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Triphora

Triphora v0.5 Design Review

April 1, 2025
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Lauren Tenney
Rob Sinclair
James Redenbaugh
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Summary

Meeting Summary: Design Direction for v0.5 Website

Participants

  • James Redenbaugh (facilitator, designer)
  • Lauren Tenney (client)
  • Rob Sinclair (client)
  • Moenja (mentioned designer, not present)

Key Design Decisions

The team reviewed design explorations for the Trifora website. Overall feedback was positive, with clients confirming that design elements are already in a workable zone for v0.5. The design includes:

  • Color palette: Greens, dark browns, and blues with suggestion to add some rose/pink tones (representing the flower's bloom colors)
  • Typography: Selected fonts were well-received, with particular appreciation for the italic styles
  • Imagery: Botanical illustrations of the Trifora flower, with preference for more detailed, etching-style drawings rather than soft watercolor
  • Aesthetic: Hand-drawn elements (circles, lines) contrasting with more formal typography

Navigation Discussion

Two navigation options were presented:

  1. Traditional linear navigation (easy to use, no learning curve)
  2. Non-linear, more interactive navigation (unique but requires learning)

The clients expressed interest in a navigation that:

  • Uses depth/dimension (zoom in/out) rather than just lateral movement
  • Creates a sense of exploring rather than scrolling
  • Potentially incorporates a triangular/fractal layout
  • Could use "dissolving" transitions between sections
  • Might include subtle animation to guide users

Action Items

  1. James to refine the color palette, incorporating rose tones with the existing greens/browns/blues
  2. Develop more detailed botanical imagery with etching-style precision (possibly combined with some watercolor elements)
  3. Progress with a workable v0.5 design that incorporates some of the non-linear navigation concepts while maintaining usability
  4. Lauren and Rob to complete and submit their bios for the site
  5. Reschedule a meeting with Emily (mentioned team member who couldn't attend)

Website Components to Include

  • Home/landing page
  • Vision and purpose statement
  • Three domains (represented as petals or in a triangular arrangement)
  • Activity section
  • Footer (needs to be added)

The clients confirmed they're satisfied with the current design direction and are eager to get the site live while continuing to refine and evolve the design in future iterations.

Initiatives

v0.5 website and brand

Design and development of simple v0.5 first version of the Triphora brand and website. A beautiful initial digital presence for Triphora.

Meeting Transcript

00:00:08

James Redenbaugh: This meeting is being recorded. It. Rob James.

00:01:06

Rob Sinclair: How are you?

00:01:07

James Redenbaugh: I'm good. How are you?

00:01:10

Rob Sinclair: Doing well, man. Doing well. Background going on. I assume Lauren is on her way.

00:01:22

James Redenbaugh: Oh, making some coffee.

00:01:27

Rob Sinclair: Making some coffee. Discovering just how empty my pantry is. And having just come back from about two and a half weeks, I'm shaking my fist at my former self, so. Well, there goes March.

00:01:51

James Redenbaugh: Yeah, March. March gone by.

00:01:57

Rob Sinclair: Indeed. I'm excited. Excited to see what you're playing with.

00:02:14

James Redenbaugh: Yeah. Bring it up over here.

00:02:38

Lauren Tenney: Hi, guys.

00:02:40

James Redenbaugh: Hey.

00:02:41

Rob Sinclair: Hey.

00:02:41

James Redenbaugh: See you.

00:02:46

Lauren Tenney: Were you already in here? It only opened when I came.

00:02:50

Rob Sinclair: No, we've been sitting.

00:02:51

Lauren Tenney: Oh, okay.

00:02:52

James Redenbaugh: Okay.

00:02:53

Lauren Tenney: Sorry I'm late. I had a little kiddo drop off transition there.

00:03:01

James Redenbaugh: No worries. How are you today?

00:03:05

Lauren Tenney: Good. Yeah, Just kind of quiet. In a good way. How are you?

00:03:19

James Redenbaugh: I'm quiet. Just getting my day going over here. A little bit of a late start. Slept in a bit. It was so nice. I don't know what the weather's been like up in Maine, but It was like 80 here yesterday and now it's like 40. So it's like March Madness. I guess it's April now. Happy April. I didn't think of a good April Fool's prank.

00:03:59

Rob Sinclair: Yeah, what a shame. Still a few hours to go, so if you come up with any good ideas, let me know.

