


David opened the meeting with three agenda items: social media template and logo finalization, landing page timing and milestones, and exploring automation for social media content management. The conversation quickly revealed a clear priority hierarchy — landing pages must be live by March 1st, with social media automation as an important but secondary workstream that can begin in parallel.
The team agreed on a phased approach: first complete the lightcreators.com funnel pages (landing pages 1–3), then build out the davidliebnau.com personal brand site and podcast page, and finally tackle the deeper offer-specific landing pages for paid products. David noted that if his funnel fills faster than pages can be built, he can use PowerPoint decks to present offers to leads in the interim (47:31).
James asked David to describe his ideal automation workflow. David explained that he can already produce quality copy through a generative dialogue with Claude [tag="claude"], drawing on frameworks from MindValley and his own transcripts. The bottleneck isn't content creation — it's combining text with design templates and scheduling posts consistently. His current assistant handles this manually, but reliability issues (sick days, delays) are undermining his publishing consistency (02:32).
The envisioned workflow: David approves and arranges text, selects timing, and an automation agent handles graphic layout and posting. James proposed building this with n8n [tag="n8n"] and Airtable [tag="airtable"] — creating an interface (possibly in Google Sheets or Airtable) where David can see headlines, subheadlines, graphic type, and scheduled dates in one view (04:48).
[technology="Communication Automations"]
David shared a broader vision for Airtable beyond just scheduling. He wants to track performance data across Instagram, LinkedIn, and YouTube (where he plans to post his podcast as video), then analyze views by title, cover style, and content type to make data-driven decisions about future content (06:07). James suggested the automation could also save a copy of each generated graphic back into Airtable, creating a searchable archive of past posts. The system could even reference historical posts to ensure new content is "similar but different," evolving the visual language over time (07:02).
James proposed hourly billing at $150 USD/hour given the difficulty of scoping this work upfront, noting he's conservative with time tracking (09:33). David offered to bring in his coding assistant Merlin (at €15/hour) to handle implementation tasks under James's architectural direction, both for cost efficiency and to help Merlin develop Airtable skills (09:48). James estimated the full automation setup would take no more than a day if done solo, but expressed openness to experimenting with the collaborative approach (10:26).
As a first step, James asked David to create an Airtable account and share example post content. David screen-shared a four-week content architecture document — currently in German — covering carousels, reels, stories, and simple image posts with body copy examples (19:44). Claude was enlisted live during the call to translate the structural/instructional elements into English while keeping the German copy intact, since David targets a German-speaking audience (20:45). David will deliver this as a Google Doc.
David and his partner Julie had left detailed comments on the Figma templates, covering preferences, variation requests, and design feedback. James hadn't yet reviewed these comments but agreed they appeared self-explanatory (34:04).
The team discussed the interim workflow before automation is ready: James will package the finalized templates in Figma and create a Loom tutorial so David's assistant Hannah can manually create carousel variations and post content independently (36:25). James recommended staying in Figma rather than transferring to Canva for efficiency, and David agreed (37:22).
David shared an important update to the funnel architecture since previous meetings: Landing Page 2 will now be identical for English and German audiences. The English version will receive the email course (previously excluded), and the field guide has been removed from the funnel entirely. After LP2, all leads get access to the email course and the option to book a diagnostic call directly (48:09).
Copy production is well underway through collaboration between David, his professional copywriter Marquis, and Claude [tag="claude"] for translation:
David offered to provide copy on whatever timeline James specifies.
James asked whether lightcreators.com and davidliebnau.com could structurally be the same website with different domains. David clarified they serve different purposes: lightcreators.com is a focused conversion funnel driving visitors toward the quiz and subsequent steps, while davidliebnau.com is a broader personal brand site answering "Who is David Liebnau?" with trust-building content about his background and work. The lightcreators.com homepage could essentially be the quiz landing page, and davidliebnau.com can link to the quiz but lives as its own entity (49:52).
[tag="webflow"]
James proposed digesting all materials after the call and returning with a Gantt chart timeline and Kanban board for project management — organizing each page's content, design, and development phases while bundling related pages to avoid an overwhelming number of individual deadlines (55:03). He noted that the first landing page on either site will be the hardest lift; once the design system is established, subsequent pages will move faster (51:43).
David shared recent photos taken in Mallorca for potential use across the websites. James confirmed the images work well and can be incorporated into the landing page designs (57:50).
David
James
Merlin
David opened the meeting with three agenda items: social media template and logo finalization, landing page timing and milestones, and exploring automation for social media content management. The conversation quickly revealed a clear priority hierarchy — landing pages must be live by March 1st, with social media automation as an important but secondary workstream that can begin in parallel.
The team agreed on a phased approach: first complete the lightcreators.com funnel pages (landing pages 1–3), then build out the davidliebnau.com personal brand site and podcast page, and finally tackle the deeper offer-specific landing pages for paid products. David noted that if his funnel fills faster than pages can be built, he can use PowerPoint decks to present offers to leads in the interim (47:31).
James asked David to describe his ideal automation workflow. David explained that he can already produce quality copy through a generative dialogue with Claude [tag="claude"], drawing on frameworks from MindValley and his own transcripts. The bottleneck isn't content creation — it's combining text with design templates and scheduling posts consistently. His current assistant handles this manually, but reliability issues (sick days, delays) are undermining his publishing consistency (02:32).
The envisioned workflow: David approves and arranges text, selects timing, and an automation agent handles graphic layout and posting. James proposed building this with n8n [tag="n8n"] and Airtable [tag="airtable"] — creating an interface (possibly in Google Sheets or Airtable) where David can see headlines, subheadlines, graphic type, and scheduled dates in one view (04:48).
[technology="Communication Automations"]
David shared a broader vision for Airtable beyond just scheduling. He wants to track performance data across Instagram, LinkedIn, and YouTube (where he plans to post his podcast as video), then analyze views by title, cover style, and content type to make data-driven decisions about future content (06:07). James suggested the automation could also save a copy of each generated graphic back into Airtable, creating a searchable archive of past posts. The system could even reference historical posts to ensure new content is "similar but different," evolving the visual language over time (07:02).
James proposed hourly billing at $150 USD/hour given the difficulty of scoping this work upfront, noting he's conservative with time tracking (09:33). David offered to bring in his coding assistant Merlin (at €15/hour) to handle implementation tasks under James's architectural direction, both for cost efficiency and to help Merlin develop Airtable skills (09:48). James estimated the full automation setup would take no more than a day if done solo, but expressed openness to experimenting with the collaborative approach (10:26).
As a first step, James asked David to create an Airtable account and share example post content. David screen-shared a four-week content architecture document — currently in German — covering carousels, reels, stories, and simple image posts with body copy examples (19:44). Claude was enlisted live during the call to translate the structural/instructional elements into English while keeping the German copy intact, since David targets a German-speaking audience (20:45). David will deliver this as a Google Doc.
David and his partner Julie had left detailed comments on the Figma templates, covering preferences, variation requests, and design feedback. James hadn't yet reviewed these comments but agreed they appeared self-explanatory (34:04).
The team discussed the interim workflow before automation is ready: James will package the finalized templates in Figma and create a Loom tutorial so David's assistant Hannah can manually create carousel variations and post content independently (36:25). James recommended staying in Figma rather than transferring to Canva for efficiency, and David agreed (37:22).
David shared an important update to the funnel architecture since previous meetings: Landing Page 2 will now be identical for English and German audiences. The English version will receive the email course (previously excluded), and the field guide has been removed from the funnel entirely. After LP2, all leads get access to the email course and the option to book a diagnostic call directly (48:09).
Copy production is well underway through collaboration between David, his professional copywriter Marquis, and Claude [tag="claude"] for translation:
David offered to provide copy on whatever timeline James specifies.
James asked whether lightcreators.com and davidliebnau.com could structurally be the same website with different domains. David clarified they serve different purposes: lightcreators.com is a focused conversion funnel driving visitors toward the quiz and subsequent steps, while davidliebnau.com is a broader personal brand site answering "Who is David Liebnau?" with trust-building content about his background and work. The lightcreators.com homepage could essentially be the quiz landing page, and davidliebnau.com can link to the quiz but lives as its own entity (49:52).
[tag="webflow"]
James proposed digesting all materials after the call and returning with a Gantt chart timeline and Kanban board for project management — organizing each page's content, design, and development phases while bundling related pages to avoid an overwhelming number of individual deadlines (55:03). He noted that the first landing page on either site will be the hardest lift; once the design system is established, subsequent pages will move faster (51:43).
David shared recent photos taken in Mallorca for potential use across the websites. James confirmed the images work well and can be incorporated into the landing page designs (57:50).
David
James
Merlin

Share four-week content architecture document as Google Doc with structural elements translated to English
Provide content architecture document covering carousels, reels, stories, and simple image posts with body copy examples. Structural/instructional elements should be translated to English while keeping German copy intact for German-speaking target audience. Reference timestamp 25:16.

Deliver German copy for Landing Page 3 by end of week
Complete German copywriting for Landing Page 3 by Friday of current week (February 21, 2026). Part of funnel architecture where LP3 follows LP2 and quiz results. Reference timestamp 45:54.

Provide English translations for Landing Pages 1, 2, and 3 copy
Translate completed German copy for Landing Pages 1, 2, and 3 into English. German copy for LP1 and LP2 already complete. LP3 German copy due Friday. Collaboration involves David, copywriter Marquis, and Claude for translation. Reference timestamp 45:54.

Create Airtable account for social media content management system
Set up Airtable account as foundation for social media automation system. Airtable will serve as content intelligence hub tracking performance data across Instagram, LinkedIn, and YouTube, archiving generated graphics, and managing scheduling interface. Reference timestamp 18:38.

Share Mallorca photo suite for website imagery review and integration
Provide recent photos taken in Mallorca for incorporation into landing page designs. James confirmed images work well and can be used across websites. Reference timestamp 57:50.

Review David and Julie's Figma template comments and implement design changes
Review detailed comments left by David and Julie in Figma covering preferences, variation requests, and design feedback (34:04). Comments appear self-explanatory. Implement changes or follow up with clarifying questions as needed to finalize social media templates.

Package finalized social media templates in Figma and create Loom tutorial for Hannah
Create organized Figma template package and record Loom tutorial enabling Hannah (David's assistant) to manually create carousel variations and post content independently before automation is ready. Keep workflow in Figma rather than Canva for efficiency. Reference timestamp 36:25.

Create Gantt chart timeline and Kanban board for landing page project targeting March 1st launch
Digest landing page architecture documents and create comprehensive project management system organizing each page's content, design, and development phases. Bundle related pages to avoid overwhelming number of deadlines. Target March 1st launch for lightcreators.com funnel pages (LP1-3). Reference timestamp 55:03.

Review four-week content draft and design Airtable and n8n automation architecture
Review David's four-week content architecture document and design automation system using n8n and Airtable. Create interface (possibly Google Sheets or Airtable) showing headlines, subheadlines, graphic type, and scheduled dates. System should handle graphic layout automation, posting scheduling, performance tracking across Instagram/LinkedIn/YouTube, and archive generated graphics for future reference. Budget: $150/hour with conservative time tracking, estimated ~1 day solo or collaborative with Merlin at €15/hour. Reference timestamp 18:38.

Send calendar invitation for follow-up meeting on Monday February 16th at 5:00 PM
Schedule next coordination meeting for Monday, February 16th at 5:00 PM to review progress on timeline, templates, and content deliverables. Reference timestamp 59:06.
Visual identity development session focused on establishing brand direction for conscious leadership positioning. Key elements include balancing cosmic/spiritual imagery with grounded, embodied leadership metaphors. Mountain imagery identified as primary grounding symbol. Pinterest mood board exploration initiated. Interactive Grasshopper geometry tool introduced for co-creative design iteration. Strong preferences identified: 5, 7, 9, 12 circle configurations; gold and white color schemes. Critical brand constraint: accessible to performance-oriented leaders while maintaining spiritual depth without common esoteric clichés.
