Complete Yoana Tchoukleva's personal website transitioning from GitHub prototype to final launch. Project is resuming after pause - foundational work already complete including logo design in Figma, initial content draft, and domain secured (ioana.live). Current phase involves two-track approach: Phase 1 launching existing HTML/CSS/JS site hosted on GitHub with Claude AI integration for easy editing during James's travel (May 28-June 12); Phase 2 involves potential Squarespace conversion post-June 12 based on Claude workflow experience. Site structure includes: homepage hero with static sunset photo replacing video, 'Why This Work' section, short bio with credentials, five core offerings with icons/images (each linking to detailed pages), publications page restructured with categories (Selected Work, Resolutions, Other Writing, Featured In), and potential blog. Each offering (conflict resolution, policy design, ritual/ceremony, political strategy, systemic change) will have concise homepage summary linking to full offering pages. Design direction is warm, bright, and inviting with vibrant accent colors from logo. Current work includes: replacing homepage background video with static sunset photo, executing photo swaps across multiple pages using references from Figma and Google Drive, reformatting photo crops on Offerings and Bio pages, completing publications section restructure with proper categories and direct links pulled from Google Doc, setting up Claude + GitHub editing workflow for client self-service updates. Claude Pro subscription required at $20/month for natural language editing interface that works via voice or text - ideal for Yoana's workflow as new mom working in short increments. Publications filter bar being removed due to insufficient volume. Identity labels on homepage being refined with multiple descriptors (attorney, lecturer, etc.) potentially rotating on mobile. Decision on final platform (GitHub vs Squarespace) to be made after James returns June 12 based on Yoana's experience with Claude workflow during his absence. Follow-up meeting scheduled for week of June 15th to assess workflow and finalize platform choice. Launch target: end of May 2026 or post-June 15 depending on workflow evaluation.
Send remaining $1,000 payment for website project
Yoana to send the remaining $1,000 of the $2,000 total project fee. Original $1,000 already paid. Referenced at 01:07:36.
Update Google Doc website outline with refined content, intentions, and accomplishments
April 27, 2026
Yoana to revisit the shared Google Doc outline and update it with overall intentions for each section, specific copy where available, and a list of accomplishments, publications, and milestones to feature. Due by Monday. Referenced at 01:08:35 and 56:28.
Review Squarespace templates and personal-brand inspiration sites and gather additional visuals
Yoana to browse Squarespace templates and review personal-brand/consulting precedent sites shared by James. Gather any additional photos or visuals (~10 photos target). Referenced at 59:43.
Text James on Monday with progress update and schedule next working session
April 27, 2026
Yoana to text James on Monday with an update on her content progress and to schedule the next working session. Referenced at 01:11:11.
Allow deliberationcollective.net to expire and proceed with ioana.live as primary domain
Yoana to take no action on renewing deliberationcollective.net and confirm ioana.live as the sole primary domain for the project. A former colleague now runs a similar collective. Referenced at 51:34.
Resend project proposal as a PDF to Yoana
James to resend the original project proposal as a PDF since the Bonsai link has expired. Referenced at 01:10:49.
Share precedent examples of personal-brand and consulting websites with Yoana
James to share examples from past personal brand and consultant client projects to help Yoana find design and content reference points that resonate. Referenced at 58:34.
Generate interactive Squarespace mockups from Yoana's updated content
James to build interactive Squarespace mockups once Yoana delivers her updated Google Doc content. Contingent on content draft being completed first. Referenced at 33:02.
Support content refinement and narrative shaping once Yoana's draft is submitted
James to help refine and shape Yoana's website copy once the updated Google Doc draft is received. Focus on tightening the offerings section and overall narrative. Referenced at 56:28.
Drive project toward end-of-May launch ahead of Portugal travel
May 31, 2026
James to manage project timeline and deliverables to ensure site launches by end of May before he departs for a conference in Portugal followed by vacation. Referenced at 01:08:02.
Draft evolved prototype incorporating logo, brighter colors, font options, and updated multi-page copy
James to build an updated visual prototype that brings in Yoana's logo, pushes the color palette toward the brighter yellows, reds, and greens from the logo, offers alternative font options, and expands the mockup across multiple pages (bio, offerings, publications, potential blog). Referenced at 24:22.
Set up FigJam board with existing imagery and grant Yoana edit access
James to migrate the working visual board from Figma into a FigJam board (easier for Yoana to use and lower cost), populate it with relevant existing imagery, and share edit access with Yoana so she can drop in images and annotate preferences. Referenced at 27:52.