00:04:07

James Redenbaugh: All right. Yeah. So should we jump right into design things?

00:04:20

Lauren Tenney: Let's.

00:04:22

James Redenbaugh: Great. I tried to quickly generate some. Some bad web design in. In mid journey, but it's not responding. That was going to be my April Fool's joke, showing you something really awful.

00:04:45

Rob Sinclair: That would have been good actually. Yeah.

00:04:49

James Redenbaugh: Can I share my screen here? All right. So I can share this with you guys after the call or even drop it into. Into Miro if you'd like, since you're using that. But we've done a bunch of exploration around brand and tone and feel and pulled in a bunch of inspiration things that you shared. Moenja did a lot of research as well, pulling in different things and has come up with this palette of colors and textures and logo forms and ideas that I'm happy to dig into and explore. Obviously there's more here than we need right now, but yeah, we'll be curious to see what impulses you get looking at this. And then Moenja did this version of the website, given the copy it is, this doesn't have the kind of out there breaking the plane navigation that we talked about.

00:06:45

James Redenbaugh: It's definitely more standard in terms of navigation, but I really love the aesthetics that she's playing with. And the elements in here, there's a few different versions. The advantage of this here is that it's very easy to build. You know, we can spin this up right away. But I'm also playing with a concept that's. That does have that nonlinear navigation, but in a way that would also be relatively easy to execute. It's not completely reinventing the web medium, but would make the website feel like more of an artifact. So the user lands on the site and the content kind of animates in. I put it on this little card that would have a simple invitation down. It could also have these kind of side navigations as if you can slide it over or turn it over to explore different aspects.

00:08:07

James Redenbaugh: But the idea was the website's kind of contained in here. Putting the content forward. We've got this hand drawn trifora motif in the background that you'll see around the site. It scrolls down and kind of expands into these three things. This needs a little more development, but proof of concept here. Putting the. The petals on the petals. And then the user could navigate to explore the purpose statement. And the card would resize, the background would change and it would present it like this. Or the user could scroll down to the activity. Similar kind of thing would be happening there, shift in background.

00:09:06

James Redenbaugh: And so this is obviously not fully fleshed out, but I wanted to drop in with you guys to see if this kind of thing with the alternative navigation is what we want to propose, what we want to build out, or a more standard but still beautiful and unique design navigation scheme like we see over here or something in between. You know, I'm happy to go back to the. The inspiration and the different images that we have and see what's. What's going to be of most service to you guys and make it happen. So yeah, I'm curious your thoughts and impressions.

00:10:13

Lauren Tenney: I want to get into this room where you are, James. How do I get in there?

00:10:18

James Redenbaugh: This one or this one?

00:10:20

Lauren Tenney: Like this one? I like, I like. I want us to be in the room on. Yeah. Anyway, taking it in and. Okay. There we go. That's helpful. I am so far appreciating the color palette for sure. Starting point.

00:10:48

James Redenbaugh: Great. Need a footer in this design, but that's easy enough.

00:11:17

Lauren Tenney: Mm.

00:11:30

James Redenbaugh: So yeah. Where should we. Where should we start? You like colors? We have these fonts. We've got a combination of these kind of treated images of the trifor and the more hand drawn but still minimal pieces of the orchid and its petals. These can, you know, on the site itself, we can have some motion. The lines could be moving around a bit or drawing themselves even.

00:12:54

Rob Sinclair: Are those phone cases?

00:12:58

James Redenbaugh: They're just kind of fun phone screens. Mock up of the site on mobile, you can make so funky.

00:13:10

Lauren Tenney: What I noticed from. I'm sticking first with. I'm noticing a lot of things, which is why I'm not saying much. But first, what I noticed. Can you zoom out on the color palette again? When I go bottom right, jump in, Rob. I'm not trying to, like, report all the talking, but when I go bottom right there's like. I see the upper right palette, the middle, the kind of sort of upper left, middle upper right and bottom right. It feels like that's similar to what were just looking at on the mock up, but with the addition of the rosy kind of tone in the palette along with, like the greens and the dark brown. And I have to say that sort of appeals to me. So I'm just noticing that. I really like the way. But if you could zoom in on it, the.

00:14:03

Lauren Tenney: The thistle looks in. In grayscale, but it jumps out at me that it's a thistle, not a trifora. But I really like the treatment of it and. Sorry, go ahead, Rob.