Brand evolution phase complete. New direction features modern geometric logo with organic flowing shapes designed for dimensional motion. Deep slate blue replaces black, earthy green and brown elements ground the brand. HK Grotesque typography selected. Five-pointed logo geometry explored reflecting David's numerology (five core factors, life-giving energy) with implied sixth point in center (hive mind, crystalline innovation). Gold gradient variations in development. Color palette maintains flexibility for hero sections (gold) vs social media (monochromatic). Social media templates created with dark marine blue and lighter gradient options, accommodating Instagram portrait/cowboy shot formats.
Homepage drafts blending copy with preliminary graphics established. Hero messaging focuses on 'leadership from presence, not pressure' targeting conscious founders at transformational thresholds. Visual system developing around vertical/horizontal lines with circles symbolizing presence and leadership. Integration of mountain imagery as grounding metaphor to balance cosmic spaciousness with earth connection. Black and white compositions with natural (non-AI) qualities preferred. Standout image discovered: natural landscape with circle, vertical horizon, and horizontal line in Dao/yin-yang configuration. 6-8 core page designs in development with integrated copywriting approach. German-primary content strategy during proof-of-concept phase. Landing Page architecture refined: LP1 serves as initial touchpoint from social/podcast discovery; LP2 delivers quiz results with data visualization and introduces email course (now identical for English and German with both getting email course access). LP3 copy due Friday. Seven customized LP2 variations based on quiz results (logical visionary, quiet powerhouse, etc.) with same structure but personalized content (53:30). lightcreators.com functions as focused conversion funnel (quiz-centric), davidliebnau.com as broader personal brand site (49:52). Mallorca photo suite available for incorporation (57:50). March 1st launch deadline established (47:31). Copy development substantially advanced: LP1 (one-on-one offer) English & German complete except testimonials; LP2 (email course) complete; LP3 (group offer 'The Threshold') English & German complete; Resonance offer complete; davidliebnau.com homepage ready; podcast page nearly complete by Thursday; webinar waitlist page complete and in production (26:42-35:27). Design drafts now shared as Webflow preview links via WhatsApp for asynchronous review (46:09).
Technical implementation of lightcreators.com and davidliebnau.com as separate entities. Decision made to build Light Creators site from scratch rather than developing on top of previous junior-built site; old site remains accessible for archival reference (31:51). lightcreators.com serves as focused conversion funnel with quiz-centric architecture; davidliebnau.com functions as broader personal brand site with trust-building content about David's background (49:52). Phased approach: (1) lightcreators.com funnel pages (LP1-3) by March 1st, (2) davidliebnau.com personal brand site and podcast page, (3) deeper offer-specific landing pages for paid products (47:31). Bilingual structure setup, CMS configuration, content migration. Gantt chart timeline and Kanban board to be created organizing each page's content, design, and development phases. First landing page represents hardest lift; subsequent pages accelerate once design system established (51:43). Mallorca photo suite to be incorporated. Design drafts shared as Webflow preview links via WhatsApp for asynchronous review (46:09). Webinar waitlist page in production with German/English versions; mobile optimization needed (logo sizing, scroll-to-form CTA at 49:16). MailerLite form integration for email capture with account access granted during session (55:53).
Integrated copywriting development for Light Creators brand. Hero messaging emphasizes 'leadership from presence, not pressure' targeting conscious founders at transformational thresholds. Copy development integrated early with visual design rather than sequential phases. David using GPT tools and Claude in copywriter mode with professional copywriter Marquis to capture authentic tone. Collaborative refinement process via editable Word documents ensuring voice remains genuinely David's while benefiting from professional polish. Current status: 80%+ complete across all pages (26:42). Landing Page 1 (one-on-one offer) English & German complete except testimonial section still needed for production readiness (56:59). LP2 (email course) English & German complete, not relevant for James. LP3 (group offer 'The Threshold') English & German complete including headline 'They respect you, they don't commit'. LP2 has seven customized variations based on quiz results (logical visionary, quiet powerhouse, etc.) with same structure but personalized content (53:30). Resonance offer (low-ticket product) English & German complete. davidliebnau.com homepage English & German ready to produce. Podcast relaunch page German nearly complete, final tweaks by Thursday (56:59). Webinar waitlist page complete (26:42).
Development of two assessment tools: (1) Marketing quiz for lead generation with 15 assessment items grouped into five core factors, displayed on Landing Page 2 with data visualization and seven customized result variations (logical visionary, quiet powerhouse, etc.) with same structure but personalized content (53:30); (2) Notion operating system assessment with 11 factors for paying customers to track progress. Marketing quiz leads to email course (now available to both English and German audiences on LP2) and diagnostic call booking option (48:09). Field guide removed from funnel (48:09). Notion assessment provides automated micro-shift recommendations based on individual scoring patterns (e.g., obsession factors → micro-shifts 1-3, scalable logic → micro-shifts 13-15). Quiz documentation and scoring logic complete, uploaded to Google Drive. Requires webhook integration for n8n automation, Claude AI processing for recommendations, data visualization design consistent across both assessments. Quiz interaction features subtle animated background movement that intensifies as users progress (57:00). Results display redesigned to show dynamic spider/radar graph: full-extension 'potential' silhouette (5/5 across all factors) rendered in background as soft low-contrast shape, user's actual results overlaid in stronger brand colors showing gap between current state and full potential, entire graph pulses/animates dynamically responding to user scores with higher-scoring dimensions visually expanding outward (01:00:26-01:04:10). Results shown immediately without mandatory email capture (57:26). Custom icon set for five core factors (Vision, Presence, Obsession, Founder Fit, Scalable Logic) in abstract/minimal style being designed to serve both quiz results display and social media templates (01:08:37-01:12:35).
