James walked Forest through the latest round of logo explorations in Figma, having returned to the original C-LAB logo and evolved from there (19:21). The team is sticking with the core geometry while playing with techniques to make it more dynamic — including a mosaic technique pulled from the Taurus model and an inner glow effect as an alternative to solid gradients.
Forest expressed genuine excitement about the direction while noting the pure C-shape with parallel opening lines wasn't quite landing for him (22:42). The mockup actually started feeling more like an eye than a C, which sparked something alive — suggesting the intersection of rainbow Taurus, mandala, and eye as the most promising creative territory.
Key refinements explored live in the session:
The before/after comparison of the shading work showed a meaningful jump in richness (37:12).
Forest raised the importance of designing with multiple mediums in mind (37:55) — digital screens can hold high-resolution color and subtle shading, but the logo will also need to translate well to printed apparel, embroidered hats, and other physical applications.
The page layout explorations are starting to feel right. Forest confirmed the direction for two key interactive sections:
Forest articulated what may be the most powerful creative direction for the site (52:00): using the rainbow mandala as a living symbol of transformation woven throughout the page. The vision involves contrasting image pairs — for example, an industrial monocropping scene on one side, with the animated rainbow mandala dissolving or spinning in to transform the image into a thriving permaculture garden or ecological civilization scene.
This makes the logo itself emblematic of the C-LAB journey: moving through the five movements of personal transformation, seeing the meta-crisis clearly, and contributing to a more beautiful world. Forest floated the idea of a reusable animation widget where contrasting "old world / new world" image montages could be dropped in throughout the site.
[technology="Parametric Geometric Interfaces"]
Forest spent meaningful time studying typefaces across IRIS Cocreative's [tag="iris"] portfolio and other reference sites, and landed strongly on the Holo Movement typeface combination — which he had independently screen-grabbed months earlier as a favorite, a confirming synchronicity.
Both are Google fonts. James noted Montserrat is among the most readable typefaces studied and offers strong stylistic range. Forest is open to seeing one or two alternative serif pairings if James has other favorites that pair well with Montserrat.
James shared the designer Figma space with Forest so he can spend time with the logo variations and leave comments directly. Everything Forest shared has been passed to Munia.
The C-LAB mockup HTML lives in a GitHub [tag="github"] repo Forest has been invited to. Forest can connect Claude [tag="claude"] to the repo to edit and iterate on the mockup directly, or simply share the URL with Claude for reference. For now, Forest will keep it simple and draft copy in a Google Doc.
[technology="Collaboration Management Tools"]
Forest is dedicating this weekend to content development (40:25). His approach:
The aspirational goal: get content delivered before the baby arrives. James will be working through the weekend (Emily in Virginia) and is available on WhatsApp for real-time feedback.
Forest
James
James walked Forest through the latest round of logo explorations in Figma, having returned to the original C-LAB logo and evolved from there (19:21). The team is sticking with the core geometry while playing with techniques to make it more dynamic — including a mosaic technique pulled from the Taurus model and an inner glow effect as an alternative to solid gradients.
Forest expressed genuine excitement about the direction while noting the pure C-shape with parallel opening lines wasn't quite landing for him (22:42). The mockup actually started feeling more like an eye than a C, which sparked something alive — suggesting the intersection of rainbow Taurus, mandala, and eye as the most promising creative territory.
Key refinements explored live in the session:
The before/after comparison of the shading work showed a meaningful jump in richness (37:12).
Forest raised the importance of designing with multiple mediums in mind (37:55) — digital screens can hold high-resolution color and subtle shading, but the logo will also need to translate well to printed apparel, embroidered hats, and other physical applications.
The page layout explorations are starting to feel right. Forest confirmed the direction for two key interactive sections:
Forest articulated what may be the most powerful creative direction for the site (52:00): using the rainbow mandala as a living symbol of transformation woven throughout the page. The vision involves contrasting image pairs — for example, an industrial monocropping scene on one side, with the animated rainbow mandala dissolving or spinning in to transform the image into a thriving permaculture garden or ecological civilization scene.
This makes the logo itself emblematic of the C-LAB journey: moving through the five movements of personal transformation, seeing the meta-crisis clearly, and contributing to a more beautiful world. Forest floated the idea of a reusable animation widget where contrasting "old world / new world" image montages could be dropped in throughout the site.
