Vision Session
Artifact info
Title:

Gaia Warriors Project Kickoff

Engagement:

Gaia Warriors Website

Client:

Gaia Warriors

Meeting Date:
January 14, 2026
Next Meeting Date:
No items found.
People
Ellen Keith Shaw
Tess Athena
James Redenbaugh
Artifact Image
Meeting Summary

Opening & Intention Setting

James opened the meeting with a guided meditation (11:57), inviting the team to close their eyes and remember that "everything good comes out of emptiness" (12:15). This moment of collective stillness set the tone for a meeting focused on coherence and aligned creative energy.

The session brought together Tess (founder of Gaia Warriors), James (leading the creative build), and Ellen (joining the project team) to explore the vision for Gaia Warriors and establish next steps toward a May launch.

Core Vision: Empowerment Through Coherence

Tess shared the heart of Gaia Warriors as a platform fundamentally about empowering the individual (16:17). Rather than putting others on pedestals, the project aims to help each person recognize themselves as a warrior for the planet, reclaiming their inherent power and divinity. The platform will create what Tess calls a "unified field" where personal healing transforms into collective action capable of real-world impact.

The model draws inspiration from powerful examples of collective coherence. Tess shared the story of Mayan elders in Guatemala who were forbidden from practicing ceremonies at their sacred sites (19:10). Through underground prayer and unified healing work, they created such strong coherence that they were able to reclaim their sacred sites and eventually shift the political landscape of their entire country. When asked how they accomplished this, the response was simple: "we prayed together, we're in ceremony together, we created coherence together" (19:44).

This principle of healing within to create change without forms the philosophical foundation of Gaia Warriors. As Tess emphasized, "so many communities aren't working out and projects aren't working out because people aren't healing themselves. The healing has to come from within first" (17:36).

Platform Structure & Features

The Gaia Warriors platform will integrate several key components:

Mystery School Element: The educational core will feature teachers offering courses on somatic healing, indigenous wisdom, and practices for nervous system regulation and embodiment (16:40). Tess is connecting with remarkable teachers, including one focused on "the new human creating new Earth" through somatic practices (17:12). The goal is to provide access to transformative teachings that help people reclaim their "inherent superpowers" and "birthrights of being" (18:35).

Directory System: A searchable directory will help members find and connect with each other, creating networks of support and collaboration (22:00). This feature is central to the May launch vision.

Experience Sharing Spaces: The platform will provide spaces for members to share experiences, challenges, and support each other both online and in person (22:20).

Cities of Light: Tess envisions local gatherings emerging in towns everywhere, creating what she calls "cities of light" where members do ceremony, healing work, and connection in person (22:32). The platform will support both digital and physical community building.

Transparent Fundraising: A unique feature will enable transparent, community-directed fundraising where corporations receive tax benefits for donations, but the community votes on where funds are directed (42:00). Progress will be documented through video updates showing real impact, addressing the widespread distrust of nonprofit corruption. As Tess put it, "I want people to feel like, oh, I want to give, but I want to actually choose where I'm giving to. And I want to actually see the gratifying reward of seeing the thing happen" (42:12).

[technology="Directory Systems"]

[technology="Online Learning Platforms"]

[technology="Community Facilitation Tools"]

Resonance & Synchronicity

James shared a meaningful synchronicity that deepened the sense of alignment (24:10). In 2016, he and a partner created Montaia, a co-living retreat project, and identified 12 archetypal "Idea Entities" they felt were essential to their mission. The first two were Gaia and the Warrior—the exact energies at the heart of this project. Those 12 archetypes also included magic, movement, empty space, the weaver, autonomy, hope, giving, service, adventure, creativity, and the journey, many of which resonate strongly with Gaia Warriors' ethos.

James reflected on how Montaia initially aimed to create a platform connecting spiritual centers and creators worldwide, but the technology wasn't ready. Now, nearly a decade later, the tools exist to build what they envisioned. He noted that "we have so many wonderful tools at our fingertips, and it's a special moment because the technology is moving so fast" (27:20).

Technology Philosophy: Building Outside the Matrix

The conversation explored the urgent need to create alternatives to corporate social media platforms. Tess expressed frustration with censorship and the vulnerability of building audiences on platforms where "another corporation can just take you down" (28:29). She's seen people lose years of work and thousands of followers in an instant.

James emphasized that mainstream platforms are "designed to sell whatever to the highest bidder" with algorithms that "promote the conflict kind of topics" (28:44). This makes it "a really important time to create our own networks and our own places of truth and our own interfaces that are more conducive to the coherence" Tess is speaking to (29:15).

The vision is to design the entire platform—down to proportions, colors, and tool choices—to embody coherence and create "a new kind of collective nervous system for meeting outside of those now tainted, corrupted structures" (30:12). The approach prioritizes building what works now without getting bogged down, then iterating based on real user feedback and community needs.

James described the underlying technology strategy as creating an "operating system or ecosystem of tool sets" rather than a centralized platform (36:30). This approach enables communities to run their own sites with tailored solutions while sharing a common tech stack that allows for easy cross-pollination of content, courses, and member profiles. Someone could take a course hosted on one community's site while accessing it through another, with their profile and contributions portable across the ecosystem. This creates "pathways to make it easier for people to affiliate and share content and share resources, like the wires behind the stages at a festival" (37:40).

Business Model Evolution

Tess is working through the business model for integrating teachers' content (31:30). The initial vision is a membership around $33 per month that provides access to multiple courses. However, teachers with existing pricing models (like a $1000 course) are questioning how to translate that into a membership structure when initial member numbers are unknown.