Automated social media content management system to replace unreliable manual assistant workflow. David produces quality copy through generative dialogue with Claude using MindValley frameworks and transcripts (02:32). Bottleneck is combining text with design templates and consistent scheduling. Envisioned workflow: David approves/arranges text and selects timing, automation agent handles graphic layout and posting. Technical implementation: n8n workflow orchestrating content from Airtable interface (possibly Google Sheets view) showing headlines, subheadlines, graphic types, and scheduled dates in single view (04:48). System tracks performance data across Instagram, LinkedIn, and YouTube (video podcast posts) analyzing views by title, cover style, and content type for data-driven decisions (06:07). Automation saves generated graphics back to Airtable creating searchable archive, can reference historical posts ensuring 'similar but different' visual evolution (07:02). Four-week content architecture document (carousels, reels, stories, simple image posts) to be delivered as Google Doc with structural elements translated to English (19:44, 25:16). Interim workflow: finalized Figma templates packaged with Loom tutorial for assistant Hannah to manually create content until automation ready (36:25). Hourly billing at $150 USD/hour, potentially collaborating with David's coding assistant Merlin (€15/hour) for implementation under James's architectural direction (09:48, 10:26). Estimated one day solo implementation.
Finalization of social media design templates in Figma based on detailed comments from David and Julie covering preferences, variation requests, and design feedback (34:04). Templates include carousels, reels, stories, and simple image posts aligned with Light Creators brand identity (deep slate blue, earthy green/brown, HK Grotesque typography, five-pointed geometric logo). All social media templates in Figma complete and ready for use (00:44). File includes finalized logo, brand color palette with hex codes including gold gradient, and two primary typefaces Playfair Display and HK Grotesque (both free fonts with download links added directly in file) (04:32). Logo exports organized in PNG and SVG across multiple color variations (full gold, black/gold, all black) in shared Google folder (10:41). Current template suite covers posts, carousels/stories, and LinkedIn banners. Expansion identified: YouTube banner template in correct channel art dimensions with light positioning in top-right corner (12:47), and approximately six additional carousel/post templates including personal photo + headline overlay options bringing suite to ~18 total options (22:46). Hannah (David's daughter) added as design collaborator on James's paid Figma account, covering seat cost through project duration; full file can be exported to free account after project completion (01:53). This recording serves as interim orientation with concise edited Loom to follow focused on Hannah and future team members (02:39). Social media production ramps up week of March 9th with familiarization week prior.
Development of comprehensive project management system for Light Creators engagement targeting March 1st landing page launch. Deliverables: Gantt chart timeline organizing each page's content, design, and development phases; Kanban board for visual project tracking (55:03). System bundles related pages to avoid overwhelming number of individual deadlines while maintaining clarity on dependencies and parallel workstreams (55:03). Phased approach architecture: (1) lightcreators.com funnel pages (LP1-3) by March 1st, (2) davidliebnau.com personal brand site and podcast page, (3) offer-specific landing pages for paid products (47:31). Recognizes that first landing page represents hardest lift with subsequent pages accelerating once design system established (51:43). Note: Formal timeline documentation deferred as team operating effectively through asynchronous WhatsApp communication and clear March 1st deadline; detailed Gantt/Kanban may be unnecessary given current workflow efficiency.
00:00:00
David Liebnau: Of today. Oh, hello. Yes, recording. Yes. So let me repeat today, I think we should speak about number one, the social media template and logo finalization, second, the timing for the landing pages, the milestones. And finally third, if we have time to discuss about possibilities for bringing in automization or AI agents where assistance or whatever works to simplify my social media content management.
00:00:43
James Redenbaugh: Great, cool. I feel like starting with the latter. Okay, I listen to your message and I'd love to hear more about the intention with the social media automate automation, ideally. What, what would that look like for you?
00:01:08
David Liebnau: Right, right. So I'm currently, I can easily produce like copy for, for the social media carousels.
00:01:26
James Redenbaugh: And is that fully produced by Claude? What is that like?
00:01:33
David Liebnau: Right? I mean like a creative or generative dialogue between Claude and me. Right. So yeah, I, I developed with the help of certain frameworks from Mind Valley and of course my own transcripts and, and conversations with Claude. I, I can easily create like text copy which I think will be like good enough for the amount of, of content I need to produce. It will of course get better over time. It will be mainly carousels, but also reels and, and, and quite likely also like stories or simple posts with maybe just a picture. So the whole range basically. And from you I get those like templates, the graphic components and the bottleneck I'm interested to solve or to bridge with an automization is to combine the text with a design and to schedule it into like a like buffer or any like social media planning platform or directly on, on Instagram and LinkedIn without, to or with. In the most efficient way. Mainly. Yeah. At this point in time, my assistant is, is doing that for me and I try to just write the briefings to her to say do this, do that, do that. And then she says, yeah, I can't do it tomorrow because I'm off sick. And then the post has not been delivered and you know, that's not working effectively and especially if I'm aiming for a more consistent, you know, content publishing. So yeah, with your N8A N, that bad name is so difficult to pronounce N8N expertise of yours. I was just wondering maybe you couldn't produce something for me here which would ease in the process and help me out of that hassle of always putting together some like, manual stuff in a repetitive way, meaning combining text with the templates and then schedule them and maybe simplify the process somehow.
00:04:22
James Redenbaugh: Great. Yeah. So. You would approve and arrange the text and decide on timing and the agent would lay out the Graphic and handle the posting.
00:04:45
David Liebnau: Right.
00:04:48
James Redenbaugh: Great. Yeah that's super possible. In N8N I would. Create an interface for you to manage the posting maybe in or the the arranging of the text maybe in like Google Sheets or airtable where you can see here's the headline, here's the sub headline, here's the kind of graphic, here's the date.
00:05:19
David Liebnau: Yeah, yeah. And hang on, I mean speaking of airtable, that is an interesting platform. We, I, I, I, I was like considering integrating into my like tool box anyway because I will also, I mean out of my podcast I were, I mean in, in addition to Instagram LinkedIn, I also intend to post my podcast as a video podcast on YouTube and I already had the idea to set up something in airtable to then eventually also evaluate the views of the various pieces and then predict what you know, title, cover, page style, content, you know, converges best or is been preferred so to analyze that data and then make data driven decisions for future content. So in other words, I would be interested in a decent setup of an ad table helping me to, to develop that.
