Discovery Call
Artifact info
Title:

James & Siam Initial Discovery Call

Engagement:

Iris Internal

Client:

Iris Cocreative

Meeting Date:
January 19, 2026
Next Meeting Date:
January 21, 2026
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People
Siam Khan
James Redenbaugh
Artifact Image
Meeting Summary

Introduction & Background

James Redenbaugh and Siam Khan connected through Apollo.io after Siam searched for Webflow [tag="webflow"] agencies as part of her lead generation strategy (04:44). Siam is a 22-year-old developer based in Islamabad, Pakistan, with four years of experience spanning custom web development (React.js, Next.js) and Webflow [tag="webflow"] specialization. She began as an intern at a Belgian company, where she introduced Webflow [tag="webflow"] as a solution for rapid landing page development in the services sector. Over three years, she trained 3-4 team members on the platform while simultaneously building a freelance practice with German and Swiss clients, managing full project ownership including design coordination, development, and client communication.

Siam acknowledged the challenges of being based in Pakistan, noting the need to consistently prove her capabilities due to geographic bias. James expressed a strong interest in collaborating globally and helping change these perceptions, particularly given IRIS's focus on purpose-driven organizations working on complex, interconnected global challenges.

IRIS Co-Creative Mission & Client Focus

James explained that IRIS works exclusively with nonprofit and purpose-driven organizations focused on cultural and consciousness development (06:30). The studio's philosophy centers on the belief that today's complex, interconnected problems cannot be solved from single perspectives or by individuals working in isolation. IRIS serves organizations building new forms of collective intelligence, collaboration tools, and approaches to tackling systemic challenges through webflow [tag="webflow"] websites, branding, animations, and increasingly sophisticated web applications.

The studio is leveraging Claude AI [tag="claude"] and other AI tools to transform Webflow [tag="webflow"] sites into online learning platforms, community building tools, and collaboration systems. This technological evolution is enabling capabilities that were previously cost-prohibitive or technically complex.

[technology="Online Learning Platforms"]

[technology="Community Facilitation Tools"]

[technology="Collaboration Management Tools"]

🛠️ Technical Capabilities & Current Tools

James shared his background transitioning from architecture to digital design, starting with visual page builders like Wix, Weebly, WordPress, and Squarespace before specializing in Webflow [tag="webflow"]. He's now expanding into JavaScript [tag="js"] and React development, with Claude AI [tag="claude"] helping him navigate the complexity. The team is building their first full web app in React while simultaneously developing a custom project management tool integrated into their Webflow [tag="webflow"] site.

Project Management System

James demonstrated IRIS's custom CRM built directly in Webflow [tag="webflow"], connected to Airtable [tag="airtable"] via Whalesync [tag="whalesync"] (12:30). The system features project filtering by team member, timeline visualization, and detailed project views including team assignments and initiatives. An N8N [tag="n8n"] automation processes meeting transcripts to auto-generate summaries with highlighted participant names and automatically assigned tasks, all editable within the Webflow [tag="webflow"] interface.

James acknowledged the system is somewhat patched together over 12 months and plans to rebuild it with a cleaner architecture while maintaining the functionality that's proven valuable.

[technology="CRM System Templates"]

[technology="Communication Automations"]

Client Project Showcase

The Hollow Movement project exemplifies IRIS's directory and membership capabilities. The current implementation features an interactive map-based directory where users complete forms to create profiles visible on a homepage widget (14:00). Plans include expanding this into a full membership site with user authentication via Supabase [tag="supabase"], allowing members to log in, edit profiles, and complete intelligent assessments.

[technology="Custom Membership System"]

[technology="Directory Systems"]

[technology="Assessment Systems"]

Numerology Tool Demonstration

James showcased a numerology assessment tool built entirely in Webflow [tag="webflow"] using custom code and N8N [tag="n8n"] automation (15:00). The system collects user information (name, birthdate, email), processes it through a custom algorithm to calculate numerological values, generates a unique mandala visualization, and feeds the numbers into a Claude AI [tag="claude"] agent that creates personalized interpretations. The analysis is then dynamically inserted into an HTML structure on the page.

Siam completed the assessment and found the results personally resonant, particularly regarding her desire for meaningful work and long-lasting change, which aligned with her profile numbers (9, 11, 4, 11) and her current "four pinnacle" life phase focused on structure and stability (18:44).