00:14:22

Rob Sinclair: I was just going to say, if you scroll back there, James, there's a gray. You've got a grayscale trifora right there. Like, if it were that instead, that would be. Yeah, I would love to see that played with in place of the thistles.

00:14:42

Lauren Tenney: Like, the thistle's so dramatic. It's very cool kind of shape. But it just seems like we'll have to pick. Either we're using multiple botanical images or we're centering one. Like, I just think we have to kind of get. But the way that one is stylized with the contrast, the high contrast, it has a kind of old, like, doggero type. I forget how you call them. Like the old photography styles. It has that quality to me, which I appreciate.

00:15:16

Rob Sinclair: Yeah.

00:15:17

James Redenbaugh: See.

00:15:19

Lauren Tenney: I don't know if that's how you say the word anyway. And then can you go down bottom left to those other colored images? Yeah. What are those? Right.

00:15:41

James Redenbaugh: Not dry for it, but we could generate something like this with the actual flower.

00:15:50

Lauren Tenney: Yeah. I like the color palettes and the treatment of those.

00:16:00

Rob Sinclair: I'm trying to choose where to jump in here, too. There's so much I'm appreciating, James, so thank you. Of all that. That those three images with that other flower, I can. I can just imagine. I don't know where or when or where. Which parts we might want to use animation for, but that kind of a transition from. From and across those. Like, from the dark background to light background to that More kind of canvasy as a transition that gives a, like, a person experience of almost like an X ray. You know, I'm going from, like, through multiple layers of seeing of the thing. It's kind of cool. I really like where you were just playing with where you swapped out the Triphora image. I like the layered and drawn with photo with solid color complementing it. Like, there's something about that.

00:16:59

Rob Sinclair: And even the hand drawn stuff is layered. The, like, crisp white line and then some thinner lines behind. There's something about that combination that my eye and my system is really enjoying. I'm gonna pause there. I'm just enjoying following you around as you guide us here. So please continue.

00:17:30

James Redenbaugh: Most of the mock ups, we haven't included a logo form in there just to see what the more minimal expression would be like, but we have these options for logo forms as well. I love the triangles.

00:18:06

Lauren Tenney: I like those. It reminds me of batik textile, the way the blue and the brown are on those phone screens, the way they're treated.

00:18:24

Rob Sinclair: I'll say I defer aesthetic and color palette decisions more to Lauren, but I do like the contrast. I like the rose, and I like the contrast of the blue. So I don't know how we work all of those combinations in, but I like.

00:18:52

James Redenbaugh: Yeah. So in terms of palette, I'm going to copy this over here. This is our. Our working palette. And when we say rose, are we talking about this in here?

00:19:12

Lauren Tenney: Yeah, yeah, that. That vibe.

00:19:16

James Redenbaugh: Mm.

00:19:21

Lauren Tenney: To me, the. What's kind of cool about the palette you selected for the mock up is, like, it works for a foresty, like a foresty something. And then what I notice about the. The blue or the rose is that has, like, bloom color. But actually, to go congruently with the metaphor, like, the blooms don't happen that often or they happen ephemerally or that, you know, so there's a little bit of, like, how are those accented? That fits.

00:19:53

James Redenbaugh: Yeah. And all the images we have here of the flower are. Are black and white, but it's a white flower. Right.

00:20:04

Lauren Tenney: I don't think that's exclusively white, is it?

00:20:11

Rob Sinclair: Good question. There are multiple species of Triphora, if I'm not mistaken.

00:20:22

James Redenbaugh: Oh, yeah, it can be. It can have some purple in it.

00:20:28

Rob Sinclair: Yeah, it's like a pink purple.

00:20:40

Lauren Tenney: Yeah. James, could you go over to the left? There was something I saw over there on your. Maybe not. Maybe it was somewhere else. All right. I don't know where it was. Maybe it was. There was more flowery, some things happening somewhere. Maybe it was in the mockup. I can't. I don't know.

00:21:44

James Redenbaugh: Over here.

