James walked Peter through the latest homepage mockup, noting it's in a good place but still missing the final human touches that will make it feel whole (05:14). The design uses a grounded green hue that Peter responded well to, with James suggesting it could even carry through to the logo treatment (06:15).
Key sections reviewed included the Hollyhock feature area, a "How We Work" section that could benefit from a process visualization or simple animation, a "Trusted By" area to be populated with real organization logos, and the About page with space for personal imagery and the collage concept (06:43). James noted that Peter shouldn't be afraid of white space throughout.
Peter liked the direction of the hero but suggested making both the circle and horizontal line thicker to give them more presence (10:33). The placeholder copy is close but not final — Peter confirmed he'll refine the words but it shouldn't hold up development.
Peter's main reflection was that the design currently feels "a little stark" and would benefit from balancing the Pacific Northwest moodiness with lighter, more luminous imagery (11:00). The meditation photo in the "Our Approach" section stood out as a good example of bringing in light and shadow rather than just moody tones.
James confirmed he generated several of these images with GPT Image 2 and can produce more in that lighter, contrasty style — referencing one image that read as Spanish but carried a similar quality that could translate to the West Coast (13:36).
Peter shared a strong creative direction he's been sitting with: rather than a standard corporate headshot, he wants something inspired by 90s album art — a horizontal bar of personal photos spanning life and work, almost like the rectangular layouts in modern photo album builders (14:45). He showed an early exploration done in Claude [tag="claude"] that didn't fully land but pointed in the right direction (16:41).
The plan:
[technology="Parametric Geometric Interfaces"]
Peter raised the question of how to handle his existing body of writing scattered across the internet (22:40). James recommended collecting them into a simple list with title, description, and category for each piece, which he can then convert into CMS items linking out to their original homes — or pull in fully as blog posts if preferred (23:15).
Peter decided to curate 5–7 of his most resonant pieces rather than pulling everything in, balancing older foundational writing with newer relevant work.
The team agreed it's time to transition the design into Webflow [tag="webflow"] for further refinement (20:04). James will share the current mockup link so Peter can leave feedback on details like font readability (one italic colored heading is hard to read), button contrast, and whether icons should appear on the commitments section. Peter is holding off on icons for now since they don't appear elsewhere on the site, though he floated the idea of the ends-of-circles motif as a potential iconographic element (21:10).
With Peter unavailable next week, the team agreed to continue asynchronously via text and email [tag="gmail"] rather than scheduling another meeting (25:08).
Peter Wrinch
James Redenbaugh
James walked Peter through the latest homepage mockup, noting it's in a good place but still missing the final human touches that will make it feel whole (05:14). The design uses a grounded green hue that Peter responded well to, with James suggesting it could even carry through to the logo treatment (06:15).
Key sections reviewed included the Hollyhock feature area, a "How We Work" section that could benefit from a process visualization or simple animation, a "Trusted By" area to be populated with real organization logos, and the About page with space for personal imagery and the collage concept (06:43). James noted that Peter shouldn't be afraid of white space throughout.
Peter liked the direction of the hero but suggested making both the circle and horizontal line thicker to give them more presence (10:33). The placeholder copy is close but not final — Peter confirmed he'll refine the words but it shouldn't hold up development.
Peter's main reflection was that the design currently feels "a little stark" and would benefit from balancing the Pacific Northwest moodiness with lighter, more luminous imagery (11:00). The meditation photo in the "Our Approach" section stood out as a good example of bringing in light and shadow rather than just moody tones.
James confirmed he generated several of these images with GPT Image 2 and can produce more in that lighter, contrasty style — referencing one image that read as Spanish but carried a similar quality that could translate to the West Coast (13:36).
Peter shared a strong creative direction he's been sitting with: rather than a standard corporate headshot, he wants something inspired by 90s album art — a horizontal bar of personal photos spanning life and work, almost like the rectangular layouts in modern photo album builders (14:45). He showed an early exploration done in Claude [tag="claude"] that didn't fully land but pointed in the right direction (16:41).
The plan:
[technology="Parametric Geometric Interfaces"]
Peter raised the question of how to handle his existing body of writing scattered across the internet (22:40). James recommended collecting them into a simple list with title, description, and category for each piece, which he can then convert into CMS items linking out to their original homes — or pull in fully as blog posts if preferred (23:15).
