


David opened with positive reception of the hero banner on the English version of his personal site, agreeing the full-width image and "the update that makes all other updates possible" tagline reads well (01:39). The conversation quickly turned to social proof placement, with David referencing recent marketing advice suggesting social proof should appear directly in or just below the hero section (02:05).
Several options were weighed for strengthening credibility:
David explored the Proven Expert dashboard live and discovered the English-language version isn't supported and key logo assets sit behind a costly upgrade tier (~$50/month). He'll continue evaluating whether Proven Expert offers enough value, and will share his profile link via WhatsApp [tag="webflow"] for James to assess.
A meaningful discussion emerged around the antique-flavored iconography James introduced (12:31). David appreciated the classical, hand-crafted quality — comparing it to his Montblanc pen set — but expressed concern that purely classical styling might not communicate his cutting-edge positioning to younger entrepreneurs.
James clarified the intent: the classical icons (blues and golds) anchor David's personal brand heritage, while the more minimal, technical icons introduced elsewhere create deliberate contrast. The team agreed to bring the modern icons higher up the page to surface that duality earlier in the user journey.
David proposed adding a new section based on the truth, presence, connection framing James had developed earlier in Figma 📄 (19:33). The section will sit between the five pillars content and the "Leadership begins within" copy block, framed as "the three main principles that set my work apart" (23:19). David will refine the German wording but wants the visual concept (vertical/horizontal connection circles) brought in to introduce a more post-modern aesthetic earlier on the page.
David questioned why the second portrait integrates less seamlessly than the hero image (29:11). James explained the narrative logic: colonnade → nature → return to colonnade, with narrower text columns intentionally kept for readability (30:33).
Key updates agreed:
David flagged a mismatch between the original podcast banner/logo and the newer version James introduced (35:02). James offered the new cover as an alternative; David is open to either but wants the cover treated more prominently if used as the central hero visual.
A longer exchange unfolded around the Podcast Hero photo David had submitted — a speaking-action shot he felt projected courage and truth-telling, aligned with the podcast tagline "in silent power lies the craft" (41:00). James pushed back, noting the image was too similar to the davidliebnau.com hero and caught David mid-word. David acknowledged the feedback while noting his partner (a model agency owner) preferred the action shot. James will mark up alternatives.
David requested the Unternehmer / Manager / Experte (Entrepreneur / Manager / Expert) symbols from the main landing page be replicated on the podcast page for visual consistency (42:30). James agreed.
James walked through the new Zolo page mockup, built with a lighter aesthetic, full-width mood images, and a Notion mockup representing the two-hour flexible coaching product (46:18). David will spend dedicated time reviewing.
One concrete idea emerged on photography: shuffle the existing "solo hero" image (originally proposed for the podcast) into the Solo page hero, and use the "reserved smile" portrait as a fresh closing image on davidliebnau.com — creating more visual variety across the three pages (48:09).
David made a clear call: a suboptimal landing page online beats no landing page (49:44). The team agreed to publish the current version while continuing to iterate. James will:
[technology="Custom Membership System"]
James Redenbaugh
David Liebnau
David opened with positive reception of the hero banner on the English version of his personal site, agreeing the full-width image and "the update that makes all other updates possible" tagline reads well (01:39). The conversation quickly turned to social proof placement, with David referencing recent marketing advice suggesting social proof should appear directly in or just below the hero section (02:05).
Several options were weighed for strengthening credibility:
David explored the Proven Expert dashboard live and discovered the English-language version isn't supported and key logo assets sit behind a costly upgrade tier (~$50/month). He'll continue evaluating whether Proven Expert offers enough value, and will share his profile link via WhatsApp [tag="webflow"] for James to assess.
A meaningful discussion emerged around the antique-flavored iconography James introduced (12:31). David appreciated the classical, hand-crafted quality — comparing it to his Montblanc pen set — but expressed concern that purely classical styling might not communicate his cutting-edge positioning to younger entrepreneurs.
James clarified the intent: the classical icons (blues and golds) anchor David's personal brand heritage, while the more minimal, technical icons introduced elsewhere create deliberate contrast. The team agreed to bring the modern icons higher up the page to surface that duality earlier in the user journey.
David proposed adding a new section based on the truth, presence, connection framing James had developed earlier in Figma 📄 (19:33). The section will sit between the five pillars content and the "Leadership begins within" copy block, framed as "the three main principles that set my work apart" (23:19). David will refine the German wording but wants the visual concept (vertical/horizontal connection circles) brought in to introduce a more post-modern aesthetic earlier on the page.
David questioned why the second portrait integrates less seamlessly than the hero image (29:11). James explained the narrative logic: colonnade → nature → return to colonnade, with narrower text columns intentionally kept for readability (30:33).
Key updates agreed:
David flagged a mismatch between the original podcast banner/logo and the newer version James introduced (35:02). James offered the new cover as an alternative; David is open to either but wants the cover treated more prominently if used as the central hero visual.
A longer exchange unfolded around the Podcast Hero photo David had submitted — a speaking-action shot he felt projected courage and truth-telling, aligned with the podcast tagline "in silent power lies the craft" (41:00). James pushed back, noting the image was too similar to the davidliebnau.com hero and caught David mid-word. David acknowledged the feedback while noting his partner (a model agency owner) preferred the action shot. James will mark up alternatives.
David requested the Unternehmer / Manager / Experte (Entrepreneur / Manager / Expert) symbols from the main landing page be replicated on the podcast page for visual consistency (42:30). James agreed.
James walked through the new Zolo page mockup, built with a lighter aesthetic, full-width mood images, and a Notion mockup representing the two-hour flexible coaching product (46:18). David will spend dedicated time reviewing.