00:21:50

Lauren Tenney: So I really like the dramatic treatment of the flower image in contrast with the font and the, like, I just, I go, oh, wow, look, that's the COVID of a journal. Oh, it's a, you know, like, it just has a lot of. It's cool. I like it. I like the single, I like the double. I don't know if that's the best representative flower image or not. And then I also, as I, as you zoomed in on the treatment, I noticed it from a distance. It has more of that. It has a. It has a different look than close in. So I don't know if the treatment could be more like drawn in those old fashioned styles of botanical drawings. Oh, what's up there? That's next to the thistle. What's going on up there? No, sorry. To the right.

00:22:44

Lauren Tenney: Just a little cluster next to that circle. Thistle. Oh, okay, I see that. Gotcha. Cool.

00:22:52

Rob Sinclair: Yeah, I really like that pair.

00:22:57

Lauren Tenney: Yeah. The pear. I love the irregular circle. I love the circle. The drawn circles. I'm just appreciating them. The interplay of the different elements quite a bit.

00:23:13

Rob Sinclair: Yeah. There's something nice about the contrast of like the font text and then the hand drawn circles and lines. Especially with the. Yeah, especially with the image.

00:23:37

James Redenbaugh: Picked out these fonts and I really like them a lot.

00:23:41

Lauren Tenney: I do too.

00:23:44

Rob Sinclair: I'm noticing. I really like the italics for some reason.

00:23:49

Lauren Tenney: Yeah, I do too.

00:23:53

James Redenbaugh: Yeah, it feels really alive and unique.

00:23:57

Rob Sinclair: Yeah. And that feels like a nice way we could, you know, if we use some of the nutshell technology, like lots of use of those italics and then the italic is a, you know, a window into a little nutshell. Something not all of them. That's great.

00:24:25

James Redenbaugh: Yeah. I haven't seen any nutshell notes in the text yet.

00:24:30

Lauren Tenney: No. Yeah, we haven't written any. We're trying to get the basics down.

00:24:36

James Redenbaugh: Yeah. Yeah. So in terms of a navigation that is more linear, you know, here we have a home page and an about page with different sections. The advantage of that is everybody knows how to use it. There's no learning curve or something less conventional where the user would. Would have to figure out that to continue exploring they may need to click these different navigation items. And this was a quick mock up. This isn't polished Design but just a little thing to show you that we could move in this direction.

00:25:42

Lauren Tenney: Is it like a fork where we have to kind of pick one because we're going to keep iterating in that vein as we go. Or do they.

00:25:50

James Redenbaugh: Nope. Nope. So if you guys were like the nonlinear navigation is really important for me right now, but we like the style elements of what's going on in here, then we could combine them or you know, we go for this for now and we come back to the non linear exploration later. You know, we. We discussed ideas of really breaking. Breaking the. The box and exploring you know, some. Some. Some wild stuff. Some. Some zoom outs and shift in perspective and that is all possible. But only so much is possible in our. Yeah, our V 0.5. Yeah. So we need to. To pick a. A direction for. For that and then we can always come back to and expand upon other.

00:27:05

Lauren Tenney: Ideas that doesn't create like extra cost and inefficiency to like do more traditional format now and then evolve into something more unconventional.

00:27:17

James Redenbaugh: No, no it doesn't. Because if we do something unconventional we're still going to want pieces of it to be made of conventional parts. So it's not completely ridiculous.

00:27:34

Lauren Tenney: Okay.

00:27:36

James Redenbaugh: Yeah. So it's all. And in webflow everything is. Is malleable. It's not like we're picking a. A theme or something and then we're stuck with that theme. It's. Everything is fully editable and changeable.

00:27:52

Rob Sinclair: It's fascinating. Yeah, I noticed. My impulse is to have like a. Both and James like the. There have been a couple of websites I've seen lately. I'm trying to remember if it was one that you might have sent us or Lauren, if it was one of the ones that. From someone we met recently that there's a kind of traditional scroll impulse that then changes animation layers. So it's not actually a linear roll down a page, but the act of scrolling animates certain things and then moves things over. So it is still a kind of scrolling intuition but it's not just moving down a page.

00:28:37

Rob Sinclair: So for example, when I see what you've got here in the top right corner, if that was where they landed, but the act of scrolling then kind of zoomed on the flower and it becomes the next frame down and the layers of the three circles come over top of. Does that make sense? So like the. They almost layer in a dissolve way on top of each other with the act of scrolling. And then there could be a sort of traditional menu bar at the top if someone Feels kind of lost as to where am I? And they can click on it and it will take them to that layer, but they're not actually moving. It doesn't feel like they're up or down a screen. So I'd love something like that, but that's just an idea. And how does that land for you, Lauren?

