting capabilities (31:51). James described it as "kind of like Hilo, but not really high level" (31:51).
Gabi inquired about creating a worldview literacy assessment (32:25). James explained that assessment development is a major component of the Hollow Movement app, where results integrate into user profiles and feed into matching algorithms for connecting people across courses and holons (32:33). The complexity and cost depend on the desired sophistication—simple 1-10 scoring on 20 questions is straightforward, while nuanced graphical outputs require more work but create more engaging experiences (33:28).
[technology="Assessment Systems"]
James outlined the development process: creating a beautiful step-by-step interface, designing automations that process responses both computationally and using AI agents [tag="claude"], and producing formatted outputs deliverable immediately, via email, or integrated into user profiles (33:43). He also described plans for the Hollow Movement to feature monthly guest assessments as an alternative to podcasts or blog posts, offering this as a potential platform for ILALI's worldview literacy work (34:58). Additionally, once sufficient data is collected, the results can be visualized in creative ways—mapping worldview literacy globally or showing individuals where they fit within the community (36:11).
Gabi mentioned plans for a full website rebuild launching in early spring (37:21). Significant wireframe work has been completed, though new elements are emerging, including what may be called a "folk school" as part of Nolla (37:38). The team is working through structural questions about incorporating this under the Nolla umbrella, recognizing that Nolla might eventually need its own separate website given its scale, but wanting to start with the ILALI site first before moving to the Landwell site (37:45). James emphasized the importance of planning sooner rather than later to ensure capacity in their schedule (37:36).
In the shorter term, Gabi and Reiko are updating pitch decks for resource generation work (38:17). Gabi clarified the previous workflow where Reiko provided copy and content while James created imagery, noting he'll be more involved in commenting and contributing content going forward (38:40). James confirmed this process and indicated availability to support upcoming needs (38:53).
Gabi Jubran
James Redenbaugh
Gabi Jubran raised questions about accessing and editing the current ILALI website (00:59), specifically wanting to make copy edits to the one-pager and address a technical glitch where text couldn't be copied due to image overlap in the Novella section (05:22). James Redenbaugh quickly fixed the text-copying issue on the Landwell Kinship Bloom's Nolla center page (06:16).
The conversation revealed an unusual hosting setup where the site is technically a WordPress site hosting a Webflow [tag="webflow"] build, a requirement apparently stemming from Common Wheel's role as fiscal sponsor (08:00). James noted this was "the weirdest thing" he'd encountered, as none of WordPress's functionality is being utilized. This setup causes delays in updates propagating from Webflow [tag="webflow"] to WordPress, unlike the instant updates typical of native Webflow [tag="webflow"] hosting (11:32). James recommended that ILALI should own the Webflow [tag="webflow"] workspace directly and suggested working with Common Wheel to clarify whether the WordPress requirement is truly necessary (10:14).
Gabi shared that both ILALI and his nonprofit HAPPY (Helping Awesome People Prosper Intentionally) are in organizational development seasons (02:33). HAPPY focuses on alternative education and social ecosystem work, currently fiscally sponsoring nine projects and organizing cultural events like Interdependence Day (03:01). The organization is turning people down due to capacity limitations, making system upgrades essential (03:38). Gabi also mentioned recent storm damage to ILALI's yurt headquarters at Landwell, which is triggering a multi-week repair and upgrade process including insulation, a new wood stove, bathroom, and entryway (01:39).
Gabi expressed strong interest in developing a custom CRM for ILALI, noting that conventional CRM systems don't meet their needs (12:24). James demonstrated his team's current project management system, which features an Airtable [tag="airtable"] backend with a Webflow [tag="webflow"] frontend (13:26). The system automatically generates detailed meeting summaries, creates task lists that can be edited without login, and produces images based on meeting content—all triggered by a single button click using n8n [tag="n8n"] automation (14:43).
[technology="CRM System Templates"]
James emphasized that while he showed a project management system, Airtable [tag="airtable"] is powerful enough to serve as a full CRM with the flexibility to track anything needed (15:29). For ILALI's specific needs, Gabi identified three main categories: people, projects, and places, noting the complexity of tracking multiple land projects, community spaces, and the various initiatives within ILALI including Nolla, Wayfinders, Landwell, and Kinship Blooms (18:39).
James walked through Airtable's [tag="airtable"] relational database capabilities, demonstrating how connections between tables work bidirectionally—linking resources to labs automatically creates corresponding connections in the labs table without duplicate data entry (24:12). He showed an example client implementation where Airtable [tag="airtable"] manages website content, including an automation that generates PDF summaries with a single button click using AI (23:45).
The recommended approach is to start with a free Airtable [tag="airtable"] account, with upgrades to a pro account ($20/month) only needed when connecting to websites and hitting API limits (25:54). James offered to provide hourly support for setup, answering questions, and eventually building custom frontend interfaces when needed (26:56). He noted the importance of understanding Airtable's [tag="airtable"] field types—particularly linked records, lookup fields, and rollup fields—which differentiate it from basic spreadsheet tools (29:13).