[technology="Parametric Geometric Interfaces"]
Forest spent meaningful time studying typefaces across IRIS Cocreative's [tag="iris"] portfolio and other reference sites, and landed strongly on the Holo Movement typeface combination — which he had independently screen-grabbed months earlier as a favorite, a confirming synchronicity.
Both are Google fonts. James noted Montserrat is among the most readable typefaces studied and offers strong stylistic range. Forest is open to seeing one or two alternative serif pairings if James has other favorites that pair well with Montserrat.
James shared the designer Figma space with Forest so he can spend time with the logo variations and leave comments directly. Everything Forest shared has been passed to Munia.
The C-LAB mockup HTML lives in a GitHub [tag="github"] repo Forest has been invited to. Forest can connect Claude [tag="claude"] to the repo to edit and iterate on the mockup directly, or simply share the URL with Claude for reference. For now, Forest will keep it simple and draft copy in a Google Doc.
[technology="Collaboration Management Tools"]
Forest is dedicating this weekend to content development (40:25). His approach:
The aspirational goal: get content delivered before the baby arrives. James will be working through the weekend (Emily in Virginia) and is available on WhatsApp for real-time feedback.
Forest
James
Review all logo variations in Figma and leave comments identifying favorites and direction
Forest to spend time with all logo variations in Figma and leave comments identifying favorites and preferred direction. Shared designer Figma space was set up during this session.
Refine C-LAB Obsidian second brain to better support Claude as a writing assistant
Forest to refine the C-LAB Obsidian second brain this weekend so Claude (connected to Obsidian) can serve as a stronger writing assistant for generating close-to-final website copy.
Draft website copy in a Google Doc this weekend aiming for close-to-final content before baby arrives
Forest to generate close-to-final copy for the site in a Google Doc this weekend. James is available on WhatsApp for real-time feedback. Aspirational goal is to get content delivered before the baby arrives.
Do another pass on the site architecture to refine structure
Forest to do another pass on site architecture — feels close but wants to refine further before handing off content to James.
Continue iterating on logo designs exploring triangular pupil openings, hard/soft edge variants, and shading on inner and outer Taurus edges
Continue logo iterations exploring: (1) subtle triangular angle on the C opening narrowing toward the pupil to evoke light glare on an eye while still reading as a C, (2) hard-edge vs. soft-edge variations keeping both alive, (3) subtle dark shading around inner pupil and outer Taurus edge for dimensionality and 'pupility', (4) gradient/drop shadow on inner thorny crown details for depth. Mosaic technique and inner glow effect also in play.
Mock up logo with use-case considerations for digital, print, and embroidered applications
Forest raised the importance of designing with multiple mediums in mind at 37:55. Logo needs to translate well across digital screens (high-resolution color, subtle shading), printed apparel, and embroidered hats. Create mockups demonstrating logo performance across these use cases.
Share one or two alternative serif typeface pairings with Montserrat for Forest's consideration
Forest landed on Montserrat (primary sans serif) and Frances (light serif accent) from the Holo Movement pairing. He is open to seeing one or two alternative serif pairings if James has other favorites that pair well with Montserrat.
Begin prototyping transformation animation concept with contrasting old-world/new-world image pairs and rainbow mandala animating between them
Begin prototyping the reusable transformation animation widget. Vision: contrasting image pairs (e.g., industrial monocropping scene vs. thriving permaculture garden) with the animated rainbow mandala dissolving or spinning in to transform the image. Should be a reusable widget where old-world/new-world image montages can be dropped in throughout the site. Makes the logo emblematic of the C-LAB journey through the five movements of personal transformation.