Peter decided to curate 5–7 of his most resonant pieces rather than pulling everything in, balancing older foundational writing with newer relevant work.
The team agreed it's time to transition the design into Webflow [tag="webflow"] for further refinement (20:04). James will share the current mockup link so Peter can leave feedback on details like font readability (one italic colored heading is hard to read), button contrast, and whether icons should appear on the commitments section. Peter is holding off on icons for now since they don't appear elsewhere on the site, though he floated the idea of the ends-of-circles motif as a potential iconographic element (21:10).
With Peter unavailable next week, the team agreed to continue asynchronously via text and email [tag="gmail"] rather than scheduling another meeting (25:08).
Peter Wrinch
James Redenbaugh
00:00:02
Peter Wrinch: This meeting is being recorded.
00:02:20
James Redenbaugh: Hi, peter.
00:02:22
Peter Wrinch: Hey, james. How are you doing?
00:02:25
James Redenbaugh: I'm doing okay.
00:02:26
Peter Wrinch: Yeah. Nice. Nice. What's going on? What's new?
00:02:34
James Redenbaugh: Slept most of the day. Caught up on sleep and pushing pretty hard. Building a big, a big app, actually. Social app with lots of advanced features and things that I've always wanted to be able to do that we can now do. So just been hedged out on that because we want to. We've got beta testers in there now testing things out. It's coming along. It's pretty cool. Nice.
00:03:14
Peter Wrinch: Yeah.
00:03:15
James Redenbaugh: How about yourself? How are you?
00:03:18
Peter Wrinch: I'm pretty good. I'm like, yeah, I'm pretty good. I, you know, in April, like was kind of. It felt like pretty busy, but May so far feels actually pretty relaxed, which is nice. Yeah. Yeah, it's good.
00:03:38
James Redenbaugh: It's good. Yeah. Awesome. I think I never, I, I was supposed to share this link with you. Yeah. Of the mock up that we were looking at last week, but I just realized. Did I not send that?
00:03:58
Peter Wrinch: I don't think so. But yeah, maybe not.
00:04:04
James Redenbaugh: Sorry. Okay. Sorry about that. It's been evolving anyway, so we can look at it. Yeah. Love to look at it.
00:04:14
Peter Wrinch: Now I really only have like one thing to share which is just like I've been thinking about the photo. Like I think I mentioned to you that I, I don't want to have just like in the about section like a photo of Peter that's like this corporate looking photo. So I kind of got all these photos. I went through a bunch of photos like over the last 30 years and I'll tell you what I kind of came up with, but other than that, like I'm, I'm just happy to see what the mockup is looking like and, and yeah, I wanna, I'm feeling more and more like. Yeah, let's just, let's just get this, get this online and.
00:04:57
James Redenbaugh: Yeah, cool. Great. I will share my screen here. Sure. I think it's in a good place and it's, It's obviously going to be lacking the, the final touches and the human touches that will make it feel more whole and special. Yeah. I still want to talk about the, the hero. And here, here your latest on that. So maybe we'll, we'll come back to this. Yeah. But we have the copy in here. We could talk about what to maybe add to sections like this if, if they feel a little empty. But also you shouldn't be afraid of white space. Yeah. We can also talk about a texture I think could be cool to use some so nice big images like this. Places that feel resonant to you.
00:06:15
Peter Wrinch: Totally.
00:06:16
James Redenbaugh: And. And special to you. So you'll see a few of those. Yeah. In this Hollyhock section, I think we could of course have a picture of Hollyhock. Yeah. In here we just don't have that yet. Big headline over here. Little text. What we do. Yeah. Enzo circle.
00:06:43
Peter Wrinch: Yeah. Very cool.
00:06:49
James Redenbaugh: I like the. The slightly green hue of this ink. It feels grounded. We could even consider that for the logo. Yeah. And then in the. How we work. I'm thinking some. Something that kind of shows a process. Yeah. Not. This is kind of basic, but I'm curious if you would have ideas about this. It could also be a simple animation or another image. But curious what could. What could go here. Trusted by. I'd put the actual logos of these places here. This could be a good opportunity for a picture. Yeah. About you or the collage. Yeah. We were talking about. And then nice picture of a path and a grass field behind here. Green footer about page again. Have excited to look at pictures. You might have some more big full width images that could resonate from the Pacific Northwest. Like the. The mood of this island.