00:06:45
James Redenbaugh: I highly recommend airtable. It's one of my favorite tools.
00:06:49
David Liebnau: Yeah, I heard about great things about it. And as a content analysis and content database. Right. As well. Yeah.
00:07:02
James Redenbaugh: And what we could do is. Create the automation in a way where you set up the text, it creates the graphic, it posts it, but then it also saves a copy of the graphic back in air table so that you can easily go back and look and see what you've posted in the past. But we could also build in references in the automation to say look here's what we've done in the past. We want it to be similar but different and it can evolve over time. And I'm going to share my screen.
00:07:47
David Liebnau: Here and James also here we could, I mean in terms of saving your time or combining my resources, we could, if that would work for you as well, we could include my data or my coding assistant Marlene to execute certain architectures you help him to do so you could be the lead architect and he's the one who's helping us to implement it. If that would save your time. I know it would help him to get his head around airtable I think which as you said is a tool people like guys like him should be able to work with. Yeah, but I mean I don't want to make things more complicated for you. Yeah. So that's up to you. Sometimes it's, it's easier get it done yourself. And just offering that as a possibility to make it hopefully easy for you to help me with that bottleneck.
00:09:06
James Redenbaugh: Yeah. Yeah, it's. So this will be hard to scope. So maybe we should just do hourly. I can keep track of my time.
00:09:26
David Liebnau: And what would be. James, what would be an hour hourly rate for you then?
00:09:33
James Redenbaugh: Usually I charge 150usd an hour depending on what I'm doing, but I'm pretty conservative. Sometimes I take two hours to do an hour. You know what I mean? Yeah.
00:09:48
David Liebnau: The thing is, you know Merlin, I mean he is of course very junior. I mean a beginner in the use of airtable. Yeah. But engaged and willing to learn. But I pay him like €15 per hour. Right. So therefore, if out of. In this setup process, if there is anything you could delegate to him, I would appreciate that. Yeah. For. For cost efficiency reasons or budget efficiency reasons for me.
00:10:26
James Redenbaugh: Yeah, yeah, totally. So if I. If I were to do it all myself, it wouldn't take me more than a day.
00:10:37
David Liebnau: And.
00:10:38
James Redenbaugh: But I think that we should do some little experiments and I could get to know working with Merlin and if. He has a knack for it and can be helpful, that'd be great. I definitely don't need to create more work for myself.
00:11:03
David Liebnau: Yeah, definitely. And I mean speaking of that possible interface between you and him, I like to pick up that like almost outdated but still existing conversation. Not. Not outdated, but older conversation on WhatsApp between me, him and you with regards to this like quiz synergy. Because as I explained earlier we. I think we do have synergy potential here because we need on the landing page process of Funnel, we have that need for the quiz visualization in any cool way I'm sure you will come up with. And then I have a comparable task within the Notion operating system where there is a slightly different assessment. I mean the marketing assessment contains 15 items but also shows a graph of these five factors. And then I have on Notion another type of measurement of these five factors with only 11 items or questions. But fairly similar result illustration here is needed. And we spoke earlier about another like N8 an application here to make the assessment visualization a little more pretty than with the simple uses of features Maylene has been able to come up with within Notion. Right. I hope you remember. But here again I want to keep things like efficient and if I'm causing too much difficulty here with this little bit of customization or that idea of mine to make it pretty also in the notion, then I can also let go of. But if it's an easy thing, it could also be a pilot to collaborate between you and him and maybe we get. Yeah, try out this and, and then focus on this airtable development. What do you think about it?
00:13:51
James Redenbaugh: It's up to you, whatever is more urgent. So.
00:13:56
David Liebnau: Okay, air table is more urgent.
00:14:00
James Redenbaugh: Okay, then let's do that because difficulty wise I think that they're kind of comparable and like I said, these things are hard to, hard to predict exactly how much difficult they're going to be.
00:14:21
David Liebnau: Yeah. But I mean I definitely want to focus on the marketing side because, because the notion part is only accessible once they paid and so far I invested a good amount of money already in the development of that status which now shows the most simple way of measuring the result. So it works. It ain't pretty, but it works. Right. Good enough for now. Whereas the other process though, the airtable based automation or N8N plus airtable based optimization we speak of with social media management isn't set up at all. So yeah, let us go there. Let's do that. So to, I don't know, put your feet in the water. What would be like an initial investment I should be willing to spend for that like or hour wise. How much hours do you need to get going here or, and, and do you have time for. I also, I mean speaking of urgency, I, I let, let's, let's combine that conversation with like your capacity in the upcoming weeks. Yeah. Because when prioritization or prioritizing also your capacity, I want us first to bring those landing pages online really. Because before they aren't live and running that social media content can't be published because the CTR is not existing. So we, we need to prepare the landing pages really as the first priority and once we are done with that, at least the first three then where for the. Yeah. Depending how, how long it all takes. But let's get the landing pages online first and then let's come back to the automization stuff.
00:16:35
James Redenbaugh: Okay. Yeah, sure. Huh.
00:16:39
David Liebnau: Yeah, sorry, go ahead.
00:16:40
James Redenbaugh: Yeah, so the, the landing pages. A bigger lift and you know, a lot of that I, I do myself and a lot of it is delegated as well. I've, I have a lot of webflow developers help once we're actually building things out and so you know, I'm happy to make time to begin the conversation with Merlin or to do a little experiment. Now you've got me curious about, about the social media automization. So we don't. Just to say we don't have to completely forget about that until the landing page.
00:17:26
David Liebnau: Here's the thing. I would I so Here, here's the challenge. I don't know if it's a challenge or an easy, easy ball game for you, but I want the landing pages ready and online. Not just as a, as a pilot which needs to be tested, but up and running in all versions by March 1st.