James also mentioned developing tools to visualize relationships similar to Kumu, with databases like Airtable [tag="airtable"] serving as the backbone (24:41). He demonstrated a 3D mapping interface with an Airtable [tag="airtable"] backend as an example of possibilities, though noted they're building a full app that will eventually move beyond Airtable [tag="airtable"] (30:14).
Gabi asked about ILALI joining the Hollow Movement (30:38). James confirmed this would be valuable, explaining they're building a comprehensive app for the movement ahead of their 2027 Wave event in Portugal (30:43). The app focuses on supporting action-oriented holons and connecting networks of networks, featuring user profiles, group formation, a micro-grant system for funding, and reporting capabilities (31:51). James described it as "kind of like Hilo, but not really high level" (31:51).
Gabi inquired about creating a worldview literacy assessment (32:25). James explained that assessment development is a major component of the Hollow Movement app, where results integrate into user profiles and feed into matching algorithms for connecting people across courses and holons (32:33). The complexity and cost depend on the desired sophistication—simple 1-10 scoring on 20 questions is straightforward, while nuanced graphical outputs require more work but create more engaging experiences (33:28).
[technology="Assessment Systems"]
James outlined the development process: creating a beautiful step-by-step interface, designing automations that process responses both computationally and using AI agents [tag="claude"], and producing formatted outputs deliverable immediately, via email, or integrated into user profiles (33:43). He also described plans for the Hollow Movement to feature monthly guest assessments as an alternative to podcasts or blog posts, offering this as a potential platform for ILALI's worldview literacy work (34:58). Additionally, once sufficient data is collected, the results can be visualized in creative ways—mapping worldview literacy globally or showing individuals where they fit within the community (36:11).
Gabi mentioned plans for a full website rebuild launching in early spring (37:21). Significant wireframe work has been completed, though new elements are emerging, including what may be called a "folk school" as part of Nolla (37:38). The team is working through structural questions about incorporating this under the Nolla umbrella, recognizing that Nolla might eventually need its own separate website given its scale, but wanting to start with the ILALI site first before moving to the Landwell site (37:45). James emphasized the importance of planning sooner rather than later to ensure capacity in their schedule (37:36).
In the shorter term, Gabi and Reiko are updating pitch decks for resource generation work (38:17). Gabi clarified the previous workflow where Reiko provided copy and content while James created imagery, noting he'll be more involved in commenting and contributing content going forward (38:40). James confirmed this process and indicated availability to support upcoming needs (38:53).
Gabi Jubran
James Redenbaugh
Gain access to ILALI Webflow workspace for content editing
February 13, 2026
Follow up with Doran or Katie Harrigan at Common Wheel to gain editor access to ILALI Webflow workspace. Currently unable to make copy edits to one-pager. Discussed at 08:10.
Clarify WordPress hosting requirements with Common Wheel
February 20, 2026
Coordinate with Common Wheel to determine if WordPress hosting requirement is truly necessary or if migration to native Webflow hosting is possible. Current WordPress/Webflow hybrid causes delays in updates propagating. Explore streamlining to native Webflow for instant updates. Discussed at 10:14.
Monitor fixed text-copying glitch after WordPress propagation
February 8, 2026
Check that text-copying issue on Landwell Kinship Bloom's Nolla center page resolves after changes propagate from Webflow to WordPress. Issue was fixed in Webflow at 06:16 but may take time to appear on WordPress-hosted site. Mentioned at 05:50.
Sign up for free Airtable account and begin experimentation
February 13, 2026
Create free Airtable account to start experimenting with CRM setup for tracking people, projects, and places. Focus on understanding linked records, lookup fields, and rollup fields. Upgrade to pro account ($20/month) only needed when connecting to websites and hitting API limits. Discussed at 25:54.
Provide hourly Airtable support for setup and customization
February 28, 2026
Offer ongoing hourly support for Airtable setup, answering questions, and eventually building custom frontend interfaces when needed. Help with understanding field types, relational database structure, and best practices. Mentioned at 26:56.
Provide brief for worldview literacy assessment development
February 20, 2026
Send James a brief or summary of the worldview literacy assessment vision to receive project proposal and cost estimates. Include desired sophistication level (simple scoring vs. nuanced graphical outputs), intended use cases, and integration requirements. Discussed at 39:02.
Create proposal for worldview literacy assessment tool
February 27, 2026
Develop project proposal and cost estimates for worldview literacy assessment once brief is received from Gabi. Include options for different sophistication levels, timeline estimates, and integration possibilities with Hollow Movement platform. Discussed at 32:25.
