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Complete website rebrand and development for Hermitage World, transitioning from local HermitageIndy.org to global ministry vision HermitageWorld.org. Project includes sophisticated web design balancing accessibility for beginners with depth for experienced practitioners, custom LMS integration, shopping cart/registration functionality, email marketing automation, and phased rollout approach. Must convey sacredness while being inviting and inspirational. Launching alongside organizational rebrand, serving as digital 'front door' for evolved global ministry.
Development of custom Learning Management System for Hermitage World, being built in parallel with other clients to create shared feature benefits. Core features include shopping cart functionality, membership signup, profile creation and editing, course delivery, and progress tracking. System must integrate with existing Constant Contact email list (2,000 contacts) and support registration/payment processing. Designed to be tailorable to community needs while maintaining shared development roadmap. Prototyping scheduled for end of January 2026.
Setup and integration of email marketing automation for Hermitage World. Currently using Constant Contact with ~2,000 email addresses (25-50% estimated inactive). Project includes evaluating alternatives like ActiveCampaign or Gmail-based automation, implementing behavior-triggered messaging (course completion, milestone achievements), and creating tailored communication sequences. Will support phased approach with basic functionality first, then sophisticated automation features. Integration with new LMS for automated course-related communications.
Deliver detailed proposal with design approach, technical features, phase breakdown, budget ranges and timeline
January 21, 2026
Proposal should outline different possibilities, budget ranges, and complete process from design/strategy through technical implementation. Break down components to help team understand options and make informed decisions ahead of board meeting. Referenced at 28:36 in meeting. Gary expects investment 'way north of $20,000' based on project scope.
Review proposal with Samuel before broader team discussion
January 23, 2026
Gary will review the proposal with Samuel first before presenting to board. Mentioned at 28:50. This review will help prepare for board meeting discussion and decision-making on scope, timeline, and investment levels.
Coordinate social media cleanup and consolidation for True Happiness course launch
January 25, 2026
Continue coordinating social media cleanup ahead of True Happiness course launching January 25th. Some channels being retired, new ones established under Hermitage World identity. Course running 5-8 weeks every Sunday with fewer than 10 of 19 capacity signed up. Mentioned at 06:52. This represents immediate opportunity to test social media marketing strategies.
Deliver detailed proposal with design approach, technical features, phase breakdown, budget ranges and timeline
January 21, 2026
Proposal should outline different possibilities, budget ranges, and complete process from design/strategy through technical implementation. Break down components to help team understand options and make informed decisions ahead of board meeting. Referenced at 28:36 in meeting. Gary expects investment 'way north of $20,000' based on project scope.
Review proposal with Samuel before broader team discussion
January 23, 2026
Gary will review the proposal with Samuel first before presenting to board. Mentioned at 28:50. This review will help prepare for board meeting discussion and decision-making on scope, timeline, and investment levels.
Coordinate social media cleanup and consolidation for True Happiness course launch
January 25, 2026
Continue coordinating social media cleanup ahead of True Happiness course launching January 25th. Some channels being retired, new ones established under Hermitage World identity. Course running 5-8 weeks every Sunday with fewer than 10 of 19 capacity signed up. Mentioned at 06:52. This represents immediate opportunity to test social media marketing strategies.
Deliver detailed proposal with design approach, technical features, phase breakdown, budget ranges and timeline
January 21, 2026
Proposal should outline different possibilities, budget ranges, and complete process from design/strategy through technical implementation. Break down components to help team understand options and make informed decisions ahead of board meeting. Referenced at 28:36 in meeting. Gary expects investment 'way north of $20,000' based on project scope.
Review proposal with Samuel before broader team discussion
January 23, 2026
Gary will review the proposal with Samuel first before presenting to board. Mentioned at 28:50. This review will help prepare for board meeting discussion and decision-making on scope, timeline, and investment levels.
Coordinate social media cleanup and consolidation for True Happiness course launch
January 25, 2026
Continue coordinating social media cleanup ahead of True Happiness course launching January 25th. Some channels being retired, new ones established under Hermitage World identity. Course running 5-8 weeks every Sunday with fewer than 10 of 19 capacity signed up. Mentioned at 06:52. This represents immediate opportunity to test social media marketing strategies.
Implement permission-based email list cleanup campaign
February 15, 2026
Clean up Constant Contact email list (~2,000 addresses with estimated 25-50% inactive) through permission-based campaign to remove inactive contacts and reduce costs. Mentioned at 10:31. This will improve email deliverability and reduce platform costs while maintaining engaged subscriber base.
Evaluate CRM and email marketing platform recommendations
February 1, 2026
Review and evaluate recommendations for CRM and email marketing platforms to integrate with new website. Gary expressed openness to changing platforms based on team recommendations and wants proactive guidance on capabilities. Discussed at 10:15. Options include ActiveCampaign or Gmail-based automation for behavior-triggered messaging.
