Source of Synergy Foundation
Website & Brand Design & Development Proposal
Introduction
Hi Barbara & Diane,
Thank you for considering Iris Cocreative for the Source of Synergy Foundation website transformation. After reviewing your discovery call notes and exploring your current site, I'm excited to present this proposal for creating a digital space that truly embodies the essence of synergy and collective transformation.
Your vision of deepening and expanding relationships between individuals, organizations, and communities resonates deeply with our approach at Iris Cocreative. We understand that synergy isn't just a concept—it's a living force that emerges when consciousness meets collaboration, and your website should radiate this energy.
The Opportunity
The Source of Synergy Foundation stands at a pivotal moment. As the world navigates unprecedented change, your mission to unite humanity's evolutionary leaders and foster collaborative solutions has never been more vital. Currently, your digital presence doesn't fully capture the transformative potential of your work or effectively communicate why synergy matters so profoundly in these times.
A thoughtfully redesigned website can address this by creating an immersive digital experience that:
- Makes the abstract concept of synergy tangible and emotionally resonant
- Clearly presents your connection to the Evolutionary Leaders initiative
- Inspires visitors to recognize themselves as sources of synergy
- Facilitates deeper engagement through your programs, retreats, and community calls
This project extends beyond updating an outdated website—it's about creating a digital beacon that draws together consciousness pioneers and change-makers worldwide, embodying the very synergy you seek to cultivate.
Your Vision & Our Understanding
From our conversation, we understand that the Source of Synergy Foundation needs a website that:
Communicates visually
Maintains clear separation yet connection
Conveys excitement and hope
Inspires visitors
Serves as a foundation
As Barbara beautifully expressed, it's about creating something that resonates at a frequency level—timeless, yet relevant to our current moment of choice.
The Iris Cocreative Approach
Our name—IRIS—stands for Intuitive, Relational, and Intersubjective. Like you, we believe the greatest transformations emerge not from individual efforts but from the spaces between—between people, organizations, and ideas. We specialize in serving the "we" dimension of human potential.
Our process mirrors your mission: we don't just build websites; we cultivate digital ecosystems where synergy naturally emerges. Through collaborative visioning, we'll discover the unique frequencies, geometries, and energies that authentically represent the Source of Synergy Foundation.
A full design and development process ideally takes place over 8–12 weeks (depending on scope). We'll collaborate to set a clear deadline and work backward from there. A launch date in late August is well within reach, and we can move faster if needed.
We believe the most effective designs emerge from genuine collaboration. By combining our individual expertise at the right moments and embracing a shared creative process, we can produce a result that resonates with everyone involved and achieve all our design goals. My role is to integrate our collective skillsets and guide the project so that it stays focused, efficient, and true to our overall vision.
The Iris Cocreative process goes like this →
We'll start by thoroughly exploring the essence of Source of Synergy through 1-2 Creative Visioning Sessions. Together, we'll dive deep into who you are, what you're doing, and most importantly, why. Our goal is to feel the energetic signature of your organization and understand how to translate the concept of synergy into visual language.
In this stage we'll explore:
- The relationship between Source of Synergy and Evolutionary Leaders
- Visual metaphors for synergy (building on the "digital fire" concept)
- How visitors should feel when experiencing your site
- Your organization's unique frequency and resonance
- Brand evolution - building on what you have while elevating it for the future
We'll create shared artifacts from these sessions that will guide every creative decision moving forward.
With a clear vision in place, we'll work together to bring structure to your content and messaging. Through 1-2 Content & Structure Sessions, we'll establish a framework for an elegant, clear, and compelling website that makes synergy tangible without overwhelming visitors with text.
We'll address key questions:
- How do we explain synergy visually and verbally?
- What content serves your mission and what can be simplified?
- How do we inspire visitors to see themselves as sources of synergy?
- What pathways guide different visitor types to meaningful engagement?
- How do we structure information about retreats, community calls, and the Synergy Circles?
Your voice and participation are essential here. You'll generate authentic content while we facilitate its creation and help organize it into a cohesive structure that serves your goals.
With vision and content in hand, our designers will translate everything into stunning visual experiences. Working closely with James as creative director, they'll develop beautiful concepts in Figma that embody the timeless, frequency-based approach we discussed.
The design phase includes:
- Homepage that immediately conveys your essence through visual storytelling
- Interior page templates that maintain engagement
- Mobile-responsive layouts ensuring accessibility on all devices
- Interactive elements like the Synergy Circles visualization
- Subtle animations that make the site feel alive (the "eternal flame")
- A visual system that can extend to social media and future materials
We'll have design review sessions where you can provide feedback, ensuring the final design truly resonates with Source of Synergy's mission. Our iterative process ensures we capture the right frequency and energy.
Once the design is refined, we move into development using Webflow. This is where your vision becomes reality - a living, breathing digital space. We'll translate the designs into a fully functional website that's both beautiful and easy to maintain.
