Strategy Meeting
Artifact info
Title:

IRIS Co-Creative 2026 Vision and Collaboration Planning

Engagement:

Iris Internal

Client:

Iris Cocreative

Meeting Date:
December 16, 2025
Next Meeting Date:
December 22, 2025
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December 16, 2025
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James Redenbaugh
Moenja Schijven
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Meeting Summary

Strategic Evolution: From Websites to Web Applications

James shared IRIS Co-Creative's strategic pivot for 2026, moving from traditional website builds to advanced web application development (00:04:51). The focus centers on developing core reusable technologies that can scale across multiple projects, including custom learning management systems, membership authentication, AI-powered communication automations, intelligent matching algorithms, assessment systems, and directory solutions. This shift aims to position IRIS as app builders rather than website builders, enabling 10x higher project pricing while maintaining the studio's signature design sensibility and sacred aesthetic.

[technology="Online Learning Platforms"]

[technology="Custom Membership System"]

[technology="Communication Automations"]

[technology="Intelligent Matching Algorithms"]

[technology="Assessment Systems"]

[technology="Directory Systems"]

The vision emphasizes pairing technical capabilities with beautiful, intuitive design. James described these technologies as "organs in the body" that need both functional power and aesthetic integration, preserving the design subtlety IRIS is known for, largely thanks to Moenja's contributions. The goal is creating template systems that feel distinctly IRIS while remaining customizable for individual clients.

Project Pipeline and Revenue Goals

James outlined several major projects forming the foundation for this transition (00:14:01). Hollow Movement represents the anchor client, with a six-month engagement planned before their Portugal wave in May 2026, incorporating learning management, membership systems, advanced directories, and built-in assessments. Gaia Warriors starts in January as an $18,000 site over five months. Conscious Healing International is seeking funding for a potential large engagement, while Light Creators (David's project) and Flourish continue development. Hermitage World remains a significant opportunity pending proposal delivery.

The new pricing model targets $20,000 minimum for website packages using these core technologies, with potential monthly licensing agreements where clients pay for ongoing system use plus customization fees. This represents a fundamental shift from IRIS's historical undercharging pattern.

Team Structure and Collaboration Needs

Moenja emphasized the need for clearer team visibility and structure, expressing uncertainty about who works on which projects and in what capacity (00:18:03). She highlighted missing the team-oriented approach IRIS had in earlier phases with regular meetings and collaborative workflows.

Current team composition includes Yvonne on a $2,000/month retainer handling mostly development and some UI design, Andy (a German developer-designer) completing initial projects successfully, and a California-based designer focused on design thinking and holistic service delivery. James acknowledged being the primary bottleneck, with too many responsibilities concentrated on his shoulders, including delegation and invoicing (00:17:17).

Both agreed on establishing more team cohesion despite timezone challenges, proposing at least monthly full-team meetings and one-on-one collaboration sessions between team members to improve workflows and mutual learning.

Tools and Systems for Team Management

James demonstrated IRIS's evolving custom project management system built to replace ClickUp (00:32:46). The interface includes automated timeline visualization, phase tracking, and the ability to manually adjust and save project parameters. The goal is creating a system as capable as existing tools but designed specifically for IRIS workflows.

[technology="Collaboration Management Tools"]

He also showed an AI agent interface for task management that can schedule days based on task lists and integrate with Google Calendar (00:33:45). Future plans include enabling clients to chat with these agents for immediate project updates, functioning as automated project managers customizable to team needs.

The working sessions tracking tool helps visualize cross-project work, ensure appropriate client billing, and validate fixed-cost profitability (00:46:54). James emphasized tracking not just time quantity but qualitative reports of work completed, building team visibility and improving project planning.

AI Integration and Workflow Optimization

James shared his approach to leveraging AI throughout the design process (00:40:48). Meeting transcripts are automatically processed through Claude to create summaries with embedded technology shortcodes linking to relevant transcript sections. These summaries, combined with branding questionnaires and other documents, feed into Claude to generate first-draft websites as starting points.

For Light CreatorsDavid's 79-page brand questionnaire was processed through AI for summarization and query capabilities, with Claude generating an initial homepage mockup in HTML (00:59:18). The approach uses HTML-to-Figma plugins to create structures, colors, and starting points, freeing designers to focus on creative refinement rather than initial scaffolding.

James developed tools converting Grasshopper scripts to JavaScript, creating interactive geometry generators clients can use independently (01:03:06). This eliminates the need for synchronous Grasshopper sessions, letting clients explore parametric options and share screenshots asynchronously.

[technology="Parametric Geometric Interfaces"]

Moenja expressed openness to learning more about AI applications and requested a dedicated learning channel where James could share relevant videos and resources to help team members stay current with rapidly evolving tools.

