C-LAB Website Creation

Project Overview

• Project Name: C.Lab: Catalyzing Conscious Communities
• Current Website: None

Services Requested

•  New website
•  Update existing brand
•  Digital Marketing set-up

Organization Mission & Purpose

C.Lab is a non-profit dedicated to evolving human consciousness in service to a more beautiful and loving world. They operate from Einstein's principle that "no problem can be solved from the same level of consciousness that created it," focusing on rapid consciousness evolution paired with wise, compassionate action to ensure future generations can thrive.

Value Proposition

C.Lab distinguishes itself through psycho-spiritual transformation that is:

• Deeply relational and community-rooted
• Long-arc (not just peak experiences)
• Structured around preparation → immersive experience → sustained integration
• Grounded in soul-centered psychology, collective awakening, and "primary satisfactions" framework
• Offering a "village" rather than just an experience—witnessing, accompanying, and developing people over time into leaders and culture-shapers

Project Parameters

• Budget: $5,000 (current) + fundraising to $8,000+
• Timeline: Soft deadline end of April (Forest's wife is giving birth in May)
• Value Alignment Priority: 5/5 (maximum importance)

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C.lab Branding & Design direction 

- see attached invitation for our upcoming retreat 

- a few Keynote slides, including the 5 movements of transformation which is a foundational map I created for C.Lab. The 5 movements have since been revised, but this will give you the general idea. (The other foundational map I created for C.Lab, I call 3 Centers, 3 Circles, 3 times). 

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I designed the logo, the retreat invitation, and the Keynote slides. It's been years since I've done any design work. And I wrote the copy. Overall I'm happy with what I came up with and it has been serving us well. I like the general direction, I think it could be better. 

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C.Lab Positioning - I'm still getting clear on how I would like to position C.Lab but here's some websites, mostly of others in the space, that I appreciate in one aspect or another. Most are medicine retreat focused, which is an aspect of C.Lab, but I'm not sure I want to make it the centerpiece. 

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Odyssey: https://www.odysseypbc.com - Well designed and well written.

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Fetzer: https://fetzer.org/our-mission/ - Well designed and copy - love the before and after imagery. 

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Omya: https://www.omya.life - Design is ok. Like the tagline - "Call to life" 

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Lotus & Vine: https://www.lotusvinejourneys.com - my friend Springs org. Design is good, not great.

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Beckley: https://www.beckleyretreats.com - I have a lot of respect for what Beckley is doing and the guy who's running it. Website design is ok, not great.