Comprehensive brand identity development including logo redesign with four core ingredients: mandala (Tibetan black-and-white geometric), taurus (head-on toroidal form via Grasshopper), eye (perception/cosmogenesis with stars in pupil), and rainbow (360-degree circular gradient at CAAB saturation level). Visual identity themes emphasize micro/macro philosophy, wonder and gratitude, living universe concept. Logo explorations include fractal rotation system in Illustrator using diamond and circle shapes, taurus geometry with more segments and smaller center hole, Tibetan mandala as mask testing rainbow-through-white and rainbow-through-black versions, eye effect through darker outer circumference shading and dark central circle. Logo must work on white backgrounds, black backgrounds, and grayscale. Animation potential noted for parametric model structure. Includes time-lapse photography exploration, iStock video research (credits expire April 23rd), and establishing visual language that bridges cosmic and professional aesthetics. Dual entity strategy: C-LAB (psychedelics-free) and The Church (medicine ceremonies) with shared visual DNA but distinct identities.
Current iteration focus: Evolved from original C-LAB logo geometry with mosaic technique and inner glow effects. Refining C-shape with subtle triangular angle opening (narrowing toward pupil) to evoke light glare on eye while reading as C. Testing hard-edge vs soft-edge variations (preference for hard edges). Adding subtle dark shading around inner pupil and outer Taurus edge for dimensionality. Exploring gradient/drop shadow on inner thorny crown details. Design must translate well to digital screens, printed apparel, and embroidered hats. Figma collaboration space shared with Forest for direct commenting.
Core website development for C-LAB including retreat program information, one-on-one session scheduling, payment processing integrated with nonprofit structure, and Tally registration system integration. Development approach shifting to GitHub + Claude architecture rather than pure Webflow - design components and style guide in Webflow, export HTML/CSS, host in GitHub repo where Claude acts as content administrator enabling conversational updates and true collaboration. Six-week delivery window before Forest becomes unavailable for three months (first ~3 weeks after baby arrives). Phase 1 priorities: logo design and branding, two foundational C-LAB maps, working website version with lorem ipsum acceptable as placeholder if copy not ready. Focus on beautiful custom design with AI-augmented development and parametric geometric interfaces. Budget range $5,000-8,000 with phased approach. First-draft website to be spun up from content outline document for visual/collaborative review.
Design direction confirmed: Typography selection finalized with Montserrat (primary sans serif for headlines and body) and Frances (complementary serif accent) - both Google fonts matching Holo Movement typeface combination. Interactive sections planned: Five Movements map/diagram with rollover breakouts, Three Centers/Circles/Times parallel interactive treatment. Transformation motif established as primary design concept - rainbow mandala as living symbol woven throughout site with animated transitions between contrasting old-world/new-world image pairs (industrial monocropping → permaculture garden, meta-crisis → ecological civilization). Reusable animation widget concept for contrasting image montages throughout site. HTML mockup in GitHub repo accessible to Forest for Claude-assisted iteration.
Establish comprehensive AI-assisted workflow infrastructure for C-LAB using Claude desktop + Claude Code as primary AI layer, Obsidian for knowledge management and memory, GitHub for version control and collaboration, Google Workspace integration, and Chrome browser automation. Build C-LAB brain knowledge base by uploading approximately 1,000 existing C-LAB files into Claude project to enable AI-assisted generation of website copy, book drafts, facilitator training content, and ecourses. Develop C-LAB-specific glossary of terms to give AI distinctive voice. AI used as writing assistant with all final editing done manually to avoid generic AI output patterns. This infrastructure enables Forest to work in his preferred visual/canvas thinking style while maintaining quality and voice consistency.
Current focus: Forest dedicating weekend to refining C-LAB second brain in Obsidian to strengthen Claude as writing assistant. Goal to generate close-to-final website copy in Google Doc before baby arrives. GitHub mockup repo shared with Forest for Claude-connected iteration or URL reference for drafting.
Set up collaborative project workspace for C-LAB using GitHub repository as primary collaboration platform. GitHub repo will house website code and enable both teams to connect Claude desktop instances for conversational development and content updates. System enables visual/canvas-based collaboration suitable for Forest's working style, with shared access to design assets, task coordination, content organization, and timeline visibility. Replaces initial Figma/Miro canvas concept with GitHub + Claude approach for tighter integration with website development workflow. Enables both teams to stay aligned on what's being built, when, and what's needed from whom during rapid six-week development window.
Current state: GitHub mockup repo created and Forest invited with access. Figma designer space shared with Forest for direct commenting on logo variations. WhatsApp established for real-time weekend collaboration. Forest can connect Claude to repo for direct editing or use URL for reference while drafting in Google Doc.
