Artifact info
Title:

Valor Print Document Check-in

Engagement:

Compass Framework Primer - Document Design

Client:

Valor Collegiate Academies

Meeting Date:
October 20, 2025
Next Meeting Date:
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People
James Redenbaugh
Daren Dickson
Artifact Image
Meeting Summary

Overview:

Compass Framework Refresh: Team agreed to create a visually redesigned primer for the updated Compass framework targeting 12th graders in a relational skills pathway pilot launching within two weeks.

Quick-Turnaround Deliverable: James will produce a polished InDesign template with improved layout, paragraph styles, and initial iconography within days to replace the existing plain Google Doc version for student distribution by early next week.

Visual Communication Challenge: Core design challenge involves distilling complex concepts like relational fluency and the three co-inhabited worlds (inner, inter, outer) into simple, engaging graphics that resonate with youth while maintaining brand continuity.

Strategic Branding Evolution: Short-term primer refresh serves as test ground for potential larger rebranding initiative later this year, pending fundraising and pilot success, balancing innovation with respect for 10-year-old framework trusted by thousands.

Expanded Framework Scope: Updated Compass moves beyond individual development to emphasize relational capacities, ecological awareness, and outer world impact, introducing relational fluency concept across nested competency dimensions.

Design Partnership Alignment: James's expertise in relational, intersubjective visual communication and diagram design aligns perfectly with project needs, with broader network available for future branding expansion.

Notes:

🎯 Project Context & Strategic Rationale (01:47 - 07:33) Daren runs three schools in Nashville (two middle schools and one high school) founded 11 years ago, all centered around the Compass framework for comprehensive human development. The framework uses a directional metaphor with five dimensions: True North, Sharp Mind, Big Heart, Noble Purpose, and Aligned Actions, mapped to compass directions. Thousands in the community have used this framework for over 10 years through circle practices, badge systems, and training programs now offered to other schools. Current update expands scope from individual development to include relational capacities and outer world impact, making framework more holistic while preserving core metaphor's integrity. Maintaining brand continuity critical given framework's established trust and adoption across broad user base. Updated version specifically supports new 12th-grade relational skills pathway pilot including peer counseling apprenticeships launching in two weeks.

📐 Visual Design Strategy & Iconography (09:40 - 24:29) James proposed creating simple icons and visual cues for core Compass concepts to help students quickly grasp and remember dimensions and competencies. Shared examples of icon-based card sets and domain models from similar projects demonstrating effective approaches to visualizing abstract relational concepts. Plan includes using geometric shapes and colors to generate first draft icons and diagrams for rapid iteration by next week's deadline. Nature-themed soft imagery will complement geometric elements to emphasize ecological interconnectedness central to updated framework philosophy. Initial primer will likely use placeholder icons and stock photos to meet tight timeline, with refinement planned for subsequent phases as project evolves. James referenced previous work creating visual systems for relational and intersubjective concepts, showing natural alignment with project needs. Specific concept discussed: three-layered image representing inner, inter, and outer worlds with shifting visual emphasis to show how attention moves across these domains, making the abstract tangible.

📄 Implementation Approach & Technical Workflow (24:31 - 28:21) James will build InDesign template allowing easy text updates and expansion throughout the year as framework continues evolving. Template will include paragraph styles, character styles, page layouts, and numbered sections with space for illustrations and icons. This approach balances professional polish with practical functionality for ongoing content updates. Google Docs considered as faster alternative but deprioritized due to limited design flexibility and need for professional-quality PDF deliverable for student distribution. James committed to balancing template design work with initial iconography development, painting with "broader brush" to avoid over-investing time in details during this rapid first phase. Template structure supports scalability, allowing duplication and evolution as new content and branding elements develop over time. Daren emphasized desire to preserve initial design investment as foundation for year-long content expansion and updates.

🎨 Conceptual Communication Challenges (09:28 - 18:19) Key creative challenge involves distilling relational fluency and developmental competencies into visuals that resonate with 12th graders while maintaining theoretical depth. Current competency lists are text-dense, creating opportunity for graphics to simplify understanding and boost engagement. Discussed creating nested competencies taxonomy visualization showing how different skills activate across inner, inter, and outer world domains. Three co-inhabited worlds concept requires visual treatment showing same reality experienced through three different lenses or modes of attention. James's experience with "we space" concepts and mutuality themes positions him well for this challenge, as acknowledged by Robin, Lauren, and Daren. Soft, interconnected graphic style will support ecological worldview and emphasize entanglement across individual, relational, and environmental dimensions. Visual strategy aims to make complex developmental theory accessible and memorable for teenage audience without oversimplifying core concepts.

⏱️ Timeline & Resource Coordination (05:03 - 29:47) Extremely tight timeline requires delivery of initial redesigned primer by early next week to support pilot launch in two weeks. James committed to dedicating focused hours this week to produce first draft balancing template creation and icon design within compressed timeframe. Daren will coordinate internally with Lauren and Rob for content review and feedback throughout week, ensuring alignment with educational goals. Communication will happen primarily via WhatsApp for rapid response, with email as backup channel. Team expects minimal iteration given timeline constraints and trust in James's expertise with similar projects. Budget not yet formalized; Daren will pursue fundraising to cover current work and potential future branding expansion. Short-term primer project scoped as small engagement with possibility of scaling into comprehensive rebranding effort depending on pilot success and resource availability later in year.

🌱 Brand Evolution & Future Vision (06:28 - 09:28) Longer-term vision includes broader rebranding of Compass framework for community-wide rollout within the year, pending fundraising approval and pilot validation. Current primer serves as test ground shaping eventual full branding project that may involve other vendors and deeper creative development. Need to balance innovation with continuity emphasized given thousands of existing users who value core compass metaphor and have integrated it into practice over decade. James noted Iris Cocreative's network capacity for expanded branding, web design, and print materials beyond this initial phase, positioning firm for potential ongoing partnership. Daren mentioned existing relationships with other branding professionals who may be involved in larger project, suggesting collaborative ecosystem approach. Updated framework's emphasis on relational capacities and ecological awareness represents philosophical evolution requiring visual language that honors past while signaling growth. This strategic positioning aims to differentiate Compass in educational development market while maintaining authentic connection to established community values.

Action Items

James Redenbaugh
  • Create professional InDesign template with paragraph styles, page layouts, and space for illustrations to format primer document for polished PDF delivery
  • Develop initial graphic concepts and simple icons representing Compass framework's five dimensions and competency categories, focusing on relational and intersubjective themes
  • Design visual representation of "three co-inhabited worlds" concept showing inner, inter, and outer worlds with distinct visual treatments or lighting to convey attention shifts
  • Balance template design work with iconography development to deliver complete polished PDF by early next week for 12th-grade pilot distribution
  • Share draft designs and layouts via WhatsApp throughout week for rapid feedback and minor iterations as needed
  • Incorporate nature-themed soft imagery alongside geometric icons to emphasize ecological interconnectedness themes
Daren Dickson
  • Provide existing Compass branded assets and related framework documents to James for alignment and visual reference
  • Coordinate with Robin and Lauren throughout week to review drafts and provide content feedback ensuring educational alignment
  • Communicate specific image preferences or visual ideas via document comments or direct WhatsApp messages to guide design choices
  • Pursue fundraising or budget allocation to cover current design services and potential future branding expansion work
  • Clarify any content questions James raises about framework concepts, competencies, or intended messaging during design process

Relevant Initiatives

Compass Framework Primer

Priority: 
High
Size: 
Start Creation
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