Vision Session
Artifact info
Title:

Vision Session 2

Engagement:

Light Creators Website

Client:

Light Creators

Meeting Date:
December 11, 2025
Next Meeting Date:
February 24, 2026
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February 16, 2026
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January 13, 2026
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December 3, 2025
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People
David Liebnau
James Redenbaugh
Artifact Image
Meeting Summary

Session recording


Visual Identity Development 🎨

James presented initial homepage drafts blending copy with preliminary graphics to establish brand direction (31:14). The hero text emphasizes "leadership from presence, not pressure" targeting conscious founders at transformational thresholds. Early visual elements include vertical and horizontal lines with circles symbolizing presence and leadership.

[tag="webflow"]

David identified a critical design gap: the current sky-focused visuals need grounding imagery to balance cosmic spaciousness with earth connection (38:55). He emphasized that his work centers on embodied leadership—helping high performers work with gravity and the outbreath to sink stress energy into grounded presence. The design currently shows only space without embodiment.

Mountain Imagery as Grounding Metaphor

Despite mountains being common business metaphors, David energetically resonates with this symbol from his vision quest experiences (42:09). The mountain represents standing at the peak with feet firmly planted—bridging earth and sky rather than floating in cosmic space alone. This authentic connection outweighs concerns about the metaphor being overused.

Pinterest Mood Board Exploration 🖼️

James shared curated visual inspiration using Pinterest as a discovery tool rather than source for direct use (46:07). David will independently explore Pinterest and build his own mood boards, allowing organic visual preference development.

Visual Preferences Identified

David gravitated toward specific aesthetic qualities:

  • Large geometric forms interacting with natural landscapes (50:14)
  • Balance between natural elements and subtle geometric shapes
  • Black and white compositions with natural rather than obviously AI-generated qualities
  • Images evoking thresholds between known and unknown (53:11)

Critical brand positioning constraint: David is more open to esoteric spiritual imagery than his clients, who may have "esoteric allergies" (52:15). The design must avoid common spiritual clichés—flowers of life, unicorns, angels—while maintaining professional appeal to performance-oriented leaders.

Standout Image Discovery

The session's strongest visual discovery was a natural landscape composition featuring circle, vertical horizon, and horizontal line elements in a Dao/yin-yang configuration communicated entirely through nature (58:16). This image perfectly balances David's spiritual depth with accessible natural imagery.

Interactive Geometry Tool for Design Co-Creation đź”®

James introduced a custom Grasshopper tool enabling David to explore geometric symmetries, circle counts, and animations independently (01:02:17). The tool supports saving preset configurations and sharing exact specifications via codes or screenshots, facilitating iterative feedback.

[tag="grasshopper"]

Number Preferences and Workshop Methodology

David identified strong preferences for 5, 7, 9, and 12 circles (01:20:10):

  • Five connects to his five-factor model methodology
  • Seven resonates energetically
  • Nine feels abundant without excess
  • Twelve aligns with his preferred workshop size (enabling flexible grouping: three groups of four, two groups of six, etc.)

The tool currently doesn't save color information, but David favors gold and white color schemes—gold for its premium spiritual feel, white for clarity (01:13:38).

[technology="Parametric Geometric Interfaces"]

Design Philosophy: Subtle Psychotropic Effects

James emphasized creating subtle altered-state awareness without explicit psychedelic references (01:05:24). The goal is inducing contemplative states in clients "without them realizing or associating it with what they think of psychedelics." This aligns with David's conscious clarity positioning while avoiding overly feminine or psychedelic impressions.

David acknowledged his own growth edge: becoming more assertive about authentic spiritual presence even if it turns away some clients (01:05:49). His background combining Native American vision quests with corporate consulting (Thyssen Krupp Steel) has evolved toward deeper authenticity. As James noted, "If you're not turning off some people, then you're not being bold enough" (01:09:29).

Copywriting Integration Strategy 📝

Copy development is integrated early with visual design rather than treated as separate sequential phases (34:14). James's homepage drafts already include both text and graphics to enable holistic conversations about mood and messaging.

Current Content Approach

David has primarily used his GPT tools in copywriter mode to capture authentic tone and energy for draft content (33:17). Next steps include James sharing editable Word documents of homepage copy for collaborative refinement, ensuring the voice remains genuinely David's while benefiting from professional polish.

This integrated approach prevents disjointed workflows and accelerates convergence on compelling narrative that unifies visual and verbal brand expression.

Project Timeline and Communication đź“…

David requested flexible pacing to honor his current need for retreat and mental space (26:07). The timeline intentionally extends through year-end, allowing ideas to "marinate" rather than forcing rushed decisions during a period when David feels called to wind down and be quiet.

Communication Preferences
  • WhatsApp preferred over email for timely communication, especially during David's seminar week when email checking is unreliable (01:24:28)
  • Asynchronous collaboration as default, with calls scheduled only when needed for alignment or review
  • Next deliverables: mood boards, homepage mockups, editable copy documents—all shared for David's review at his own pace

This approach balances productivity with presence, reducing burnout risk while maintaining project momentum. David shared a vulnerable reflection: while trying to market his presence-based offering, he sometimes catches himself "leading with pressure" rather than embodying the very qualities he teaches (01:25:38).

Long-Term Vision: Authentic Spiritual Leadership 🪽

David articulated his evolution toward bold authenticity (01:05:49). His journey from cautiously hiding spirituality at Thyssen Krupp Steel to founding Light Creators Tribe represents progressive movement toward his authentic core as "a spiritual being here."

The brand aims to attract clients who resonate deeply with this spiritual leadership approach—even if it means excluding pragmatic leaders resistant to consciousness work. His unique offering bridges Native American vision quest experiences with corporate performance expertise, creating embodied leadership grounded in clarity rather than pressure.

Visual and verbal cues must thread this needle: inviting deep commitment from aligned clients without triggering esoteric resistance among business-focused founders. The design supports this vision by balancing subtle mysticism with professional aesthetics and clear messaging.

Future Technology Integration: AI Calendar Assistant 🤖

James demonstrated his personal AI-driven planner integrating chat, scheduling, and automatic calendar updates tailored to neurodivergent needs (01:27:22). The system allows conversational task management and evolves features through dialogue with AI agents.

[tag="claude"]

David's Current Calendar System

David uses Outlook, Calendly, and Booking Calendar but expressed interest in intelligent integration aligned with conscious leadership principles (01:32:59). His calendar management needs include:

  • Synchronizing multiple calendar tools
  • Protecting mornings for deep work
  • Ensuring adequate breaks between commitments
  • Embedding "presence priorities" rather than pure productivity optimization

James confirmed capability to build custom cloud agents understanding David's scheduling preferences and presence-led work rhythms (01:35:03). However, both agreed to position this as a future upsell opportunity after completing foundational brand and website development (01:35:32).

[technology="Collaboration Management Tools"][technology="Time-Aware Toolsets"]

The vision: creating a seamless intelligent assistant managing energy, task priorities, and client interactions in harmony with David's conscious business philosophy. This would extend the brand's promise of grounded leadership into daily operational support systems.

Action Items

Relevant Initiatives

Discovery & Visual Exploration

Priority: 
High
Size: 
M
Complete

Design Development

Priority: 
Very High
Size: 
L
Completing

Copywriting Development

Priority: 
High
Size: 
S
Completing

AI Calendar Assistant (Future)

Priority: 
Low
Size: 
M
Idea Stage
Transcript