Strategy Meeting
Artifact info
Title:

Light Creators Landing Pages & Social Media Automation Planning

Engagement:

Light Creators Website

Client:

Light Creators

Meeting Date:
February 16, 2026
Next Meeting Date:
February 24, 2026
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January 13, 2026
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December 11, 2025
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December 3, 2025
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David Liebnau
James Redenbaugh
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Meeting Summary

🎯 Priority Alignment & Key Decisions

David opened the meeting with three agenda items: social media template and logo finalization, landing page timing and milestones, and exploring automation for social media content management. The conversation quickly revealed a clear priority hierarchy — landing pages must be live by March 1st, with social media automation as an important but secondary workstream that can begin in parallel.

The team agreed on a phased approach: first complete the lightcreators.com funnel pages (landing pages 1–3), then build out the davidliebnau.com personal brand site and podcast page, and finally tackle the deeper offer-specific landing pages for paid products. David noted that if his funnel fills faster than pages can be built, he can use PowerPoint decks to present offers to leads in the interim (47:31).

🤖 Social Media Content Automation

James asked David to describe his ideal automation workflow. David explained that he can already produce quality copy through a generative dialogue with Claude [tag="claude"], drawing on frameworks from MindValley and his own transcripts. The bottleneck isn't content creation — it's combining text with design templates and scheduling posts consistently. His current assistant handles this manually, but reliability issues (sick days, delays) are undermining his publishing consistency (02:32).

The envisioned workflow: David approves and arranges text, selects timing, and an automation agent handles graphic layout and posting. James proposed building this with n8n [tag="n8n"] and Airtable [tag="airtable"] — creating an interface (possibly in Google Sheets or Airtable) where David can see headlines, subheadlines, graphic type, and scheduled dates in one view (04:48).

[technology="Communication Automations"]

Airtable as Content Intelligence Hub

David shared a broader vision for Airtable beyond just scheduling. He wants to track performance data across Instagram, LinkedIn, and YouTube (where he plans to post his podcast as video), then analyze views by title, cover style, and content type to make data-driven decisions about future content (06:07). James suggested the automation could also save a copy of each generated graphic back into Airtable, creating a searchable archive of past posts. The system could even reference historical posts to ensure new content is "similar but different," evolving the visual language over time (07:02).

Budget & Collaboration Structure

James proposed hourly billing at $150 USD/hour given the difficulty of scoping this work upfront, noting he's conservative with time tracking (09:33). David offered to bring in his coding assistant Merlin (at €15/hour) to handle implementation tasks under James's architectural direction, both for cost efficiency and to help Merlin develop Airtable skills (09:48). James estimated the full automation setup would take no more than a day if done solo, but expressed openness to experimenting with the collaborative approach (10:26).

Getting Started

As a first step, James asked David to create an Airtable account and share example post content. David screen-shared a four-week content architecture document — currently in German — covering carousels, reels, stories, and simple image posts with body copy examples (19:44). Claude was enlisted live during the call to translate the structural/instructional elements into English while keeping the German copy intact, since David targets a German-speaking audience (20:45). David will deliver this as a Google Doc.

🎨 Social Media Templates & Figma Workflow

David and his partner Julie had left detailed comments on the Figma templates, covering preferences, variation requests, and design feedback. James hadn't yet reviewed these comments but agreed they appeared self-explanatory (34:04).

The team discussed the interim workflow before automation is ready: James will package the finalized templates in Figma and create a Loom tutorial so David's assistant Hannah can manually create carousel variations and post content independently (36:25). James recommended staying in Figma rather than transferring to Canva for efficiency, and David agreed (37:22).

🌐 Landing Page Architecture & Milestones

Funnel Structure Updates

David shared an important update to the funnel architecture since previous meetings: Landing Page 2 will now be identical for English and German audiences. The English version will receive the email course (previously excluded), and the field guide has been removed from the funnel entirely. After LP2, all leads get access to the email course and the option to book a diagnostic call directly (48:09).

Content Readiness

Copy production is well underway through collaboration between David, his professional copywriter Marquis, and Claude [tag="claude"] for translation:

  • Landing pages 1 & 2: German copy complete, English translation needed
  • Landing page 3: German copy due by Friday of the current week
  • LP2 variations: Seven customized versions based on quiz results (logical visionary, quiet powerhouse, etc.) — all written in German with the same structure but personalized content (53:30)
  • davidliebnau.com: Copy currently in progress

David offered to provide copy on whatever timeline James specifies.

Site Architecture Clarification

James asked whether lightcreators.com and davidliebnau.com could structurally be the same website with different domains. David clarified they serve different purposes: lightcreators.com is a focused conversion funnel driving visitors toward the quiz and subsequent steps, while davidliebnau.com is a broader personal brand site answering "Who is David Liebnau?" with trust-building content about his background and work. The lightcreators.com homepage could essentially be the quiz landing page, and davidliebnau.com can link to the quiz but lives as its own entity (49:52).

[tag="webflow"]

Project Management Approach

James proposed digesting all materials after the call and returning with a Gantt chart timeline and Kanban board for project management — organizing each page's content, design, and development phases while bundling related pages to avoid an overwhelming number of individual deadlines (55:03). He noted that the first landing page on either site will be the hardest lift; once the design system is established, subsequent pages will move faster (51:43).

Visual Assets

David shared recent photos taken in Mallorca for potential use across the websites. James confirmed the images work well and can be incorporated into the landing page designs (57:50).

Action Items

David

  • Share the four-week content architecture document as a Google Doc with structural elements translated to English (25:16)
  • Deliver German copy for landing page 3 by Friday (45:54)
  • Provide English translations for landing pages 1, 2, and 3 copy (45:54)
  • Create an Airtable account for the social media content management system (18:38)
  • Share Mallorca photo suite for website imagery review (57:50)

James

  • Review David and Julie's Figma template comments and implement or follow up with questions (34:04)
  • Package finalized social media templates in Figma and create a Loom tutorial for Hannah (36:25)
  • Digest landing page architecture documents and create a Gantt chart timeline + Kanban board targeting March 1st launch (55:03)
  • Review the four-week content draft and begin planning the Airtable + n8n automation architecture (18:38)
  • Send calendar invitation for follow-up meeting on Monday, February 16th at 5:00 PM (59:06)

Merlin

  • Stand by for Airtable onboarding and delegated implementation tasks from James (10:26)
Relevant Initiatives

Discovery & Visual Exploration

Priority: 
High
Size: 
M
Complete

Design Development

Priority: 
Very High
Size: 
L
Completing

Webflow Development

Priority: 
Very High
Size: 
L
Creation Stage

Copywriting Development

Priority: 
High
Size: 
S
Completing

Quiz & Assessment Development

Priority: 
High
Size: 
M
Creation Stage

Social Media Content Automation

Priority: 
High
Size: 
M
Planning Stage

Social Media Template Finalization

Priority: 
High
Size: 
S
Complete

Project Planning & Timeline Development

Priority: 
Very High
Size: 
XS
Holding
Transcript