00:00:00

Adam C Hall: You were front and center yesterday with my calls with. With calls with Zinka, and there's some. Some action there for us to touch in on today, but.

00:00:10

james: Oh, cool.

00:00:11

Adam C Hall: You know, it's amazing. I think we. We talked a month ago or something, and, you know, my goodness. It's just. It's, you know.

00:00:20

james: Wow.

00:00:20

Adam C Hall: Right?

00:00:23

james: Yeah.

00:00:24

Adam C Hall: You know, I. I go. Go ahead. I'm sorry I interrupted you.

00:00:27

james: I was just going to ask where you are. So you're. You got a different background today.

00:00:31

Adam C Hall: Oh, I'm in the desert. I'm in Joshua Tree. Have you been out here?

00:00:35

james: Yeah. I love J Tree.

00:00:37

Adam C Hall: Oh, man, we are just having the best time out here. Going to go to the Integrton this afternoon to do. And then go to a sacred site, kind of a hidden secret site behind the Integrton. You know, the biggest boulder in the world, but there's also one of the biggest granite rocks that was, you know, supposedly a meeting place for, you know, the sky people way back. There's a lot of mystery around it. So we're going to drop into the mystery.

00:01:05

james: Cool.

00:01:05

Adam C Hall: After some hiking at Heart Rock. So it's going to be good. Yeah, I'm out here, so we're out. It's good. Good to connect.

00:01:12

james: Awesome. Nice. Wonderful.

00:01:15

Adam C Hall: For sure. And how's. How's married life? Everything settling in nicely for you?

00:01:22

james: Yeah, it's going well. I feel like my wife and I are both busier than ever this year, and, you know, I've got a ton going on in the business, and she's helping her company do, like, a $25 million raise, and it's just so much. And we're thinking about starting to have kids this year, and I feel like we're like you're a bunch of things out of the way.

00:01:55

Adam C Hall: You're. What if you're what America loves, you know, information and, you know, working and. God, I honor you both for that. And, you know, in the spirit of your just easy flow and communication, you know, it's just all given and it'll be just. Just right. Just right for you both.

00:02:14

james: Thank you. Thanks. Yeah, I'm excited.

00:02:17

Adam C Hall: Oh, yeah, yeah. It's. It's tricky, man. I remember being a new. Thinking of becoming a new father and family and responsibilities and, you know, all, you know, it's a. It's, you know, as men, you know, it's a big thing. I don't underestimate it. So I'm with you. You can call me and cry on my shoulder if you ever need to.

00:02:40

james: Awesome.

00:02:41

Adam C Hall: Yeah.

00:02:41

james: We're gonna go. We're gonna go to the Wave in Portugal this summer.

00:02:46

Adam C Hall: I'll see you there. I'm almost certain I'm gonna go, although I'm not on the program. And I do want to talk about our relationship. True Guides relationship with the Holo movement and Zinka and the Purpose Lab. So we. She definitely gave us some. Me. Some direction for today, but I'm planning to be there, and then I'll get to meet your wife, it sounds like.

00:03:06

james: Cool. Yeah, we'll be there and. And then we're finally going to do our honeymoon. We'll go to Azores after that.

00:03:15

Adam C Hall: The Aur. Incredible. It's called. I want to go there. Manoria. Manor. What? Wait a minute. What's it called? It looks amazing.

00:03:25

james: Yeah. Yeah, it looks really gorgeous.

00:03:28

Adam C Hall: Yeah, amazing. It's. It's out there, but it's like the Hawaii of the Atlantic out there. Oh, yeah. I want to hear more about that.

00:03:40

james: I'm excited. And we fell in love in Portugal, actually. That's where we.

00:03:44

Adam C Hall: Yeah.

00:03:45

james: Had our first date.

00:03:47

Adam C Hall: Oh, how perfect.

00:03:49

james: Yeah.

00:03:49

Adam C Hall: Oh, you met her in Portugal.

00:03:51

james: Yeah, well, we actually met in Budapest three years before that, but we fell in love in. In Portugal on a Integral Facilitators retreat.

