Design Review
Artifact info
Title:

Light Creators Website — Design & Production Check-In

Engagement:

Light Creators Website

Client:

Light Creators

Meeting Date:
February 24, 2026
Next Meeting Date:
February 16, 2026
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January 13, 2026
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December 11, 2025
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December 3, 2025
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People
James Redenbaugh
David Liebnau
Artifact Image
Meeting Summary

🎨 Social Media Templates & Figma Onboarding

All social media templates in Figma are complete and ready for use. James will add Hannah (David's daughter) as a design collaborator on his paid Figma account, covering her seat cost through the project duration. Once the project wraps, the full file can be exported and moved to a free account. David will share Hannah's email via WhatsApp (06:24).

Rather than recording a separate Loom, the team agreed this session recording could serve as an initial orientation — with James producing a concise, edited Loom as a follow-up focused specifically on Hannah and future team members.

Brand Assets & Style Guide

The Figma file includes the finalized logo, brand color palette with hex codes (including the gold gradient), and two primary typefaces — Playfair Display and HK Grotesque, both free fonts. James will add download links for both directly in the file.

David requested a brand style guide PDF for sharing with collaborators (09:04), and James confirmed this is straightforward to produce. Logo exports in PNG and SVG across multiple color variations (full gold, black/gold, all black) will be organized in a shared Google folder.

Social Media Template Expansion

The current template suite covers posts, carousels/stories, and LinkedIn banners. Two additions were identified:

  • YouTube banner template in the correct channel art dimensions, with light positioning intentionally placing white/gold tones in the top-right corner to reflect the brand's symbolic arc from dark (bottom-left) to light (12:47)
  • Approximately six additional carousel/post templates to bring the suite to roughly 18 options, including templates with space for a personal photo and a headline overlay — with Loom instructions on how to swap photos (22:46)

Social media production ramps up the week of March 9th. Hannah will use the week prior to familiarize herself with the templates.

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🌐 Webflow — Building from Scratch

David shared access to his existing Webflow [tag="webflow"] workspace. After a brief review, James recommended building the new Light Creators site from scratch rather than developing on top of the previous build — a decision David readily agreed with, noting the original was done by a junior collaborator. The old site will remain accessible in the account for archival reference.

Design drafts will be shared as Webflow preview links via WhatsApp for David (and potentially Julie) to review asynchronously — no additional Figma seats needed for that review process (46:09).

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📝 Landing Page Copy — 80% Complete

David walked through the substantial copy progress made since the last session. The Google Doc structure combines visual/architectural briefs with finalized copy across multiple pages and languages:

  • Landing Page 1 (one-on-one offer) — English & German; testimonial section still needs to be added
  • Landing Page 2 (email course) — English & German; complete, not relevant for James
  • Landing Page 3 (group offer, "The Threshold") — English & German; copy complete including headline "They respect you, they don't commit"
  • Resonance offer (low-ticket product) — English & German; copy complete
  • davidliebnau.com homepage — English & German; ready to produce
  • Podcast relaunch page — German only; copy nearly complete, final tweaks by Thursday
  • Webinar waitlist page — Complete (see below)

James is clear to begin production on most pages immediately. The one-on-one page awaits the testimonial section before it's fully production-ready (56:59).

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📋 Webinar Waitlist Page Review

James shared the in-progress webinar waitlist page, which already featured both German and English versions — James had handled the translation independently. The page is clean and minimal, with the animated background already in place. Mobile review flagged a few quick fixes needed:

  • Logo needs to be larger on mobile
  • scroll-to-form CTA button should be added near the top of the mobile view (49:16)

For email capture, the form will connect to David's MailerLite account [tag="activecampaign"]. James was granted login access during the call using shared credentials, with Marcus (David's copywriter) noted as the primary account user (55:53).

[technology="Communication Automations"]

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📊 Quiz — Dynamic Results & Icon Design

James demonstrated the current quiz interaction, which features subtle animated background movement that intensifies as users progress through questions. The results spider/radar graph is functional, but both David and James agreed it needs to feel more alive and meaningful.