One concrete idea emerged on photography: shuffle the existing "solo hero" image (originally proposed for the podcast) into the Solo page hero, and use the "reserved smile" portrait as a fresh closing image on davidliebnau.com — creating more visual variety across the three pages (48:09).
David made a clear call: a suboptimal landing page online beats no landing page (49:44). The team agreed to publish the current version while continuing to iterate. James will:
[technology="Custom Membership System"]
James Redenbaugh
David Liebnau

Bolden and reposition social proof section higher on personal site hero area
Strengthen credibility by bolding and enlarging the existing '25 years' credentials line and moving social proof elements higher in the hero section of davidliebnau.com. Reference timestamp 05:18.

Add truth / presence / connection principles section between five pillars and 'Leadership begins within' copy block
Create new section on davidliebnau.com based on the truth, presence, connection framing developed in Figma. Section sits between five pillars content and 'Leadership begins within' copy block, framed as 'the three main principles that set my work apart'. Include vertical/horizontal connection circles visual concept. Reference timestamp 23:54.

Bring modern and technical icons higher up in page flow to contrast classical iconography earlier in user journey
Surface the duality between classical heritage icons (blues and golds) and minimal technical icons earlier on davidliebnau.com by repositioning modern icons higher in the page flow. This communicates both heritage and cutting-edge positioning to younger entrepreneurs. Reference timestamp 15:18.

Integrate HR Excellence Award logo near SYNC Group reference on personal site
Add HR Excellence Award logo to davidliebnau.com near the SYNC Group reference section. Note: award logo use requires attribution to 'the SYNC Group' per former employer requirements. Reference timestamp 28:11.

Drop testimonial portrait photos onto personal site once David uploads them to Google Drive
Awaiting David's upload of testimonial portrait photos (sourced from LinkedIn screenshots) to a labeled Google Drive folder. Once received, integrate photos into testimonial section on davidliebnau.com. Reference timestamp 33:46.

Mark up alternative hero image options for podcast page and incorporate existing podcast cover art
Current podcast hero image (speaking-action shot) is too similar to davidliebnau.com hero and catches David mid-word. Mark up alternative hero image options and incorporate the newer podcast cover art more prominently as central hero visual on podcast page. Reference timestamp 40:32.

Replicate Unternehmer / Manager / Experte iconography from main landing page onto podcast page
Replicate the Entrepreneur / Manager / Expert (Unternehmer / Manager / Experte) symbols from the main landing page onto the podcast page for visual consistency across the site. Reference timestamp 42:30.
Homepage drafts blending copy with preliminary graphics established. Hero messaging focuses on 'leadership from presence, not pressure' targeting conscious founders at transformational thresholds. Visual system developing around vertical/horizontal lines with circles symbolizing presence and leadership. Integration of mountain imagery as grounding metaphor to balance cosmic spaciousness with earth connection. Black and white compositions with natural (non-AI) qualities preferred. Standout image discovered: natural landscape with circle, vertical horizon, and horizontal line in Dao/yin-yang configuration. 6-8 core page designs in development with integrated copywriting approach. German-primary content strategy during proof-of-concept phase. Landing Page architecture refined: LP1 serves as initial touchpoint from social/podcast discovery; LP2 delivers quiz results with data visualization and introduces email course (now identical for English and German with both getting email course access). LP3 copy due Friday. Seven customized LP2 variations based on quiz results (logical visionary, quiet powerhouse, etc.) with same structure but personalized content (53:30). lightcreators.com functions as focused conversion funnel (quiz-centric), davidliebnau.com as broader personal brand site (49:52). Mallorca photo suite available for incorporation (57:50). March 1st launch deadline established (47:31). Copy development substantially advanced: LP1 (one-on-one offer) English & German complete except testimonials; LP2 (email course) complete; LP3 (group offer 'The Threshold') English & German complete; Resonance offer complete; davidliebnau.com homepage ready; podcast page nearly complete by Thursday; webinar waitlist page complete and in production (26:42-35:27). Design drafts now shared as Webflow preview links via WhatsApp for asynchronous review (46:09). davidliebnau.com homepage structure finalized: sections include How I Work, About David (incorporating Vision Quest), Experience, Testimonials, and Take Action CTA. 'Who is this for?' section removed as redundant for personal brand context (40:15). Navigation to function as anchor-link quick-orientation tool; Podcast nav item routes to dedicated page rather than homepage anchor (41:00, 44:31). Photo integration work underway: hero image background rework to unify David with concentric ring design (10:06); specific photos mapped to Discovery Call page sections — 'I See You' as hero, 'Feedbacking' for feedback section, 'Q&A Call' for details section (13:06); retouching planned for eye area freshening and photographer reflection removal (14:20, 28:27). Product naming update: 'Solo' is now 'Shift'; 'Notion Operating System' is now 'Solo' — requires update across all design materials (46:23). davidliebnau.com personal site hero section receives positive feedback with 'the update that makes all other updates possible' tagline (01:39). Social proof placement discussed: HR Excellence Award logo requires SYNC Group attribution (02:05); Proven Expert logo (4.98 rating) available only in German and behind upgrade paywall (06:01). Classical antique-flavored iconography appreciated but concern raised about communicating cutting-edge positioning; agreement to bring modern/technical icons higher on page for earlier contrast (12:31-15:18). New section planned: Truth/Presence/Connection three principles between five pillars and 'Leadership begins within' using vertical/horizontal circle visuals from earlier Figma work (19:33-23:54). Testimonial portrait photos to be sourced from LinkedIn and uploaded to Google Drive (33:46). HR Excellence Award logo to be added near SYNC Group reference (28:11). Podcast page cover art and hero imagery under discussion; speaking-action shot questioned for similarity to main hero and mid-word capture; alternatives to be marked up (35:02-41:00). Entrepreneur/Manager/Expert iconography to be replicated on podcast page (42:30). Photography strategy: shuffle 'solo hero' image to Solo page hero, use 'reserved smile' portrait as closing image on davidliebnau.com (48:09). Publishing decision: suboptimal landing page online beats no landing page; domain connection and publish targeted for Monday after weekend (49:44-53:07).