The group explored several approaches:

Initial SimplicityJames suggested starting with Tess's own course while featuring different guest teachers in each module or month (33:53). This gives potential future course instructors exposure to the community while keeping the structure simple for launch. Teachers benefit from new audience reach, and their networks benefit from cross-exposure when they affiliate and share the content.

Affiliate Revenue Sharing: The platform can track which members come through specific affiliate links or coupon codes, enabling flexible revenue-sharing agreements (38:30). Teachers could earn a percentage of members who join through their promotion, and vice versa.

Sliding Scale Access: Tess wants to offer different membership tiers and eventually a "pay what you want" model (43:24), ensuring the platform remains inclusive rather than creating barriers to access. As Ellen noted, this "diversifies" who can participate and create change (43:42).

Pipeline DevelopmentEllen shared an example from the Future design community where affordable course launches (around $250) exposed students to teachers, who then converted some students into higher-ticket offerings on their own platforms (44:12). This creates a mutually beneficial pipeline where the platform provides volume and exposure while teachers maintain their own deeper offerings.

The philosophy balances "an equitable solution with a generous energy" (40:20). As James noted, "we want to encourage giving and start with recognizing the benefit of opening yourself up and sharing with other communities instead of protecting your content and putting everything behind a paywall" (40:28). The focus is on transmission and energy exchange rather than transactional barriers.

Launch Strategy & Network Activation

Tess is planning a May launch coordinated with her 40th birthday (50:50). The strategy centers on personal, heartfelt outreach rather than conventional marketing.

With contacts spanning three continents and multiple spiritual communities, Tess plans to "individually message every single person I have ever met or come into contact with" from her phone contacts (48:40). Her message will emphasize that "our paths came across for some reason" and invite people to support her soul purpose mission (49:10). She's hoping to inspire people not just to engage with Gaia Warriors, but to feel activated to launch their own projects and purposes.

The centerpiece is a launch video (currently being edited from about 90-120 minutes) featuring multiple teachers and articulating the Gaia Warriors vision (46:42). Tess's intuition tells her this video will be "really epic" and will "inspire and activate" people to want to share it (50:08). She plans to use her birthday as a hook, framing engagement and sharing as a birthday gift.

Beyond her immediate network, Tess is reading a book called "Launch" to explore additional strategies (50:40). The goal is to "get the hearts to feel activated" by offering people "a small step, a small thing that'll take you a couple minutes that's going to actually contribute to big change" (51:40). This taps into the widespread feeling of disempowerment and gives people an accessible way to feel like they "have purpose and meaning and contribute and belong and are part of something greater" (52:20).

Ambassador Model

A key part of the vision is establishing ambassadors in each town who can organize local gatherings, ceremonies, and in-person connections (52:50). These super users will be critical to the platform's success from the early stages. Ambassadors could be alerted when members are traveling to their area or when local events are being organized (53:11).

James and Ellen both volunteered to serve as ambassadors for Philadelphia and their respective communities (53:21).

Next Steps & Process

The immediate next steps include:

Vision Session: James will design a longer, deeper vision session for next week to explore coherence, visual identity, narrative, storytelling, and the overall creative direction (54:00). He'll send Tess a questionnaire to contemplate and prompts for collecting inspiration and sources.

Timeline Development: The team will map out a timeline for the three to four months leading to launch, establishing a rhythm of weekly meetings or whatever structure serves the project best (54:30).

Creative Exploration: In this early phase, the focus is on opening to possibilities and exploring different directions through mood boarding, writing, and following creative impulses (54:50). As James noted, "we're not yet in the stage where we're kind of refining and reducing" (55:00).

Co-Creative Infrastructure: James will set up a shared space for files, resources, and collaboration (57:00).

Contract Review: Tess will review the contract James sent and raise any questions (57:30).

The process will bring in different creatives at different points as the project calls for specific expertise, with flexibility to adapt to what wants to emerge.

Action Items

Tess

  • Review and provide feedback on contract (57:28)
  • Continue editing launch video featuring teachers (46:42)
  • Develop initial Gaia Warriors course content for launch (33:00)
  • Begin compiling data for directory feature (47:50)
  • Execute personal outreach strategy across network in three continents (48:40)
  • Continue refining business model for teacher revenue sharing and membership tiers (31:30)
  • Read "Launch" book to explore additional launch strategies (50:40)
  • Identify and recruit ambassadors for local community organizing (52:50)

James

  • Design and schedule longer vision session for next week (54:00)
  • Send Tess questionnaire and inspiration-gathering prompts (54:50)
  • Set up co-creative workspace for file and resource sharing (57:00)
  • Develop project timeline for three to four month build period (54:30)
  • Continue developing technology ecosystem for content and profile portability (36:30)

Ellen

  • Participate in upcoming vision session (54:00)
Relevant Initiatives

Platform Vision & Strategy

Priority: 
High
Size: 
M
Planning Stage

Membership & Authentication System

Priority: 
Very High
Size: 
L
Start Creation

Website Design & Branding

Priority: 
High
Size: 
L
Planning Stage

Directory System

Priority: 
Very High
Size: 
M
Planning Stage

Launch Campaign & Video

Priority: 
Medium
Size: 
M
Planning Stage

(future) Community Features

Priority: 
Medium
Size: 
L
Idea Stage

(future) Transparent Fundraising System

Priority: 
Low
Size: 
L
Idea Stage

(future) Online Learning Platform

Priority: 
High
Size: 
XL
Idea Stage

(future) Community Features

Priority: 
Medium
Size: 
L
Planning Stage

(future) Community Features

Priority: 
Medium
Size: 
L
Planning Stage
Transcript