Develop reusable animation widget system featuring the rainbow mandala as living symbol of transformation. System enables contrasting old-world/new-world image pair montages throughout the website with animated rainbow mandala transitions dissolving or spinning between states. Example implementations: industrial monocropping → permaculture garden, meta-crisis scenes → ecological civilization visions. The logo itself becomes emblematic of the C-LAB journey through five movements of personal transformation. Animation leverages parametric geometric interfaces technology with the rainbow mandala serving as the transformational element woven throughout the site. Widget designed for easy content swapping to support multiple transformation narratives across different page sections.
00:00:03
Forest: This meeting is being recorded.
00:00:09
James Redenbaugh: Testing, 1, 2, 3.
00:00:25
Forest: It.
00:00:56
James Redenbaugh: Hey, Forest.
00:00:58
Forest: Hey, James. Good to see you.
00:01:00
James Redenbaugh: You too.
00:01:01
Forest: How are you doing? Okay. Yeah, Hanging in there.
00:01:06
James Redenbaugh: How about baby coming soon?
00:01:10
Forest: The baby could arrive in an hour. The baby could arrive. Yeah.
00:01:19
James Redenbaugh: Crazy.
00:01:20
Forest: Yeah. Totally nuts.
00:01:23
James Redenbaugh: Exciting times.
00:01:26
Forest: How are you doing?
00:01:28
James Redenbaugh: I'm doing pretty good. Pretty well, all things considered.
00:01:35
Forest: Sounds like you've been going through some stuff.
00:01:39
James Redenbaugh: Yeah, it's like just a lot. You know, it. When it rains, it pours. My dad got engaged to his for the sixth time, I think.
00:01:57
Forest: Sixth time to the same person?
00:01:59
James Redenbaugh: No, new. New. Another person and he's like 82. And. It's concerning to say the least. Yeah, I don't need to get into it, but it's one. One thing of a few things that we're. We're dealing with here. Also learning how to be married myself, you know, for the first time. It's a journey. We're like eight months into it and it still feels like a transition. And we're planning on getting pregnant ourselves and.
00:02:50
Forest: Okay.
00:02:51
James Redenbaugh: Having our first kid and getting our bodies healthy and our souls ready. And it's such a process.
00:03:02
Forest: It really is. Yeah, it really is. I feel you, man.
00:03:09
James Redenbaugh: I wish you were having a retreat right now. I feel like I could use something like that.
00:03:15
Forest: Well, I was just thinking, you know, Jenny and I did some medicine work separately and together as part of our kind of process of preparing for, you know, for having a kid and tending to our. Our marriage. I would say it's. I mean, now that she. Since she's been pregnant, it's something that we obviously, you know, haven't been doing together before that we were. Yeah, we were doing together and separately in a pretty. Pretty consistent way. Annually. And it's been. Yeah, I mean, it's been extremely helpful. And I would just say that.
00:19:07
James Redenbaugh: Okay, so let me make sure you have access to this actually, so you can leave comments on here.
00:19:19
Forest: Okay.
00:19:21
James Redenbaugh: Is your C lab retreats email Best or your Forest Fine email best?
00:19:28
Forest: I would just send it to Forest Fine right now.
00:19:31
James Redenbaugh: Okay.
00:19:36
Forest: I mean, either one is fine. Maybe both of them.
00:19:40
James Redenbaugh: Okay, Cool. So I can also copy these things over to our other Figma space. But this is our designer space and I've shared everything that we've been talking about with Munia and everything that you've shared.
00:20:10
Forest: Was what I put together here. Was this helpful?
00:20:12
James Redenbaugh: Super helpful? Yeah, definitely. Yeah. We've gone back to the original logo and then evolved from there. And you can spend, you know, more time with these as you like. There's A lot of different iterations and versions, but largely sticking with this geometry. Playing with some different techniques to make it a little more dynamic or visually interesting. Pulling the kind of mosaic technique that we found in. In the model that I had with the Taurus. I think that's an interesting approach. Or using a kind of inner glow effect on the inside of the Taurus instead of such a solid gradient. And playing with some different fonts as well. You can see these guys here as icons and explorations and then just starting to play with some page layouts and site design based on your comments and input. Playing with the different pillars here and some gradient fonts and typographies and. Yeah, so it's a good point to check in here because we've done a bunch of iterations on the logo and are just starting to play in the page design space, and we'll be good to see if we're on the right track and should keep rolling. Right on first impressions.