00:04:02

Adam C Hall: Isn't this. Isn't this fantastic?

00:04:05

james: Yeah.

00:04:06

Adam C Hall: Awesome, man. Awesome. That's so, so, so good. And, and thank you for connecting me with your friend in Boulder. I had a good connection with him and.

00:04:17

james: Oh, great.

00:04:18

Adam C Hall: He. He's above where we are financially, but a great guy. And I will. I'm, you know, we'll keep in touch with him. I haven't talked with him again, but I plan on. He wants to keep in touch, and I'm just booking a few days in Boulder because I like to go there and connect with people, like, get in the nature there. So that was a great connection as well. And so let's talk a little bit maybe about what we want to explore today. And I think first and foremost is holo movement and Purpose Lab specifically. And so one of the things. And I want to get ready to bring it out, bring it out here for us just to kind of put some context around what we're doing here with Purpose Lab right now. Particular. But it'll also give a demonstration of what we're doing with Purpose Lab. Okay, so let's. Let's do that. And then Zinka gave me some clear direction to work. You know, talk to you about a few things, James. So why don't I. Why don't we. This meeting is being recorded Purpose Lab first, if that's cool with you. Okay, so let's do a share here and let me, let me do a share here. Am I open to share now?

00:05:55

james: Yeah, go for it.

00:05:56

Adam C Hall: Okay, dude, I'll bring it in. Okay, so, and this is going to show you our new player. So personally I think this is one of the great, great pieces of Purpose Lab of Holo movement, the Purpose Lab. I mean I think this is a fully functioning space that's ready to be scaled at a much greater level. But I don't know everything else, but so I just say this, this excites me. So right now we have 70 of those high quality interviews that have been put into place. So here you're looking at just a mocked up page for Purpose Lab kind of dropped away in the website. It's kind of on another page. So I have some thoughts around that. But let's talk a little bit about this for a minute because it'll show you our latest version of our technology and there's things going on. Develop this further and I can show you a couple other little key things for your imagination and potentially for other customers. So right now we have this widget that we have created for Purpose Lab. But this is not simply a widget. You know, this is, you know, obviously we have the questions, we have the, the, the question you can ask here. So this is just a little interface on a website or on mobile or any, anywhere. Okay, that's pretty par for the course but you know, you can put your question in or you just, you know, let's just for, for efficiency purpose, we click on a button here. So what you're seeing and going to experience here, this is our, what we call our ultra smart media player. So this is a player that has, you know, features and let me show you the features in particular first and foremost in the player discovery. Oh, look at that. How did that come up? You, you ask the question, but it, it lines up from the content catalog that Zynca has with a series for someone people talking specifically about the higher your question. So you're getting snippets of your question and things where you want to go. And you can have a dozen, a half a dozen. There's different ways to go about curating the content, but you can see what this is doing. What it's doing in addition to this is we are allowing people that English may be a secondary language. So we're dropping in here. Sorry about the lighting. We're dropping in here, the captions especially during this thing. So Somebody can listen to the caption, turn off this, and they can just read the captions, right? So that's, that's. This is the player. This is the ability to have languages, the ability ask questions, get a summary of where this is. So then what we have here is. Let me just take that back here. Where did I go? Okay, so then we have the summary of the player. Also in here, James, is the ability to share it. So you want to share it on the WhatsApp community for the hola movement. You want to share it in your community with your mother, your brother. You can share this with your community. Over here, we have the call to action. So in the call to action, this is what we're now going to build out with Purpose Lab. We're going to build out to help her generate what she wants people to do at a deeper level. What I want to do here now is, if it's cool with you, I'm just going to pause for a moment and talk to you and explore this in relationship to any thoughts on the player. And it's early, but this is what we're building on now. And we're. This is launching. Being piloted elsewhere. Any thoughts here? And then I specifically want to talk maybe a little bit about some things that are happening with the Holo movement itself and their website. But I'm going to pause for a moment. Any. Any thoughts on this?

00:10:22

james: No making sense so far.