Technical implementation of lightcreators.com and davidliebnau.com as separate entities. Decision made to build Light Creators site from scratch rather than developing on top of previous junior-built site; old site remains accessible for archival reference (31:51). lightcreators.com serves as focused conversion funnel with quiz-centric architecture; davidliebnau.com functions as broader personal brand site with trust-building content about David's background (49:52). Phased approach: (1) lightcreators.com funnel pages (LP1-3) by March 1st, (2) davidliebnau.com personal brand site and podcast page, (3) deeper offer-specific landing pages for paid products (47:31). Bilingual structure setup, CMS configuration, content migration. Gantt chart timeline and Kanban board to be created organizing each page's content, design, and development phases. First landing page represents hardest lift; subsequent pages accelerate once design system established (51:43). Mallorca photo suite to be incorporated. Design drafts shared as Webflow preview links via WhatsApp for asynchronous review (46:09). Webinar waitlist page in production with German/English versions; mobile optimization needed (logo sizing, scroll-to-form CTA at 49:16). MailerLite form integration for email capture with account access granted during session (55:53). Homepage structure refined: sections include How I Work, About David (incorporating Vision Quest), Experience, Testimonials, and Take Action CTA. 'Who is this for?' section removed as redundant (40:15). Navigation tabs to function as anchor links for quick orientation (37:32). English version routes directly to Podcast page rather than embedding podcast section on homepage (44:31). Hero image background rework in progress to better integrate David into scene and unify with concentric ring design (10:06). Photo retouching underway for Discovery Call page with specific image-to-section mapping. Product naming update: 'Solo' is now 'Shift'; 'Notion Operating System' is now 'Solo' — requires propagation across all materials (46:23). Social proof section to be bolded and repositioned higher on hero (05:18). Modern/technical icons to be brought up earlier in page flow (15:18). Truth/Presence/Connection principles section to be added between five pillars and 'Leadership begins within' (23:54). HR Excellence Award logo to be integrated near SYNC Group reference (28:11). Testimonial photos to be added once David uploads to Google Drive (33:46). Podcast hero image alternatives to be marked up (40:32). Entrepreneur/Manager/Expert iconography to be replicated on podcast page (42:30). Discovery call video to be added when received (45:41). Solo page hero image strategy: swap 'solo hero' and 'reserved smile' placements (47:50). Podcast blog blocks to be integrated (52:34). Domain connection (davidliebnau.com) and publish targeted for Monday after weekend wedding (53:07).
Dedicated landing page for Zolo (lower-tier product offering, formerly 'Notion Operating System' — note: product naming has been updated so that 'Solo' is now 'Shift' and 'Notion Operating System' is now 'Solo/Zolo'). Strategic shift in offer architecture positions Zolo with its own landing page for direct marketing, while premium offers (Shift and Threshold) will be sold via customized PowerPoint presentations tailored per client rather than landing pages. Page design should align with Light Creators brand identity (deep slate blue, earthy green/brown, HK Grotesque typography, five-pointed geometric logo). David has shared briefing document and images; James beginning work on Zolo page this week (53:53). Part of three-tier offer structure: Zolo (landing page), Shift (presentation-based), Threshold (presentation-based). Landing pages for Shift and Threshold may come later once there's more proof of concept (49:00-51:00). New mockup built with lighter aesthetic, full-width mood images, and Notion mockup representing two-hour flexible coaching product (46:18). David to spend dedicated time reviewing. Photography strategy discussed: shuffle existing 'solo hero' image into Solo page hero, use 'reserved smile' portrait as closing image on davidliebnau.com for visual variety across three pages (48:09).
Design and development of podcast page for davidliebnow.com/podcast positioned as sub-section of broader personal brand hub. Fresh green/light aesthetic direction selected offering cleaner, more 'zen' feel compared to initial deep blue version (33:18). Page features 5-6 episode cards linking to Spotify and YouTube, using YouTube video thumbnails (since David records video versions) rather than static Spotify cover. Episode listings serve both user navigation and SEO purposes (35:30). Typography uses Cormorant with italics selectively as accent (29:09). Hero/cover design to be revisited once new urban-background photos arrive from Thursday shoot with Julia (delivery expected Friday before she travels) (22:50, 52:35). Site architecture confirmed: davidliebnow.com as broader personal hub covering corporate work, podcast, and personal background, distinct from lightcreators.com focused conversion funnel (44:15). Awaiting merged briefing combining davidliebnow.com homepage and podcast page (targeted for tomorrow morning) (47:47). Cover art mismatch identified between original podcast banner/logo and newer version introduced by James; David open to either but wants cover treated more prominently if used as central hero visual (35:02). Podcast hero photo discussion: speaking-action shot submitted by David projects courage and truth-telling aligned with tagline 'in silent power lies the craft' (41:00), but James pushed back noting similarity to davidliebnau.com hero and mid-word capture. David's partner (model agency owner) prefers action shot; James will mark up alternatives (40:32). Entrepreneur/Manager/Expert symbols from main landing page to be replicated on podcast page for visual consistency (42:30). Podcast blog blocks to be integrated into site (52:34).
00:00:00
James Redenbaugh: Mm.
00:00:03
David Liebnau: This meeting is being recorded. Hello.
00:00:11
James Redenbaugh: Hi, David.
00:00:13
David Liebnau: How are you doing?
00:00:16
James Redenbaugh: I'm doing okay. A lot better than yesterday.
