Adam C Hall and James Redenbaugh reconnected to discuss their respective company developments and explore potential collaboration opportunities. Both emphasized the rapid pace of technological change and the opportunities it creates for creative builders. James noted that IRIS Cocreative has more projects than ever and is actively hiring, with most of his time now dedicated to building new internal technology systems. Adam shared that True Guide (formerly Soul Guide) has reorganized as a Delaware C corp and is moving away from the Holo Movement while maintaining work with the Purpose Lab, with a new product rollout planned for early February (04:10).
James presented his vision for an interoperable ecosystem of community-building toolsets rather than a single platform or app (08:19). The system is built on Webflow and consists of modular components that can be combined to create custom community platforms. Unlike traditional platforms that require separate logins and siloed experiences, James's approach enables multiple front-ends to share an interconnected backend (12:20).
The key innovation is cross-platform interoperability: a course running on one community platform could simultaneously run on another, with users maintaining their profiles and progress across different networks without needing multiple logins (12:55). For example, someone taking a course through Conscious Healing Institute and someone accessing the same course through Holo Movement would share the same learning space while experiencing their respective community's branding and interface.
[technology="Online Learning Platforms"]
[technology="Custom Membership System"]
[technology="Directory Systems"]
[technology="Community Facilitation Tools"]
James is developing this as an alternative to services like Member Stack and Outseta, which charge monthly fees for single functions like membership authentication. His approach tackles multiple capabilities simultaneously—membership systems, learning management, directories, community profiles—while keeping the technology open source and interoperable (20:40). He emphasized that 95% of what they're building will be available for free, with revenue coming from design services and the network effects of interconnected communities sharing resources.
A significant focus for James is developing new ways for communities to conceptualize and interact with time together (23:50). He noted that current web tools are either permanent and timeless or immediate and present-moment focused, with few ways to visualize shared temporal experiences beyond basic calendar views. His vision includes building widgets and toolsets for collaborative timelines and project management that invites participation without login barriers—users could visit a URL, see a project timeline, and interact with it by dragging elements or adding input without authentication (24:05).
[technology="Time-Aware Toolsets"]
[technology="Collaboration Management Tools"]
Adam provided extensive updates on True Guide's development progress. The company has raised significant capital, built a nine-person team including three software developers, and is preparing for a $5 million capital raise (26:43). They're transitioning from beta to full market launch in May with several new products.
Journey Guide represents a major product innovation launching within weeks (28:30). Adam demonstrated their Smart Media Player using examples from clients including the Earthkeeper Summit in Switzerland and Urban Monk. The system transforms static video libraries into interactive, personalized learning journeys. Users can ask questions and receive curated responses drawn from entire content catalogs—120 hours across 150 videos in the Earthkeeper example (30:24). The system provides multilingual support, with German and Spanish interfaces demonstrated, opening new monetization opportunities for international audiences (29:45).
The Urban Monk implementation showcases True Guide's reimagined conversion funnel (34:30). Users complete a customized survey, then receive a personalized video journey addressing their specific interests. If someone indicates interest in gut healing, they receive targeted video content on that topic, with options to view summaries, add captions, share with their community, or proceed deeper into the content experience. This approach transforms traditional email marketing funnels into interactive, guided experiences that increase conversion rates (36:20).
James acknowledged the significant scope and complexity of building an ecosystem of community tools while competing with well-funded single-purpose platforms (20:40). He's currently bootstrapping development through client projects but is considering raising capital to grow beyond himself into a true collaboratory. He emphasized the need for partners who understand rapid iteration, can embrace breaking and fixing things quickly, and share vision for new possibilities in community technology (17:15).
Both leaders discussed the accelerating obsolescence of current tools like Slack, Asana, Trello, and Notion as AI capabilities advance (25:10). James noted that when anyone can prompt an entire project management system into existence, the value shifts from code itself to innovation and new ways of thinking about collaboration technologies. He's intentionally preparing for a world five years ahead—or possibly much sooner—when current SaaS tools become commodified (24:56).
Adam shared his experience with a friend's community platform called Seekers, backed by an Israeli tech billionaire, which has spent millions without successfully cracking the community platform challenge and has put the project on hold (07:30). This context reinforced the difficulty and importance of the work both companies are pursuing.
The conversation identified several potential collaboration areas. Adam expressed interest in True Guide potentially engaging IRIS Cocreative's membership system capabilities as they expand support for customers building membership experiences (22:00). James sees opportunities to create a library of integrated tools and widgets, including True Guide's smart media player, that could plug into the community platforms his clients build (37:15).
Both recognized value in continuing to share developments and explore where their innovations might accelerate each other. James will send Adam access to lab.iriscocreative.com where IRIS is publishing their developing toolsets (39:49). Adam will share True Guide's evolving product suite, including upcoming work with publishers and authors that reimagines the audiobook experience with interactive guided journeys (39:15).
James offered to connect Adam with Kirill, a highly qualified CTO in Boulder who leads an AI company and has deep roots in the conscious, integral, evolutionary community (40:56). Kyrio previously founded Instagra and grew a health sector AI startup that was acquired. James noted that Kyrio's current role at a larger company brings less purpose than his previous work, potentially creating openness to new opportunities (42:27). Adam expressed strong interest, noting True Guide is actively seeking a very specific type of CTO and has both cash and equity to offer (43:00).
Adam C Hall and James Redenbaugh reconnected to discuss their respective company developments and explore potential collaboration opportunities. Both emphasized the rapid pace of technological change and the opportunities it creates for creative builders. James noted that IRIS Cocreative has more projects than ever and is actively hiring, with most of his time now dedicated to building new internal technology systems. Adam shared that True Guide (formerly Soul Guide) has reorganized as a Delaware C corp and is moving away from the Holo Movement while maintaining work with the Purpose Lab, with a new product rollout planned for early February (04:10).