00:17:56
James Redenbaugh: Cool, great. Let's do it.
00:17:59
David Liebnau: Yeah, so, so and then if, if that is the goal, the, the like the number one goal, would you then have still capacity to play with this airtable setup? Yeah, okay.
00:18:19
James Redenbaugh: Yeah, I, I think so. The first thing I would do with that is just to give you homework to create an airtable account and then start putting your example posts in there or share some example posts with me and I can create template for you.
00:18:38
David Liebnau: Currently. Yeah, I mean. Okay, well currently I don't have any example posts ready because the design isn't finalized. Right.
00:18:55
James Redenbaugh: I mean just the text.
00:19:00
David Liebnau: Example post. Okay. Okay. So not for the purpose of publishing.
00:19:05
James Redenbaugh: Or like example of what the input would be and then I can help you on with the output. But the input would be like this text or is it like just a big text?
00:19:18
David Liebnau: Well, I have a draft which is not probably like 100% actually the wording I will send out but I have a draft document for a four week post plan with all types of copy and formats and I can share that with you if, if you want. Right away.
00:19:40
James Redenbaugh: Sure, yeah, yeah.
00:19:44
David Liebnau: Okay. We'll do four week content draft will be delivered to you. So. Yeah, yeah, that, that. The current document. I, I mean let me show, show it to you right away. I can do that right away. Share with me. Let me share my screen with you, please.
00:20:16
James Redenbaugh: You should have ability.
00:20:18
David Liebnau: Yes. So I've been playing with this. Thing here, right. And it's. The thing is of course.
00:20:40
James Redenbaugh: The.
00:20:45
David Liebnau: Copy is in German here so I guess it needs to be all translated, right? I mean this is all. Yeah, yeah. Or I don't know how. Yeah, you need to be able to read it, right? Yeah. Hang on, hang on. I'll tell Claude what we need. Hang on. Hi. Now I need a translation of this four week content overview for James, my web designer because he will help me to set up an Automation agent or AI agent using N8N and Airtable as a social media platform for social media content management and publishing engine. So the copy of the carousels and the text and the reels remains German because I'm mainly targeting a German speaking audience. But the description of the formats, the design suggestions like any instructions need to be in English. All right. And I mean James, now for your information of course the design instruction in this is. Is for you not. Not of relevance. I mean, of course your design trumps everything cloud Claude comes up with here. Okay.
00:22:37
James Redenbaugh: Mm.
00:22:39
David Liebnau: So, but you, you see the type of content I'm sharing with you is. Is that what you need?
00:22:47
James Redenbaugh: Yeah. And then does it have example posts? Okay.
00:22:53
David Liebnau: Exact copy examples. I mean here obviously we just have story schedule, podcast episodes, ep. And here I. I know it had copy examples. Not yet though. I mean this is more. Yeah, yeah. Well, yeah, it, it contains a little copy. Here. Like, like this. Yeah. And where all of the German in this is the copy basically. Yeah. Here body text. Like here again, that's the text. Yeah. Does that help or answer your. Or like. Is this what you've been asking for?
00:23:51
James Redenbaugh: Yeah.
00:23:53
David Liebnau: Okay then. Okay. It's still working though. It's a bulky document, as I said, it's a four week overview or structure. But it might be helpful for you to more deeply understand the request. The idea is of course to implement or publish this type of content.
00:24:23
James Redenbaugh: As.
00:24:23
David Liebnau: Efficiency, as efficient as possible in a like customized design.
00:24:30
James Redenbaugh: Right.
00:24:31
David Liebnau: Based on your Figma templates. Obviously it's more. I mean this is always Clauded, but producing more than you would possibly ask for. Please double check this setup whether all that makes sense and feel free to make it better or more lean, whatever really you would recommend. Yeah, but I guess that's a good starting point here for you.
00:25:08
James Redenbaugh: Cool.
00:25:09
David Liebnau: All right. Yeah. Any. Anything else or. I just checked. Share that with you. Is that good enough?
00:25:16
James Redenbaugh: Yeah, share that. Put it in a Google Doc for me and I'll check it out.
00:25:20
David Liebnau: Google Doc dot or. Okay, Google dot. Yeah, okay, we'll do. Okay.
00:25:41
James Redenbaugh: And.
00:25:45
David Liebnau: How we name this for. Yeah, we name it four week content architecture technical brief for James. Is that good enough or you wanted to call it AR table Technical. Blah blah, blah.
00:26:03
James Redenbaugh: That's fine.
00:26:04
David Liebnau: All right, Hang on.
00:26:18
James Redenbaugh: David, one second. I gotta run to the bathroom real quick.
00:26:21
David Liebnau: Sure, go ahead. So I'm back. You're back. All right then. Hang on. I stopped sharing.
00:32:54
James Redenbaugh: This.
00:32:55
David Liebnau: Get to the quick wins and let's talk about social media stuff. The templates and, and the comments and all that.
00:33:04
James Redenbaugh: Yeah.
00:33:10
David Liebnau: Hello.
00:33:14
James Redenbaugh: So where should we start? Thank you so much for your comments.
00:33:22
David Liebnau: And on the minute my beloved beauty maker head of beauty making arrived. Who helped me with, with the comments? Julie. But I don't know what's on her agenda, but. Hi Julie. Just for your information, I'm. I'm just in conversation with, with James about our comments. You, you, you gotta do what you gotta do all right. Whenever you want you are welcome to join. But yeah, she's having another priority for now. Yeah. So yeah, let me know what came to your mind when you've been reading that or what questions or ideas came up.
00:34:04
James Redenbaugh: I didn't actually see until this call that you made these comments, so I haven't had a chance to go through them.
00:34:10
David Liebnau: All right, for the sake of time, James, let's not go over them again because I think they are self explanatory and they don't need a whole lot of additional verbal explanation really. We just tried to sound those ideas, tell you what came to our mind, what we like, what we don't like, some preferences, some small requests for additional variations. I think they are fairly self explanatory really. Great. Okay, my, my main question is then, you know, once we finalize that how to, how to get going with even a manual update of or a creation of my posts. Yeah, we spoke earlier about using now figma as my main automatic platform or tool with which I or my other assistant Hannah being also my daughter, could set up those carousels herself. So once you've or we agreed on like this is the suite of templates and you know, here are the variations and here are the files to download or to update. What I think I need next is some practical like introduction, maybe a loom video, how to use that on our own so we can be self sufficient or self organized or you know, enabled to make slight variations or set this up manually and till you know, we have established this automation process we talked about earlier.
00:36:25
James Redenbaugh: Great. Yeah, I can package the assets in a way to make them easy to use in Canva or of course they can be used in figma but I could make a loom about how to do that in either place.
00:36:39
David Liebnau: Yeah, I mean you know, if figma is like the platform we actually or you actually work on, I guess if we get our heads around how to work with that in a like curated context from you, it might be more efficient than transferring that into canva. But I don't know, whatever you suggest and I mainly hope to educate Hannah about it and then ask her to do the work until again an AI agent can do it for us anyway.
00:37:22
James Redenbaugh: Yeah, sounds good. I would recommend figma and I can package it in a way to make it easy and make a little loom about that.
00:37:36
David Liebnau: Cool.
00:37:36
James Redenbaugh: Cool.
00:37:37
David Liebnau: Then, then I would say, I mean after you've been having time to review my comments, you either implement them straight away or let me know if you have any, any need for further clarification or questions or so and then. Yeah. Or you let me know nowadays now if you have any like questions apart from the comments you want me to elaborate on.
00:38:11
James Redenbaugh: Okay, sounds good. I will let you know.
00:38:17
David Liebnau: Okay, cool.
00:38:19
James Redenbaugh: Let's talk about site design.
00:38:22
David Liebnau: Yeah, yeah. And milestones or. Yeah, site designs. Mainly milestones is of my main priority for me to also schedule all the other things when to get going with. Yeah. Social media content, ads and, and all that. Yeah. Great. So if we could, I mean maybe if we have a look at the architecture document I've shared with you in the. I don't know, in our creative hub, maybe we go there and then you know, think from the back that I would appreciate that if we agree on a launch date on. For, for each of the landing pages. How, how is that? Would, would that I, I, I don't know be in helpful process or approach for you as well?
00:39:31
James Redenbaugh: Yeah. Let's look at the architecture. One sec, I'm it. Landing page architecture overview. Great. So.
00:40:15
David Liebnau: And can you share it with me because I'm currently still looking at the figma.
00:40:19
James Redenbaugh: Ah, yes. You seeing this here?
00:40:31
David Liebnau: Yes, yes.
00:40:34
James Redenbaugh: Okay.
00:40:37
David Liebnau: All right. Yeah. I think if you scroll further down we also get a bit of an overview. Maybe an even more condensed overview. Just scroll down. Maybe page party. I don't know either. No. Yeah. Well, for next week's. Yeah, that is not so. Okay. Isn't it? I thought I had a. Provided a little more overview type, but I don't zoom out of that. And let's have a look at those other documents I provided. Maybe I thought we had some sort of a graph or like a table. A bit more condensed overview. Hang on here. But it doesn't, it's not the case really. That is I think way more. Or yeah, have a look, have a look. Maybe if you see something there. Context. Yeah, scroll down. No, now we go already into the details. Yeah. No apologies for not providing an even more condensed overview, but I think the architecture document is the best we have then.
00:42:00
James Redenbaugh: Okay.
00:42:00
David Liebnau: At this point. So. Yeah. And let's start with like. Scroll up please. Scroll up. Right. So okay, so we have, I think the like the light creators.com funnel is even more important than the davidleapnow.com like orientation layer. Of course eventually I want to.
00:42:42
James Redenbaugh: But.
00:42:42
David Liebnau: Like by March 1st I like all of them online. But currently we are starting with the light creators.com like URL or architecture. So if we scroll down here, I mean then we. You got a briefing, a detailed briefing for landing page one. Right. The quiz entry and the landing page two or. And the quiz as well as landing page two. So here maybe in this overview we should bring in the like chronological launch dates. I would, I would appreciate. And maybe we can do it step by step so we, we work our way forward here. And then once we, we've done that, of course, the davidlebnow.com where simultaneously. I mean, I don't, I don't. It doesn't need to be one thing after the other, but if we have to prioritize, prioritize, then I would say it's first the light creators.com architecture and then the davidliebnow.com sites.
00:44:18
James Redenbaugh: Okay, Sounds good.
00:44:25
David Liebnau: So.
00:44:31
James Redenbaugh: How do you foresee creating the content for these pages?
00:44:37
David Liebnau: The text I'm creating. I mean, speaking of text mainly. Right. Or you talk about other visual stuff.
00:44:49
James Redenbaugh: Text. Right.
00:44:53
David Liebnau: I, I'm. Hang on. Well, I, I am collaborating with a professional copywriter and he has already prepared the German copy for landing page 1 and 2. I will ask Claude to translate that into English and then also for the other landing pages, collaborate with my human copywriter and Claude in close conversation together to produce the text. And I've already have documents prepared or conversations prepared which will enable me to quite quickly produce the copy for these landing pages.
00:45:54
James Redenbaugh: Okay.
00:45:58
David Liebnau: So that, that shouldn't be a bottleneck. You. If we just. Or if you tell me when you need them, I can provide. In fact, I have already again the copy ready for the German landing page one and two. And by Friday this week I will have the German version for landing page three. And yeah, then of course a few minutes to translate that into English and then yeah, working from there. Maybe then once once we established landing page one to three. So all which is required until the diagnostic call, then I guess the next priority should be indeed the davidlebnow.com and davidlebnow.podcast site. And then only after that the more specific offer landing pages for the actual paid products. Because I could if, you know, my funnel is ramping up or is getting full already or faster filled than the creation of the other landing pages. I could also send PowerPoints to the leads to converge or sell the other offers. Does that make sense?