00:29:23

Rob Sinclair: You picture what I'm saying.

00:29:25

Lauren Tenney: Yeah, I remember it was that guy's website. I think that you were noticing that on the guy that was in our next stage.

00:29:31

Rob Sinclair: Yeah.

00:29:32

Lauren Tenney: And I was on a website the other night that was doing that in a kind of add fashion where, like, as I moved, it was like, zooming me, like, directions and into things. And it was actually, like, too much for me. Like, I was like, whoa, what's happening right here?

00:29:50

Rob Sinclair: Yeah, so the lateral. I can imagine lateral being kind of disorienting, but if it were just layered, dissolving, I don't know, something to play with. And again, doesn't need to be Now.

00:30:03

Lauren Tenney: I think 1. James, this may be too conceptual or, like, too. I don't know what. But, like, there's a cardinality presupposition in the. The moving experience of a website. Like, it's up and down and left to right. And so I guess if I'm thinking about breaking something, I look at that and I think, how do I break that and actually have it be like. It's like I can go in and I can go out and I can see. Like, as I go out, things come or things go in. And that's kind of a different cardinal. Like, it's a different somatic metaphor. I don't think we need to get into all that for V05. I'm just riffing on, like, what would non traditional even be? Like, I wonder, for example, if there's.

00:30:54

Lauren Tenney: However it shows up, Rob, to your point, like, it's somehow organic and it shows up that there's like this bloom in these three things. Like, maybe there's a indication on the page of, like, bing, bing. Like, I can go to any one of those three, and they're sort of like, you know, there's a. There's an. Some sort of small animated something or some signal that, like, you can go here and when I go here, it goes here. It's not that it goes here or here. I don't know.

00:31:25

James Redenbaugh: Yeah.

00:31:28

Rob Sinclair: I like the idea of like a. Almost like video game style. I haven't played video games in decades, but like, I picture a. You know, you come on to a new screen and something is Slightly glowing. Like it's pretty obvious that's something you can interact with. And if that were the petals with the circles for each of those areas, for example. But I do like the. That's some of what I think I was trying to describe is like dissolving through layers as a person scrolls rather than being moved around on a single plane. Yeah.

00:32:10

James Redenbaugh: Yeah. I just saw something that was brought to mind by what both of you just shared and I want to see if I can find it. It's this really beautiful like 2D Zoom game and I saw like a YouTube video of somebody planning it yesterday. Let me see if I can. Yeah, this is it. It's called Goroga Gorogoa. Here we go. So it's these. It's these different panels and then you move them around, but you can zoom into anything and. And then you find different ways that they line up. And I'm not saying that it's exactly this, but the way that it zooms. Let's see if at all. Yeah. Like it zooms out and what. What was a picture kind of becomes the whole scene and it's like it's all very 2D but you can explore these different worlds. You move that layer over.

00:33:51

James Redenbaugh: I really want to play this game. Yeah. I'm not saying we need to do all that, but wanted to bring in that point of reference.

00:34:03

Lauren Tenney: That's. That's a good. Yeah.

00:34:11

James Redenbaugh: This thing is beautiful. I want to play that.

00:34:13

Lauren Tenney: Yeah.

00:34:18

James Redenbaugh: So yeah, ultimately the sky's the limit. But even in this V05, I do want it to feel special and I want it to be unique and there are easy enough to execute things that we can do that but we need to kind of pick. And also in. In terms of the. The aesthetics. Let me go back to Figma here. Too many windows open. Here we go. OpenAI just like three days ago released their latest image generation model and it's incredibly good at style transfer. So if we want a triphora flower in this style, we can generate that really easily. It's. It's really good at that. So just so you know, the sky's the limit there.

00:35:35

Lauren Tenney: Maybe the. Maybe the question then for me on like how we. We. Let's pick a direction. But what like what of the non traditionality for me that the metaphor is like from square to circle, like just pretty. Basically it's like from cardinality to like circularity and that and kind of in and out for me is the difference. And if that's a Later stage kind of innovation. That's cool. I think maybe what I'm wondering about is how would we get a little bit of that in what's actually like a flat kind of cardinal orientation of a V05. Like is there a sense we can create of depth using like layered imagery or. I don't know what. Maybe. Yeah. I don't know enough about the technology to. To describe it but.