James presented his vision for an interoperable ecosystem of community-building toolsets rather than a single platform or app (08:19). The system is built on Webflow and consists of modular components that can be combined to create custom community platforms. Unlike traditional platforms that require separate logins and siloed experiences, James's approach enables multiple front-ends to share an interconnected backend (12:20).
The key innovation is cross-platform interoperability: a course running on one community platform could simultaneously run on another, with users maintaining their profiles and progress across different networks without needing multiple logins (12:55). For example, someone taking a course through Conscious Healing Institute and someone accessing the same course through Holo Movement would share the same learning space while experiencing their respective community's branding and interface.
[technology="Online Learning Platforms"]
[technology="Custom Membership System"]
[technology="Directory Systems"]
[technology="Community Facilitation Tools"]
James is developing this as an alternative to services like Member Stack and Outseta, which charge monthly fees for single functions like membership authentication. His approach tackles multiple capabilities simultaneously—membership systems, learning management, directories, community profiles—while keeping the technology open source and interoperable (20:40). He emphasized that 95% of what they're building will be available for free, with revenue coming from design services and the network effects of interconnected communities sharing resources.
A significant focus for James is developing new ways for communities to conceptualize and interact with time together (23:50). He noted that current web tools are either permanent and timeless or immediate and present-moment focused, with few ways to visualize shared temporal experiences beyond basic calendar views. His vision includes building widgets and toolsets for collaborative timelines and project management that invites participation without login barriers—users could visit a URL, see a project timeline, and interact with it by dragging elements or adding input without authentication (24:05).
[technology="Time-Aware Toolsets"]
[technology="Collaboration Management Tools"]
Adam provided extensive updates on True Guide's development progress. The company has raised significant capital, built a nine-person team including three software developers, and is preparing for a $5 million capital raise (26:43). They're transitioning from beta to full market launch in May with several new products.
Journey Guide represents a major product innovation launching within weeks (28:30). Adam demonstrated their Smart Media Player using examples from clients including the Earthkeeper Summit in Switzerland and Urban Monk. The system transforms static video libraries into interactive, personalized learning journeys. Users can ask questions and receive curated responses drawn from entire content catalogs—120 hours across 150 videos in the Earthkeeper example (30:24). The system provides multilingual support, with German and Spanish interfaces demonstrated, opening new monetization opportunities for international audiences (29:45).
The Urban Monk implementation showcases True Guide's reimagined conversion funnel (34:30). Users complete a customized survey, then receive a personalized video journey addressing their specific interests. If someone indicates interest in gut healing, they receive targeted video content on that topic, with options to view summaries, add captions, share with their community, or proceed deeper into the content experience. This approach transforms traditional email marketing funnels into interactive, guided experiences that increase conversion rates (36:20).
James acknowledged the significant scope and complexity of building an ecosystem of community tools while competing with well-funded single-purpose platforms (20:40). He's currently bootstrapping development through client projects but is considering raising capital to grow beyond himself into a true collaboratory. He emphasized the need for partners who understand rapid iteration, can embrace breaking and fixing things quickly, and share vision for new possibilities in community technology (17:15).
Both leaders discussed the accelerating obsolescence of current tools like Slack, Asana, Trello, and Notion as AI capabilities advance (25:10). James noted that when anyone can prompt an entire project management system into existence, the value shifts from code itself to innovation and new ways of thinking about collaboration technologies. He's intentionally preparing for a world five years ahead—or possibly much sooner—when current SaaS tools become commodified (24:56).
Adam shared his experience with a friend's community platform called Seekers, backed by an Israeli tech billionaire, which has spent millions without successfully cracking the community platform challenge and has put the project on hold (07:30). This context reinforced the difficulty and importance of the work both companies are pursuing.
The conversation identified several potential collaboration areas. Adam expressed interest in True Guide potentially engaging IRIS Cocreative's membership system capabilities as they expand support for customers building membership experiences (22:00). James sees opportunities to create a library of integrated tools and widgets, including True Guide's smart media player, that could plug into the community platforms his clients build (37:15).
Both recognized value in continuing to share developments and explore where their innovations might accelerate each other. James will send Adam access to lab.iriscocreative.com where IRIS is publishing their developing toolsets (39:49). Adam will share True Guide's evolving product suite, including upcoming work with publishers and authors that reimagines the audiobook experience with interactive guided journeys (39:15).
James offered to connect Adam with Kirill, a highly qualified CTO in Boulder who leads an AI company and has deep roots in the conscious, integral, evolutionary community (40:56). Kyrio previously founded Instagra and grew a health sector AI startup that was acquired. James noted that Kyrio's current role at a larger company brings less purpose than his previous work, potentially creating openness to new opportunities (42:27). Adam expressed strong interest, noting True Guide is actively seeking a very specific type of CTO and has both cash and equity to offer (43:00).
Send meeting artifact with AI analysis and links to Adam
January 8, 2026
James committed to sending the meeting artifact containing AI-generated analysis and referenced links discussed during the conversation. This will provide Adam access to the structured summary and resources mentioned.
Send lab.iriscocreative.com access to Adam and provide toolset overview
January 10, 2026
Provide Adam access to lab.iriscocreative.com where IRIS is publishing their developing community platform toolsets. This will allow Adam to review the modular components and explore potential integration opportunities with True Guide's products.