Development includes:
- Building all pages in Webflow with pixel-perfect attention to detail
- Creating smooth animations and interactions that enhance the experience
- Setting up content management systems for news, events, and updates
- Ensuring fast load times and optimal performance
- Mobile optimization for seamless experience across devices
- SEO implementation for better visibility
- Integration preparation for future features
We'll conduct a thorough review together, making final adjustments before launching your new digital home. You'll receive training on managing your site and resources for ongoing success.
Once we finish development, we'll have a final development review and make any final adjustments that we need to before pushing live on your domain. We'll share a doc where you can easily record any last requests and fixes you'd like us to make to the site before we launch. We make sure you have everything you need to use your new site, and we'll share with you whatever brand and social media assets we've created for you in this process. Your site is now ready to share with the world, and we'll also share it with our network.
Scope and Special Features
We've analyzed your current website at sourceofsynergyfoundation.org to understand its structure and identify opportunities for transformation. While we'll be rebuilding from the ground up, this analysis helps us preserve what works while dramatically improving the overall experience.
Your site currently contains approximately 10-15 main pages including:
- Homepage with book promotion and donation focus
- About Us with board member profiles
- Activities (Retreats, Salons, Forums)
- Evolutionary Leaders section
- Contact/Donate page
- News/Blog area
- Various legacy pages from past events
- Platform: Currently on WordPress with outdated design
- Mobile Experience: Not optimized for modern mobile devices
- Performance: Heavy reliance on images without optimization
- Accessibility: Limited accessibility features
- SEO: Basic implementation, room for significant improvement
- Security: Standard WordPress vulnerabilities
Pages that may require Special attention:
Below are the site’s more complex sections that call for careful planning and design:
1. Evolutionary Leaders Integration Currently exists as a separate entity with minimal visual connection. We'll create clear pathways while maintaining the desired separation, using consistent design language to show relationship without merger.
2. Activities & Events System Your retreats, salons, and forums currently lack dynamic presentation. We'll create an elegant system to showcase past events while highlighting upcoming opportunities, potentially integrating calendar functionality.
3. Board Member/Team Profiles Current profiles are text-heavy and difficult to navigate. We'll create an inspiring visual directory that showcases the collective wisdom of your leadership while maintaining individual distinction.
4. Donation Integration Current donation setup is basic. We'll integrate modern, secure donation processing with suggested giving levels and recurring donation options, making support seamless and inspiring.
5. Resource Library Your wealth of retreat reports and historical content needs better organization. We'll create an searchable archive that preserves institutional memory while remaining accessible.
- Content Structure: Content is rich but may lack clear headings, meta descriptions, and keyword optimization. Use structured headings (H1, H2, H3) and simple, descriptive URLs.
- Internal Linking: Should ensure logical internal links between related topics.
- Schema Markup: Consider adding structured data for local business, person, and event (for trainings/courses).
- Page Titles & Meta Tags: Each page should have a unique, keyword-rich title and meta description.
- Alt Text: If images are added, ensure all have descriptive alt attributes.
- Loading Speed: Optimize for fast loading, especially for mobile users.
Design, Usability & Functionality Improvements
Migrating to Webflow not only allows us to rebuild the site, but also to modernize and enhance it. Several improvement opportunities have been identified:
Visual Storytelling
Transform text-heavy pages into visual narratives that communicate synergy through design, using the "digital fire" concept and interconnected imagery to make abstract concepts tangible.
Responsive & Mobile Experience
Ensure every element works beautifully on all devices, with special attention to touch interactions and readable typography on smaller screens.
Performance Optimization
Leverage Webflow's modern infrastructure for lightning-fast load times, optimized images, and smooth interactions that keep visitors engaged. We'll also build with expansion in mind making sure the site is ready for the future.
Enhanced Interactivity
- Animated synergy visualizations
- Interactive timeline of foundation history
- Dynamic Synergy Circles representation
- Hover states that reveal connections
- Smooth scroll animations that guide the eye
Special Animation Considerations
We'll use purposeful animations to bring synergy to life:
- Subtle particle effects suggesting energy and connection
- Smooth transitions between sections
- Interactive elements that respond to user engagement
- Loading animations that reinforce your brand
- Accessibility-first approach with motion preferences respected
All animations will enhance rather than distract, creating a sense of aliveness that mirrors the dynamic nature of synergistic relationships.
Package Options
I've designed three package options for your transformation journey. Each package will deliver a complete website redesign that embodies the Source of Synergy mission. The larger packages include more time for exploration, iteration, and special features that can amplify your impact.
Payment Terms: 50% deposit to begin, 25% upon design approval, 25% at launch. We can adjust scope at any time if additional support is needed.
Building the Foundation of Synergy
Our foundational package provides everything needed for a professional, inspiring website. We'll work efficiently while ensuring every element aligns with your vision of making synergy tangible and accessible.