00:36:29

James Redenbaugh: Yeah, don't worry about the technology. I love you know what you just shared about from the square to circle. You also shared. You know what I forget exactly what you said but it seemed to be pointing to, you know, branching out, reaching out in non cardinal directions like these 120 degree angles. You know the triangularity I was imagining this could even be rotating. It doesn't have to have a single orientation. But we would, we want to make sure things are you know, of course readable and yeah, not too out there.

00:37:26

Rob Sinclair: Can I just name. While you're on this section, I want to check with Lauren on this too. The. That aesthetic of like a background and a card on it. I don't love comparison.

00:37:38

Lauren Tenney: Yeah. I don't love it.

00:37:40

Rob Sinclair: The other. Wherever else were up somewhere that is a much more I think on the left more like the website mockups. Yeah. Especially that upper right. It's like multiple layers and on what seems not to. It's like in a full space. It's not like boxes of things on each other. So I like that for the record.

00:38:06

James Redenbaugh: Great.

00:38:10

Lauren Tenney: Yeah, totally. I'm. Yeah. The boxes within boxes somehow does something to my perceiving. But I guess like I'm also just trying to check in with my blue sky visioning brain to see what images come up and I notice like one James is. Is like I'm on a. I'm on a parchment that has no edges or like watercolor paper. Like I'm in this textured place, this canvas and things come forward and I can go over there and maybe there's a whole wash of color over there that then like it feels more like that to me in when I think of non traditional then it's like I'm in an. I'm in a landscape actually. I'm kind of in a space that has things. Places. Yeah.

00:39:07

Rob Sinclair: I do love the idea of a wash of color like clouds or like watercolor style. I don't know where or when that would happen but seems that would be very cool even looking at what were just looking at and imagining rather than black or grayscale flowers that there's just little hints of color, a little hints of the pink or purple. So I'm just, yeah, I'm imagining how dynamic the color can make it feel, Bring it to life a little more.

00:39:50

James Redenbaugh: Yeah. So I want to come back to the style of the flowers and the art. But first I just, I'm wondering.

00:40:07

Rob Sinclair: Drop.

00:40:07

James Redenbaugh: A background in here. So I'm just going to give this order so we can imagine. So it is possible that we could have the user land here, something like that rough and dirty mockup of this idea. So the user lands here and then there's some kind of navigation. Instead of scrolling down, there's some kind of navigation to the different parts. So like read our vision and purpose statement, you know, understand the three domains or, you know, check out our activity. And then to transition to that area, it literally zooms out, kind of moves over and zooms back in and then we're on that screen and then, you know, I think we would want the navigation to stay consistent, to make it usable.

00:41:43

James Redenbaugh: But then if the user wants to, you know, explore the vision statement, it zooms out, you know, and zooms into that screen, which would be, you know, more interesting than just this. But you get the idea.

00:42:02

Lauren Tenney: And so does it. Does. Is the UX like I'm on a Miro board or is it that when I click on a certain something, the experience goes zoop zoo.

00:42:13

James Redenbaugh: The ladder.

00:42:14

Lauren Tenney: Okay.

00:42:17

Rob Sinclair: Yeah, so I noticed that I can imagine into that and like it quite a bit in terms of. I'm already finding preferences for orientation. Like the if on that main screen the flowers are kind of lower right, the one you're moving right now would be over lower right. You know, vision might be a kind of zoom up or up left towards Trifora. And the how we do this is like under the soil of the flower. So sort of a down or down and left. So I noticed the, that preference. But I'm also noticing like. And Lauren, I'd love to hear your perspective on this, that I'm now craving a lot less of a kind of move around experience and a lot more of a depth, like in and out kind of experience.

00:43:14

Rob Sinclair: And there can be like little movements to orient, to focus on particular parts. But I do crave a different kind of dissolve. And whether it's a zoom kind of experience or a dissolve and reveal kind of experience, I notice I, I would prefer more of that than like move me up here.

00:43:33

Lauren Tenney: Yeah, I love that you're kind of making a triangle right now.

00:43:44

Rob Sinclair: Yeah.

00:43:45

Lauren Tenney: Tell me that you're making a fractal.

00:43:47

Rob Sinclair: Yeah.

00:43:50

Lauren Tenney: And then like, where do people go? However we want to represent people.