Connect Adam with Kirill
January 9, 2026
Make introduction between Adam C Hall and Kirill (CTO in Boulder, founder of InstaGrok, leads AI company, has conscious/integral community background). True Guide is actively seeking a CTO and has both cash and equity to offer. Kirill previously grew a health sector AI startup that was acquired and may be open to new opportunities with more purpose alignment.
Send calendar invite for February 12 follow-up meeting at 1:00 PM ET
January 8, 2026
Schedule follow-up meeting between James and Adam for February 12, 2026 at 1:00 PM Eastern Time to continue discussion of collaboration opportunities, review progress on True Guide's product rollout, and discuss any developments in community platform integration.
Review IRIS toolsets on lab.iriscocreative.com and New Model
January 20, 2026
After receiving access, review the modular community platform components IRIS is developing to understand potential integration points with True Guide's smart media player and identify opportunities for collaboration in supporting True Guide customers building membership experiences.
Engage with Kirill introduction and explore CTO collaboration
January 15, 2026
Follow up on introduction to Kirill to explore potential CTO collaboration opportunities for True Guide. Kirill has deep AI expertise, conscious/integral community background, and experience scaling health sector startups. True Guide has both cash and equity available for the right CTO candidate.
Prepare True Guide product updates for February 12 follow-up
February 11, 2026
Compile updates on True Guide's product developments including Journey Guide launch progress, Smart Media Player implementations, February product rollout status, and any new developments with publishers/authors reimagining audiobook experiences with interactive guided journeys.
Exploration of potential collaboration between IRIS Cocreative's modular community platform ecosystem and True Guide's smart media player technology. Focus areas include: integrating True Guide's interactive video learning capabilities into IRIS community platforms, exploring membership system needs for True Guide's expanding customer base, and creating a library of integrated tools and widgets that could plug into community platforms. This represents early-stage discovery of technical integration possibilities and partnership opportunities between the two organizations' complementary technologies.
Conceptual exploration of new approaches for communities to visualize and interact with time collaboratively. James shared vision for developing widgets and toolsets that go beyond traditional calendar views to enable collaborative timelines and project management that invite participation without login barriers. Example use case: users could visit a URL, see a project timeline, and interact by dragging elements or adding input without authentication. This initiative captures the strategic thinking and early concepting phase for this innovation area rather than active development work.
00:00:00
Adam C Hall, CEO-TruGuide: Yeah. What a ride. 25.
00:00:03
James Redenbaugh: This meeting is being recorded. I'm glad it's over.
00:00:08
Adam C Hall, CEO-TruGuide: I'm ready for the next event, but I'm really focused on getting my grounded and doing what's right in front of me and staying focused. You know, there's so much noise and so many things to do. Are you finding, how are you finding the world for you, my good brother?
00:00:27
James Redenbaugh: Super full. We have more projects than ever, hiring new people, but most of my time has been going into technology that I'm building for Iris and yeah, our own systems and this ecosystem of, of of new tools that we're going to start rolling out over the next next year. So it's been full on. We got three kittens running around.
00:01:01
Adam C Hall, CEO-TruGuide: Right.
00:01:01
James Redenbaugh: Super cute. And yeah, life is. Life is full. Can't complain.
00:01:11
Adam C Hall, CEO-TruGuide: Oh, great, great, great. Isn't that, isn't that nice? I'm, I'm really, really, really happy to kind of hear this. And you know, it's so, isn't an exciting time to be a creator. I was just on with our CEO and our cto and I can actually show you something that just came like out of the lab this morning. Just a brief thing. It's like a demo. But isn't, isn't it just freaking amazing to be.
00:01:43
James Redenbaugh: It's wild.
00:01:44
Adam C Hall, CEO-TruGuide: I mean, this world of creativity as creators using, you know, the level of tech that we, we have. I mean, really. Right.
00:01:57
James Redenbaugh: It feels, it feels sci fi and it's incredible.
00:02:03
Adam C Hall, CEO-TruGuide: And it, and it's energy and it's leaping, it's leaping, it's moving, it's. I mean, it's, it's freaking wild.
00:02:12
James Redenbaugh: Yeah. It's hard to like walk away. It's hard to not work like 18 hours a day because so much is happening and I want to stay on top of all of it and like take advantage of the tech that's suddenly here now, but also try to anticipate what's going to be here tomorrow.
00:02:30
Adam C Hall, CEO-TruGuide: That's right.
00:02:31
James Redenbaugh: And stay relevant.
00:02:33
Adam C Hall, CEO-TruGuide: Yeah, yeah, that's, that's it. I mean, it's. And hopefully, you know, you have a couple people around you that could be in the lens of it and the optics of it in the creation, you know, and I know that's a little non verbal there, but I think you get the idea because you're, you are a creator, you know, through and through. And, but that's what I found is just to be around people that are both in the product development people that are in the implementation and outward, you know, what, what needs to happen for the piloting and the beta and then the ultimate into the marketplace. It's all of it, right? It's just all of it. Yeah. Kind of thing.
00:03:20
James Redenbaugh: Yeah. And way more is happening than any one person can well track, so.
00:03:25
Adam C Hall, CEO-TruGuide: No, no, no. Yeah.
00:03:26
James Redenbaugh: Seeing it from different angles and truly, truly holding it together.
00:03:32
Adam C Hall, CEO-TruGuide: Truly. Yeah. Well, this all sounds juicy, man. Good. Congratulations on, you know, riding the. Riding the frontier. I mean, we, obviously, we connected in. I'm so happy we're in the conscious club, but I'm not there as much as I would like to be.
00:03:53
James Redenbaugh: Yeah, me neither.
00:03:54
Adam C Hall, CEO-TruGuide: Yeah. But it's juicy. It's good. I had some. I'm having some really good things come out of it. But also, obviously, we connected in Asheville in May, but it's like a whole new world, even since May. In May.