Send invoice to Yoana for $1,000 payment received via Venmo
James to send a formal invoice documenting the $1,000 payment already received from Yoana via Venmo during the call. Referenced at 29:44.
Add education and credentials to bio section in Google Doc content draft
Yoana to continue refining content in the Google Doc and specifically add education and credentials to round out the bio section alongside the practical and intangible points already drafted. Referenced at 11:59.
Explore and refine thematic language that bridges practical and systemic change without feeling abstract
Yoana to sit with the overarching theme question — moving away from 'collective liberation' (too abstract/West Coast) and 'collective healing' (too therapy-adjacent) — and explore language that connects systemic and personal change in a grounded, practical way. Her own phrase 'realizing a community-led vision for justice in the Bay Area and beyond' was flagged as fertile starting territory. Referenced at 17:14.
Identify and annotate image preferences for offerings and other site sections in FigJam or Google Doc
Yoana to review the FigJam board once James sets it up and annotate image preferences for the offerings section and other parts of the site, either within FigJam or in the Google Doc, whichever feels more intuitive once she has access to both. Referenced at 26:00.
Book 30-minute follow-up session for next week to review updated prototype
Yoana to schedule a 30-minute check-in with James for the following week to review the evolved prototype before moving into the Squarespace build phase. The team agreed to shift to shorter 30-minute touch points going forward. Referenced at 31:03.
Replace homepage background video with static sunset photo
James to swap out the homepage background video with the static sunset photo that briefly flashes on load. Yoana prefers its feel and it avoids video-loading awkwardness. James will also look for a better Bay Area sunset option using iStock credits. Referenced at 07:55.
Incorporate remaining text edits and restructure publications section with proper categories and links
James to complete remaining text edits and restructure the publications section. Final category structure: Selected Work (top), Resolutions, Other Writing, Featured In (with publication logos where possible). Remove filter bar. Claude will pull article titles directly from source links in the Google Doc. Google Doc publications will link out to view-only docs. Referenced at 19:56.
Execute photo swaps from Figma and Google Drive references and reformat photo crops on Offerings and Bio pages
James to execute specific photo swaps: New Way of Being/Homepage - photo with 'The function of freedom is to free someone else' graffiti; Conflict Resolution - red shirt photo; Restorative Justice - centerpiece with flowers (move down); Policy Advocacy - TBD from Figma; Political Campaigning - existing polling place/kneeling photo; Ritual Offerings - flower composition or redwood trees (flower preferred); Commission work - Image 4459 from shared Drive folder; Hands-touching photo - relocate or hold for later. Also reformat photo crops on Offerings and Bio pages where current crops cut off important image content. Referenced at 27:04.
Set up Yoana's GitHub account and walk her through connecting Claude to the repository
James to create a GitHub account for Yoana and walk her through connecting Claude to the existing HTML/CSS/JS repository so she can make edits via Claude chat during James's absence. This enables Yoana to voice-message Claude from her phone between baby naps. Referenced at 16:16.
Email Yoana research on finding TV news clips including paid PR transcript service options
James to email Yoana the two paths Claude outlined for finding TV news clips featuring her: (1) free DIY hunting on YouTube and station websites, and (2) paid PR transcript services that index broadcast content. Yoana's name is typically not in segment titles making this difficult. Referenced at 25:32.
Send final project update to Yoana before departing for Portugal trip
James to send Yoana a final update on site status before signing off for the Portugal conference trip (departing Wednesday). Referenced at 34:47.
Schedule follow-up working session for the week of June 15 after returning from Portugal
James to schedule a follow-up meeting with Yoana for the week of June 15 after returning from Portugal on June 12. At that point they will assess whether to proceed with Squarespace migration or continue iterating on the current GitHub build. Referenced at 34:25.
Subscribe to Claude Pro at $20/month
Yoana to subscribe to Claude Pro at $20/month to enable the Claude + GitHub editing workflow during James's absence. This allows her to edit the site via chat from her phone. Referenced at 15:25.
Trial the Claude and GitHub editing workflow during James's absence and evaluate whether Squarespace migration is still needed
Yoana to use the Claude + GitHub workflow while James is in Portugal (departing Wednesday through June 12) to make site edits via chat. After experiencing the workflow firsthand, she will evaluate whether a Squarespace migration is still desired or whether the current build is sufficient. Referenced at 13:18.
Decide by end of week whether to launch current GitHub site now or wait for Squarespace build
Yoana to decide by end of week (around May 28, 2026) whether to launch the existing HTML/CSS/JS site on GitHub as Phase 1 now, or wait until James returns and completes the Squarespace migration. Decision depends on remaining progress by end of week. Referenced at 06:25.