Dynamic Results Visualization

David's vision for the results display (01:00:26):

  • full-extension "potential" silhouette of the five-factor graph rendered in the background as a soft, low-contrast shape — showing the complete 5/5 possibility
  • The user's actual results rendered on top in the brand's stronger colors, making the gap between current state and full potential immediately visible
  • The entire graph should pulse or animate dynamically, responding to the user's scores so that higher-scoring dimensions visually expand outward

James confirmed this approach and connected it to the progress bars already present in the design — describing it as a "five-dimensional version of that" (01:04:10).

Icons for the Five Core Factors

Both agreed that custom icons for the five Light Creators factors would serve double duty — powering the quiz results display and feeding into social media content templates. James's initial directional thinking (01:08:37):

  • Vision — an eye with radiating lines echoing the logo geometry
  • Scalable Logic — fractal or shifting geometric scales
  • Founder Fit — a profile silhouette fitting into a matching form
  • Obsession — an inverted triangle, focusing inward to a point
  • Presence — radiating circles suggesting wide open awareness

David noted a possible alternative layer using the hand metaphor (thumb = obsession, index = presence, middle = vision, ring = founder fit, pinky = scalable logic), but both agreed the hand is better reserved for deeper content contexts — the quiz results page calls for something more immediately legible and self-contained. Icons take priority over types imagery (01:12:35).

[technology="Assessment Systems"]

[technology="Parametric Geometric Interfaces"]

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Action Items

James Redenbaugh

  • Add Hannah to Figma project (design seat) once email is received; share this recording as interim orientation (01:53)
  • Produce concise Loom video covering: template navigation, text editing, photo swapping, and export — optimized for Hannah and future team members (02:39)
  • Deliver brand style guide PDF summarizing logo, colors, and typography (09:04)
  • Export logo in PNG and SVG across full gold, black/gold, and all-black variations; organize in shared Google folder (10:41)
  • Add YouTube banner template in correct dimensions with light/gold emphasis toward top-right corner (12:47)
  • Add ~6 additional carousel/post templates including personal photo + headline overlay options; document photo replacement instructions in Loom (22:46)
  • Begin Light Creators website build from scratch in Webflow [tag="webflow"]; archive old site assets (31:51)
  • Fix webinar waitlist mobile view: increase logo size, add scroll-to-form CTA button (49:16)
  • Connect waitlist form to MailerLite using provided credentials; coordinate with Marcus as needed (49:52)
  • Implement quiz results display: immediate results without mandatory email, dynamic spider graph showing potential vs. current scores with pulsing animation (57:26)
  • Design icon set for five core factors (Vision, Presence, Obsession, Founder Fit, Scalable Logic) in abstract/minimal style compatible with brand; usable in both quiz and social templates (01:04:37)
  • Share design drafts and updates asynchronously via WhatsApp links throughout David's retreat (01:12:43)

David Liebnau

  • Send Hannah's email address to James via WhatsApp for Figma access (06:24)
  • Finalize one-on-one landing page copy: add testimonial section (56:59)
  • Complete podcast landing page copy by Thursday (56:59)
  • Review and provide feedback on designs asynchronously via Webflow preview links during retreat (01:12:43)
  • Update Google Doc with any remaining copy tweaks; keep James informed of changes (35:27)
Relevant Initiatives

Design Development

Priority: 
Very High
Size: 
L
Completing

Webflow Development

Priority: 
Very High
Size: 
L
Creation Stage

Copywriting Development

Priority: 
High
Size: 
S
Completing

Quiz & Assessment Development

Priority: 
High
Size: 
M
Creation Stage

Social Media Template Finalization

Priority: 
High
Size: 
S
Complete

Project Planning & Timeline Development

Priority: 
Very High
Size: 
XS
Holding

Brand Asset Package & Style Guide

Priority: 
High
Size: 
XS
Start Creation

Social Media Template Suite Expansion

Priority: 
Medium
Size: 
S
Planning Stage

Quiz Icon System Design

Priority: 
High
Size: 
S
Start Creation

Webinar Waitlist Page Launch

Priority: 
Very High
Size: 
XS
Completing
Transcript