00:04:10
James Redenbaugh: Yeah. And I feel like I blinked and like all this time has passed.
00:04:15
Adam C Hall, CEO-TruGuide: Yeah.
00:04:15
James Redenbaugh: And it's like eons and the blink of an eye at the same time.
00:04:19
Adam C Hall, CEO-TruGuide: Well, just a little FYI, we've. We are at True Guide. So it was Soul Guide. We became True Guide. We're now a Delaware C corp, but we moved away from the Holo Movement. That was dysfunctional. But not the Purpose Lab. Our work is in the Purpose Lab. We're going to have something really cool rolling out first part of February for the Purpose Lab, but no longer the Holo Movement in and of itself. Just a little FYI. But I'm glad we met there, and I'm glad we're meeting over now on the other side of all of it. So I just want to give you a little quick update. I presume you're still doing work because you have such a good relationship with Emanuel and everybody, so hopefully that project is coming along well.
00:05:19
James Redenbaugh: Yeah, it's always. It's always a whole world with them, but we're doing a lot with them. We're building a custom learning management system for them now to run online courses in.
00:05:32
Adam C Hall, CEO-TruGuide: And.
00:05:34
James Redenbaugh: Yeah, we're doing. Doing a bunch of cool stuff, actually.
00:05:38
Adam C Hall, CEO-TruGuide: Yeah, no, that's great. And they, you know, they. They. It's great. They. They have a budget to. You know, they're pretty skinny. They have to watch it because they have big funding issues. And like, any. Everybody. But I'm glad to see you're getting a piece of that and helping them. It sounds like just before we pin that and move on, they want. They decide they want to do learning. They want to become a learning platform is kind of what. What they're doing. It sounds like that's A big thing.
00:06:08
James Redenbaugh: Well, they want to, you know, be a network of networks and create ways for, you know, pathways for people to connect and collaborate before and after these wave events. So learning is a part of it. The labs are a part of it. And, you know, my whole focus right now is creating tool sets for community builders to grow organic community platforms, fully custom automatable community platforms.
00:06:46
Adam C Hall, CEO-TruGuide: That's a big. That's a big scope there, dude.
00:06:50
James Redenbaugh: It's huge.
00:06:53
Adam C Hall, CEO-TruGuide: That is so massive.
00:06:55
James Redenbaugh: It's not one thing, dude.
00:06:57
Adam C Hall, CEO-TruGuide: I will tell you my experience with just what you said. That one thing you said is my friend Geo, he is building a community platform called Seekers, and he has the backing of an Israeli tech billionaire. They have spent millions and are still trying to. They're this sophisticated as it gets, and they. They still haven't cracked it. They have not. They have not. Matter of fact, they put the project at a hole because they said, we just got to breathe. We got to breathe and see it in a new way. So I bow to you and making. Making that. That happen in a big, big, big way. But I think it'll be awesome, you know, it'll be great.
00:07:59
James Redenbaugh: Yeah, I'll show you our.
00:08:01
Adam C Hall, CEO-TruGuide: Yeah, sure. Sure, man.
00:08:03
James Redenbaugh: Our. My sketch of it real quick.
00:08:05
Adam C Hall, CEO-TruGuide: Yeah, you're doing. You're wire framing it.
00:08:10
James Redenbaugh: It's not a. It's not a app. It's not a platform.
00:08:19
Adam C Hall, CEO-TruGuide: Yeah.
00:08:19
James Redenbaugh: It's more of an ecosystem of tool sets that can be combined to create platforms.
00:08:26
Adam C Hall, CEO-TruGuide: That's different. That's different. Yeah.
00:08:28
James Redenbaugh: On webflow. So, like, in the past, we've. We've built lots of different kinds of things.
00:08:37
Adam C Hall, CEO-TruGuide: Yeah.
00:08:38
James Redenbaugh: Or.
00:08:38
Adam C Hall, CEO-TruGuide: Hold on, let me explain. Yeah, great. Whoa.
00:08:42
James Redenbaugh: Yeah, contrast this. So in the past, we've done lot, you know, lots of different kinds of custom stuff for clients using different tools, and we start a new project and figure out what they need and build something custom for them and launch it. And now instead of kind of serially working, I want to focus centrally on the. The different technologies and the capabilities that we can create and bringing them to the center so that we can continue to support and update and evolve each of these different tools so that different clients and different communities can leverage the pieces that they need. So.
00:09:29
Adam C Hall, CEO-TruGuide: Yeah, yeah, yeah. No, this is awesome. You're building a SaaS model for business. I mean, you could. This could scale big. You can definitely scale this. So Juicy from Boulder, who's worked with Humanities Team, is doing something similar. He's building community, and you could have a real live conversation with him even to become A beta or a pilot. Pilot, when you're ready.
00:10:03
James Redenbaugh: Yeah.
00:10:03
Adam C Hall, CEO-TruGuide: Oh, yeah. Juicy Life. Juicy Life.
00:10:06
James Redenbaugh: Yeah, Yeah, I know him. I've seen his app. It's super cool. Yeah, okay, cool. And it's like this is kind of the opposite of an app because it's. It. It's ways to do. To. To build these functions into webflow sites. You know, it's very much built around webflow and. But the. The back ends of everything are interoperable, such that one community over here can have their course, can have their labs, can have their logins, their community profiles, their people, and another community over here can have all of those things, but they can actually share them.
00:10:52
Adam C Hall, CEO-TruGuide: Hold on one second. James. I have. I've got something I got to just touch in here real quick. Quick. Good brother. Hold on. Sorry. My doc, my doctor calling here.
