Hi Barbara & Diane,
Thank you for considering Iris Cocreative for the Source of Synergy Foundation website transformation. After reviewing your discovery call notes and exploring your current site, I'm excited to present this proposal for creating a digital space that truly embodies the essence of synergy and collective transformation.
Your vision of deepening and expanding relationships between individuals, organizations, and communities resonates deeply with our approach at Iris Cocreative. We understand that synergy isn't just a concept—it's a living force that emerges when consciousness meets collaboration, and your website should radiate this energy.
The Source of Synergy Foundation stands at a pivotal moment. As the world navigates unprecedented change, your mission to unite humanity's evolutionary leaders and foster collaborative solutions has never been more vital. Currently, your digital presence doesn't fully capture the transformative potential of your work or effectively communicate why synergy matters so profoundly in these times.
This project extends beyond updating an outdated website—it's about creating a digital beacon that draws together consciousness pioneers and change-makers worldwide, embodying the very synergy you seek to cultivate.
From our conversation, we understand that the Source of Synergy Foundation needs a website that:
As Barbara beautifully expressed, it's about creating something that resonates at a frequency level—timeless, yet relevant to our current moment of choice.
Our name—IRIS—stands for Intuitive, Relational, and Intersubjective. Like you, we believe the greatest transformations emerge not from individual efforts but from the spaces between—between people, organizations, and ideas. We specialize in serving the "we" dimension of human potential.
Our process mirrors your mission: we don't just build websites; we cultivate digital ecosystems where synergy naturally emerges. Through collaborative visioning, we'll discover the unique frequencies, geometries, and energies that authentically represent the Source of Synergy Foundation.
A full design and development process ideally takes place over 8–12 weeks (depending on scope). We'll collaborate to set a clear deadline and work backward from there. A launch date in late August is well within reach, and we can move faster if needed.
We believe the most effective designs emerge from genuine collaboration. By combining our individual expertise at the right moments and embracing a shared creative process, we can produce a result that resonates with everyone involved and achieve all our design goals. My role is to integrate our collective skillsets and guide the project so that it stays focused, efficient, and true to our overall vision.
The Iris Cocreative process goes like this →
We'll start by thoroughly exploring the essence of Source of Synergy through 1-2 Creative Visioning Sessions. Together, we'll dive deep into who you are, what you're doing, and most importantly, why. Our goal is to feel the energetic signature of your organization and understand how to translate the concept of synergy into visual language.
In this stage we'll explore:
We'll create shared artifacts from these sessions that will guide every creative decision moving forward.
With a clear vision in place, we'll work together to bring structure to your content and messaging. Through 1-2 Content & Structure Sessions, we'll establish a framework for an elegant, clear, and compelling website that makes synergy tangible without overwhelming visitors with text.
We'll address key questions:
Your voice and participation are essential here. You'll generate authentic content while we facilitate its creation and help organize it into a cohesive structure that serves your goals.
With vision and content in hand, our designers will translate everything into stunning visual experiences. Working closely with James as creative director, they'll develop beautiful concepts in Figma that embody the timeless, frequency-based approach we discussed.
The design phase includes:
We'll have design review sessions where you can provide feedback, ensuring the final design truly resonates with Source of Synergy's mission. Our iterative process ensures we capture the right frequency and energy.
Once the design is refined, we move into development using Webflow. This is where your vision becomes reality - a living, breathing digital space. We'll translate the designs into a fully functional website that's both beautiful and easy to maintain.
Development includes:
We'll conduct a thorough review together, making final adjustments before launching your new digital home. You'll receive training on managing your site and resources for ongoing success.
Once we finish development, we'll have a final development review and make any final adjustments that we need to before pushing live on your domain. We'll share a doc where you can easily record any last requests and fixes you'd like us to make to the site before we launch. We make sure you have everything you need to use your new site, and we'll share with you whatever brand and social media assets we've created for you in this process. Your site is now ready to share with the world, and we'll also share it with our network.
We've analyzed your current website at sourceofsynergyfoundation.org to understand its structure and identify opportunities for transformation. While we'll be rebuilding from the ground up, this analysis helps us preserve what works while dramatically improving the overall experience.
Your site currently contains approximately 10-15 main pages including:
Below are the site’s more complex sections that call for careful planning and design:
1. Evolutionary Leaders Integration Currently exists as a separate entity with minimal visual connection. We'll create clear pathways while maintaining the desired separation, using consistent design language to show relationship without merger.
2. Activities & Events System Your retreats, salons, and forums currently lack dynamic presentation. We'll create an elegant system to showcase past events while highlighting upcoming opportunities, potentially integrating calendar functionality.
3. Board Member/Team Profiles Current profiles are text-heavy and difficult to navigate. We'll create an inspiring visual directory that showcases the collective wisdom of your leadership while maintaining individual distinction.
4. Donation Integration Current donation setup is basic. We'll integrate modern, secure donation processing with suggested giving levels and recurring donation options, making support seamless and inspiring.
5. Resource Library Your wealth of retreat reports and historical content needs better organization. We'll create an searchable archive that preserves institutional memory while remaining accessible.
Migrating to Webflow not only allows us to rebuild the site, but also to modernize and enhance it. Several improvement opportunities have been identified:
Transform text-heavy pages into visual narratives that communicate synergy through design, using the "digital fire" concept and interconnected imagery to make abstract concepts tangible.
Ensure every element works beautifully on all devices, with special attention to touch interactions and readable typography on smaller screens.
Leverage Webflow's modern infrastructure for lightning-fast load times, optimized images, and smooth interactions that keep visitors engaged. We'll also build with expansion in mind making sure the site is ready for the future.
We'll use purposeful animations to bring synergy to life:
All animations will enhance rather than distract, creating a sense of aliveness that mirrors the dynamic nature of synergistic relationships.
I've designed three package options for your transformation journey. Each package will deliver a complete website redesign that embodies the Source of Synergy mission. The larger packages include more time for exploration, iteration, and special features that can amplify your impact.
Payment Terms: 50% deposit to begin, 25% upon design approval, 25% at launch. We can adjust scope at any time if additional support is needed.
Our foundational package provides everything needed for a professional, inspiring website. We'll work efficiently while ensuring every element aligns with your vision of making synergy tangible and accessible.
This package allows deeper exploration of visual possibilities and includes advanced features to better serve your community. Ideal for creating a more dynamic, interactive experience.
Differences from Package 1 are underlined in gold
Our most comprehensive package for organizations ready to create a full digital ecosystem. Includes everything needed for community building, content delivery, and long-term growth.
Differences from Package 2 are underlined in gold
Just let me know which package you'd like to choose and we can layout a timeline and schedule meetings for the coming weeks.
I will also share a monthly option as an alternative approach to creating this website together.
In loving service,
James Redenbaugh and the Iris Cocreative team
All images in this proposal were generated for this project by us in MidJourney and edited in Photoshop