Jam-session
Artifact info
Title:

Triphora - July 22nd - Creative Session

Engagement:

Triphora

Client:

Triphora

Meeting Date:
July 22, 2025
Next Meeting Date:
No items found.
People
Rob Sinclair
Lauren Tenney
James Redenbaugh
Artifact Image
Meeting Summary

Overview:

  • The group focused on iterating their web presence design, moving from previous creative work to more practical implementation while maintaining authentic representation of Trifora's essence.
  • Lauren acknowledged being in a "fantasy of more control" and recognized the need for clarity on what their web presence actually needs to accomplish functionally.
  • The conversation established aesthetic principles: "essential" rather than "minimal," invitational, alive/organic, in-process quality, and commitment to beauty without being overly precious.
  • James proposed a dynamic content management system using Airtable to populate different types of artifacts (words, images, audio, events) in a living, updateable format.
  • Discussion of metaphors for the site's feeling: message in a bottle, bar napkin sketch, road sign rather than billboard, typewriter page with coffee stain.
  • The group explored visual inspirations through Pinterest mood boarding, seeking balance between accessibility and artistic integrity.
  • Technical architecture was clarified: minimal "about us" function plus dynamic "get a feel" body populated from Airtable, with aesthetic focus on seamless integration.
  • Planning established for next design session in 1-2 weeks with mood boarding preparation and financial clarity on engagement.

Notes:

🎨 Design Philosophy and Aesthetic Direction (00:57 - 09:01)
  • Lauren noted being in unrealistic "fantasy of more control" about articulation and realization, recognizing need for clearer web presence goals.
  • Rob emphasized returning to collaborative "source code" from earlier sessions rather than continuing down previous unsuccessful branch.
  • James suggested aesthetic metaphors: message in a bottle, bar napkin sketch, typewriter page with coffee stain - emphasizing authentic, understated quality.
  • Discussion of road sign vs. billboard approach - "if you know, you know" but still resonating with the offering's vibration.
  • Rob identified challenge of creating fractal representation that's congruent with Trifora's essence.
đź”§ Technical Architecture and Content Management (09:30 - 19:28)
  • Lauren questioned whether site needs to be static vs. dynamic, expressing concern about expense and maintenance of living web presence.
  • Rob proposed visual depiction of three domains (human formation) and three activities (Trifora's work) with clickable branches for dynamic content.
  • James outlined Airtable-based content management system allowing easy addition of different post types (words, images, audio, events).
  • Discussion of seamless front-end display where different content types appear as unified stream rather than discrete boxes.
  • Vision of white canvas with textured background, borderless images like "flowers sitting on the page."
🎯 Core Principles and Values Representation (19:28 - 32:01)
  • Lauren emphasized importance of showing "people behind" the work rather than appearing like individual blog.
  • Rob identified key qualities to depict: alive, relational (humans visible), commitment to beauty, essential rather than minimal.
  • James added "just enough" principle - nothing too much, really elegant, confident but not humble.
  • Discussion of "invitational" quality with actual engagement opportunities, not just appearance of openness.
  • Lauren highlighted importance of "in-process" quality rather than polished finishedness, intentional liminality.
🎵 Media Integration and User Experience (32:01 - 42:59)
  • James introduced Marshall McLuhan's concepts of hot/cool mediums and acoustic/visual space for understanding media effects on consciousness.
  • Goal identified: middle ground requiring some user engagement without being overwhelming or passive consumption.
  • Lauren proposed example of convening documentation with overhead image and three audio buttons for different participants' reflections.
  • Discussion of combining poetry/prose, images, empty space, and nonlinear elements for appropriate user experience.
  • Emphasis on seeing people in images, using retreat photos showing authentic joy and organic arrangements.
🖼️ Visual Style Development (42:59 - end)
  • James demonstrated Airtable setup for different content types (words, images, events) with category linking system.
  • Rob requested visual representation of "threes" with flowing page organization by September.
  • Pinterest mood boarding session exploring typewriter aesthetics, essential lines, white space, subtle textures.
  • Lauren expressed concern about avoiding esoteric/exclusive artistic approaches that make people feel unwelcome.
  • Discussion of balance between accessibility and artistic integrity, raw but substantial aesthetic.

Action Items:

James Redenbaugh
  • Set up Airtable content management system with different post types and category linking (48:20)
  • Create Pinterest mood board for visual inspiration and style development (58:41)
  • Schedule 90-minute design session in 1-2 weeks for bringing elements together (71:19)
  • Continue developing technical architecture for seamless content display from Airtable to front-end
Rob & Lauren
  • Engage with Pinterest mood boarding to contribute to aesthetic direction (69:43)
  • Provide updated language for the three domains/activities from parallel organizational development work (55:35)
  • Clarify financial engagement and package selection for website development work (72:53)
  • Prepare content examples (words, images, audio) for next design session (71:19)
Collective
  • Coordinate scheduling for next 90-minute design session in 1-2 weeks, accounting for Lauren's family week (72:17)
  • Continue developing content that reflects the "in-process" and invitational qualities discussed
  • Maintain focus on essential rather than minimal aesthetic while ensuring accessibility over exclusivity

‍

Relevant Initiatives

v0.5 website and brand

Priority: 
Medium
Size: 
XL
Integrated

Brand Design

Priority: 
Medium
Size: 
L

Website Development

Priority: 
Medium
Size: 
L

Connective Interface Design

Priority: 
High
Size: 
XL

Photo & Video

Priority: 
High
Size: 
L

Artifacts CMS

Priority: 
High
Size: 
M
Transcript