00:11:23
James Redenbaugh: It. Sorry, brother. No problem.
00:11:52
Adam C Hall, CEO-TruGuide: So you were saying. Okay, we're talking Juicy Life. You're talking a little bit about what you're. It's. That's big, man.
00:12:00
James Redenbaugh: Yeah.
00:12:02
Adam C Hall, CEO-TruGuide: Then you were talking about, you know, how do they kind of work together.
00:12:06
James Redenbaugh: Yeah, exactly. The end goal is so that multiple front ends can share an interconnected back end. So that if I have a course on this platform over here.
00:12:19
Adam C Hall, CEO-TruGuide: Yeah.
00:12:20
James Redenbaugh: That course could actually simultaneously run on this platform over here. And community members that are learning yoga over here might also be exposed to this meditation teacher and go over here to this other community and keep my profile. And I don't have to log into some new app or get exposed to a whole new thing. It takes the inside functions and enmeshes them through as many different networks and platforms.
00:12:55
Adam C Hall, CEO-TruGuide: This is great. I so want to see that happen idea whose time has come. There's other people doing pieces of this from what I know, but I don't know much. And this is good. So people are networking in. They could come into, say they come from one place in the whole of movement. They could have a little wall, a landing page. Oh, I want. I want to listen to this. Oh, I want to. I Want to pay 1995 and buy it kind of.
00:13:22
James Redenbaugh: Yeah, yeah. Or, you know, I'm doing a course with Conscious Healing Institute, and I'm coming to it through them, and I know them and it. It's on their website and it feels great. But maybe I'm coming to the same course through Hollow Movement and it's. And I know then. And it feel over there and so I'm doing it through them. But inside the course, it's all the same people and the same profiles. And happening at the same time. And. And then it would enable moving between these networks more fluidly and getting exposed to more kinds of things more quickly and not needing to be on some exclusive new platform. Oh, and I got to make a high, low account.
00:14:13
Adam C Hall, CEO-TruGuide: Yeah.
00:14:14
James Redenbaugh: Kajabi account. Yeah.
00:14:15
Adam C Hall, CEO-TruGuide: No, no, no. That's. That's old siloed model kind of thing. So you're out in front. You're on the front of that. I definitely says I see it. This is.
00:14:25
James Redenbaugh: This is.
00:14:26
Adam C Hall, CEO-TruGuide: This is. This is good. So right now, and then why don't they share a couple things with you, and then let's see where our jam space could roll out or potentially roll out at some point. That feels like an okay flow to you. But right now, I do want to. I want to ask you, obviously, I could jam with you just in all of that, but, you know, in the interest of your time and my time, what do you need right now as you relate to this. This endeavor? By. On your end, what are you. What. What wants to happen there in. In your mind? A strategic player, a partner, capital partner. I mean, this is big investment. You know, this is a team that really needs to build, and you're building it on webflow. You know, we moved off of webflow, by the way, Fully coded, but that's another story. You and I talked about that before. But what do you need right now? I mean, is there something you think I may be able to help you with or connect you with?
00:15:28
James Redenbaugh: Yeah, I don't know. I've thought about raising capital. I haven't. I haven't done that. I'm just bootstrapping it myself. It's, you know, it's. I've got an awesome team that keeps growing, and we support ourselves with client projects, but the bulk of my energy now is going into this. This thing. And I'm realizing, you know, that the. The kind of projects it's enabling us to do for our clients already, even as we're just starting to build these tools, are. Are much bigger than what we've done in the past because, you know, we're essentially building apps now for people instead of websites. So I'm framing it that way. And. And you can charge 10 times more for an app than a website, and that's really what it is. But I want to keep. I want to grow it beyond myself. I want to be in more of a collaboratory, but we need to do it in a new way. You know, it's easy to put a million dollars into something and then have it not work. And walk away from it. And everything needs to shift now with, with design processes and go to market strategies when you can, you know, prototype something in an instant with a prompt. So I want to work with folks that can get that and move quickly and you know, and break stuff and then fix it and folks that can see the bigger vision and see what's possible and want to be a part of that, whether that's, you know, technical support or project management support or capital support. I'm open to it all.
00:17:33
Adam C Hall, CEO-TruGuide: Keep me posted. So building out the collaboratory experience from the inner, you know, tech development design to, you know, building the flywheel, what to build on, what to expand on, out into an outward facing, you know, operating business that's, you know, a SaaS business and doing what's needed to scale that business. So I think I see, you know, I see it because obviously I'm in relationship with what we've been doing and what we're doing at our own company.
00:18:13
James Redenbaugh: So.
00:18:13
Adam C Hall, CEO-TruGuide: Okay, this is, this, let's just, you know, let's keep me posted on that. This is, this is exciting. I've always felt the need for it. You know, we've seen the mighty networks. We seen what happened with Peter Young and you know, we see, you know, different ecosystems that are working on this and this and that are trying to build on top of what they had. But the beauty here is you get to build, you get, you know, just what you're creating, which is very profound and powerful.