00:10:24

Adam C Hall: Okay, excellent. So if we go over to. Let's. Let's stop sharing there for a minute and let's. Let's. Let me just do this. So if we go over to the Holo movement here, James, as you. You know this, you probably see it in your sleep, man. So we're over here on their page, right? And so in this, in this page, we've got a couple key things happening. This is really cool. This is your genius. I love seeing how this is evolving. And it's probably. You got a lot more going on with it. So. So this is awesome. So down in here, we have this piece here. I'd like to respectfully and quietly ask that it be removed. It's ancient technology, and it's not. It's okay. But it's time to have our newest technology here. It's time to really do this. And so we can leave it, and then we can move it into a player for this purpose. And I want to be very clear with you that. And between you and I, True Guide has had a difficult time working with Mariko in respect to what we're doing. And you know, she does only have so much bandwidth and she only has so much attention. She has thoughts or pre. Things. I don't know what's going on with her, but I don't. We don't. I don't. We don't need to knock our head against the wall if, you know. And they, you know. And they didn't renew their contract with us this year, which is fine because I just said we're going to work this as goodwill for you for free for 2026. So we never heard from her, but we just offered that. So what, you know, there's. It just. We want it to be kind of sticky where we're connecting together, where we can really serve the movement kind of thing. So we can, you know, and, and Zinka said to talk with. Talk with James. Two things. Look at two things on the Holo movement site. One is this piece or three things. One is this piece, one is the Purpose Lab and one is when people come in to join community and some thoughts there. And I have something really killer to show you there. So what can we do with this real estate? This is ancient technology. Can we. Should we upgrade this technology? They have all this content. I don't think they've done anything with all those terabytes of content. I have no idea. From Asheville, maybe, you know, more. But this could be just a juicy journey. It could just. It just is just like sitting there and they're like dead or what. I thought if we didn't replace this with the new player, I thought that we could put the Purpose Lab here. It feature the Purpose Lab. Because right now the Purpose Lab is elsewhere, is it not? It's somewhere else. It's kind of on a back page, right, that we kind of mocked up, kind of. Here we go. What are your thoughts around this homepage or the possibilities? We want something here. We think it's. By the way, the data was quite good on this. I mean we had 20,000. We had, you know, thousands of views during the, during the, during the. During the wave in Asheville. Data was. Was. It was, was. It was remarkable. And then, then of course, you know, just falling off, but. And clicks. So it was. It worked to that extent for awareness. What, what, what would you like to do here? What are your thoughts on doing something here?

00:14:35

james: Yeah, well, let me show you what we're working on. So we've got a. Here's the app I'm building. It's super beta right now, but people can create profiles on here. This will replace The Synergist functionality, we have profiles and Holons and there's a whole bunch of functions that we're, we're gonna start rolling out for Holons. Like the Purpose Lab should be a whole on we've got a whole new map that's a lot more.

00:15:12

Adam C Hall: I love that.

00:15:14

james: Functional and dynamic and brand aligned and fun to explore and yeah, all these neat features like it. I mean this is a fake profile but automatically creates a. I love it.

00:15:33

Adam C Hall: I love Cat banner image teaser in the fire Cat. Remember that, that great album he did? Yeah.

00:15:47

james: So we're, this is, we're just beta testing it with the team right now but we're definitely going to be starting to promote this on the website soon. And but yeah, I agree. I mean we're, we're definitely, we're rethinking the, the homepage overall. I mean this is all going to change. Even this is, you know, this could be more interesting I think. Yeah, the, the, you know we should put Purpose Lab stuff on the homepage there but maybe we should get the Purpose Lab starting to use the new Holon tools that we're building once they're ready and then we can put it up on there in the context of the new, the new app that we're building.

00:16:44

Adam C Hall: Yeah, yeah. No, I, I, this is great. And then I have a little follow on possibility for what you're doing with your, with what's happening under the hood right now. So you know, we're happy to update the existing simple player that you know, has some nice little connection for people speaking what is a, what is the movement, blah blah blah. It has a very limited library and, and so we'd, you know, we'd certainly like to see the beef up of that content but I don't know what they're doing for producing content. We left off like we can help you but they, I don't know what they did are they, have they been working to build content from all those things from Asheville? Are they doing, you know anything about their content production and content creation?

