Randall Libero - Media:Expanded
Website & Brand Design & Development Proposal
Introduction
Dear Randall,
Thank you for the conversation we had (now some weeks back). It was a gift to hear your story—forty years observing how media shapes consciousness, from your early days reading Expanded Cinema in high school through pioneering interactive web content to this moment where AI forces questions we should have been asking all along.
What struck me most was how you've spent decades behind the scenes, building the infrastructure for others to share their work, and how you're now feeling called to step forward with your own voice. The timing feels right—not just for you, but for what the moment needs. Someone who understands both the craft of media production and the consciousness dimension of what's actually happening.
I also appreciated your openness about the creative process. Your phrase "I want my team to do everything better than I can do it" says a lot about how you work. That collaborative spirit resonates deeply with how we approach projects at Iris Cocreative.
This proposal reflects what we discussed: a cinematic, elegant site that establishes your credibility while inviting exploration—something that starts simple and can evolve as your work unfolds. I've outlined three pathways forward, each honoring the vision you described while offering different levels of depth and refinement.
Looking forward to bringing this into form together.
James
Project Vision
You're creating a platform where your four decades of media expertise meets the urgent questions of this moment. Media: Expanded will position you as a voice for the consciousness community navigating our increasingly screen-mediated reality—someone who understands both the production craft and the deeper implications of what's unfolding. The site needs to do several things at once: establish credibility for speaking engagements, support your book launch in early 2026, and serve as a content hub for interviews and writing. But more fundamentally, it needs to communicate your core insight—that we're living in both "real life" and "screen life" simultaneously, and most people don't realize how profoundly this is shaping consciousness, especially now as AI accelerates the transformation. The design should feel cinematic and thoughtfully interactive, inviting exploration while maintaining focus on substance over spectacle. Start simple, launch clean, and evolve as your work and audience reveal what's needed.
Design Direction
Cinematic and inviting, but grounded in substance
Subtle interactivity that invites exploration
Visual flow over rigid structures
Professional depth with accessible clarity
Start simple, iterate intentionally
Target Launch: Early 2026 (Q1)
Development Window: 2-4 months, ideally closer to 2
We'd suggest starting formal work in November, working between the holidays with a launch in January or February. This aligns with your book release timing and gives breathing room to do things right.
The Iris Cocreative Approach
The most effective designs emerge from genuine collaboration. By combining our individual expertise at the right moments and embracing a shared creative process, we produce results that resonate with everyone involved. My role is to integrate our collective skillsets and guide the project so it stays focused, efficient, and true to our overall vision.
We work with four overlapping dimensions on every project:→
Clarifying messaging, positioning, and site architecture. Understanding audience and goals. We'll discuss content strategy, organization, vision, and language. I'll start by listening and gathering and then we'll refine and structure what arises.
These sessions will create shared artifacts that guide every creative decision moving forward.
Building in Webflow with attention to performance, responsiveness, and ease of use. We create the framework and structure, you populate content at your own pace. Training included so you're comfortable making updates.
Throughout, we stay collaborative and iterative—holding space for what wants to emerge rather than forcing predetermined solutions.
Once we finish development, we'll have a final review where you can record any last adjustments before going live. We'll make sure you have everything you need to use your new site confidently, including whatever brand and social media assets we've created in the process. Your site will be ready to share with the world.
Package Options
I've designed three pathways forward, each honoring the vision you described while offering different levels of depth and refinement. All packages follow the same collaborative four-stage process—we're just adjusting how much time we spend in each phase and how far we take certain elements.
Choose the approach that feels right for where you are now and where you want to go.
Payment Terms: 50% deposit to begin, 25% upon design approval, 25% at launch. We can adjust scope at any time if additional support is needed.
Getting Online with Clarity and Style
Our foundational package gives you a clean, professional platform that establishes your presence and can grow over time. This streamlined approach gets you online with a solid foundation—best if you want to launch efficiently and have space to evolve down the line.