00:18:45
James Redenbaugh: Yeah. And the, the tricky thing is we would be competing with like there's an app called Member Stack, which, or Outsata is another one that does membership sales and access and off for webflow sites. So you pay them 29 bucks a month and then you can put member authentication on your website. And it's super handy, you know, and, and we've used it a lot to make membership sites on webflow. Now we're building our own tool to do that ourselves, which is awesome. And that's one twelfth of the puzzle that we're doing, you know, for 1/100th of the budget that I'm sure they have or a thousandth of the budget that they have to do their one, their one thing. And I'm intentionally trying to do all of these things at once, but in a way that's open source and interoperable and inviting collaboration to say, like, look, we can do these things together and here's how we're doing it so that you can understand and evolve your system yourself to see what you need for Your community and put these tools together and we can help you do that. But here's how it works. But also when we do that, we can also train people's agents to understand that as well, because more and more people have their own agent that they trust, and we have our growing knowledge base and resource library and our own, you know, I'm making online courses about how to do what we're doing while we're doing it, so that not only people and clients and team members can learn, but also agents can learn to help our clients build these things together. So probably 95% of what we're doing I want to give away for free. But the 5% opportunity, you know, the 5% that, that. Well, there's, you know, of course, our us building it for them design services that we can always sell, which is great, and people don't want to do it themselves anyway. But the big opportunity is that central, the network of relationships that we can have between these different communities where folks can share resources, share courses, share profiles, share systems. And if we build that together in collaboration with these different communities, then that's an awesome opportunity to kind of have a whole new Internet.
00:21:22
Adam C Hall, CEO-TruGuide: I see it. I mean, I love it. And I think specifically I would pin for us to hire you or have some level of collaboratory from our lab to your lab. That membership piece could become interesting for us because we're now moving into supporting our customers who are building the membership thing. There could be a little bit of, you know, plug and play there. I don't know, but there could certainly there could be some real innovation what's coming for us around that. So a little early for us there, but that may be a place as well as others, but. And also just for me to know, okay, hey, you know, you want to play in this space? Here's this community, here's. Here's a great, you know, call of James. Talk to him about contributing to that, that, that, that work because people will come for maybe little or no cost too. I mean, obviously you're operating, you know, with budget as we are, so. Totally appreciate, appreciate hearing that, man.
00:22:37
James Redenbaugh: Yeah. Awesome. And like, once we, we figure out the simple things, you know, the conceptually simple things like membership and auth and directory interfaces and things like that, then the space opens up to really evolve the tools that we're using and come together to look at what else is possible online. A huge interest of mine is how do we look at time together? How do we conceptualize time and what tools can we develop to build a Shared sense of what's happening in time. What are we creating in time, what are we coordinating? That's interesting in time because so much of the web right now and so many of the apps we use are either like permanent and timeless or immediate and in the present moment. What am I scrolling to next? And we have very few ways of like, other than a calendar view, which is just abstract of looking at our year, looking at our month or our days and what's happening. So, you know, one big part of this for me is building widgets and tool sets for looking at time together, creating timelines, like building project management into everything in ways that invite collaboration without a login. So like all our projects you just go to a URL and you can see the timeline there and you can interact with it and you can even drag things around and input without even needing to log into anything because that's a barrier to entry.
00:24:20
Adam C Hall, CEO-TruGuide: That'll be interesting. Related to what Trello has done and what Slack is doing. And this is kind of another iteration of these kind of things, you know. So this is, yeah, this is good. This is good. You got a lot going on, my man. You got a lot going down.
00:24:43
James Redenbaugh: It's a lot. And it, And I'm, I'm also trying to prepare for a world I know is coming five years from now when.
00:24:52
Adam C Hall, CEO-TruGuide: Maybe not even, maybe not even, maybe not even man.
00:24:56
James Redenbaugh: Like Slack, Asana, Trello, you know, notion these tools were kind of be obsolete when I can prompt an entire Slack from the ground up, you know, and I can prompt an entire project management system if I want.
00:25:13
Adam C Hall, CEO-TruGuide: Exactly, you know, all of it. All, all of it. And you know, boy, that'll keep us on our toes.
00:25:22
James Redenbaugh: Yeah, we need, we need to figure out before that comes new ways of thinking about these technologies together because like the price of code is, is dropping fast. But innovation, there's always going to be innovation. You know, these models are not innovating. They're looking backwards at what we've done.
00:25:50
Adam C Hall, CEO-TruGuide: Well, not, not only that, they're built on systems that even going to make it harder to innovate. You know, just, just, just meshing, building and old technology and new technology and it's just breaking and it's, it's, you know, a way to say, you know, it's, you know, it's, it's, you know, yeah, there's a lot of high level productivity with the ability to deliver code, but it's, it's all up, man. Right? It's all, it's all up. Well, I'd Love to share with you before we head off around the corner, but I'd love to share you a little bit. An update where we are, please.
00:26:28
James Redenbaugh: Yeah.
00:26:29
Adam C Hall, CEO-TruGuide: And just kind of share with you. I think you got a share button. I'll do that. And you know, and you know, two things. We've raised a bunch of capital since I saw you and awesome.
00:26:42
James Redenbaugh: Congrats.
00:26:43
Adam C Hall, CEO-TruGuide: Yeah, we built, we've got nine people working on the team. Of course we're burning cash too. So we're just headed into the market yesterday for a five million dollar capital raise. But the main thing that happened is we built a very robust team. Anything from our three software, you know, developer development team, you know, and all that, the skill set they have. And we're looking to hire in there right now a senior, more senior tech person, you know, you know, maybe if somebody shows up and they're looking for pay and options and stuff. Keep that in mind. We are in that market with that kind of level, this kind of level of consciousness as well. So then we got a marketing team because we're getting ready to go move out of our beta here in May to go full launch, full on. And so we've been piloting and then we've been innovating. We have two new products that have come out since I even saw you. One product is not launched yet, but the key product is going to launch here in just a couple weeks. We delay, had to delay it, which is called Journey Guide. Journey Guide. So I'm going to show you just one of the things that is a step before the product because we haven't I not ready to show you what came out of this afterwards but we have a client in Switzerland and we just are about to sign a new, quite substantial. You can see this, this is one of their verticals called the Earthkeeper Summit. Right. Can you see that? And so we were just rolling out with them. What's next? So like here is the old classic kind of widget kind of thing. And so this is kind of the old kind of classic widget that you know, we have 150, you know, beautiful videos from their library. So this was the old classic design and then the call to action to buy something. So we've upscale this widget, this old widget. And this is available for specifically for video purposes but also available for, in all, any language you want. So they have a lot of German customers and Spanish customers. So this opens, this has opened up a whole new market of monetization that they didn't have before for people to sign up or to just, you know, buy the package kind of thing. Here you go. You just buy what they're selling in this particular, your, this particular case. So and then this also is led to the next step of what happened for us is we built a, a journeys what we call the journey guide. And in a minute I'm going to show you more what that is. But essentially people come in this is in another language they can ask questions the same thing. So this was the next step into.
