Design Review
Artifact info
Title:

C-LAB Brand & Website Design Session

Engagement:

C-LAB Website Creation

Client:

C-LAB

Meeting Date:
March 30, 2026
Next Meeting Date:
March 3, 2026
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December 30, 2025
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Forest Fein
James Redenbaugh
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Meeting Summary

Context & Personal Update

Forest opened by sharing the weight of his current season — caring for aging, ill parents in Chicago while his wife prepares to give birth back in Bend (01:19). He acknowledged feeling frustrated by the fragmented time available for C-LAB work, and the conversation landed on a spirit of acceptance and timeline flexibility. Both agreed to continue moving forward in whatever capacity is available, with the understanding that the first few weeks after the baby arrives will essentially pause active collaboration.

🎨 Logo Ingredients & Visual Direction

The bulk of the early session was devoted to refining the logo concept through what Forest called the "ingredients" approach — distilling the logo's essence into a small set of core visual elements before combining them (05:10). The agreed-upon ingredients are:

  • Mandala — specifically the Tibetan black-and-white mandala image Forest previously shared, with its diamond/triangular geometry
  • Taurus — the head-on toroidal form James has been building in the 3D parametric model [tag="grasshopper"]
  • Eye — representing perception and cosmogenesis; the reference image with stars in the pupil captures both the eye and the cosmic emergence theme simultaneously
  • Rainbow — the 360-degree circular gradient (not radial/center-out), at the saturation level of the CAAB logo Forest pointed to as his reference

[technology="Parametric Geometric Interfaces"]

James shared physical reference objects during the call — a Frank Lloyd Wright circular design, a Sufi rug from Istanbul, and a Moroccan piece featuring a rainbow iris/eye — all converging around the same symbolic territory (10:42). The 3D parametric model James demonstrated showed a striking natural resonance with the Tibetan mandala when viewed head-on, capturing both the mandala and taurus ingredients simultaneously.

Logo Geometry Explorations

James worked live in both the 3D model and Adobe Illustrator, building a fractal rotation system using diamond and circle shapes to approximate the mandala geometry (26:39). Key directions to continue exploring:

  • Taurus geometry with more segments and a smaller center hole
  • Tibetan mandala used as a mask — testing both rainbow-through-white and rainbow-through-black versions to see which reads better
  • Eye effect achieved subtly through darker shading at the outer circumference and a dark central circle — simultaneously suggesting the iris and giving the form three-dimensional curvature
  • Two gradient orientations to compare: 360-degree rainbow vs. radial/center-out rainbow

Forest also flagged logo adaptability as an important consideration — the final mark needs to work on white backgrounds, black backgrounds, and in grayscale (43:09).

Animation Potential

Forest noted enthusiasm about the animation possibilities once the static logo is finalized (16:08). The parametric model structure makes it well-suited for animated variations on the website.

🌐 Website Strategy & Timeline

The conversation shifted to broader project strategy, with Forest proposing a two-track parallel path before the baby arrives: finalizing the logo and establishing a look-and-feel and brand kit, while also moving toward a Phase 1 website draft (49:56). If copy isn't ready, lorem ipsum placeholders are an acceptable bridge.

Forest noted that after the baby comes, the first ~three weeks will be largely unavailable, but he intends to return to the project and continue seeing clients. The goal is to preserve momentum by having something tangible in place before that pause.

🤖 AI Tools & Development Approach

Forest shared a meaningful shift in his working approach — he's been investing in an AI-assisted workflow built around [tag="claude"] Claude desktop and Claude Code, Obsidian for knowledge management, Chrome browser automation, and Google Workspace integration (53:34). He's also connected Claude to Obsidian directly, and is in the process of ending his Notion and ChatGPT subscriptions in favor of this consolidated stack.

James responded enthusiastically and described his own parallel setup — using Claude integrated with Obsidian as a living knowledge base, with automations that research topics, generate structured documents, and produce illustrated infographics (58:30). He also raised a significant architectural suggestion for the website:

Rather than relying on Webflow [tag="webflow"] as the primary platform, Claude + GitHub [tag="github"] could serve as the content management and development layer. The approach: design components and a style guide in Webflow, export the HTML/CSS, and host it in a GitHub repo where Claude can act as an administrator — updating copy, adding pages, and iterating on features through conversation. James built a proof-of-concept site from a voice memo in under 30 minutes, which landed as genuinely exciting for Forest (01:04:58).

The shared GitHub repo model also enables true collaboration — both Forest and James could connect their Claude desktop instances to the same repo and evolve the site together. Forest, who describes himself as a visual/canvas thinker rather than a text-doc thinker, found this approach immediately resonant (01:07:57).

Recommended AI Stack

Based on the conversation, the foundation Forest is building on:

  1. Claude (desktop + Code) [tag="claude"] — primary AI layer
  2. Obsidian — knowledge base and memory
  3. GitHub [tag="github"] — website hosting and version control
  4. Google Workspace — connected to Claude
  5. Chrome browser — automation (with caution)
  6. Mid Journey / Google Gemini — image generation (James's recommendation)

🧠 C-LAB Brain & Copy Development

Forest described his plan to upload approximately a thousand existing C-LAB files into a Claude project — what he's calling the "C-LAB brain" — to give the AI the full context needed to generate website copy, book drafts, facilitator training content, and ecourses (01:14:05). Once that knowledge base is in place, generating a first-draft content architecture becomes much more tractable.

James flagged an important caveat around AI-generated copy: the risk of producing text that reads like generic AI output — detectable by an increasingly pattern-sensitive audience (01:17:43). Forest has already noticed his own growing sensitivity to these signals (M-dashes, predictable phrasing) and confirmed his intent to use AI as a writing assistant, not an author, with all final editing done manually. A C-LAB-specific glossary of terms is also planned to give the AI a more distinctive voice to work from (01:20:37).

📄 iStock Video Credits

James confirmed that the iStock subscription credits expire April 23rd (01:13:28). Forest has time to review the video assets before then.

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Action Items

James Redenbaugh

  • Continue developing logo concepts using the four ingredients (mandala, taurus, eye, rainbow), including 3D model variations and Illustrator geometry explorations — share progress with Forest (46:38)
  • Test the Tibetan mandala image as a mask with both 360-degree and radial rainbow gradients, in both rainbow-on-white and rainbow-on-black versions (43:09)
  • Spin up a GitHub repo [tag="github"] with a first-draft website based on the content outline document and share with Forest for visual/collaborative review (01:21:22)

Forest

  • Share the additional Tibetan mandala variation image and any other logo visual references with James via email (18:38)
  • Review and send notes from the content outline document to James (01:21:22)
  • Continue uploading C-LAB content files into a Claude project [tag="claude"] to build the C-LAB brain knowledge base (01:14:05)
  • Review iStock video assets before the April 23rd credit expiration (01:13:28)
Relevant Initiatives

Brand Identity & Visual Design

Priority: 
Very High
Size: 
M
Planning Stage

Website Design & Development

Priority: 
Very High
Size: 
L
Planning Stage

Project Planning

Priority: 
Medium
Size: 
S
Complete

Project Management System Setup

Priority: 
High
Size: 
S
Planning Stage

Future Platform Development

Priority: 
Low
Size: 
XL
Planning Stage

AI Workflow & Knowledge Base

Priority: 
High
Size: 
M
Creation Stage
Transcript