Scoping Tool Prototype

Team:

Ellen Keith Shaw

Iván Lopez

James Redenbaugh

Core Journey Full CoCreative Process

Building the Foundation for the Future

This package represents our full process. It offers us more space and time to evolve ideas, test hypotheses, iterate design assets, and polish the final result. We'll work efficiently while ensuring every element aligns with your vision. This package offers more page designs and unique graphic elements and animations to fully comunicate the story of your offerings.

$7500

Total Project Budget: $7,500

Studio Profit Margin:

16%

$1,200

Budget for Team: $6,300

This package includes:

Differences from Package 1 are underlined in gold

Discovery & Visioning

25% Budget: $1,500

25%

67%

33%

Ellen (67%) James (33%)

1-2 Vision Sessions
Sitemap creation process
Mood-Board Facilitation
(Visual inspiration gathering)
Visual Strategy Development
‍(Articulating a visual strategy)
Brand Guideline creation process leveraging existing logo
Level 1 - (typographies, colors, logos, buttons, and standard graphic elements)
Creative Brief
to guide the rest of the process

Structure & Content

20% Budget: $1,200

20%

90%

10%

Ellen (90%) James (10%)

1-2 Story Sessions
(site-wide) Content Doc and Content Facilitation/Content Coaching
‍Level 1 - (it’s largely up to you to prepare your content, we help you find the words and create the structure with you)
Visual Storytelling Framework
Exploring together the visual story we want users to experience
Basic Pattern and/or Visual Language Exploration

Design

25% Budget: $1,500

25%

67%

33%

Ellen (67%) James (33%)

1 Primary Design Review
1 Design Sign-off Session
Streamlined Website Design Process in Figma focusing on key pages and components
Up to 3 Unique Page Designs
(additional pages can use the same or similar designs)
Up to 3 Unique Graphic assets
Can include illustrations, icon sets, patterns, artworks
Mobile-responsive Layouts

Development

30% Budget: $1,800

30%

70%

30%

Iván (70%) James (30%)

1 Primary Development Review
1 Final Sign-off Session
Development of up to 3 Unique Pages
Webflow Website Development Process
1 - 3 CMS customizations
(custom post types, blog, resources, etc)
Simple SEO Optimization
Testing and Launch Process
1 Round of Bug Fixes and Alterations
1 Recorded Training Session on How to Use your Website

Ellen Keith Shaw

$3,525

Discovery: $1125

Structure: $1200

Design: $1200

Development: $0

James Redenbaugh

$1,015

Discovery: $375

Structure: $120

Design: $300

Development: $540

Iván Lopez

$1,260

Discovery: $0

Structure: $0

Design: $0

Development: $1260