00:00:19
David Liebnau: Oh, boy. What did you do or eat?
00:00:24
James Redenbaugh: I had some fish, and I probably shouldn't have.
00:00:30
David Liebnau: Right, Right.
00:00:34
James Redenbaugh: A little questionable, and. Yeah, that must have been it.
00:00:42
David Liebnau: Okay. Yeah. So. Well, I hope you feel better now. I know it's kind of. Yeah, well, these are experiences you don't need to have. So are you ready to give me an update or what is.
00:01:05
James Redenbaugh: Yeah.
00:01:06
David Liebnau: What's the status?
00:01:09
James Redenbaugh: Yeah, let's do it. We have lots to show you. Cool. So let's jump right in if you're ready.
00:01:18
David Liebnau: Yes, let's do it.
00:01:24
James Redenbaugh: All right, so first of all, on your personal site, This is the English page. I think this banner is working very well for you.
00:01:39
David Liebnau: Banner. Hang on. What do you mean with banner or visual or what?
00:01:46
James Redenbaugh: Yeah, the banner image. I mean, it's full width. I just mean the hero section.
00:01:51
David Liebnau: Yeah. Yeah. Okay, I got it. Yeah.
00:01:57
James Redenbaugh: Yeah. Nice light over here. Text on that, I think, reads well.
00:02:05
David Liebnau: Yeah, looks cool. I want to meet that guy. Yeah, right. He knows how to make that update. The update that makes all other updates possible. Yes. I mean, that. That's quite a claim, but we'll see if you. If you scroll further down. When. When come. Where come. When comes? Like social proofs. Sure. Shall we maybe put social proof on top a little? Let's. Let's reflect on that. Okay, here we have that. Yeah. I mean, I don't know whether that is your expertise, like, the overall structure to make it. Yeah. Convergent. Is that. I don't know. I've. I've just been in a. In a call with a marketeer, you know, and he was saying based on the, like, landing page, the. The quiz landing page, he would recommend me to have the social proof right away, like, in the hero section, whatever that means. All right, here we have it even. But we could. We could also bring in some. And it's very light. Right. You. You can easily over overlook it.
00:03:33
James Redenbaugh: Yeah. This can get bigger.
00:03:35
David Liebnau: We could. We could bring in, like, logos. We could bring in this HR Excellence Award logo I received. But here we have. I have the, Like, the difficulty or request of my former employer with whom I won that particular award, that I can only call me this HR Excellence Award winner when I say together as while working at the SYNC Group, basically. So HR Excellence Award winner in the role of a client director of the SYNC Group. So a lot of text to use that logo. Alternatively, we could use this proven expert logo with my current, like, Testimonials. I have a like 5 point something, a 4 point something rate but it isn't a whole lot of data yet where we. Yeah. At least we could make this line at the bottom like 25 years, etc. A little more prominent. Where. I mean what, what do you think about this overall? This need for social proof on this call or I mean what's your take on everything I've said so far? Help me to get some resonance?
00:05:18
James Redenbaugh: Yeah, I think it's helped. I think we can bolden that up. I think that we can probably move this section up. I'm not sure about. Right beneath the.
00:05:32
David Liebnau: Yeah. And then it's probably too much about me. So how. How about bringing in a logo? Like a proven expert logo.
00:05:43
James Redenbaugh: Yeah.
00:05:46
David Liebnau: So let me share what, Let me have a look at what they offer, what I could share with you and. Right.
00:06:00
James Redenbaugh: Dashboard. Yeah.
00:06:01
David Liebnau: And what's the status? I mean this is a particular site I'm working with currently I have a 4.98 overall score which of course is a good one, but it's. I don't know how many. And I write I have had like 10, 10 people giving me a score here. So it's not nothing, but it's not like hundreds. So this is. I could share the profile with you. So I'll do that. I share at least with you via WhatsApp, my profile link to give you a first like customer journey experience of what happens when someone looks at that profile. So we might need that like as a, as a hyperlink. And now I'm looking for my profile whether I can provide a right website, social media now whether I can download some logo stuff. That would be helpful, wouldn't it? I would assume they would offer that and I don't see it. Upgrade. Maybe they want money before I can download something. Let's see what the upgrade entails. 10 Of social media free one month. Google. Google St website.
00:08:00
James Redenbaugh: Aha.
00:08:05
David Liebnau: Okay. So I would need to. Wow, they want a lot of money for that. They want like 52 bucks or 50 bucks a month for getting Google Stars on my website. That's.
00:08:27
James Redenbaugh: That's a lot.
00:08:28
David Liebnau: What is that good for? Well. Huh. That's well dumb. Not dumb. It's expensive. Or you mean dumb starting collecting data on that site before looking at the pro content. Maybe that was dumb.
00:08:48
James Redenbaugh: It's dumb that they charge that much.
00:08:50
David Liebnau: Well yeah, yeah. I just wanted a logo to be downloaded.
00:08:57
James Redenbaugh: But yeah, I can get, I can get your logo.
00:09:03
David Liebnau: Hang on. So. Okay, that, that is like an incorporation in the Google Search. That's not necessarily what I'm looking for. So I'll. I'll check this out and come back to you.
00:09:25
James Redenbaugh: What?
00:09:25
David Liebnau: What? This offer. Okay.
00:09:27
James Redenbaugh: Okay.
00:09:28
David Liebnau: So. Yeah. Where. I mean, base. Yeah, you're right. Like this is how I've seen it at other people.
00:09:38
James Redenbaugh: Mm.
00:09:39
David Liebnau: And. And there we could. I mean you see when you, when you over the click on the link, you see my rating, right? You. Not if you double click on the link I shared with you. Right. So why it says nine testimonials from Instagram. Ten. Hang on. That. That is. And is it, is it available in English or is it. Oh, only a German one. Maybe after I started. Oh, that's bad. Is that. No, no English. They have no English version of it. Shoot, I should probably have directed these people right away to Google or Trust Pilot. Yeah. Ah, here we go. No. What?