00:08:33
Peter Wrinch: Yeah. It's very Pacific Northwest.
00:08:37
James Redenbaugh: Yeah.
00:08:38
Peter Wrinch: Everything about it.
00:08:40
James Redenbaugh: Yeah. 20 Years in social change. A decade leading Hollyhog. Yeah. Yep. Your commitments. Yeah. These could use some simple icons.
00:09:02
Peter Wrinch: Yeah.
00:09:02
James Redenbaugh: It's up to you. Yeah. Yeah. We talk about that. This button's hard to read. I can fix that. Accompaniment is the work. Yeah. A whole organization view where it counts. Yeah.
00:09:28
Peter Wrinch: That's a cool picture. Very cool picture.
00:09:31
James Redenbaugh: Yeah. I. It can evolve a bit more too. I. I tried to generate something that might look like your notebook with like a. A sketch of a retreat center and. And some notes. I think it's on the right track.
00:09:52
Peter Wrinch: Yeah. Yeah. This is good.
00:09:59
James Redenbaugh: And then.
00:10:00
Peter Wrinch: Yeah, this is good because I think that I. One of the things I like worried about after I wrote the content was like, oh my God, do say what I do. But I think like these things actually look good. Yeah.
00:10:15
James Redenbaugh: Yeah.
00:10:19
Peter Wrinch: So yeah, man. I have a few thoughts just off the bat if you want to hear them.
00:10:24
James Redenbaugh: Yeah, please.
00:10:25
Peter Wrinch: Cool. Can you go back to the front?
00:10:29
James Redenbaugh: The homepage. Yeah.
00:10:33
Peter Wrinch: So I think it. I'm really liking. I'm liking it. I think that that front, like right at the top, the. It's almost like this circle could be more, could be thicker. I kind of know what you're. I think I understand what you're going for and I will. I haven't done anything on the hero, but I Will. Like, I will. And I just. I just, like, kind of let. I'm letting it sit, but I think this as a. As a placeholder is good. I just wonder if we could add a little bit more to the lines, like, thicker. Both the. The horiz line and the circle. That would be my sort of, like, one piece of feedback. But other than that, I think it. Yeah, exactly. Like, more. More like that. But other than that, I think it's, like, really there. And the only, like, one reaction I'm having is it feels like a little stark. And that's okay. It's just. I think that that's, like, my one reflection. It feels just a little, like a little stark. And so maybe it's pictures of, like. But again, like, I'm not going to go stock photos of people, but maybe it's like, pictures of people. I'm not sure. But.
00:11:53
James Redenbaugh: And the.
00:11:54
Peter Wrinch: The only other thing I would say is that I struggle a little bit with the moodiness of the Pacific Northwest. Although, like, I do obviously love it. And I, like. I think there was maybe it was like, our approach or somewhere. There was this. That cool photo you had.
00:12:12
James Redenbaugh: Let's see.
00:12:12
Peter Wrinch: Was it our. I just. That one's very cool, and it's very real for here. Can you go to our approach? There was, like, something I just saw really quickly. I think you were clicking through that. Oh, yeah. It was the meditation photo. Like that. There's something about that photo. This. This. That's bringing a little more light. There's, like, a little more light, and I feel like that that's good. Like, I'm not saying, like, let's lose the starkness, but I'm like, let's balance it with some light. Yeah, makes sense.
00:12:53
James Redenbaugh: Yeah.
00:12:54
Peter Wrinch: Yeah.
00:12:57
James Redenbaugh: We can definitely do more of these. Yeah. I like this one a lot as well.
00:13:06
Peter Wrinch: And.
00:13:09
James Redenbaugh: Do you like this one, too?
00:13:10
Peter Wrinch: I. I do. I do. I mean, it kind of looks like Spain. It's really interesting that it's, like, in Pam's thing because that's where she lives, but. Yeah, no, I exactly like light shadow.
00:13:23
James Redenbaugh: Yeah. Yeah, yeah. I. I mean, that's it. This. The Spanish part is intentional. Yeah. And it. It's very contrasty to Pacific Northwest.
00:13:36
Peter Wrinch: Very style.
00:13:38
James Redenbaugh: Yeah. But it has a similar mood or quality to this one, which could very much be in the Pacific Northwest or. Yeah. West coast somewhere.