00:22:18
Forest: Excited?
00:22:20
James Redenbaugh: Great.
00:22:22
Forest: Yeah, yeah, yeah, Definitely feeling. Feeling aliveness, excitement. Yeah, it's very cool. Thanks for putting some time into that.
00:22:36
James Redenbaugh: Yeah, definitely.
00:22:38
Forest: One. Go ahead.
00:22:40
James Redenbaugh: No, please.
00:22:42
Forest: I was gonna say, I. It's awesome to see all these different iterations of kind of the C shape, and I'll go through and kind of pick out my faves and hopefully that'll, you know, give you a little bit more direction. I. I'm really curious to. To also, because even just seeing like. And looks like you're kind of mocking up the. The web page there. It's the full circle. Full rainbow circle. Yeah. I'm. It's like that c shape. Yeah. It's not like. It's not quite it for me. So it. There may be a C shape that does work, or maybe it's just more of, like we had talked about, like, working actually with a full circle. Yeah. So I feel like we're moving in the right direction for the logo for sure. And I'm just wondering if you guys could continue to just play around with. Yeah. Like, even what you're mocking up on the website there. The web page is starting to feel more like an eye to me, and there's something in me that kind of lights up when I. Yeah, just. I guess it's just an invitation. I'll keep thinking about it and playing with it as well, but I feel like we're getting closer, like, pretty close. And if there. If you guys have a little time to just continue to play with that intersection of rainbow, Taurus, Mandela and. And I.
00:24:43
James Redenbaugh: Yeah, yeah, totally. So. Is It. The. Do you think that this space doesn't work here? Oops.
00:25:02
Forest: Yeah. Yeah, it's. It's. I'm. I guess. I guess I just get curious of like, you know, those lines are parallel and it's almost like if the lines were a little bit more of like triangular, so it kind of gets more narrow as it moves towards the pupil. I mean, I Don't get me wrong, James. Like, I really. I like this. And if there was something that it just had a little bit of an angle to it, it might feel. I don't know. I guess I'm just curious to play with the. That opening a little bit. If there's a way that, you know, it looks like a C. But then because it's like a triangle, it also almost looks like a. You know, when you're looking at a pupil and there's a light shining on it and you get the glare. You know, if that almost becomes like a. There's a way that we can. It can become both helping to create the C shape and also. Yeah, exactly. Huh. Like, even. That's cool. Like, I feel like that has. Is a little bit more dynamic than just straight across.
00:26:27
James Redenbaugh: Yeah.
00:26:40
Forest: Yeah. That already feels like a step in the right direction.
00:26:50
James Redenbaugh: And then I was curious too, what this might feel like for you.
00:26:56
Forest: Yeah. Taking the. The hard edges off of it. Yeah. At the moment, I like the hard edges better. But if the. But yeah, they're both cool. Yeah, that's nice. I like that.
00:27:51
James Redenbaugh: Cool. And I just want to try one more thing while we're in here.
00:27:56
Forest: And also. Yeah. Leave one that has the actual hard edge as well, if you can.
00:28:03
James Redenbaugh: Yeah, sure.
00:28:08
Forest: And one with the soft edge. Yeah. Nice.
00:28:21
James Redenbaugh: I just wonder.
00:28:49
Forest: Huh. Yeah. Nice. Yeah.
00:29:06
James Redenbaugh: It's not so much of an angle.
00:29:08
Forest: Yeah, take that too.
00:29:12
James Redenbaugh: Cool.
00:29:16
Forest: One other design detail that I'd love to explore with this logo, which there may already be a variation up there like this. Just. Just to name it is whenever you have a moment and when we can go back to the Figma page,.
00:29:42
James Redenbaugh: I.
00:29:42
Forest: Just wanted to go back to one of the inspiration logo inspiration images.
00:29:54
James Redenbaugh: Over here.
00:29:56
Forest: Yeah. So zoom in on the pupil and see right. How it says. Notice the soft dark edge around the inner pupil and outer edge those two red arrows are pointing to.