00:47:31
James Redenbaugh: Yeah, yeah. The.
00:47:39
David Liebnau: David, May I add one thing? I've read that in one of the summaries of our previous meetings, an update for you. The landing page two will be for English and German the same. In the meantime, you know, sometime in between, I thought about a difference between German and English in terms of that the English won't Get the email course and no field guide. I decided now the English one will get the email course as well and none of the participants or leads get a field guide. I deleted the field guide out of the funnel. And so after the LP2 you get access to the email course and you get access to the possibility to book the diagnostic call right away. And that applies to the English as well as German readers.
00:48:49
James Redenbaugh: Okay.
00:48:51
David Liebnau: Now over to you.
00:48:55
James Redenbaugh: The David Leibnow site. Are you imagining this would be the same website but just different? The domains would go to the same website or actually two different websites.
00:49:11
David Liebnau: Scroll up to illustrate the further up. Right, stop here. So yeah. And have a look at what has been written here and then let me know your question.
00:49:42
James Redenbaugh: Yeah, I get that it's two different domains, but right. Structurally can they be the same website?
00:49:52
David Liebnau: And no, I mean so. Ah, no, so because the, I mean the light creators.com is I think could, could be the same like the first landing page. That, that should be the quiz. That could be the quiz. Yeah.com could be the same like light creatives.com quiz. David Leap now can link to the quiz but is more broad as, as a, as a response to the question who is this David Leibnow? Where is he coming from? What is he doing? Why can I trust him? Whereas the light creators.com side is really structured to guide the awareness towards the quiz and the other conversion steps. Yeah.
00:51:07
James Redenbaugh: Is.
00:51:09
David Liebnau: Yeah. More directly towards taking the quiz. Does that answer your question?
00:51:16
James Redenbaugh: Yeah. Okay.
00:51:25
David Liebnau: And hang on. And also the Davidleepnow.com. i mean that. Yeah. No, full stop. Full stop.
00:51:43
James Redenbaugh: So the hardest one is going to be the first one. Well, on either site, once we have one landing page, then the rest will be easier.
00:51:57
David Liebnau: Let me show you for, for your information, the current idea for landing page one in English. Yeah. Let me share with you my. Document. And, and that is a document I'm sharing with my copywriter. His name is Marquis. That's not the one. That's neither the one. This is the one. So here we have the quiz landing page one in German and here we have it in English. No, we don't have it in English yet because I haven't translated it in English. But copy wise in terms of the amount you see what we have here, that's fairly straightforward directly towards the creation of take the quiz. Yeah, I can quickly translate that into English if needed. But to me that seems to be a fairly straightforward shot here for, for get the resonance assessment taken. Right. And then, and then. Yeah, same applies to landing page two Here we have basically landing page two needs to be seven different customized landing page versions which are already written in German. Again, translation hasn't been made, but can be done quickly based on the results. Right. They get seven different type types. So there is always the same structure, similar content types, but slide customization according to the question which type you are based on the quiz result.
00:54:00
James Redenbaugh: Right.
00:54:01
David Liebnau: So we have here the logical visionary and quiet powerhouse, etc. Etc. So that's all been taken care of again in German only, but yeah, it can be done in English quickly. What hasn't been, What I'm currently working on is the text for the davidlebnow.com site.
00:54:33
James Redenbaugh: Yeah, yeah.
00:54:36
David Liebnau: And I mean if you let me know by when you need what type of copy, then I'm happy to provide that to you and then maybe I give you also access to this here or I copy. Yeah, I guess that would be the most efficient way. Right, for, for you to get access to, to the copy or you want me to provide it in a, in another document to you?
00:55:03
James Redenbaugh: No, this is good. This is good here. So why don't I do this? I think I should digest all this after the call today and then I can send you a proposed timeline on a Gantt chart along with a nice Kanban project management space. Do you know what a Kanban board is?
00:55:35
David Liebnau: Sure.
00:55:37
James Redenbaugh: Where I'll have the, the copy that we need from you, what we already have in the same space as what, what we're working on and our deadlines for these things. And so each page needs content, design and development. Instead of creating three items for each of these pages, I'll see what can we bundle, you know, one, two and three together. Just to keep things simple and not have a hundred deadlines between now and the end of the month. But yeah, I'll try to find an elegant way to, to plan that out and get rolling and move as efficiently as possible.
00:56:35
David Liebnau: Yeah, sounds good. And while I'm sharing with you my latest development, I want to also share with you some pictures we've been taken on Mallorca with the idea to let me know whether they could work for what you envision as picture material for the websites. So these are our like favorite newest pictures. I also have of course other other older versions. But yeah, maybe it does make sense to bring in a, the most recent picture suite into the landing page. I don't know. In terms of request for a style guide, is that acceptable? Helpful? Would you rather suggest something else or do you think. Yeah, we could use material like this.
00:57:50
James Redenbaugh: Yeah, these are great. We can definitely use these. For sure.
00:57:56
David Liebnau: Okay. Okay. Yeah. So then let's move forward as you suggested and. Hang on. And I stopped sharing here. And how about we touch base again? Or when shall we touch base again to make sure we are. Yeah. Aligned. And you have your question answered. And we can move forward with the.
00:58:30
James Redenbaugh: Right speed, maybe the same time next week? Does that work for you?
00:58:44
David Liebnau: Yeah, we can do that. Oh, no, sorry, sorry. Hang on. I'm. I need a. Correct my statement Monday. I could do Monday at 5pm so an hour later than last time, hour later than today.
00:59:06
James Redenbaugh: Great. I can do that. Yeah.
00:59:10
David Liebnau: On the 16th. All right, cool. Will you send me an invitation? Perfect. All right, then. I hope you're gonna get some time today to go outdoors with your beloved and. Yeah, get. Get some. Some recreational time together.
00:59:34
James Redenbaugh: Thank you so much. We will make an effort.
00:59:37
David Liebnau: Okay. All the best.
00:59:39
James Redenbaugh: Okay, Take care. Talk to you soon. Ciao.
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