00:13:53
Peter Wrinch: Yeah.
00:13:54
James Redenbaugh: Cool. So we can do more of this. I did these with GPT image two. Yeah.
00:14:05
Peter Wrinch: And then. So let me show you what I was doing, because I think it's actually a good Counterpoint, which. So I can't remember, James, if we talked about this last week, but I was having this vision, and I think it was honestly. I think what's coming through was honestly, like, albums from the 90s, like, CDs, like, that's what I was kind of like, what was coming through for me, because I'm very aware, like, here, let me just show you. Very aware that I don't want to do this. Hold on just a sec.
00:14:45
James Redenbaugh: Let me just grab.
00:14:46
Peter Wrinch: Something. Looks worse even when I see it. So I do not want to do this. This is like my mo. Like, can you see that? So this is like, this is just a proposal I put out last week. It's like my standard. I do not like it. Like, it's not like I. It's not like the photo's bad. Like, the photo's fine, but it's like, it's just like, this is not what I want to do on the website about Pam, about Peter. So what I was. I think what was coming through is this, like, vision of albums from the 90s. And so I use Claude this morning. So what I did is I put about 20 photos in a Google Drive and I asked him to do the same thing from, like, all across her life. And then I asked Claude this morning to sort of. Basically, what I was thinking about was a rectangle. And it might not work looking at the site, but basically what I was thinking about is like a sort of, like, bar across. Like, it says about Peter, and then there's a bar of photos. And at first I was thinking about, like, these sort of, like, weird collages from the 90s, but I actually think it could be. As long as it's a rectangular bar, it could be like photos, like, almost like when you're building albums now, you know, like photo albums, like, how they have, like, rectangles and squares. And so Claude didn't quite get there. But I'll show you what Claude did.
00:16:41
James Redenbaugh: Cool.
00:16:49
Peter Wrinch: Can you see that Cloud page?
00:16:55
James Redenbaugh: Yeah.
00:16:56
Peter Wrinch: Yeah. So Claude did this. It's not quite what I wanted, but it's, like, getting there. But this is kind of what I was thinking, right? It's. It's like, I don't want. I don't want that snapshot, that corporate snapshot of me. It could be in here somewhere, but it's just one of many.
00:17:19
James Redenbaugh: Yeah, you get me, huh?
00:17:24
Peter Wrinch: So I have. I have. I have a Google Drive with, like, 20 photos. I will share it to you. I've asked Pam to do the same. I've asked her to do it, like, within a week. She'll do the same. She rolled her eyes a little bit when I asked her, but I think it's fine.
00:17:42
James Redenbaugh: But, yeah, great. Awesome.
00:17:47
Peter Wrinch: Do you get kind of where I'm. What I'm trying to do?
00:17:51
James Redenbaugh: Yes. Okay, great. Yeah. And I can bring a bit more life into it and see what's there and play with it.
00:17:59
Peter Wrinch: Yeah, exactly. Yeah. Yeah. Cloud, I don't know how, like, you know, my prompts with Claude are not really often about, like, photos, they're about text. So I think probably my prompting is not that great, but I was. I've been over a few times trying to do something like that with Cloud. A little frustrated. Like, I just don't. I don't quite have the right. It doesn't quite pop out the right thing for me. So I'll figure it. It's actually, I realize my photos are in iphotos or in photos, so I'll just figure out. I'll get them in Google that and send them to you. Yeah.
00:18:41
James Redenbaugh: Great. Yeah. Back to the hero on the home page. Are we. I just want to confirm it. Are we happy with this text?
00:19:05
Peter Wrinch: I think, I think that that's not the. That's not my final. But it's like the closest I have yet. And I just haven't thought about it, but I. I will. I don't feel like it's. It definitely should not, like, hold us back in any way. It's. It's like the way it is here is totally fine. Like, graphically, it's just like. I'll get the words.
00:19:38
James Redenbaugh: Cool.
00:19:39
Peter Wrinch: Yeah.
00:19:41
James Redenbaugh: Okay, great.
00:19:42
Peter Wrinch: Come in. Other than that.
00:19:45
James Redenbaugh: Yeah.