[technology="Assessment Systems"]

James shared his perspective that nothing is truly random in nature, explaining how patterns found in names and birthdates can reveal meaningful insights. Approximately 50-100 people have completed the assessment with consistent feedback about its resonance.

🔄 Strategic Shift: From Projects to Ecosystem

James outlined a fundamental shift in IRIS's operational model moving into 2026 (25:54). Previously, the studio worked project-by-project, building custom solutions for each client without systematically capturing and evolving that knowledge. The new approach centers on developing a core set of technologies and capabilities that can be customized and deployed across multiple clients.

The goal is to organize work into technology categories—learning management systems, membership solutions, custom CRMs, communication automations, assessment systems, directory systems, video conferencing solutions, and parametric geometric interfaces—that evolve centrally over time. This ecosystem approach would enable IRIS to offer sophisticated, field-tested solutions at a fraction of traditional custom development costs while maintaining the ability to tailor experiences to specific client needs.

James demonstrated the beginning of this initiative through a new internal knowledge base site containing development standards, custom code guidelines, tool documentation, account information, and GitHub [tag="github"] repository procedures. The site remains largely in development with placeholder content requiring expansion.

Parametric Design Capabilities

James mentioned his background in parametric design and advanced geometry work using Grasshopper [tag="grasshopper"], stemming from his architecture training. With Claude AI [tag="claude"], he's now able to convert parametric geometry work into JavaScript [tag="js"] for more advanced web implementations.

[technology="Parametric Geometric Interfaces"]

Workflow & Design Process

The IRIS workflow operates on a spectrum of design approaches depending on project needs (31:53). On one end, approximately 90% of design work happens in Figma before moving to Webflow [tag="webflow"] for final interactions and animations. On the other end, particularly for smaller projects, the team may skip Figma entirely and design directly in Webflow [tag="webflow"], evolving the design iteratively. This flexible approach allows the team to match methodology to project requirements.

🤝 Collaboration Model Discussion

Both James and Siam expressed strong interest in establishing an ongoing retainer relationship rather than project-based work (35:00). Siam emphasized her desire for consistency and meaningful work that creates lasting impact and long-term collaboration. As a young developer with four years of experience, she's eager to learn and appreciates work that combines both frontend design and backend functionality, which she sees in IRIS's approach.

James outlined his vision for a retainer model where contributors can maintain their own client relationships while working with IRIS, creating a symbiotic learning environment. He values team members having independent clients because they learn different things from agency work versus independent practice. James conceptualizes IRIS as somewhat of a creative collective where pathways exist for mutual support and shared growth.

The proposed model would include a backlog of both client and internal IRIS projects, ensuring consistent work availability. When client projects aren't pressing, contributors could work on internal systems like the CRM, knowledge base, template development, or research initiatives aligned with their interests. This addresses James's concern about becoming a bottleneck in the organization—he wants team members to have visibility into upcoming projects and autonomy to identify work they can contribute to.

Cultural Exchange & Values Alignment

The conversation concluded with a warm cultural exchange where James shared his appreciation for Islamic traditions, particularly Sufi mysticism and the works of Rumi and Hafez, as well as Islamic architecture and geometry (39:00). Siam appreciated hearing this recognition of her culture and religion from a collaborator. Both participants noted the seemingly serendipitous nature of their connection, with Siam reflecting that this opportunity represents exactly what she's been seeking.

The philosophical alignment extended to James's belief that nothing is truly random, which resonated with how they found each other and the potential for meaningful collaboration focused on purpose-driven work serving global communities.

Action Items

James Redenbaugh

  • Identify a straightforward starter project for Siam and send a Loom video with context and instructions (31:55)
  • Provide Siam with access to the IRIS Webflow [tag="webflow"] site for collaborative work (31:55)
  • Share an artifact summary from this meeting with Siam (33:00)
  • Continue developing and organizing the internal ecosystem knowledge base and reusable templates (ongoing)

Siam Khan

  • Review the Loom video and project instructions from James once received (31:55)
  • Begin work on the assigned project after receiving Webflow [tag="webflow"] access (31:55)
  • Review the numerology assessment results emailed after the demonstration (20:30)
Relevant Initiatives

Team Resources

Priority: 
High
Size: 
L
Planning Stage

New Business Model Development

Priority: 
Very High
Size: 
XL
Planning Stage

Modular Platform Technologies

Priority: 
Very High
Size: 
XXL
Planning Stage

Global Talent Collaboration Network

Priority: 
High
Size: 
L
Planning Stage
Transcript