This package includes:
- 1-2 Strategy Sessions
- Sitemap creation process
- Mood-Board Facilitation
(Visual inspiration gathering) - Visual Strategy Development
(Articulating a visual strategy) - Brand Guideline creation process leveraging existing logo
Level 1 - (typographies, colors, logos, buttons, and standard graphic elements) - Creative Brief
to guide the rest of the process
- 1-2 Vision Sessions
- Content Doc and Content Facilitation/Content Coaching
Level 1 - (it’s largely up to you to prepare your content, we help you find the words and create the structure with you) - Visual Storytelling Framework
Exploring together the visual story we want users to experience - Basic Pattern and/or Visual Language Exploration
- 1 Primary Design Review
- 1 Design Sign-off Session
- Complete Website Design Process in Figma
- Up to 5 Unique Page Designs
(additional pages can use the same or similar designs) - Up to 7 Unique Graphic assets
Can include, illustrations, icon sets, patterns, artworks - Simple Animation Creation
Animations will be kept to simple Webflow interactions, with standard accessibility checks and responsive design. - Mobile-responsive Layouts
- 1 Primary Development Review
- 1 Final Sign-off Session
- Development of up to 5 Unique (up to 10 total pages)
- Webflow Website Development Process
- 1 - 3 CMS customizations
(custom post types, blog, resources, etc) - Development of 1 custom Special Function (membership access, online course delivery, etc)
- Simple SEO Optimization
- Testing and Launch Process
- 1 Round of Bug Fixes and Alterations
- 1 Recorded Training Session on How to Use your Website
Architecting the Synergy Network
This package allows deeper exploration of visual possibilities and includes advanced features to better serve your community. Ideal for creating a more dynamic, interactive experience.
This package includes:
Differences from Package 1 are underlined in gold
- 2-3 Strategy Sessions
- Sitemap creation process
- Mood-Board Facilitation
(Visual inspiration gathering) - Visual Strategy Development
(Articulating a visual strategy) - Brand Guideline creation process leveraging existing logo
Level 2 - (typographies, colors, logos, buttons, mobile and desktop variations, organized graphic assets, image styles, usage guidelines, and standard graphic elements) - Detailed Creative Brief
to guide the rest of the process
- 2-3 Vision Sessions
- Content Doc and Content Facilitation/Content Coaching
Level 2 - (deeper content massaging and copywriting assistance) - Visual Storytelling Framework
Exploring together the visual story we want users to experience - Extensive Pattern and/or Visual Language Exploration
- 1-2 Primary Design Reviews
- 1 Design Sign-off Session
- Website Design Process in Figma
- Up to 7 Unique Page Designs
(additional pages can use the same or similar designs) - Up to 10 Unique Graphic assets
Can include, illustrations, icon sets, patterns, artworks - Animation Creation
More advanced animations are possible at this level - Mobile-responsive Layouts
- 1-2 Primary Development Reviews
- 1 Final Sign-off Session
- Development of up to 7 Unique Pages and 7 Additional Similar Pages.
- Webflow Website Development Process
- 2-4 CMS customizations
(custom post types, blog, resources, etc) - Development of 1-2 custom Special Functions (membership access, online course delivery, etc)
- SEO Strategy Development
- Testing and Launch Process
- 2 Rounds of Bug Fixes and Alterations
- 2 Recorded Training Sessions on How to Use your Website
Co-creating the Synergy Movement Platform
Our most comprehensive package for organizations ready to create a full digital ecosystem. Includes everything needed for community building, content delivery, and long-term growth.
This package includes:
Differences from Package 2 are underlined in gold
- 3-4 Strategy Sessions
- Sitemap creation process
- Mood-Board Facilitation
(Visual inspiration gathering) - Visual Strategy Development
(Articulating a visual strategy) - Brand Guideline creation process leveraging existing logo
Level 3 - (comprehenisive brand booko creation) - Detailed Creative Brief
to guide the rest of the process
- 2-3 Vision Sessions
- Content Doc and Content Facilitation/Content Coaching
Level 3 - (complete content facilitation and copywriting assistance) - Visual Story Process
Exploring together the visual story we want users to experience - Extensive Pattern and/or Visual Language Exploration
- 2-3 Primary Design Reviews
- 1 Design Sign-off Session
- Website Design Process in Figma
- Up to 10 Unique Page Designs
(additional pages can use the same or similar designs) - Up to 14 Unique Graphic assets
Can include, illustrations, icon sets, patterns, artworks - Advanced Animation Creation
More complex animations are possible at this level
- 2-3 Primary Development Reviews
- 1 Final Sign-off Session
- Development of up to 10 Unique Pages and 10 Additional Similar Pages.
- Webflow Website Development Process
- Fully Responsive Development (mobile version)
- 3-5 CMS customizations
(custom post types, blog, resources, etc) - Development of 4-5 custom Special Functions (membership access, online course delivery, etc)
- SEO Strategy Development
- Testing and Launch Process
- 3 Rounds of Bug Fixes and Alterations
- 3 Recorded Training Sessions on How to Use your Website
Next Steps
Just let me know which package you'd like to choose and we can layout a timeline and schedule meetings for the coming weeks.
I will also share a monthly option as an alternative approach to creating this website together.
In loving service,
James Redenbaugh and the Iris Cocreative team
All images in this proposal were generated for this project by us in MidJourney and edited in Photoshop