00:43:57

James Redenbaugh: Mm. Yeah. Okay, well, we'll give this a think and come back to that. I want to hop over to Image Style real quick.

00:44:40

Lauren Tenney: I'll just say I feel like we're. We're already in the territory. So, James, just for you, like, my. The way I feel like I'm engaging is, gosh, all of this is workable for a V05. Actually. Like, even the most straightforward kind of conventional is like, I don't go. I'm like, okay, if that's up in the world, we're out there. Started. So just to say that explicitly, like, I feel like we're already in the zone and now it's just like, how much of our feedback to you right now is just helpful ongoingly because we're iterating with clarifying what it is that we care about. And some of that's for later and how much of it's for now. And then I'm sort of relying on you to help filter that. But I don't feel like I'm giving feedback because if, like, oh, we're not quite there.

00:45:26

Lauren Tenney: That's not my experience. How about you?

00:45:29

James Redenbaugh: Yeah, how about you, Rob?

00:45:35

Rob Sinclair: I'm sorry, I got lost in a. Someone got double booked here, so can you say that again? I missed that.

00:45:42

Lauren Tenney: That's okay. Yeah, just that I'm not having the experience that we're not there. Like, I feel like we're already in the zone of everything James has showed us feels really workable. Like I could actually any of those kind of. That version, if that were our thing for V05, I wouldn't be like, I'd be like, okay, we're going to keep iterating. This looks good enough. Like, I would. I would kind of have that more. Definitely more on the affirming. And all my feedback is more like, okay. Then building on that, what becomes clearer.

00:46:11

Rob Sinclair: So yes, same. Lots of. Yes, lots of. Okay, great. Given that this opens up for me.

00:46:19

Lauren Tenney: Yeah.

00:46:20

Rob Sinclair: How that becomes even more. And that's like nav. Working the color in there. But like, all these foundational choices of palette, font, design, aesthetic. Feel like you've really hit the mark, in my opinion.

00:46:34

Lauren Tenney: Yeah. Yeah.

00:46:37

James Redenbaugh: Awesome. Wonderful. Yeah. So I'm taking in all your impulses and then we'll, yeah, we'll output a launchable site, a put out thereable site that's hopefully in the direction of all of these things and, you know, will be a. Also a stone on A stepping stone path. And yeah, I think a lot of. A lot of what you've shared is inspiring a lot in me about how we can just how we can take it to the next level. I'm hearing, you know, in addition to what we've covered a bit more color. You know, Robbie mentioned washes of color and watercolor and the style of those triphoras and the kind of. I don't know it. I don't know what to call it, but as. As if it was like xeroxed too many times isn't exactly it.

00:48:02

James Redenbaugh: You guys are more into this kind of drawing, this kind of art.

00:48:12

Lauren Tenney: Those are quite. For me, actually.

00:48:14

James Redenbaugh: Okay.

00:48:18

Lauren Tenney: I'll add one that is.

00:48:20

James Redenbaugh: Okay, great.

00:48:22

Rob Sinclair: And I would say not. Yeah, I think you're. You're getting it. It's not that the multiple Xerox thing is like way off, but definitely.

00:48:37

James Redenbaugh: I.

00:48:38

Rob Sinclair: Think we're inclined in a direction that's a little bit more lifelike, a little more alive, feeling a little more color.

00:48:46

James Redenbaugh: I don't know. That's my sense.

00:48:48

Rob Sinclair: What's Lauren's finding?

00:48:50

Lauren Tenney: Yeah, I think that there's just a little bit of color missing from the mock up palette, but otherwise I have no allergy to that palette. That's my response to your comment on color. All right. I'm putting an image in James for the botanical to give a better sense of what like is like working for me.

00:49:23

Rob Sinclair: That image and that color that you were just zoomed on, James, that's for me, some of the color I'm. It doesn't have to be that color, but that there's that amount.

00:50:05

Lauren Tenney: There's also a aesthetic of just printmaking. Printmaking, which is kind of what that too many Xerox is akin to. But show you this other.

00:50:33

James Redenbaugh: What did you just drop in here.

00:50:39

Lauren Tenney: Up at the. Up above there, this botanical print that looks. It's a passion. And then this is another example in grayscale of a different kind of thing. You can see this is like the etching style. I don't know how these land for you, Rob. I'm just trying to show what.