00:30:11
James Redenbaugh: Yeah.
00:30:12
Forest: I'm just wondering if there's a way to incorporate that so that it's giving more dimensionality to the logo as well as helping to evoke a little bit more of like a pupil. And if you go to. Yes.
00:30:40
James Redenbaugh: Yeah.
00:30:41
Forest: I mean, that could be applied to any of them. But if you go to the. The original CAAB logo. Logo up above there, zoom in on there. Yeah, so c. Wish I could, but on the. The inner circle there, see how there's the teeny little crowns or the teeny little thorns. Yeah, those. I almost get curious, you know, if. If there was a way in which the, you know, that was kind of, kind of shaded a little bit. I don't know if those little thorns were actually like, I don't know, black that or gray that faded into color or. I don't know, there's just something there around like bringing in a little bit of that pupil.
00:31:54
James Redenbaugh: Pupality.
00:31:55
Forest: Pupility. Thank you.
00:32:00
James Redenbaugh: Yeah, let's try something real quick.
00:32:16
Forest: I mean there's already some variations that you guys have created that I think are better than what I'm currently using.
00:33:01
James Redenbaugh: Didn't export this. The background. One sec.
00:33:06
Forest: Is that Illustrator? Nice. Like if those little thorny things were same color as the pupil or if it was like a. It almost look like. I don't know. I don't know if that would work, but it might look a little bit like a starbird. Like a. I don't know, might be a bad idea.
00:33:53
James Redenbaugh: It.
00:34:35
Forest: Yeah, even just like a little bit like a little drop shadow on the inner and outer circumference of that thing. Gradient shadow. Yeah. There you go. Yeah. Something happened in there. Yeah, just something like that. And then wondering if we could do something like similar on that outer. Yeah,.
00:36:02
James Redenbaugh: It. So kind of like that. Yeah. Let me give you a before and after real quick.
00:37:12
Forest: Pretty cool. Just the line art.
00:37:25
James Redenbaugh: So that's without. Yeah, that's with.
00:37:31
Forest: Nice. Cool.
00:37:36
James Redenbaugh: Yeah, that adds a lot.
00:37:39
Forest: We're mocking that up.
00:37:41
James Redenbaugh: Sure.
00:37:55
Forest: You know, as we're designing the logo, I imagine you have this in the back of your mind. But like what? Like different use case. Use cases. So you know, so for example, like if it's digital then you know, if it's on a. On a screen then it can capture like all this high resolution color and subtle shading and that kind of a thing. You know, if it's going to be like printed on a shirt or like, you know, be sewn onto a hat or something like that, then you know what would translate well to kind of these other mediums.
00:38:43
James Redenbaugh: Yeah, Giving the lines a bit of a glow.
00:39:10
Forest: Awesome, man. Yeah, that's cool. Well, I will take some time after our call and really spend some time with all the logo variations you guys created.
00:39:28
James Redenbaugh: Sounds good. I'll drop this one in there as well. Awesome. So, yeah, Spend some time with that and then how's this starting to feel for you?
00:40:02
Forest: Yeah, I really like the direction you're going.
00:40:06
James Redenbaugh: Great. And how's the content coming?
00:40:25
Forest: I. So I am planning on this weekend actually diving into that. I took the, the, the, the, the, the limited time that I had this week and just really wanted to focus on design and hope, you know, trying to put some, put, put together what I, what I gave you guys. I was just hoping that would be helpful. And now my next step is I'm going to keep working with refining. My second brain, my calab. Second brain on Obsidian.
00:41:08
James Redenbaugh: Great.
00:41:09
Forest: There's some more updates that I want to make to that that I think will help Claude. You know, Claude connected to Obsidian, that it'll help Claude to be a better writing assistant. Once I get that updated, I'm, I'm hope. You know, I'm hoping that I can, in a relatively short amount of time, it may not end up being final copy, but it's something that's going to be close enough where we can really move forward with sketching this thing out.
00:41:39
James Redenbaugh: Mm.
00:41:41
Forest: So that would be kind of my, my, my goal and hope and dream is that I can get that to you before the kid comes.
00:41:54
James Redenbaugh: Cool.