Advocate with Reiko for worldview literacy assessment priority
February 20, 2026
Continue discussing with Reiko the importance of prioritizing worldview literacy assessment development. Build case for this as valuable tool for ILALI's Roots to Rise program and potential integration with Hollow Movement. Mentioned at 35:40.
Work with Reiko on pitch deck updates and commentary
February 8, 2026
Collaborate with Reiko on pitch deck updates for resource generation work. Provide commentary and contribute content more actively than previous workflow. Complete within next day or two. Discussed at 38:17-38:40.
Support pitch deck imagery and graphic design
February 10, 2026
Provide imagery and graphic design support for pitch deck updates as requested by Gabi and Reiko. Continue established workflow of creating visuals based on provided copy and content. Discussed at 38:53.
Finalize website structure strategy for Nolla folk school integration
February 20, 2026
Work through structural questions about incorporating emerging 'folk school' component under Nolla umbrella. Determine if this stays within ILALI site initially or requires separate planning for eventual Nolla-specific website. Balance immediate needs with long-term vision. Discussed at 37:45.
Coordinate capacity planning for website redesign timeline
February 27, 2026
Once website redesign timeline is confirmed for early spring launch, coordinate scheduling to ensure Iris Cocreative has capacity in their schedule. Important to plan sooner rather than later given team workload. Mentioned at 37:36.
Explore ILALI joining Hollow Movement network
February 27, 2026
Investigate opportunities and requirements for ILALI to join Hollow Movement network and app platform. Understand integration process, benefits, and alignment with ILALI's mission and existing initiatives. Discussed at 30:38.
Complete redesign and rebuild of ILALI website on Webflow platform. Project has established visual direction with finalized logo, typography, and brand guidelines. Current single-page site doesn't communicate full scope of offerings. Launch target moved to early spring 2026 from previous end-of-year goal. Site will feature four core initiatives plus emerging 'folk school' component as part of Nolla. Will incorporate content and media from November 1-2 Novella Bioregional Gathering. Using collaborative copywriting process where Gabi takes first pass, then team refines through read-aloud sessions. Fresh Figma board consolidates all current brand assets. Site currently hosted on WordPress/Webflow hybrid setup through Common Wheel fiscal sponsorship - exploring migration to native Webflow hosting for faster updates. Significant wireframe work completed with new structural elements emerging.
Development of custom CRM and ecosystem directory system using Airtable backend with Webflow frontend. Will feature form for community members to create profiles, with flexible display options including grids, radial circles, and interactive maps. System designed to capture multidimensionality of relational work—relationships to people, places, and organizations simultaneously. James prototyping custom CRM that treats people, ideas, projects, places, trips, and practices as interconnected post types. Directory will showcase ILALI network and facilitate connection discovery. Three main categories identified: people, projects, and places, tracking multiple land projects, community spaces, and initiatives including Nolla, Wayfinders, Landwell, and Kinship Blooms. System will leverage Airtable's relational database capabilities with bidirectional linking, lookup fields, and rollup functions. Initial phase uses free Airtable account with potential upgrade to pro ($20/month) for website integration. Future development includes custom frontend interfaces and 3D visualization capabilities similar to Kumu.
Development of simple, elegant interface for people to explore their developmental perspectives informed by Spiral Dynamics and other frameworks. Interactive assessment tool that helps users understand their worldview orientation. Reiko expressed interest in creating accessible entry point to worldview literacy concepts that ILALI teaches in their Roots to Rise program. Assessment development will integrate with user profiles and can feed into matching algorithms for connecting people. Complexity and cost depend on desired sophistication—simple 1-10 scoring on 20 questions is straightforward, while nuanced graphical outputs require more work but create more engaging experiences. Development process includes beautiful step-by-step interface, automations processing responses computationally and using AI agents, and formatted outputs deliverable immediately, via email, or integrated into user profiles. Potential integration with Hollow Movement's monthly guest assessment platform. Once sufficient data collected, results can be visualized globally or show individuals where they fit within community.
Integration of ILALI into the Hollow Movement network and app platform. Hollow Movement is building comprehensive app ahead of 2027 Wave event in Portugal, focusing on supporting action-oriented holons and connecting networks of networks. App features user profiles, group formation, micro-grant system for funding, and reporting capabilities. Integration would provide ILALI access to matching algorithms, assessment systems, and network coordination tools. Potential opportunity to feature ILALI's worldview literacy assessment as monthly guest assessment content.
00:00:00
Gabi Jubran (HeHim): I guess we both got note takers going. We. Do you prefer Fireflies?
00:00:06
James Redenbaugh: Not really. Okay. I was thinking of switching to Fathom, but Fireflies has a nice API that works with N8N. So after meeting, I just have to click one button and it'll run the meeting through my automation and looks at it. And they would have to do it manually. But Fireflies doesn't do video, it just does the audio and they don't make it easy to share it. Yeah, trade offs.
00:00:43
Gabi Jubran (HeHim): Why, why can't one company just get it totally dialed in?