00:30:19
James Redenbaugh: Bienvenidos a la cumbre de los guardianes de la tierra. Soy el Dr. Alberto Vildo.
00:30:24
Adam C Hall, CEO-TruGuide: So what happens here is this is for people driving or walking or whatever, even reading. You have your question and you get the essence. The nuggets from the entire content catalog. They have 150 people, 120 hours, 150 high quality videos and then somebody can take a journey through the catalog just getting the nugget that's important to them. I have grief, I'm looking to expand my consciousness. They can just drop into various teachers and then they go on this journey and then they have you know, a call to action by the summit. You can buy the book. We, we're working with publishing houses and authors now but this is kind of the essence of what was now turned into what we call our smart media player. So and this just came out today. I'm going to pause here. Any, any questions or thought about either of these two things. I don't want to roll through it too quick although I want to be respectful of your time.
00:31:43
James Redenbaugh: No looks, looks very cool. What are you doing to what are you using to do the text to speech 11 well that's a good question.
00:31:52
Adam C Hall, CEO-TruGuide: I don't know that's be our tech thing but text to speech is now it's amazing. Yeah it's freaking ability to do it to you know, convert it. It's simple. It costs you know, sense sense to deliver it sense to do it. In our dashboard people can choose male, female, what kind of voice you want, what kind of language you want, you know, these kind of things. It's all in our console to do but don't have the answer to what the technology, you know OpenAI has got a pretty good technology from what I understand even around text to speech so I'm pretty sure we're using that. But don't hold me to it. Yeah so this is juicy for a lot of reasons. They're self explanatory but it's just getting us ready because we're going to Rolling out an app here next year. It'll all be right on the phone, not just on desktop. It's all coming, we're all building towards that next level of our iteration. But in the meantime, this just came out of our lab and this, I want to share this with you because this is our smart media player that we are launching for full beta and we're in piloting program now with some customers. This is a customer we have called Urban Monk. They have about 20,000 people a month that come into their system and they, this is something a very specific project we're working on them in their funnel, in their conversion, in the middle part of their funnel and where our technology can really up level their conversion. And it's kind of completely reimagining the funnel, how people experience the funnel, you know, email marketing, that's, that's going away. And you know, these are very, very sophisticated customers. So the customer said, hey, we want to personalize an experience for someone in their, the funnel that seems interested. But we haven't really got them over the finish line. Right. So check this out. So this person fills out a little survey. It's fully digitized and customized. The survey is inputted into our technology. Then we send them an answer curated video journey for Drew based on their primary considerations that they want to talk about, that they want to learn about. They say, oh, I love this. I want to go deeper with healing the gut. So they go in here and they get. You're all providing the video specifically that addresses the very question that they are seeking. And then they like that or no, they want something else or they want a summary. What's the summary of this? They get a summary of what this means to them to heal your gut. Or they want it in a. With some captions. We can, we'll have other languages or they want to share this with their community or okay, I love this, I want to go further. They come in and then, okay, now we've got them on a page where they can, we can convert them and you know, or back to the beginning and you kind of go back here. So we now are delivering journey guide widgets that will be. That are customized for that customer in the exact moment they need it and then moves them into a conversion to whatever you want them to do. So there, there, there, there you have it. But the thing we love about this is this media player providing this, this user, user interface.
00:36:30
James Redenbaugh: And this is just, and I love the, it's a basic. Yeah the interaction right there. You know, you can talk to it. What would you like to experience? And it's beautiful. Cool. And it's got me thinking like I shared our model with you and I want to make it such that, that we can integrate widgets like, like yours. Like, I want a whole library of of tools and resources for our clients and people to know what's, what's there and make it so that people can see like, oh cool. True. God is doing this neat, neat thing with these things and it could dovetail so nicely with the other things that, that we're building and plug and play and. Yeah, definitely seen a lot of, lot of possibilities there. That's really neat.
00:37:32
Adam C Hall, CEO-TruGuide: Great. I mean that's I think the key purpose of our call today. What's, what's possible in this incredible play space? And, and I, and I'm just, you know, happy to have, you know, our reconnection here to, to think along these lines in the collaborative space in the world that we're in. It's going to take all of us because tomorrow, you know, while we're on the call, it's all changed again. You know, it's kind of like that's kind of how we operate and in the capital markets are tricky right now. The, you know, the marketplace is very. I've been traveled all over the country in the last four months talking to all kinds of people, investors. You know, we. The key thing that I think, you know, we, we want to continue with is our piloting and our innovation with our primary what we call enterprise customers. Although we're rolling out next month just for a subscriber that wants to Pay, you know, $19. You can have you get these experience and you know, we have, we're doing something with publishers and authors that, that's going to be really, really cool. It's going to be really, really kind of really changes the, the dynamic from audio in the audio world with books and other things. But it changes the whole thing like almost like an audiobook did to an ebook did. You know, we now we're going to throw in another component with these guides. You know, take the journey with the guide. You know, people. Very few people reach begin to be Indian. They just want topical. They want to explore. Some people do. You can listen to it, you can explore it, you can take an action on it. And you know, this isn't, this is no longer ideas. These aren't concepts. These are things that are, you know, at least rolling out of our laboratory. Just like you're roll, you're going to be rolling more stuff out of your laboratory. So, you know, let's, let's just stay, stay with this man. Let's see.