00:41:55
Forest: And also I want to just spend a little bit more time with the site architecture. Like, I think it's, I think it's close, but I want to go through and just spend a little bit more time with that.
00:42:06
James Redenbaugh: Yeah. Great. Yeah.
00:42:16
Forest: And then. Oh, go ahead.
00:42:19
James Redenbaugh: I'll be around working this, this weekend. Emily's in Virginia. If you want to run anything by me, feel free to ping me on WhatsApp. Happy to take a look at things.
00:42:31
Forest: Okay. Okay, great. And then in terms of typefaces, I did spend. I don't know if that came through with, in the whole, you know, the little thing I put together for you guys, but I did spend, you know, a fair bit of time really looking at typeface. And I've spent time, you know, leading up to this kind of really keeping an eye on typeface and what kind of typefaces I like and, and I'm drawn to for cab branding. And then I also spent a little bit more time when I was putting this together, just really looking through like your portfolio of websites and also looking at other websites because I've got like a list of some of my favorites.
00:43:20
James Redenbaugh: Cool.
00:43:21
Forest: And the I really, I really feel most drawn to is the type face combination you guys are using for Holo. Move it.
00:43:31
James Redenbaugh: Great.
00:43:34
Forest: It was interesting because I had before I even Saw H. You know, the HOL Movement website. I had screen grabbed. I forget what the website was. I was like, oh, I really like this type face combination. And then I was looking at what you guys designed for HOL Movement and I went back and looked at the screen grabs from a couple months ago, and I'm almost positive it's the same type face combination or very close. So that was really, really confirming. So I think for now, if you guys are cool with it, let's just move forward with whatever type face combinations you were using for holo movement. If you're, you're okay with that.
00:44:16
James Redenbaugh: Yeah, totally. Let me share my screen here real quick. So it's a lot of Montserrat. I think all the sans serif fonts are Montserrat, which is one of my all time favorites, all time favorite type faces.
00:44:38
Forest: So the sans serif, that's Montserrat.
00:44:41
James Redenbaugh: Yeah.
00:44:42
Forest: Okay, great.
00:44:45
James Redenbaugh: And it's a, you know, it's a, it's a very classic, very common. Typeface and there's been studies that it's like, that shows that it's like the most readable typeface. And the only reason not to use it would be if you want to, like, you want something that's more unique. But I don't think that the font needs to be the unique thing. I think it's more important that it feels good and functions well and it's easy to make Montserrat feel good. And there's lots of different styles. So like the all Caps Boulder font here and the body font, it's a font that works well for headlines and body text. And then the serif font that we're using is something called Frances. I'll show you. They're both Google fonts and it's a pretty classic but more unique serif with a good, a good amount of variety.
00:46:26
Forest: Okay,.
00:46:30
James Redenbaugh: And are you liking that as well or do you think that it should all be sans serif?
00:46:37
Forest: I would say my, my preference is to lean more heavily towards the sans serif fonts and then using, if we're, if we're going to use a serif font to you, I, I like the idea of having that as part of the brand kit, but I think my, my preference is to use it more lightly.
00:47:01
James Redenbaugh: Mm, cool. Great.
00:47:08
Forest: And, you know, I think with the, what was the name of the sans serif typeface?
00:47:14
James Redenbaugh: Montserrat.
00:47:15
Forest: Montserrat. Montserrat. I feel a big yes around. And in terms of Francis. Yeah, I like it. And I'm also open if you have other Serif type faces that you like a lot that you think would pair well with Montserrat. I'm also open to taking a look at, you know, one or two other variations.
00:47:37
James Redenbaugh: Cool. Yeah, sounds good.
00:47:42
Forest: Cool, that's exciting.
00:47:46
James Redenbaugh: All righty. Well that's helpful. I think that gives us enough to move forward with for now. Good to know we're on the right track. You have that Figma file so you can sit with those logo versions and. Yeah. Curious to see what will come this weekend in terms of content and structure and then we can start putting a lot more into place next week.
00:48:15
Forest: That sounds great. Before we end, James, is there a couple of things? One is, is there anything you sent me a link to? Is it a GitHub? Was it GitHub folders? Can you just talk me through that a little bit?
00:48:31
James Redenbaugh: Yeah. So that's only if you want to use it. That's where we are hosting the C Lab. Mockup.