00:00:47
James Redenbaugh: You know.
00:00:49
Gabi Jubran (HeHim): I mean, this is, I mean this is why we're having this conversation though.
00:00:53
James Redenbaugh: So. Yeah. What's new? How's it going over there?
00:00:58
Gabi Jubran (HeHim): It's going well. I'm actually at Landwell right now. Yeah, it's been, it's been pretty wild. Well, so we took a few weeks off at the end of December and into early January and over that time there was a huge storm. And the yurt, the. That is our like ALALI headquarters and hosting space and guest space. The roof got blown blown off and everything inside got soaked. And so it's kicking off a many week process of getting it back up to fully functioning again.
00:01:39
James Redenbaugh: Oh man. Crazy.
00:01:40
Gabi Jubran (HeHim): Yeah. So part of the reason that it's taking longer is one, it takes like four to six weeks just to get all the part parts. But we're like, okay, if, if we're going to be doing all this work on the yurt already, we might as well do all the upgrades we wanted to do also. So we're getting like a new wood fire stove and putting insulation in and putting in a bathroom and like a new entryway. And so it's been a little challenging for me because that's like my home base when I get here. So it's nice taking calls outside, but you know, sometimes I need to charge up and all that. Yeah. But yeah, otherwise it's been, it's been really good here. Yeah. I'm grateful to have it be having a little bit of a winter moment and slowing down a bit.
00:02:33
James Redenbaugh: I'm.
00:02:33
Gabi Jubran (HeHim): I'm. We're both in like kind of like an organizational development season with Alali and also with the nonprofit that I run, Happy. And. And so this conversation is also relevant to me in that work that I do. And yeah, who knows, there could be a potential that I sign on as another client separately.
00:02:58
James Redenbaugh: Yeah. What does HAPPY do?
00:03:01
Gabi Jubran (HeHim): Yeah, so it's an acronym Helping awesome people prosper intentionally. So we do, I mean, similarly to alali, we do alternative education Work and social ecosystem work. Part of what that looks like is we fiscally sponsor nine projects to help them get off the ground as, yeah, social entrepreneurs, spiritual innovators. And so that's one of the reasons that I'm interested in up leveling our systems is because I want to be able to support more projects. I'm having to turn people down because we can't. I don't have the capacity to support them.
00:03:38
James Redenbaugh: And. And.
00:03:40
Gabi Jubran (HeHim): We put on kind of new cultural events as well. We. We do something called Interdependence Day in lieu of Independence Day. And so this year will be a pretty big one given that it's the 250th anniversary of the Declaration of Independence. So trying to meet that energy with some interdependence energy. And yeah, our work is super aligned with Lolly already, which is in part why it felt really good for me to jump on the team and to apply the work that I was already doing to a physical place. Yeah, it just makes it a bit more tangible and yeah, for people. People can see and experience it in. In much greater depth.
00:04:27
James Redenbaugh: Awesome. Yeah. Yeah. Well, how can we. How can we help? What should we talk about today?
00:04:34
Gabi Jubran (HeHim): Yeah, so part of what I wanted to talk about today was getting set up with a custom CRM for Ollie on, like, just a quick aside, I have some copy edits to make to the one pager, and I'm curious if that's something that I can get into and just make little tweaks to myself with the current Alali website while we're in the process of building out the bigger one. And there was also just like a little technical glitch piece on the website that I wanted to bring up with you as well.
00:05:22
James Redenbaugh: Yeah, why don't we start with that?
00:05:28
Gabi Jubran (HeHim): Yeah, So I believe it's in the last section. I think it's on Novella. I was trying to copy some of the text and then I noticed that, like, if you try to copy from the bottom up of that blurb, it runs into the image and so you can't actually copy the text.
00:05:50
James Redenbaugh: Sam.
00:06:16
Gabi Jubran (HeHim): Yeah, I think it's more than just that section. It's just that I noticed it on that section.
00:06:22
James Redenbaugh: Yeah, one second. Just bringing it up.
00:06:24
Gabi Jubran (HeHim): Yeah.
00:06:24
James Redenbaugh: So Lolly's on its own workspace and so you should be able to get any access you need to that. So can you tell me again what's the glitch?
00:06:39
Gabi Jubran (HeHim): Yeah, so if you go to Landwell Kinship Bloom's Nolla center and you try to copy all of the Text that's in that blurb. It'll brush up against the image there and not allow you to actually copy the blurb.
00:06:58
James Redenbaugh: Yeah. Yep, yep. Yeah, we'll just put that image. Okay, that's fixed.
00:07:37
Gabi Jubran (HeHim): Great. Yeah. And when you say a lollies in its own workspace, you just want to get clarity on what you specifically mean by that.
00:07:48
James Redenbaugh: It means that. I am just a guest on the account. Katie Harrigan and Doran are the site managers. Okay.