00:17:29

james: I don't know. I know they're, they're working on a magazine that's going to be ready for the end of the month. They're working on some courses we're building an LMS for. They produce some videos about the, the Asheville but it's mostly like wave promotional stuff for the next wave.

00:17:54

Adam C Hall: Yeah. Yeah. All right. So, so that just leads me back to we can certainly have a new player with some cool stuff but we'd like to build on it. But we'd like a partner that wants to build on it with us. If they don't want to partner and do it, then we just take it off and, But I can tell you one thing for sure. We're very clear and committed and we're spending our own money on behalf of Purpose Lab and Zynca. Zynca is a board advisor. She's also an investor in the company. She's brought money into the company. She's a real key ally. So we're supporting Purpose Lab and you can see that little cool, little cool demo that I showed you that the utility of. That's pretty, pretty trick with languages and this and that and sharing. And I think if you featured that, that's the, that's golden for, for the whole of moment. I don't make those decisions. And Zinka has a say in it, but ultimately, you know, Emmanuel and Laura have something to say, but Mariko is the, you know, is the, you know, she's the Almighty over there. So, you know, you, you gotta see what she feels like she wants to do. I won't tell you, but I'd love to hear back from you on that. And here, see what we can do to support you in making this a dynamic experience, multimedia connective tissue. And I have another idea for you here as well, but I want to pause for a minute to see what do you think are the next steps based on, you know. And this, what I was sharing with you is more related to even the directory you're talking about. But about this, this specific piece, what do you think wants to happen here or not happen?

00:19:45

james: Yeah, I can, I'm meeting with them like multiple times a week now on this app. I can ambassador this idea to them. I think it's a great idea. And see what we, what, what wants to happen in the context of, you know, everything else that we're doing there right now.

00:20:09

Adam C Hall: I'm going to send you. And I'm sure Zinko had no problem with it. I'm going to send you the link for the Purpose Lab player. Okay, I'm gonna send you, I'm gonna send you the link to the, I'm gonna send you the purpose link now if you have a moment, I want to go. Zinka loved this so much. She wanted me to talk to you about this. And what she wanted me to talk to you about was the following. Okay, so let me, let me just pull this up. Okay? Me pull this up. Okay.

00:20:42

james: So.

00:20:44

Adam C Hall: So, James, think community building. Think connective tissue like you've been building your whole connective tissue of people signing up. And I think people are coming. You want a lot more, but, you know, you get. People are starting to come up. I'm over here. I'm so and so I'm interested in this blah, blah, blah, blah, blah, Right? So now we have a program piloting right now with a client, and the client is called Urban Monk. Urban monk has 20,000 people feeding into the system, feeding into his ecosystem. Okay? So we've had some real success with him for membership programs with top of the funnel programs. But now we are getting down to the. Where the rubber meets the road, the middle part of the funnel. How do we. How does he uplevel his conversion rate? So what he's doing is. So people drop into the middle part of the funnel. Correct. El Mundo. So are you here with me? Right here. So here they come into the middle part of the funnel, and he says, okay, you ready? Let's go. Vip Right. Take this survey, and you get a survey score and assessment. Very lengthy, very, very detailed. You with me? So that survey generates a result for them. And what it does is it comes into this little piece, this grid. You see this?

00:22:27

james: Huh?

00:22:28

Adam C Hall: So this comes in. True Guide has a plugin, an API. It plugs into the API and literally, at least from our CTO, within 20 seconds, you see Cindy? These are all the people. See Cindy. I can do any of these. Let's go to Michelle. Within 20 seconds, true guide delivers a customized player to Michelle. This is. This is the future. No, this is the future. Customization for. For clients and community personalization. So what we have here is these are the questions that were most concerning to her. She goes, oh, my God, I want to talk about. You know, go ahead.

00:23:23

james: I'm only seeing the. The numbers file. Not that.