This package includes:
- 1-2 Strategy Sessions
- Streamlined Sitemap creation process
- Site architecture refinement
(5 core pages) - Messaging framework
(clarifying key points for each section) - Content structure doc
(you provide writing, we provide framework)
- 1 Brand Exploration Session
- Visual direction development
(color palette, typography, mood) - Simple Brand Guideline creation process
Level 1 - (typographies, colors, logos, buttons, and standard graphic elements)
- 1 Design Review Session
- Complete site design in Figma
(up to 3 unique page templates) - Simple cinematic header design
(video/image placement) - Up to 3 Unique Graphic assets
Can include illustrations, icon sets, patterns, artworks - Mobile-responsive Layouts
- 1 Development Review Session
- Full Webflow development
- Basic CMS setup
(blog, speaking page) - SEO fundamentals
- 1 Training session
- Testing and Launch Process
Making Your Expertise Visible
This package brings your cinematic vision more fully to life with interactive elements, deeper brand exploration, and additional refinement throughout the process. Best if you want to make a memorable first impression that reflects 40 years of media expertise.
This package includes:
Differences from 01 are underlined in gold. Everything in 01 plus:
- 2-3 Vision Sessions
- Sitemap creation process
- Expanded site architecture
(6 pages including Interviews or Resources) - Content consultation
(helping structure your writing and ideas) - Brand Guideline creation process leveraging existing logo
Level 2 - (typographies, colors, logos, buttons, mobile and desktop variations, organized graphic assets, image styles, usage guidelines, and standard graphic elements) - Audience pathway mapping
- 1-2 Brand Exploration Session
- Multiple visual directions
(exploring different approaches) - Full brand guidelines
(comprehensive style guide) - Social media asset templates
- 1-2 Design Review Sessions
- Cinematic header with floating/interactive elements
- Enhanced animations and micro-interactions
- Up to 4 Unique Graphic assets
Can include illustrations, icon sets, patterns, artworks - Mobile-responsive Layouts
- 1-2 Development Review Sessions
- Advanced Webflow development
- Enhanced CMS customization
(interviews archive or resource library) - Advanced SEO optimization
- 1 Training session
- Testing and Launch Process
Building Something Distinctive
This package gives us time to really explore possibilities and create something unique that stands out in the consciousness and media space. We'll take a comprehensive approach to your brand identity, creating a full visual system that can extend across all your media. The site itself becomes an experiential platform with advanced interactions and motion design that brings your cinematic vision fully to life.
With room for up to 8 pages, we can build out your complete ecosystem—from your main presence pages to interview archives, resource libraries, and future content hubs. We'll design custom illustrations and graphic elements that make complex ideas about media and consciousness accessible and visually compelling.
This package also includes strategic planning for future growth—whether that's podcast integration, course platforms, or other expansions you're envisioning. You'll have 60 days of priority support after launch, with monthly check-ins to refine and optimize as you start using the platform. This is about building the long-term digital home for your work, with the flexibility to evolve as your platform grows.
Best if you want to invest in a distinctive, professional platform that can serve your work for years to come.
This package includes:
Differences from 02 are underlined in gold. Everything in 02 plus:
Next Steps
Once you've reviewed this proposal and reflected on the options you can select a package and we can design a production schedule that works for all parties. Which package resonates most with your vision for your project?
If you have questions about any of these options, or if you want to explore a custom approach that combines elements differently, I'm happy to discuss. We can schedule a follow-up call whenever you're ready, or you can simply let me know which direction feels right and we'll get started.
Looking forward to bringing this into form together.
James Redenbaugh and the Iris Cocreative team
"I'm here to create spaces where meaning takes shape and sacred patterns reveal themselves. I aim to facilitate the conversation between being and becoming. Together, we listen for the designs already present in our field, then animate them through artful craft and collaborative play."
-James
All images in this proposal were generated for this project by us in MidJourney and edited in Photoshop