00:39:40
James Redenbaugh: Yeah, yeah, you can now go to, to lab.iriscocreative.com.
00:39:46
Adam C Hall, CEO-TruGuide: Yeah, hold on, let me, let me write that down.
00:39:49
James Redenbaugh: I'll, I'll send you a follow. I'll have my. Yeah, my AI does, takes the AI analysis of this and makes a whole artifact of our meeting. I'll send that to you with any links I mentioned. But it's just a, you know, there's a few things there now, but all the little things that we make are going to be there. And I had a thought. If you're looking for a CTO type, you know, tech, tech leader, a dear, dear friend of mine is a CTO of an AI company in Boulder. Extremely talented and extremely on the level, conscious, integral, evolutionary for decades. And he's probably happy with his job right now, but he will, he knows way more people in that space than me. So I'd be happy to connect you and see what might be possible there right away. Awesome.
00:40:56
Adam C Hall, CEO-TruGuide: Thank you. Thank you. I've been in Boulder twice in the last four months.
00:41:01
James Redenbaugh: Oh, cool.
00:41:01
Adam C Hall, CEO-TruGuide: A lot of action in that in there, you know. Yeah. Also sit on the board there at Humanities team. Got a nice project coming with them as well. So could you connect and. Yeah, and I, I would be thrilled to have that conversation. Whether it's for him or, you know, somebody else he knows because they all, they know each other and, and the conscious community is, you know, that we're a breeding of ourselves. Let's make no mistake, you know what I'm saying? You know, we, we, you know, so we, we are looking for very specific type of cto. Yeah, very, very specific. And you know, he could probably tune us in somewhere hopefully.
00:41:51
James Redenbaugh: Yeah, he comes to mind immediately. He's extremely talented. Like he's cto, he. Of a big AI tech company. Well, he helped grow a startup in the health sector using AI. Before that he had his own startups. He started something called Instagra, which I still think is the coolest thing and very related to what you're doing.
00:42:27
Adam C Hall, CEO-TruGuide: I love it. We want them, but we probably can't. We probably can't afford them.
00:42:34
James Redenbaugh: See what you can do. You know, he, his company got acquired and now he's working for a larger company and it doesn't bring them as much purpose as well as it used to.
00:42:48
Adam C Hall, CEO-TruGuide: So there, there, there it is. And you know, we, we, we, we have cash and we have stock, man. We have cash and he's got. He's got that level of conscious creatives creating numero uno.
00:43:08
James Redenbaugh: Yeah. Yeah. Awesome. Well, great. Great to see you. Great to talk to you. Keep me abreast of. Of what happens with True Guide. I love the name. I love the. The prototype you showed me. And let me know what you think of the artifact. I'll send you after this meeting.
00:43:28
Adam C Hall, CEO-TruGuide: Send the artifact and then I want a pin for us. Talk anytime. But I want to kind of say either you or I, let's just kind of maybe think about checking back in in February, you know, before March. I mean, we can even put something on the calendar to say we have it. And you want to just do that? Because I think without that, then we could drift a little bit too much.
00:43:56
James Redenbaugh: Yeah, no problem.
00:43:58
Adam C Hall, CEO-TruGuide: What feels good. How about somewhere in February, like the second week or so or third. Third week. Does. Does that sound good?
00:44:09
James Redenbaugh: Sounds good.
00:44:11
Adam C Hall, CEO-TruGuide: You want to send me an invite? Or I can send it to you. You sent the invite before. Do you want to send an invite for 10. 10 Pacific Time on the 12th?
00:44:25
James Redenbaugh: Yeah. That's 1pm My time.
00:44:29
Adam C Hall, CEO-TruGuide: Yeah.
00:44:29
James Redenbaugh: Right?
00:44:30
Adam C Hall, CEO-TruGuide: Yeah.
00:44:30
James Redenbaugh: On the 12th.
00:44:32
Adam C Hall, CEO-TruGuide: Yeah. Can you. Can you lob that to me? And. And that way we stay with each other a bit. And I think some things are going to crop up between now and then as well, but mainly in the innovation place that. Where we could just help scale each other faster. Faster and smarter.
00:44:55
James Redenbaugh: Great. Sounds good.
00:44:58
Adam C Hall, CEO-TruGuide: Yeah. Awesome, man.
00:44:59
James Redenbaugh: All right, Adam, have a great rest of your day.
00:45:02
Adam C Hall, CEO-TruGuide: Oh, you want to send. What's your friend's name, by the way, in Boulder?
00:45:05
James Redenbaugh: Kirio.
00:45:06
Adam C Hall, CEO-TruGuide: Kyrio.
00:45:07
James Redenbaugh: Kyrio.
00:45:09
Adam C Hall, CEO-TruGuide: Kyrio. Okay.
00:45:10
James Redenbaugh: You'll send an email from Belarus. I'll text you both.
00:45:16
Adam C Hall, CEO-TruGuide: Thanks, man.
00:45:17
James Redenbaugh: All right, big love. See ya.
00:45:19
Adam C Hall, CEO-TruGuide: Bye.
00:45:19
James Redenbaugh: Dow.
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