00:23:27

Adam C Hall: I'm sorry, buddy.

00:23:28

james: Let me.

00:23:29

Adam C Hall: Yeah, let me go back in. So let me go back in. So remember I said Michelle, right? So I said, m. Michelle. Let me go back in. So I clicked on the numbers file. You see the number file, Michelle? And then I clicked on that URL and then it popul. This popped right up in seconds. And this is customized ultra smart media player True Guide for Michelle. So now she gets a customized journey.

00:24:06

james: So our entire naming system in medicine is based on symptoms and geography that.

00:24:13

Adam C Hall: Takes her on a personalized journey to help her answer her specific questions from that survey. Right? So she gets this. We can, you know, we can mon. We can produce the opposite is true too, by healing it. So we get the snippets. From Urban Monks catalog that's addressing these issues. And then she says, oh, I love this. I love this. I'm so. This really sees me. This connects with me. I want to discover more. Goes to a landing page. Bingo. I'm going to start here. So we are piloting with Urban Monk to take this journey together and to engage people in a more personalized way. When Zinka saw this, you know, of course, Zinka, oh, my God. Oh, my God. Talk to James, ask him to think about considering how we could create and utilize this technology as a plugin. When people are pro, were profiling and taking a survey of them, and then we deliver to them a little customization journey. Like, let me give you an example. Let me give you an example. And this is just coming in. You have people in, say, Los Angeles, and you have a dozen people in Los Angeles. And now each person that fills out the profile, maybe you don't have this has answered a survey. I live in Los Angeles. And the. Each person. I would ask everybody, by the way, if I was doing what you're doing, I. This is just me. I would ask everybody, can you make, can you Please make a 122nd video of who you are? Introduce yourself, what's exciting for you. And then, you know, that way you have a more connective tissue money. There's money involved, I mean, obviously, but the technology is all there, as you know. And then we just deliver a player to somebody in Los Angeles. Meet your neighbors, meet your allies, and you get a little journey with your allies in that neighborhood in just one fell swoop. Boom, there you go. Connect. You know, hit the button, connect. I'm getting a little ahead of myself because I'm, I'm imagining how the technology can serve you in your building of these community platforms in a more robust, more personalized way. And it may not have to entail having a personalized video from Expert. Maybe it just entails another survey that gets people a little more engaged. You know, the holon stuff with that. People are not using that site. They're not. That technology is archaic technology in my opinion. So what are we going to do to bring them more into a fully engaged space? And this may be part of the enrollment. I don't know the answer, but I'm just throwing it out there because Zinka said, get it out to James because James may have fun with this. Or we could do something. Anyway, I just want to share that.

00:27:56

james: Yeah, well, the main thing that we're going to be connecting people to is each other and into groups. And we're already building assessments for people for matching algorithms to. In a similar way, they fill out, you know, questionnaires that we can fully customize and then it delivers back to the user right away. Oh, you should connect with Zanka. She's doing a similar thing in this field. Click this button to start a conversation. Or you should join this whole. On here. They're doing something similar to what you're doing. You should check it out and you know, when we have the courses online, things like that. Check out this course. You should join this cohort, things like that. And we're already, I've already prototyped that. We're already building it.

00:28:57

Adam C Hall: Right. That may be. That sounds sufficient in some ways. And then, you know, as it relates to our tech, you know, sit with that a little bit. Maybe there's some. May not be applicable to the Holo movement at this point, but may be applicable elsewhere. We're finding big success of that with companies.

00:29:18

james: Companies.

00:29:19

Adam C Hall: Yeah, where that's early, but comp. Other ecosystems that want to build a better, deeper, more profound relationship from a customer to build the customer into a community member of the company. So that, that, that may be the space, but maybe you see something for the Holo movement. I don't. I don't know, but I'm just following Zinka's prompt.

00:29:42

james: Cool. All right. Yeah, I'll definitely sit with it and see what's, See what one wants to be.

00:29:50

Adam C Hall: Cool. Well, that's, that's, that's great. Okay. What else, what else do anything else? We want to, we want to think. Think about.