00:08:05
Gabi Jubran (HeHim): Doran is somebody who works with Common Wheel, who's our fiscal sponsor.
00:08:10
James Redenbaugh: Uhhuh.
00:08:12
Gabi Jubran (HeHim): I don't know who Katie Harrigan is, but I can ask Reiko. I have a meeting with him after this. And is the website built on webflow? Okay. And so I. I should be able to ask D to help us get into the website to make little tweaks.
00:08:31
James Redenbaugh: Yeah, he should just transfer the workspace to you guys.
00:08:38
Gabi Jubran (HeHim): Okay.
00:08:40
James Redenbaugh: And.
00:08:46
Gabi Jubran (HeHim): And the workspace is specifically a web flow workspace, or is there some kind of umbrella thing of which the website is under?
00:08:56
James Redenbaugh: Oh, you know what it is? They did the weirdest thing that I've never. I've never seen before, where Common Wheel, like, really wanted it to be a. A WordPress site. And so technically, it's a WordPress site that the Webflow site is going to, which I have no idea why it needed to be a WordPress site, because there's none of the functionality of WordPress that's being used. Technically, it's a WordPress site and it's hosted there, and it's just using a free webflow account. I don't know. But I mean, that shouldn't matter. You should just get access to the workspace and you can edit things there, and then it automatically gets moved to this WordPress site.
00:09:58
Gabi Jubran (HeHim): Okay.
00:09:58
James Redenbaugh: But I think you guys should just own the workspace, and I think it should just be hosted on Webflow and not involve this WordPress thing. But I think that's. Yeah, that's for you guys to figure out with Common Wheel.
00:10:14
Gabi Jubran (HeHim): Yeah, we got to figure that out with Commonwealth, because maybe there is like, some kind of, like, clear requirements in terms of how they function. And in agreeing to be a fiscal sponsor of Commonweal, it's perhaps necessary that it needs to be a WordPress site. But yeah, it sounds like I have some digging to do there.
00:10:38
James Redenbaugh: Yeah, it's kind of like saying you have to drive a blue car, you know, or it's just. It's very arbitrary. There is a requirement. I agree.
00:10:49
Gabi Jubran (HeHim): Okay, good to know.
00:10:52
James Redenbaugh: Yep. But yeah, if you get Access there you can edit. And simple text edits should be easy for you to figure out. Otherwise there's tons of YouTube videos online about using the editor.
00:11:07
Gabi Jubran (HeHim): Cool. And would it be a webflow editor that then ports to a WordPress site?
00:11:15
James Redenbaugh: Yeah. Yeah.
00:11:16
Gabi Jubran (HeHim): At least for now.
00:11:18
James Redenbaugh: Yeah. Yep.
00:11:19
Gabi Jubran (HeHim): So I tried refreshing the Alally page just to see if that little technicality got fixed. And I think I'm still having the same issue here and I'm not sure if it's. Takes a little bit to.
00:11:32
James Redenbaugh: I think it takes a little bit because it's.
00:11:35
Gabi Jubran (HeHim): It still needs to transfer to WordPress.
00:11:38
James Redenbaugh: Yeah. Yeah.
00:11:41
Gabi Jubran (HeHim): How absurd. Okay, cool.
00:11:44
James Redenbaugh: Oh, wait, hold on a sec here. Oh, yeah, yeah. It's just moving through the pipes.
00:11:57
Gabi Jubran (HeHim): Got it. Okay.
00:12:00
James Redenbaugh: If it was webflow, it'd be instant, but. Oh, well.
00:12:10
Gabi Jubran (HeHim): Well, cool. Thanks for that. It's great to have more institutional knowledge and now I have clear action items that I can follow up on, so thank you.
00:12:20
James Redenbaugh: Yeah, great.
00:12:24
Gabi Jubran (HeHim): Yeah. I mean, again, I'm happy to like, I would love to. I mean, I'm blown away by. By all you've been doing in the last number of months. It's really rad to see what you've been able to compile with a, like, suite of tools and. And I'm sure it's just like, it's just getting started, like the way things that are developing these days, but. Yeah, I know in the previous live call that we had together, I was talking about, like, not being able to find a CRM that really worked for our needs and you being like, yeah, I have a dream of building something like that one day. And it seems like, okay, it's actually more feasible now than we had thought. And so I'm curious to kind of dive into that with you and see what's. What's kind of needed from our end. And what does the process look like to build something like that out?
00:13:26
James Redenbaugh: Yeah, it depends on what you need. I'll show mine. So here's all our engagements. We can see what does a lolly look like right now. We can see the team that's involved, active tasks. We have a kanban. We can see past meetings here. You can see if there were more statuses, we would see more statuses here. After this meeting, you'll see these. And artifact page like this gets created automatically from our meeting with a detailed summary where we also call out any technical systems that are discussed and then there's like more information about that and it automatically creates a task list that can even be edited and updated by anyone without a login. And it even makes a nice image based on what we're talking about automatically with one click of a button. And then the relevant kind of project information gets updated over here so we can see all the tasks, any timelines that get updated, things like that. And so this is, you know, more of a project manager than a, a CRM. But what's great about the system that we're building is we can kind of make anything happen. I'm going to show you our Airtable real quick. So I can, I hate how it says drag to move. This little icon here that you probably can't see.