00:10:43
James Redenbaugh: No, bad,.
00:10:48
David Liebnau: Bad. Well, that's. That's poor, isn't it?
00:10:54
James Redenbaugh: Yeah,.
00:10:57
David Liebnau: So it's probably not. I mean, here, what about something like this? What. What I see here. Oh, no, it's. It's just a one. Hang on. Sorry. I failed to publish a tenth one, so now I have a tenth assessment in it. So here, here is. Yeah, well, or I review what, what I could create or show based on this proven expert offer as one option for bringing more social proof. Alternatively. Yeah, we. We could make that two line cred credentials down there maybe a little thicker or. Yeah, yeah. And it's very, very light gray. Right?
00:12:31
James Redenbaugh: Yeah, I'll improve that. But let's not get hung up on this.
00:12:38
David Liebnau: No, let's not. All right, so then the, the other like, interesting here, these new symbols based on pictures. It has a bit of an antique flavor, right? I mean it has quality to it like manual stuff nowadays. But isn't it too old fashioned for young entrepreneurs or so. Or is that quality? I mean what led you choose? This atmosphere or that style?
00:13:18
James Redenbaugh: We were already playing with a similar style for some things on the podcast. I didn't end up using everything that I generated, but things like where.
00:13:35
David Liebnau: Where, where have we. Speaking of, where have we playing with this?
00:13:43
James Redenbaugh: Well, I was playing with mock ups for the different episodes. Right now it just shows the. It doesn't show it on the site, but I can, I can show you those images and, and that's where it kind of came from. But the reason for the style is to. To have a kind of a classic feeling. Playing with a lot of these blues and golds for your personal brand, something.
00:14:23
David Liebnau: It has a classical feeling and I kind of like That I want to show you my corresponding. You know, here I have my, my Montblanc pen set. Right. So that's like corresponding to it. Yeah, so. So okay. Yeah. And it fits to the almost, I mean almost two. Cheeky guy up there. But no, he's a cool one. But, but what about. How does it, when do we bring in the, the modern edgeness? I want to be also at the cutting edge of, you know, evolution. So here. Right, like these. Yeah.
00:15:18
James Redenbaugh: And that's the other thing. I wanted to contrast our icons that feel a lot more cutting edge and technical and minimal.
00:15:26
David Liebnau: Yeah, yeah, but they come. Can we bring them up earlier on like here or.
00:15:37
James Redenbaugh: Yeah, it's up to you. We can totally rearrange these sections.
00:15:42
David Liebnau: Hang on here. What's missing? Right. So let's, so where. Or this, the, what is it? Beige is Bayesian English word. Yeah, yeah, beige. Okay, show me just the beige.
00:15:59
James Redenbaugh: Just the beige.
00:16:00
David Liebnau: Crawl up a little. Hang. Yeah, right. Hang. Yeah, like and up a little. So there's a little more down a little down. Or can I review that myself to look at various sending. So okay, now hang on here, hang on here. So that's, that's cool. Like harmoniously set. And that's like. Okay, that's the classic. Now at the next one I'm wondering. I would love to see. Or just scroll, scroll down next section please. Right, A little more. Yeah, hang on. Or yeah, or just put what's missing to the top. Scroll further down. Further down. Yeah, stop. Okay, so here. Couldn't we have here more like modern cutting edge symbols or I mean the ones you, you designed for the five pillars, I think are cool, but they are very small down there and taking long until we see them. So this second beige section, this what's missing. How about that? We bring in this like vertical connection line. You've played with symbols of verticality or vertical and horizontal connection. Right. I mean I, I would love to see one, one hair. That symbol of again the vertical and the horizon. Horizontal connection like circles. You've, you've, you've showed me before. At some point. You know what I'm referring to.
00:18:19
James Redenbaugh: Trying to remember.
00:18:20
David Liebnau: I, I, I have a look at Figma. Maybe I find it there. Then I can show you. I gotta make note. What a pity with this proven expert thing that it doesn't translate in English anyway. So okay, you're on Figma. Your set. I know that's mine. Okay, here, I have it open now. Ah, you are there too. Yeah. What was on the landing page? The website, right Here, the website, if you go to. Right, exactly. The.
00:19:33
James Redenbaugh: Yeah.
00:19:34
David Liebnau: You call the truth, but something along this type of image like, like, like truth. Interesting or connect. I mean we're not referring to these concepts yet. I mean the, the, the. The copy you put together here is. What was that coming from? My briefing document or where. Where is this coming from?
00:20:29
James Redenbaugh: It's coming from your briefing document, but translated. But English.
00:20:36
David Liebnau: Well, how about. Yeah, bring this in. Let me. Where do I see what you're sharing with me again? Are you still sharing your screen with me or not?
00:20:50
James Redenbaugh: Yes.
00:20:52
David Liebnau: Okay then let me find that screen. Where is it? Aha. Okay. I think I no. Can't see that screen anymore. Why isn't. Isn't that.
00:21:13
James Redenbaugh: I can also just share a link to the page?
00:21:16
David Liebnau: No, no, no, no, no. Yeah, well you can do that, but I should be able to see where you. You're not sharing Figma with me now, right? No, you're sharing the. No website. Where is it? No, that's what. That is weird. Can you maybe stop sharing and share again?
00:21:53
James Redenbaugh: Can you see this now?
