Strategic planning for Cloud Medical website overhaul completed. Identified key issues with existing site (dark aesthetic, information overload, poor IA, minimal social proof). Established two-tier positioning strategy (CloudX as business class, Cloud DPC as economy). Defined content consolidation approach, retained sections (Events, Media, Patient Login), and specialty services to highlight. Budget range established at $2,000-$5,000 with preference toward lower end.
Complete website overhaul for Cloud Medical Center with CloudX integration as premium sub-offering. Current site has dark aesthetic, information overload, poor architecture, and minimal social proof. New site will feature unified brand experience with CloudX as business-class tier and Cloud DPC as economy tier. Includes homepage rewrite, condensed navigation, embedded video content, prominent testimonials, and specialty services highlight (HRT, peptides, GLP-1s). Logo adaptation to incorporate M shape representing Twin Peaks, EKG symbol, and CM initials. CloudX remains as premium tier with existing globe/X-sphere design.
Visual design development for Cloud Medical website featuring human-centered visuals, modern clean aesthetic, bright and optimistic tone. Key design elements include: people moving and interacting with family, elevated healthcare feel distinct from insurance carriers, social proof integration with Heads Up Health dashboards showing biomarker results. Logo adaptation work to incorporate M shape (Twin Peaks, EKG symbol, CM initials, mountain symbolism) while maintaining CloudX globe/X-sphere design for premium tier. Design must create cohesive visual experience across both service tiers while clearly differentiating CloudX premium positioning.
Review shared content document in detail
December 23, 2025
Review content document provided by Ava with homepage rewrite, value proposition, video embed, membership menu, and testimonial content
Create visual sitemap and structure guide showing page relationships
December 27, 2025
Develop sitemap showing: homepage, CloudX tab, membership menu, events, media, patient login, and condensed philosophy/about page. Show how users navigate between Cloud DPC and CloudX tiers.
Develop tiered proposal with multiple budget options
December 30, 2025
Create proposal with bigger and smaller scope options. Include MVP-level upgrade for January launch ($2,000-$5,000 range, preference toward lower end) plus roadmap for future enhancements (biometrics visualizations, streamlined signup flow, integration work). Reference: recent Google Ads landing page cost $1,250.
Present logo adaptation options for Cloud Medical
January 10, 2026
Develop logo options incorporating M shape representing: Twin Peaks visible from Colorado's Front Range, EKG symbol for medical connection, CM inverted (Cloud Medical Center initials), and mountain symbolism. Should match CloudX aesthetic while working for main Cloud Medical brand. Preserve CloudX globe/X-sphere design for premium tier.
Consider creating Miro board for page structure and interactions
December 27, 2025
Optional: Flesh out page structure and user interactions in Miro if helpful for James's team to visualize content relationships, navigation flow, and tier differentiation between Cloud DPC and CloudX
Determine which content sections can launch with coming soon placeholders
December 27, 2025
Identify sections like Events that could launch with 'coming soon' placeholders capturing newsletter signups rather than fully built-out functionality. Prioritize what's essential for January launch vs. future enhancements.
Finalize which specialty services to feature prominently
December 27, 2025
Determine prominence and placement for specialty services: hormone replacement therapy (HRT), peptides, GLP-1s, and functionally informed approach. Decide if these need dedicated tab or homepage integration.