00:15:29
Gabi Jubran (HeHim): I can't.
00:15:33
James Redenbaugh: But it doesn't let me drag it to move. There we go. So if I log in here with my account. A nice thing about our CRM system is we have a front end on webflow that we have full control over how it displays. But the back end is all airtable, which in itself is a powerful tool and a powerful CRM that can be customized in many ways. And the reason we have the front end, like if it was just me keeping track of things for myself, I would just use airtable probably. But I want to keep lots of different people on the same page and not have to onboard them into a new system. So we have that webflow front end, but that's fully optional because there's a million things that we can do in Airtable and, and then also with N8N automations. And so it's just like clay, depending on what you're trying to track and keep track of and what you're trying to automate. So you know, for you guys, you'd probably want a people tab and then create different fields for that, categories store information about them. But then you can also have automations according to different things. So it depends what you're trying to do and what you're trying to keep track of. But you can, I can help you create automations that say like automatically research a hundred people in your contact list and you know, report back with information about what they're doing or whatever you're looking for. Or live automations that happen if they reach out to you, they could get an automatic response with key information or, you know, any, anything that can happen in the world can be a trigger at this point, basically any output could be a result. Really the results are pretty, or the possibilities are pretty endless. So yeah, it just kind of depends what you, what you need.
00:18:07
Gabi Jubran (HeHim): Yeah, I mean part of it is like I don't know what, I don't know, situation. But I think you're right that like yes, we need a people's tab. I would also like a projects tab and a, a places tab because we're tracking so many different land projects and community spaces and I'm basically just trying to get better at doing my role, which is to tend and feed the social ecosystem and that's more than just people.
00:18:38
James Redenbaugh: Yeah.
00:18:39
Gabi Jubran (HeHim): And so what you showed me with the project management is super cool and I could see that supporting on an internal level just to get everyone up to the same page. And yeah, I would, I would rather that there was a nice front end so that we don't have to onboard people into using a tool especially because it seems like there's so many people that flow in and out of the work that we're doing. But. Yeah, it would be nice to.
00:19:23
James Redenbaugh: Given.
00:19:24
Gabi Jubran (HeHim): That there's, there's these different initiatives within Alali Nolla, Wayfinders, landwell, Kinship Blooms, it would be nice to be able to visualize the partners, the people, the projects that are involved within those initiatives and then to be able to click into them and get more detail and get a sense of where are we at with this partner, what's the next step there?
00:19:59
James Redenbaugh: Yeah.
00:20:05
Gabi Jubran (HeHim): But yeah, then there's also like the limit of my imagination because I, I actually don't have a full sense of what's possible with the tools as well. But.
00:20:17
James Redenbaugh: Cool.
00:20:17
Gabi Jubran (HeHim): But yeah, needing something that's, that's more flexible and adaptive to many types of relationship.
00:20:29
James Redenbaugh: Cool. Then I, I think airtable's perfect. There's a bit of a learning curve, but it's very easy and as needed we can, you know, there's simple views that we can create relatively easily for sharing, depending on what you need. And then as you're using. Airtable and updating things, you know, down the road, you might want to create a public database of all the land projects that you've found, you know, and it's there. And then we could easily create the front end for that. But if you're just trying to create simple views here, I'll show this example real quick.
00:21:23
Gabi Jubran (HeHim): So yeah, I mean it's, it's also possible that while it might not be a public facing of all of the projects that we're connected to, there may be some kind of like member directory system where it's like, okay, if you're part of our web, then you can kind of access and track our relationships within the web.
00:21:47
James Redenbaugh: Cool. So here's airtable I made for a client and it helps her organize Resources that show up on the website like this. Oh, I need to publish the latest version. Feel free to take my. You have to take my word for it. I'm logged out on this computer. But it's just like a nice library. And I built right into airtable a little button that once she uploads a PDF, I click a button and it creates an automatic summary of it. And you know, and if we wanted to, we could take all of those and run them through a different process to make them better or more refined or make them different things like that. Super easy. And then she also uses the same table to manage different labs which on the website look like these. So we can see these different labs and we can click into these and find out information about each one. And the same goes for a lot of different content on the website. So there are these different domains and there's this big framework and information about these different motivations and people can click into that and you know, I guess that gets really complicated. But creating these simple tables of, you know, making that air table rows visible on the website is super straightforward. But then it's really easy to, you know, for you to get in here and create a new column if you want to track another kind of thing or create a relationship between, between tables. So here we can see that's something.