00:48:47
Forest: Okay.
00:48:49
James Redenbaugh: This site. So I invited you to GitHub and that's where this HTML lives. If you want to use Claude to edit this and create a new version of that, if that feels like too much of a hurdle or learning curve, I wouldn't worry about it. You can totally share this URL with Claude and have it create a mock up or just work in a Google Doc or whatever format you like for your content and structure. But if you want to connect to this repo, you can just ask Claude about connecting to a GitHub repo and it'll. It'll walk you through that.
00:49:55
Forest: Okay. Okay. I think for now I'll just keep it simple. Probably do the, you know, like play with copy and just a Google Doc.
00:50:05
James Redenbaugh: Cool. And then.
00:50:08
Forest: Yeah, and then one more thing. If we can go back to the Figma page, I just wanted to point out a couple more things is it's helpful. So. Yeah, great. Let's see.
00:50:40
James Redenbaugh: Going back over here.
00:50:45
Forest: Yeah, go back to. If you don't mind, go back to the section of the stuff I uploaded. Yeah. And. Yeah, so in terms of like the. Looks like you already moving in that direction with the five movements where, you know, it would be some kind of interactive map on the website. Like, you know, people could roll over the different movements and then there'd be a little breakout area that gives a little bit more information about each one. Is that making sense with those hand drawing things I made?
00:51:29
James Redenbaugh: Yeah.
00:51:30
Forest: Okay. And then kind of a similar idea with the three centers, three circles, three times. Cool. And then the last thing I wanted to just take a moment and Talk about was if you scroll down a little bit where you see the sea in between those two images. Yeah, right. Yeah, exactly. Th. This is something that I'm feeling might be a really powerful direction for the website. And we, I think we've touched on it in the past. But, you know, if. If the rainbow mandala, if it represents transformation, it's going through these five movements of transformation that ultimately allows us to see clearly the kind of the meta crisis and the impact that's having on people and planet. And then, you know, this process of going through those five movements is what supports somebody in both, you know, transforming themselves, but then also moving in towards these collaborative creative teams that then move into contributing to a more beautiful world. The really playing with, you know, these kind of contrasting images throughout the website that exemplify that. And so, you know, like, I'm just imagining this is like animated and it could be in like a circle shape or it could be in a rectangular shape with, you know, the soft corners, but that we're. We're seeing like an image on the left which is business as usual in the metacrisis. And then it's almost like the rainbow mandala animated, kind of like, I don't know, dissolves in or spins in or something like that. And it's like it's transforming, you know, kind of the business as usual metacrisis image into, you know, some, some image of an ecological civilization or the more beautiful world of heart snow is possible. So that the logo itself is also symblomatic of. Of transformation. And, and, and that. That becomes some kind of like a dynamic image. You know, so that as people are like scrolling through the website, we're seeing these, you know, different scenarios of like, you know, industrial, agricultural, monocropping. And then, you know, like as they scroll or as they, you know, interact with the image, the rainbow mandala comes in. And then we see over here like some beautiful permaculture garden. You kind of get in the sense of that.
00:54:28
James Redenbaugh: Yeah, cool. Okay, I can definitely play with that. That'll be great.
00:54:37
Forest: Cool. Yeah. And if there's some way to like, you know, in the end, you know, create some kind of little. I don't know what it would be where. I don't know if it'd be like a little app or a little animation widgy that, you know, basically it. It's just a matter of dropping the two contrasting images in or, you know, being able to drop in like a few, like an image montage of. Of old world. And then image montage of New World. We can just, like, drop images in and then it. I don't know. I'm just kind of talking out loud now, but you get the gist.
00:55:13
James Redenbaugh: Yeah, totally.
00:55:16
Forest: Okay. Awesome.
00:55:18
James Redenbaugh: Cool. All right, Forest, good to be with you. We'll be in touch and talk to you soon.
00:55:28
Forest: All right, sounds good. James, thanks so much, man.
00:55:30
James Redenbaugh: Take care.
00:55:31
Forest: You too.
00:55:32
James Redenbaugh: Bye.
00:55:32
Forest: Bye.
00:55:33
James Redenbaugh: Bye.
.svg%20(1).png){kind=icon}
.png)