Personal Context and Future Goals

Moenja shared her journey through burnout recovery and grief processing following her father's death, describing the past year as focused on healing (00:01:09). She's now feeling renewed passion and motivation entering 2026, ready to leave the difficult year behind and embrace structure, stability, and focus across personal and professional life.

James described 2025 as a "snake year" of transformation, with 2026 being a "fire horse year" focused on forward momentum (00:03:43). He shared personal context including his recent marriage and plans to start a family in 3-4 months, creating urgency around making IRIS substantially more profitable. He acknowledged chronically underpaying himself while working excessive hours and committed to establishing healthy money habits, regular payment schedules, and appropriate profit margins.

Both expressed desire for professional development opportunities, with Moenja suggesting team sessions addressing money limitations and creative freelancer mindset challenges, potentially facilitated by professionals in IRIS's network.

Retainer Structure and Work Arrangement

Moenja requested more predictable rhythm and advance planning to manage her nervous system better and reduce the uncertainty-driven stress that contributed to burnout (00:18:03). She prefers knowing work is secured months ahead, even without specific project details, allowing her to focus fully on IRIS when appropriate or take on other clients when capacity exists.

She emphasized wanting to remain a freelancer with multiple clients (required by Dutch regulations) while having IRIS as a stable foundation. Her core strengths lie in concept creation, feeling into clients and projects, and translating vision into visual concepts. While technical development isn't her strength, she's interested in learning how to improve designer-developer collaboration and create more efficient handoffs.

James proposed establishing a retainer structure providing the stability Moenja seeks, with a base monthly amount covering expected hours plus flexibility for additional work at potentially higher hourly rates when needed and available (00:42:31). The arrangement would include a backlog of IRIS-specific work when client projects are complete, with Moenja encouraged to follow her own creative impulses for improving internal tools, resources, and systems.

He emphasized wanting to move away from obsessing over billable hours while ensuring profitability, acknowledging the difference between working hours and truly billable time. The goal is building visibility through work session tracking while maintaining flexibility for different working styles.

Learning Culture and Internal Development

James shared plans for implementing IRIS's own learning management system once the template is complete (00:36:51). The internal platform would organize content by the technology modules in the new model, allowing team members to contribute lessons, track engagement, leave comments, and maintain collaborative learning as the industry evolves rapidly.

Moenja expressed feeling overwhelmed by the pace of change when working alone and emphasized the value of collective learning and growth within team structures (00:37:40). Both agreed that staying ahead requires continuous skill development and knowledge sharing across the team.

Light Creators Project Brief

James introduced the immediate project opportunity with David, a coach in Berlin developing his Light Creators brand (00:56:43). The existing website is outdated, and a branding refresh with deep website redesign is planned over coming months. David completed an extensive 79-page brand questionnaire processed through AI for insights.

📄 The second vision session recording provides the most relevant context, including Pinterest board review and design discussion. David's feedback emphasized needing more grounded design rather than overly celestial aesthetics, though parametric geometry will feature in backgrounds or iconography.

James created an initial Claude-generated homepage mockup with geometric backgrounds as a structural starting point. Moenja's role involves bringing in colors, imagery based on the Pinterest board, and visual magic in Figma. While not requiring extensive branding work since it's primarily David's personal brand, Light Creators needs a logo treatment.

Availability and Next Steps

Moenja confirmed availability for moderate work during the final two weeks of December while preserving time for rest and personal year-end reflection (00:49:16). She committed to reviewing Light Creators materials, watching the vision session recording, and reaching out with questions.

For January planning, Moenja will develop her goals, dreams, and ideas for 2026, visualizing and documenting them for future discussion about retainer terms, time commitments, and growth trajectory. James will process the most recent vision session and send the summary, along with information about a second similar project that could use Moenja's design support.

James acknowledged needing to improve delegation and regular invoicing habits, two areas where he's consistently fallen short. He committed to establishing better systems and rhythms for both team management and financial operations entering 2026.

Action Items

James

  • Process second Light Creators vision session and send summary to Moenja (tonight, 01:05:32)
  • Share information about second straightforward design project (01:05:32)
  • Send relevant AI learning videos and resources through dedicated learning channel
  • Develop proposal for retainer structure based on Moenja's goals and availability
  • Follow up with Hermitage World on pending proposal
  • Implement better delegation and invoicing systems for 2026

Moenja

  • Review Light Creators brand questionnaire, vision session recording, and Pinterest board (00:59:18)
  • Design Light Creators homepage in Figma with colors, imagery, and logo treatment
  • Watch second vision session recording for design context (01:04:49)
  • Develop and document 2026 goals, dreams, and ideas for next discussion
  • Determine preferred retainer structure including time commitment and base monthly rate
  • Define 6-month and 1-year professional goals for IRIS collaboration
Relevant Initiatives

New Business Model Development

Priority: 
Very High
Size: 
XL
Creation Stage

Team Resources

Priority: 
High
Size: 
L
Creation Stage
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