00:24:01
Gabi Jubran (HeHim): I'm interested in because obviously certain projects are going to be connected to certain places and yeah, certain people. And how do we track the relationship between all of those things?
00:24:12
James Redenbaugh: Exactly, exactly. And we're going to be building more tools like kumu, similar to kumu where we can visualize those relationships and create more dynamic views based on this data. But the backbone of that is databases like this where we can have these relational fields. And what's great about airtable is it's a two way connection. So if I make a field here for labs and I connect these resources to labs, it automatically creates a table in labs that shows me what resources pertain to that lab and I don't need to update it in both places.
00:24:54
Gabi Jubran (HeHim): That's nice. We love good design.
00:24:58
James Redenbaugh: Yeah. Yeah. So yeah, it.
00:25:10
Gabi Jubran (HeHim): So the limit guy's the limit. Yeah.
00:25:12
James Redenbaugh: Really simple.
00:25:14
Gabi Jubran (HeHim): Yeah. I'm thinking like maybe start simply and kind of build from there, I guess. Like what is the, what is the, the structure of how this works? Do we pay for an airtable account and then you help us and, or someone on your team helps us design it to our liking? Or do I just riff and, and start small or you know, like how, how do you go about this process generally.
00:25:54
James Redenbaugh: Yeah. So I haven't helped a lot of people with their. I mean we use airtable for a lot of things, a lot of different things increasingly as part of bigger website builds. So you know, to help you on this, I would just say sign up for an airtable account and take some time with me and I can charge hourly for that to help you get it set up. Cool. Or you know and, or answer questions that you have as you go along or when you want to build the front end to it. We can do that. Cool. And you can start with a free account with an airtable which should meet your needs for a while. Unless you want some of the premium features. It you just need a pro account which is like 20 bucks a month when you connect it to the website. And we start hitting API limits because the, the limits are pretty low on a free account. But yeah, you know, to get started, freeze free should work fine.
00:27:16
Gabi Jubran (HeHim): Cool. Yeah. Do you have any just like short tutorial videos just for like getting things going? I'm sure Airtable has plenty but I'm curious if there's like one you're like yeah, this like should help get you going.
00:27:38
James Redenbaugh: I should make a little course about it and put it in our learning management system. But we need to build our learning management system first.
00:27:48
Gabi Jubran (HeHim): Classic because.
00:27:53
James Redenbaugh: Can be overwhelming because there's so many different things that you can do with airtable. But a lot of things should be self explanatory. You know if you've used Excel or Google Sheets, sure. It's, it's very similar to that. The, the key difference is. That it's very field based. So understanding the different kinds of fields is really important but they're pretty straightforward. You know, like do you need a little bit of text or a long text? Are you linking to another record? If you are linking to another record, do you want a roll up field? So after I create that field or a lookup field, it'll ask me if I want to bring over any other fields from that table. So I could say yeah, let's bring in the icon image and then if I connect this to natural environment, then this image automatically shows up over here. But you may never need that. Or so I would just get in there and start playing with stuff, you know, and putting in information and then if you have questions I'm happy to hop on a call and answer them. Also views are really great where we can view the same data in different ways. So we can generate a gallery view and look at things like this or Or Timeline view or Gantt view or that kind of thing. There's not a good map view, unfortunately. But that's the kind of thing that we can build on a website, even if it's an internal tool.
00:30:12
Gabi Jubran (HeHim): Right.
00:30:14
James Redenbaugh: Like here's a 3D one and this has an airtable backend. For now we're actually building a full app for this, so. Oh, it won't be on airtable forever, but there's a lot we can do with it.
00:30:36
Gabi Jubran (HeHim): Cool.
00:30:36
James Redenbaugh: The idea.
00:30:38
Gabi Jubran (HeHim): Yeah. I'm wondering, does it make sense for Alali to join the Hollow Movement?
00:30:43
James Redenbaugh: Yeah, definitely. Yeah, for sure. Yeah. Um, their big event is the Wave in Portugal next summer and we're building lots of stuff for them leading up to that.
00:30:57
Gabi Jubran (HeHim): So this would be 2027.
00:30:59
James Redenbaugh: Yeah. So the app we're building is all about supporting action oriented holons, you know, and connecting networks of networks so people can log in and create a profile and share what they're doing, but also join groups and see what they're doing. Those groups can, can find funding, there's a whole micro grant system and you know, then report back about what they, what they find and it benefits the whole system. Cool. Yeah, kind of like Hilo, but not really high level.
00:31:51
Gabi Jubran (HeHim): Yeah, that makes sense.
00:31:55
James Redenbaugh: Yeah.
00:31:56
Gabi Jubran (HeHim): Cool. I'm curious what the process would be like for creating like a world worldview literacy assessment. I know that was something that we'd mentioned previously and so I mean, I'm curious how time intensive that process is and like what would be required for us to input into your system to create that kind of tool.