00:21:56
David Liebnau: Yeah, now I can see it again. Okay. Right, so hang, hang on here, let me read what we have. How about we bring in here and a section with this truth presence connection. We could even use the wording you had there for now. Of course a German equivalent. I may will go over the text again. But mainly also for the visual aspect. I think then we would bring in earlier a more modern approach and people see. Okay, he's. He's like. Like post modern here and, and not just classic.
00:22:59
James Redenbaugh: Mm hmm.
00:23:02
David Liebnau: Does that make sense for you as well?
00:23:04
James Redenbaugh: Yeah, I can play with that.
00:23:10
David Liebnau: Yeah. And then. Huh. Questions?
00:23:15
James Redenbaugh: No, it's a good idea.
00:23:19
David Liebnau: Yeah, it's like these are the, the core values. We could, we could call or main. Three main principles I work with. Yeah, let's call it three main principles which like sets my work apart. And why are you showing me this now? Or you just want to give me a possibility? Okay. Okay.
00:23:54
James Redenbaugh: This is further down the page.
00:23:56
David Liebnau: All right, do send me the link as well if you haven't done so I want to. Okay. On WhatsApp. Right. Okay. Okay then let me. Have a look myself so I can scroll down and look at various sections myself. Yeah. So again I, I gonna. I gonna fine tune the copy between Die looke Markt in German or the gap in the market and how I work. Or no, the how I work section. In that section we bring in the principles and probably above the copy which starts in German you have the German one. Open as well, because here's German copy now as well. Yeah, yeah. Okay, there's this copy. Ich abeit mit unter nim under ein variable. And so after leadership begins in worked aussen in there, these three principles. Would that help us or would. Would from a visual standpoint, graphic standpoint, would we need to have it even more up in this, what field marked? No, no, we don't. We keep it there in this because that's part of it. So then I guess in between the first copy and the three. I need to see it, James.
00:26:16
James Redenbaugh: But yeah, spend some time with it and reflect and just let me know.
00:26:23
David Liebnau: Well, well, I guess for. For now and, and I would need to see it. But. And, and help me with your imagination. If, if we would put it in between the five pillar section and the copier below. Leadership begin in work in there. Would that.
00:26:53
James Redenbaugh: Would.
00:26:54
David Liebnau: Would that be too much illustrations at once or would that be cool? What do you think?
00:27:02
James Redenbaugh: I think it would be cool.
00:27:04
David Liebnau: All right, then put it in.
00:27:07
James Redenbaugh: Okay.
00:27:09
David Liebnau: Yeah. And. How about. Okay, now. Now I'm thinking about pictures. When comes. Okay, here we have the picture. One picture and another picture. I thought this like picture we have. Yeah, a lot of things. Oh, why? Well, yeah, maybe I. There's a lot to review. Indeed. I mean, I mean, good progress. I'm wondering the position of the pictures, is that like, based on what judgment or principle did you. For example. Ah, here we have the HR Excellence Award winner. I. I'm looking now at the section organization. Yeah. Here we could. We could bring in this logo of, of the HR Excellence Award winner. I share it with you via WhatsApp. Because there we speak about the sync group and all of it. And so we can use it there. And the, the picture you use there, I thought initially would be a good fit for the how I work section further up. Yeah. Did you decide to you for. For good reasons to use it further down?
00:29:11
James Redenbaugh: Yeah, because I thought we needed more images down here.
00:29:15
David Liebnau: And.
00:29:18
James Redenbaugh: The first image is a view in this suit, in this colonnade. And then I wanted the second image to be with you in nature and then the third image to, to come back to the first scene.
00:29:34
David Liebnau: Okay, sorry. Yeah, I see that. Okay. And. And I mean in this hero section, you did such a nice job of weaving the picture into like the, into the. Yeah. Full banner. And further down it. It is more like a simple insert of it. Like, like just copied in. No like connection between the picture and the texture or the, the side. What was your thinking behind that?
00:30:33
James Redenbaugh: Just because we don't need to bring. A full width image to everything. I think it's, it's fine to just have some images accompany the text. It's good to have a narrower column of text because it's easier to read. So it didn't feel necessary to do something different.
00:31:05
David Liebnau: Okay. Yeah. Okay. I'm still searching for. The. What you. The, the logo, but now I found it. You, you do need an. Well or anywhere. You get it all. I have. All right, a few of those. Hang on here. You over. Thailand. Yes. Speak freely.
00:31:56
James Redenbaugh: I was just going to suggest you, you can, you know, take your time to review this and find those things and send them later. We don't need to do that.
00:32:05
David Liebnau: Yeah, I understand. Okay, well, I managed though to copy it now. And you have it now in the website in the WhatsApp. Okay, so that is for the HR Excellence Award winner. Mensch Little banner. And how about bringing in pictures of my testimonials? Like. Yeah, the portraits of them.
00:32:53
James Redenbaugh: Yeah. Can we put them into a folder?
00:33:01
David Liebnau: Yeah, you were speaking about frames, didn't you? Anyway. Or you mean I should, I should provide the photos or. What do you mean with. Can we put them into a folder? What exactly are you asking?
00:33:17
James Redenbaugh: Do we have photos for these testimonials?
00:33:20
David Liebnau: Yeah, just make them. No, no, I have them or they are available on LinkedIn. I just make screenshots from their LinkedIn profile where I gathered all these.
00:33:39
James Redenbaugh: Cool. Yeah. So if you could just put them into a folder, I can drop them on the website.
00:33:46
David Liebnau: Okay.
00:33:46
James Redenbaugh: They're labeled.
00:33:49
David Liebnau: Yeah. And you mean folder or drive? I mean file. Could I, I just provide a, like a word document with the photos inserted?
00:34:04
James Redenbaugh: No, no, because I can't pull them out of the document. Put them in a folder on the Google Drive.
