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Spencer Honeyman

Climate Wisdom Summit - Sync

August 7, 2025
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Spencer Honeyman
James Redenbaugh
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Summary

Overview:

  • The Climate Wisdom Summit is transitioning to a streamlined format, integrating consciousness and environmental initiatives for enhanced clarity in messaging.
    • Targeted speaker strategy involves utilizing fellowship speakers while actively seeking high-profile guest speakers to elevate summit prestige.
    • The summit will be free for attendees, generating revenue through recordings and possible upsell options, strengthening financial sustainability.
    • Affiliate marketing is identified as essential for driving attendee registration, highlighting a focus on strategic partnerships.
    • Early bird registration will be offered alongside free access to recordings to incentivize participation and maximize engagement.
    • Emphasis on fostering human connections amidst growing AI influence in content consumption to maintain community atmosphere.
    • Technical implementation will feature a mix of pre-recorded content with interactive live watch parties for enhanced attendee experience.
    • Promotional materials, including banners and simple flyers, are needed for initial speaker outreach and recruitment efforts.
    • The project timeline targets completion by March 2025, aligning with post-wedding commitments from James to ensure focus on the summit.
    • Speaker payment structure established, with a base fee of $500 and affiliate incentives, ensuring clarity in compensation and encouraging commitment.

Notes:

👨‍👩‍👦 Personal Updates & Life Context (01:51 - 14:50)
  • Spencer's son Theo turned 10 and is becoming more independent.
  • Spencer is planning a retreat trip to Mono Hot Springs with Jane.
  • James is actively planning his wedding and facing industry challenges.
  • James has plans to attend a concert tonight.
🌍 Climate Wisdom Summit Planning - Core Concept (24:59 - 32:00)
  • The summit is evolving from a fellowship to a streamlined format.
  • Target positioning aims to merge consciousness with environmental work.
  • Speaker strategy includes leveraging fellowship speakers and pursuing high-tier speakers.
  • The summit will be free, generating revenue from recordings and upsells.
📈 Marketing & Revenue Strategy (31:01 - 39:36)
  • Affiliate marketing will be crucial for attendee numbers.
  • Early bird recordings will be offered alongside free registration.
  • Emphasis on human connection as AI changes content consumption.
  • Various revenue streams will be explored, including recordings and coaching sessions.
💻 Technical Implementation & Design (39:37 - 51:46)
  • The production will include pre-recorded content with live watch parties.
  • James will create a promotional banner using the Climate Wisdom logo.
  • Professional production will utilize the Encircle community platform.
  • Simple flyers are needed for initial speaker recruitment.
🗓️ Timeline & Action Planning (51:52 - 57:46)
  • The summit is targeted for March 2025, post-James's wedding.
  • A payment structure for speakers has been established.
  • James is ordering suits for his wedding party.
  • Next steps include speaker outreach and website development.

Action items:

James Redenbaugh
  • Create promotional banner/flyer for Climate Wisdom Summit using existing logo for speaker outreach (45:21)
  • Send suit measurement requirements to Spencer for wedding attire (56:46)
  • Develop technical framework for pre-recorded content with live watch party format (47:03)
Spencer Honeyman
  • Send Spencer's suit measurements to James for wedding preparations (57:22)
  • Begin speaker outreach using promotional materials once received from James (49:43)
  • Provide logo files and copy content to support flyer creation (55:14)
  • Lock in speakers by October with $500 base fee plus affiliate structure (41:55)

Initiatives

Summit Design

Start Date: 
August 7, 2025
Priority: 
Medium
Size: 
L
Team:
Meeting Transcript

00:01:51

Spencer Honeyman: Yeah. This is going to be the program. Sa Jamesy. What's up, buddy? Can't see you yet, but I hear you. Yo. Yeah. Oh, there you are, man.

00:09:06

James Redenbaugh: There you are.

00:09:07

Spencer Honeyman: What's up, buddy?

00:09:09

James Redenbaugh: How you doing?

00:09:10

Spencer Honeyman: Good, man. Good to see you.

00:09:12

James Redenbaugh: Okay. So clean and profess.

00:09:15

Spencer Honeyman: Yeah, man. Gotta keep it real. Gotta keep it real. Ms. Jelly Seal. Making deals with the smelly peel.

00:09:29

James Redenbaugh: Feeling feels in this really Beal Ellie.

00:09:32

Spencer Honeyman: Beal getting real like Jessica Beale.

00:09:40

James Redenbaugh: Jimmy Jill in this dilly deal.

00:09:43

Spencer Honeyman: You got some. Dude, I think there's some wasps or some bees moving in on your ceiling. Saw some. There's some hexagons up there. Looks like they're making a little. They're making a little nest or something, bro. