Strategy Meeting
Artifact info
Title:

Mar 24 Check-In

Engagement:

Triphora

Client:

Triphora

Meeting Date:
March 24, 2025
Next Meeting Date:
No items found.
People
Lauren Tenney
Rob Sinclair
James Redenbaugh
Artifact Image
Meeting Summary

Triphora Website Development & Hollyhock Convening Meeting

Key Discussion Points

The meeting focused on refining Triphora's website content based on James's initial draft and planning for the Hollyhock gathering. Lauren and Rob expressed how James's distillation has catalyzed greater clarity in their thinking about the organization's presentation.

Website Content Development

  • Lauren and Rob are working through the copy, organizing it into a flow of:
    • Why Triphora exists (preserving/revitalizing relational practices)
    • What they do (connect people/initiatives across domains)
    • Where/with whom (three domains: Family/Parental, Educational, Adult Development)
    • How (activities: fostering bonds, amplifying stories, converting resources)
  • They're exploring using questions rather than statements in the hero section, such as: "How might we cultivate attuned human relating for more coherent meaning making in our shared world?"
  • They want to express the idea of being a "metabolic bridge" but as a verb rather than a noun

Design & Visual Elements

  • Discussion of representing Triphora as the orchid visually:
    • The bloom/petals representing the three domains
    • The stem representing their approach to engagement
    • Underground/roots showing activities and mycelial connections
  • The aesthetic will incorporate:
    • Hand-drawn, organic elements that feel alive and emergent
    • Architectural conceptual sketches reflecting "under construction" nature
    • Watercolor qualities with unfinished edges
    • Parchment-like textures and interactive drawing elements
  • James introduced "Nutshells" - expandable content sections that provide layered information without overwhelming users

Space Between Tool Development

  • James is developing a visualization to map relationships between participants
  • For Hollyhock, this will show connections between the eight core participants
  • A more abstract version could be used on the main Triphora site without specific people
  • The tool will allow for dynamic, non-linear or circular layout of information
  • Lauren and Rob expressed concern about overemphasizing individual identities vs. relationships

Values & Approach in Design

  • Strong desire to subvert conventional status-driven presentations
  • Focus on relationships between entities rather than entities themselves
  • Balancing complexity with accessibility without "dumbing down"
  • Creating an invitational user experience that mirrors their approach to human development
  • Avoiding conventional bio formats that emphasize credentials, companies, schools

Action Items

  1. Lauren and Rob to finalize website copy by Wednesday
  2. Create visual representations of how content flows/connects
  3. Create an Airtable form for Hollyhock participants (name, color, image, contexts, passions, relationships)
  4. Schedule a meeting with Emily for introduction
  5. Next meeting set for Tuesday, April 1st at 11am (Pacific)

Technical Requirements

  • Build on Webflow
  • Mobile-responsive design
  • Simple, intuitive navigation
  • Budget-conscious implementation
  • Quick loading times

This v0.5 website will establish the right tone and feeling while providing a minimum viable digital presence, focusing on the essence of Triphora rather than explaining every aspect of its work.

Relevant Initiatives

v0.5 website and brand

Priority: 
Medium
Size: 
XL
Integrated
Transcript