00:34:09
David Liebnau: I see, I see. Okay. Okay, so, and then I need a call them like David Cling. So that, that's what you need. Right. Okay. Okay. And yeah, it would make it more alive. Right. So yeah, I think that, that, that that's a good one to adapt. And now I am looking at the podcast section and I'm wondering about this. Or maybe I need to scroll further down the like what is it? Banner? The logo? No, it.
00:35:02
James Redenbaugh: Or ah.
00:35:03
David Liebnau: Okay, so I, I, I click on that. Okay. Now I arrive here. Okay. Right. So in at the Noise de Episode we. How did we call that the logo? Or no formal, I don't know, is it the banner? The logo banner, I guess. When looking at Neues de Episode, we see this banner you designed initially prior to the landing Page. And so I'm wondering, either this needs an update or it should also appear on the Hero section, shouldn't it? So what do you think about this?
00:36:01
James Redenbaugh: Yeah, I just wanted to do provide an alternative. We can use the existing cover.
00:36:07
David Liebnau: Yeah. And what about the picture in the Hero section of the podcast? I think there should be a picture of mine as well included.
00:36:21
James Redenbaugh: Well, for you stuck the COVID that has a picture of you on it. I wouldn't add another picture of you up there as well.
00:36:32
David Liebnau: Right? If it, if it's. Yeah, yeah, yeah. But then probably the picture or the COVID Right? Cover was the word I was looking for. The COVID should probably be a little bigger or not the COVID But I, I don't want to. I, I learned Hero section always needs a picture. Maybe I'm wrong here. I'm. Now I'm just wondering if we just have it on the COVID whether it's too small. Plus I thought I, I provided a nice picture which. And I want to review the other pictures we have. How do I get back to the other side? I can't get back here. I'm back. Right, so we have the three right there is this picture I called Podcast Hero. Podcast Hero. Is it? I want to see that. 2. Oh, I hope to see it too. And where is it? Have you made any use of that? I don't any.
00:38:02
James Redenbaugh: I wouldn't recommend using that here. So this is the photo again. I think we only need one picture of you in the Hero and I think if we're going to have the, the COVID it can be that.
00:38:21
David Liebnau: Sorry, I don't, I don't see your screen anymore. I, I again. Why not? I don't know. But here,.
00:38:37
James Redenbaugh: Can you see it now?
00:38:40
David Liebnau: I'm afraid not. Can you do it again? Oh, are you here? No. Yes.
00:38:56
James Redenbaugh: Can you see it now?
00:38:59
David Liebnau: No, I only see us.
00:39:03
James Redenbaugh: Try navigating back to zoom.
00:39:06
David Liebnau: Yes, I left insta answering. No, I don't know. Did you, did you stop sharing and sharing again?
00:39:25
James Redenbaugh: Yes, a bunch of times.
00:39:30
David Liebnau: Weird. I am. Well, I now I not even see you anymore. Well, yeah, no, yes again. But I don't see shared screen. Yeah, now something is coming up. Okay, now I'm back. Now I can see it.
00:39:52
James Redenbaugh: Okay, so this picture of you, it's, it's, it's not great for the, for a hero, for the podcast. It's, it's too similar to the one that we're using on the David Lead now homepage. And, and you're just like mid word. I don't think it's Necessary. I don't think it's working, and I don't think it's necessary. So I would just do the COVID.
00:40:32
David Liebnau: And the COVID is. The new cover is the one you are having now. Is that a placeholder?
00:40:40
James Redenbaugh: That's a placeholder. I would use this one.
00:40:46
David Liebnau: So that's still your favorite? Well, I've been, I've been. I moved away a little from that picture because it's. Someone said. And then I thought, well, yeah, maybe that's right. That it appears as if I'm hiding behind that, that wooden door. And okay, the podcast says silent power lies the craft. All right? So maybe it doesn't need to be too extroverted, but I don't want to be perceived as hiding behind something. And this picture I shared or thought of shared with you as my idea for the podcast hero section. Yes, it's, it's me speaking. But of course, a podcast is about speaking. And here I thought that's a guy who is, like, speaking the truth and is. Has the balls to do so, whereas the others, the other, the other picture is too, too soft, maybe, or too, too, too nice. But this one has more courage. So, yeah, I prefer this one more now than the one on the COVID.
00:42:24
James Redenbaugh: Okay. I can, I'll take this and mark something up.
00:42:30
David Liebnau: Okay. Okay. And then it comes in, in here somehow, somewhere. Yeah. Okay. Why don't you. Hang on, James, I, I know you are on a. On. But one. One more question. On the podcast side, we also speak about the three roles, right? Undernema manager expert, or entrepreneur manager expert. Why don't we here replicate the symbols we've installed or integrated on the first landing page?
00:43:20
James Redenbaugh: We can.
00:43:22
David Liebnau: Okay. Yeah, let's do it.
00:43:25
James Redenbaugh: Okay,.
00:43:27
David Liebnau: Cool. And, and also here the, and hang on. Five factors. Five factors. Oh, and, And. Right. Okay. Huh.
00:43:51
James Redenbaugh: You.
00:43:54
David Liebnau: How comes that I don't see that. Ah, there they are. Five. Okay, I, I, I do see them. I was wondering what. But I hadn't scrolled down enough. Ah. And then we have this picture of me again at the podcast bottom. This one.
00:44:19
James Redenbaugh: Mm.
00:44:23
David Liebnau: So in the current status, that's the only picture we have. Big, right? Yeah, we have. Okay. Right. So. So you've, you thought that is better than the hero section, Podcast Hero section, favorite of mine.
00:44:41
James Redenbaugh: Yes.
00:44:45
David Liebnau: Because,.
00:44:47
James Redenbaugh: Because you're not mid word.
00:44:52
David Liebnau: Yeah, well, yeah. Okay. You know, my, my partner who is, who, who worked a lot with pictures because she's the owner of a model agency, she liked the one where I was in mid word and like action in actions. But yeah, no worries.