00:32:25
James Redenbaugh: Yeah, great question. And that's another big part of the Hollow Movement app that we're building. Our different assessments like that, that we'll make available to the whole community. And then the results of those assessments get, when you fill it out, it gets added to your profile and then all your profile data is used in matching algorithms when people are trying to find folks for their holon or their course or anything. So it, It's easier than ever. But it depends on like what are the, what are the kind of questions and what are the kind of output we need to create? So if it's like scoring people on one to 10 and 20 questions, that's like super easy, but maybe not so interesting. And if we want to create more nuanced results and graphical output, then that's more complicated but a lot more fun also. So if you get me like a brief or something, I can make a, make a proposal with different options. But basically we would make an interface for doing the assessment. So making it, you know, not just a boring form, but a beautiful probably step by step experience that people walk through and then design the automation for taking that information and processing it in different ways, both computationally and using AI agents that then produces a formatted output result that can be shown to them immediately after they fill it out and also emailed to them and or added to their profile if it's a part of a another system.
00:34:21
Gabi Jubran (HeHim): Crazy. Wow. There's just so much we can do now. Yeah, yeah.
00:34:30
James Redenbaugh: With the Hollow movement, once we get this up and running, we want to do like a monthly guest assessment where it's like instead of a podcast or, you know, or a blog post, it's like a new. A new way to assess ourselves and get this input and find connections in the community. So it'd be awesome to. To feature it in that way. Cool.
00:34:58
Gabi Jubran (HeHim): Yeah, I'll. I'll let Rico know. I know that it's definitely like on the radar to work on the worldview assessment. I just know that kind of front of mind is resource generation and both as it applies to Landwell and Lolly and yeah, we're, we're doing some event coordination and. But I'm going to, I'm going to keep nudging him to work on the worldview literacy because I feel like it's a really cool, tangible way for people to connect with our work beyond.
00:35:40
James Redenbaugh: We can also do fun things with the data once we get a number of results. So if we want to look at, you know, what does worldview literacy look like around the world in a cool map interface or, you know, different ways to play with the data and present it back to people. You know, here's where you fit into this group of people that have filled out this form or things like that.
00:36:11
Gabi Jubran (HeHim): Cool. Yeah, I'm just, I'm thinking if there's anything else I want to touch on. I mentioned that we're wanting to do the more full build of the website and have that launch ideally early spring. I know basically balls in our court on that one. Um, there's already been a fair amount of work done with the wireframe. I looked at that. I made some like, commentary on that for. With Reiko and I think that there's just more work that needs to be done to figure out how we want to structure it because there's new pieces that are presenting themselves. Like, it's not necessarily going to be called this, but the idea is basically there's going to be like a folk school that's Part of Novella, likely. And so, yeah, how are we incorporating that within the umbrella of Novella? Novella at some point might need its own website, given how large it is, but we want to start with the Alali website and then I imagine go to the Landwell website next.
00:37:19
James Redenbaugh: But.
00:37:21
Gabi Jubran (HeHim): Yeah, it's obviously like a big, big undertaking and so we're trying to get clear on strategy before we put in a bunch of energy, at least in this moment.
00:37:36
James Redenbaugh: Cool, well, let me know. Sooner the better, so we can plan for it, make sure we have time. Yeah, but yeah, we'll be excited to get that. Get that done for sure.
00:37:49
Gabi Jubran (HeHim): Cool. Yeah. And I appreciate you putting together the FIGMA with all the collateral and resources. I know that in the shorter term, Reiko and I are going to be working on updating the pitch decks as we're doing some more resource generation work. So going to be doing some commenting and work on that in. In the next day or two. I'm. Yeah, I wasn't part of the process of the creation of them before, but my sense was that Reiko was bringing kind of the. The copy and the content and you were creating the imagery for it. Is that right?
00:38:40
James Redenbaugh: Yep.
00:38:42
Gabi Jubran (HeHim): Cool. So, yeah, in the short, quite short term, there might be some support needed on that front.
00:38:53
James Redenbaugh: Okay, great. Cool.
00:38:58
Gabi Jubran (HeHim): I think. I think that's what I got for now.
00:39:02
James Redenbaugh: Congratulations. Yeah, sounds good. Yeah. All right, well, be in touch and let me know what you need. And if you want to like, formulate summary of the assessment that you're thinking of, you know, feel free to send that over and I can give you an idea of what. What cost could look like.
00:39:29
Gabi Jubran (HeHim): Okay, cool. Sounds good, James, appreciate you and thank you. I will also perhaps be in touch about. Yeah, potentially working. Working on some happy stuff as well, if that. If there's time and space and capacity.
00:39:47
James Redenbaugh: For that, that would make me happy. Hey. All right, well have a great rest of your day and I'll talk to you later.
00:39:58
Gabi Jubran (HeHim): All right, peace.
00:39:59
James Redenbaugh: Ciao.
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