00:19:45
Peter Wrinch: What else do you need from me? I mean, I think you're totally on the right track. I'll send you those photos. Pam will probably. Pam and I are actually going to be together for the first time in a couple of years next week, so I'm going to get someone to take a couple photos of us.
00:20:04
James Redenbaugh: Yeah. Great. I think it's time to move it into. Into webflow then.
00:20:11
Peter Wrinch: Great.
00:20:14
James Redenbaugh: You can think about. I'll share this with you.
00:20:16
Peter Wrinch: Yes, please.
00:20:18
James Redenbaugh: Right now. And you can think about if there's a particular idea you're having for maybe an illustration. Yeah. Here. Also, Do you think that we should have icons for these commitments here?
00:20:53
Peter Wrinch: Can I. Okay, how about this? You send me the link. I'm just going to go through it and I. I will, like, just provide any, like, feedback like that. I want to sit on the icons because there's no icons anywhere else, Right?
00:21:10
James Redenbaugh: No, yeah, yeah, the.
00:21:17
Peter Wrinch: Yeah, the only. You know, I just had an idea that was like popping up for me as. I wonder if we put the ends of circles the icon, but I don't know, it might just be busy.
00:21:28
James Redenbaugh: Huh.
00:21:32
Peter Wrinch: The one thing I, I might do here is this font with the. The like whatever color it is. Like the.
00:21:38
James Redenbaugh: That one. Yeah. It's hard to read.
00:21:41
Peter Wrinch: Yeah, exactly. It's a bit hard to read. It might need to pop more.
00:21:45
James Redenbaugh: Yeah. It. Maybe it shouldn't be italic as well. Yeah. Cool. Yeah.
00:21:52
Peter Wrinch: So that, that I'll go through and sort of just give some ideas like that. But. But yeah, I think it is time to move into webflow.
00:22:02
James Redenbaugh: Great. Cool man. Awesome.
00:22:06
Peter Wrinch: Thank you.
00:22:09
James Redenbaugh: No problem. Then I'll. I'll leave this with you. You know, feel free to share any other. Yeah. Thoughts and ideas you have about it. Contact page is kind of lacking right now. It's going to be better. But it's. It'll come into form in webflow. Yeah. And. And I'll look for those email folders as well.
00:22:39
Peter Wrinch: Totally.
00:22:40
James Redenbaugh: Yeah.
00:22:40
Peter Wrinch: I just had one other idea on the insights. So that's like basically my writing how. And that exit. Yeah, exactly. It exists like across the Internet. Like how do I. Yeah, how do we do that? Like basically should I just get. Yeah, like should I have Word Document? Yeah, I'm just wondering.
00:23:15
James Redenbaugh: I guess collect it into a list and you can just make sure it has a. A title, a description and maybe like a category.
00:23:40
Peter Wrinch: Yeah.
00:23:40
James Redenbaugh: And then I can convert them into. CMS items and it can link to where they live.
00:23:55
Peter Wrinch: Okay.
00:23:56
James Redenbaugh: Unless you want to pull it. Just pull it and have them become blog posts. It's up to you.
00:24:04
Peter Wrinch: I think that's. I think that's what I want. So basically here's what I'll do is I'll grab like the top five or 10 that I want to like because there's some that are. You know, I've been writing for a long time. There's some that are old, but there's some that are really resonant and new. So maybe I'll grab the first. Maybe I'll grab the. Yeah, maybe I'll grab five to seven of them.
00:24:35
James Redenbaugh: Yeah. Cool. Yeah. Okay. Yeah. Okie dokie.
00:24:46
Peter Wrinch: All right. Thank you. Yeah. Oh, did you send me that link?
00:24:51
James Redenbaugh: I did.
00:24:54
Peter Wrinch: Okay, I'll just.
00:24:56
James Redenbaugh: And then.
00:24:59
Peter Wrinch: Oh great. And then I will. Yeah, I'll provide some feedback and then why don't we just.
00:25:08
James Redenbaugh: I.
00:25:08
Peter Wrinch: Actually next week I can't meet, but why don't we just stay in touch like text and email.
00:25:14
James Redenbaugh: Sounds good. Okay. Cool, man.
00:25:17
Peter Wrinch: Great to see you.
00:25:18
James Redenbaugh: Great, thank you. You too, Peter.
00:25:19
Peter Wrinch: Take care.
00:25:20
James Redenbaugh: Talk to you. CIA.
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