00:30:00

james: I don't think so. Not today. Let's definitely stay, stay in touch and I'd love to keep you abreast of, of how the app's turning out and, and see what, you know, what, what might make sense to team up on as things take. Take form.

00:30:25

Adam C Hall: Absolutely. Do you want to maybe pin something for a month out like we did last time?

00:30:32

james: Yeah, you can always use my, my meeting link. I'll send you.

00:30:38

Adam C Hall: Yeah, send me the meeting link and then let's, let's get it done. I'm going to send you a link to Purpose Lab now and CC Zynka, but I think right in front of us we have the home page. What do we want to do with the homepage and what do we want to do with the landing page? Also for Purpose Lab and what do we want to do with the widget on the homepage? Now we are requesting that it be that it. That it be removed or upgraded. And we're also recommending that it, that maybe that should be the place where the Purpose Lab sits and we be becomes more of a direct feature, a direct offering for people. Zinka has a survey thing that we're probably going to do with her. So we're going to create a personalized survey and then deliver a personalized audio audio video journey in whatever language you want for Purpose Lab. So, you know, she's going to go to, she's going to go to the next level with this and maybe it just deserves that level of attention in the hola movement space. I don't, I don't know that the answer.

00:31:59

james: Great. Yeah, sounds good. Yeah. Excited to see what's happening in the Purpose Lab and love Zanka and everything she's doing. So yeah, we'll, we'll be excited. Hopefully the Purpose Lab can. Can make a whole on in the app and yeah, we could sit on the map and see what, see what emerges there and keep building awesome stuff this year.

00:32:38

Adam C Hall: I love it, man. Okay, good. You see what now we're, now we got some connectivity in our tissue going.

00:32:45

james: Yeah, let's. Awesome.

00:32:47

Adam C Hall: Let's, let's, let's, let's really take it to the next step. That's my, my whole plan is really to work. Work with you brother to help do that.

00:32:55

james: Great. The URL that I'm using to test this app is the connectivityconference.com because I had to put it on a URL and that was a conference I was starting to produce during the pandemic.

00:33:11

Adam C Hall: Well, feel free to link anything but I'll look for your signup link and I'm going to send you right now the link for the Purpose Lab and why don't we follow back in and I don't. I think this is a call with us next call. I don't think we need Zynca, but we, you know, because she's working through the, the other channel there through Marco. But I'm glad we brought this front and center and let's try to. What do you. How much time do you space do you think we need to before we kind of have follow up on this conversation? Hopefully sooner than later. You know, I've kind of seen things drift with with them, but let's, let's maybe. What do you think? What do you. When should I try to reconnect with you?

00:33:57

james: Up to you. A month or so.

00:34:00

Adam C Hall: Okay, so in a month. In the meantime, if you have any, you know, any updates on the Purpose Lab and any of that. Let's. Let's. Let's just let me know. And you're going to send me your schedule. Text. Text me your schedule. Your scheduler.

00:34:24

james: I did.

00:34:25

Adam C Hall: You did. Okay, good. So great to see you, James.

00:34:29

james: Great to see you, Adam. I'll talk to you soon.

00:34:31

Adam C Hall: Hey, James, real quickly, who else in your universe should we be talking with about our technology?

00:34:43

james: Yeah, good question. I'll. I'll think on that and let let you know. See who I can connect you to.

00:34:50

Adam C Hall: It would. It would be most appreciated. It's very timely. We're piloting, we're beta testing. You know, it's. It's. It's not a money thing for us. It's just that. So it's a perfect time to. To bring somebody in, and the barrier is not a money barrier kind of thing.

00:35:09

james: Cool. So sounds good.

00:35:11

Adam C Hall: So that sounds awesome. And let me know if you need anything else from us from our end to share with anybody or you want to get on the phone. And obviously you're looking for. To develop this kind of business for your. Your studio as well, correct? Okay. Yeah, I'll keep that in mind. Yeah. Yeah.

00:35:29

james: Awesome. All right, Adam, good to see you. Enjoy Joshua Tree. Talk to you later or ciao.