00:45:13
James Redenbaugh: I get it.
00:45:14
David Liebnau: We talked about it. Okay. Okay, got it. Okay, so keep it there. Bring in the other in the COVID and I mean good progress. A lot of stuff has been developed. How about the discovery call? Is it fully functioning?
00:45:38
James Redenbaugh: We need the video.
00:45:41
David Liebnau: I inserted the video as promised by the end of last week in the, in the Google Doc.
00:45:47
James Redenbaugh: Okay, great. I need to add that in then, and then, and then it's good.
00:45:55
David Liebnau: Cool, then please do so.
00:45:57
James Redenbaugh: Okay.
00:45:59
David Liebnau: And all the rest, I mean, I think it's good enough to publish it. I will review it and, and oh, where's this? What, what are you, what are we looking at now? So much.
00:46:15
James Redenbaugh: The solo page.
00:46:18
David Liebnau: Ah, the solo page. Oh my goodness, yes.
00:46:23
James Redenbaugh: So I sent you that on WhatsApp as well. You can take your time with this. Let me know what you think. It's just in German.
00:46:37
David Liebnau: Okay.
00:46:40
James Redenbaugh: And I went with a lighter aesthetic, some, a number of these full with images to create a mood. And then I, I mocked up the, the, the product in notion, you know, or you know, this could represent the two hour flexible coaching, you know, or we could, or we don't need images here or something else. But yeah, I think you can take some time with this.
00:47:24
David Liebnau: And what about, yeah, cool, cool, cool. And what about the, okay, here, here at the end we have the ver. David Lieb. Now the picture of, of me. I'm wondering here as well whether a picture in the hero section more earlier would, would help to win trust.
00:47:50
James Redenbaugh: Yeah, I think maybe something more unique. Maybe I could take one of the photos we have and generate something special.
00:48:00
David Liebnau: What, what about the solo hero I put out there?
00:48:06
James Redenbaugh: Let me see.
00:48:09
David Liebnau: I mean this was the one you initially suggested for the podcast. The davidlibnow.com maybe also that, I mean now as I'm reviewing this one, this current called solo hero picture, I wonder whether this could also be a replacement for the me smiling with a. I, I, I, I called it reserved smile, I think. Is it? No, no. Have I even shared it? Yeah, the reserved smile you, you shared now as, as the bottom of, at the bottom of the davidlibna.com site. So instead of that which looks fairly similar than the hero, how about the solo hero here? Then we have another total different like background and then maybe use the reserved smile as the hero for the solo.
00:49:30
James Redenbaugh: Yeah, we could do that.
00:49:34
David Liebnau: Okay,.
00:49:37
James Redenbaugh: I'll play with that.
00:49:39
David Liebnau: Yeah, good.
00:49:43
James Redenbaugh: Course.
00:49:44
David Liebnau: Okay. And I mean of course in the meantime, a suboptimal landing page online I think is better than none. So, so how about publishing it while reviewing and Optimizing it simultaneously. Okay.
00:50:08
James Redenbaugh: Yeah, let's do it.
00:50:10
David Liebnau: I'll.
00:50:10
James Redenbaugh: I'll message you on WhatsApp about getting the David lead now. Domain connected. Yeah, but let's get it online.
00:50:21
David Liebnau: Yeah.
00:50:22
James Redenbaugh: Cool.
00:50:22
David Liebnau: And so, and, and based on today's conversation, before you do that, will you. Will you integrate any of today's like, feedback or by when do you plan to do that?
00:50:38
James Redenbaugh: I can do that. It's all pretty easy to integrate that.
00:50:43
David Liebnau: And shall we repeat them or. You've captured all of it and you feel cool doing it right away?
00:50:49
James Redenbaugh: It's captured. Yeah.
00:50:51
David Liebnau: Excellent. And then as I said with this new section, the three principles, if I want to update the wording, I could do so directly at webflow or shall I tell you what I want to update? What's. What do you think?
00:51:15
James Redenbaugh: For now, tell me if you have text updates and I'll integrate them.
00:51:19
David Liebnau: Okay. Excellent. Excellent. And then the podcast, shall we. Wait, I mean, or starting same process. I mean, putting it out. Oh, did you notice the. The file I shared with you with all the. The blocks?
00:51:45
James Redenbaugh: No. Where is that?
00:51:51
David Liebnau: I. If you scroll up our WhatsApp chat. Google dog. Yeah. I. I send it to you again.
00:52:06
James Redenbaugh: Yes.
00:52:10
David Liebnau: Yep. So that's for the podcast blog, which I think needs to be integrated into the podcast site. Right. For the reasons.
00:52:34
James Redenbaugh: Yep.
00:52:35
David Liebnau: Yeah. And I gonna provide the pictures of the testimonials to you and look at this proven expert logo, whether that offers some. Some valuable stuff. Okay. And so by when do you think you be able to publish this stuff with the. With the updates? What's your estimation?
00:53:07
James Redenbaugh: We're going away to a wedding this weekend and so I can do those things on Monday, if that works for you.
00:53:15
David Liebnau: Yeah, will work. Yeah.
00:53:17
James Redenbaugh: Okay, cool.
00:53:19
David Liebnau: All right then. Continue to rest well before you go out on a wedding. And thanks for great progress. We could review today. I'm very, very happy overall with what we have achieved now. Great.
00:53:34
James Redenbaugh: Yeah, it's coming together.
00:53:36
David Liebnau: Yes, finally.
00:53:38
James Redenbaugh: Yeah. I will talk to you soon and see you later.
00:53:42
David Liebnau: All righty. Bye. Bye.
00:53:44
James Redenbaugh: Bye. Ciao.