00:51:12

Rob Sinclair: Yeah, definitely more on the left. And if the part that I'm with you on is like, there's a. There's a canvasy, like, there's a. Like the background is not flat. It's. It's like a treated, you know, weathered kind of a page. And then there's life color dimension to the hand drawn and there's like quite a bit of detail, actually. So those are the things that I feel like I'm getting from your reference there, Lauren.

00:51:47

Lauren Tenney: Yeah, this is a website that sells these things, these b. Antique botanical prints. I'm just going to stick it in the zoom, James, because you can see there like it's a whole thing. And the other one would be like a print making. What would it be? It's a etching, I would call that. Well, actually it's on. If you click on Bio Acoma Lafe's website, he's got these etching overlays on things that have antiquated kind of thing going on. So.

00:52:45

James Redenbaugh: Which in the kind of collages.

00:52:53

Lauren Tenney: On the Miro, if you click over into the circle with all the yellow stickies in it, image aesthetic idea. And then one of them has a website URL and you click on that, then you'll see one of the visual effects that they're playing with. There is this overlay of like a kind of etching style print that's been colorized and modernized and combined, recombined interesting ways. That's a. That's like an etching. They're using a kind of old meets new kind of aesthetic with these etchings and they've created new imagery with them. So yeah.

00:53:47

James Redenbaugh: I was. Got a great site. I just did a test dpt. You can check this out real quick.

00:54:43

Lauren Tenney: Everything okay over there, Rob? I feel like you're dealing with something.

00:54:47

Rob Sinclair: Just have to. Yeah, I'm having a weather. It's okay. Sent. I'm here.

00:54:54

Lauren Tenney: Is everything okay?

00:54:56

Rob Sinclair: Yeah, I just got double booked somehow and someone is having the experience of me not showing up, which I don't like. Ooh, that's pretty.

00:55:11

Lauren Tenney: Okay, so like for me, that feels like nursing homey.

00:55:14

Rob Sinclair: Yeah, that's what I was gonna say. It's a little too pretty. The softness of it is like a.

00:55:19

Lauren Tenney: Hallmark card kind of.

00:55:21

Rob Sinclair: Right.

00:55:27

James Redenbaugh: And then this one isn't quite right, but we've got more of the details.

00:55:36

Lauren Tenney: Yeah.

00:55:41

Rob Sinclair: That'S cool. It looks sort of like it might become some kind of evil villain.

00:55:57

James Redenbaugh: This one.

00:56:00

Rob Sinclair: Yeah, I'm having like a honey, I shrunk the kids moment looking at that, like. Oh, geez.

00:56:10

Lauren Tenney: Yeah, it's like that one's watercolory, but it's almost lacking the, like the ink etching element, the precision of those other ones.

00:56:20

James Redenbaugh: Yeah, yeah, we like the. The details. So something in between these or some.

00:56:28

Lauren Tenney: Interplay where there's etching black and white, like what you've already got and then some watercolor thing happening.

00:56:41

James Redenbaugh: Yeah. Cool. I can play with that.

00:56:47

Rob Sinclair: Sweet. I do now have to run to a next call here. Team James, thank you.

00:56:59

James Redenbaugh: No worries. Rob.

00:57:00

Rob Sinclair: So great. Thank you to you and your team.

00:57:04

James Redenbaugh: Good to be with you. Thanks for everything. Yeah, I'm gonna have to go here in a minute too, but I. I have what I need to. To continue this, and I know that you guys want to get this up as soon as possible, so I'll. I'll share updates as soon as I have them so we can asynchronously move this forward. And also happy to hop on a call as needed.

00:57:42

Lauren Tenney: Great. And we are doing our bios. We had. We were not intentionally leaving them out. We just hadn't done them yet, so.

00:57:49

James Redenbaugh: Cool. Great. Your bio. Akumalafe.

00:57:53

Lauren Tenney: No. Yes, our bio.

00:57:58

James Redenbaugh: Wonderful.

00:57:59

Rob Sinclair: And look forward to meeting Emily when that can happen. To totally understand about today. And let's see what we can coordinate there.

00:58:07

James Redenbaugh: Yeah, let me know. Sometimes she's usually pretty flexible, but I messed up the. The time, and she couldn't do it today.

00:58:16

Lauren Tenney: Okay.

00:58:17

Rob Sinclair: Okay.

00:58:18

James Redenbaugh: All right. See you guys later.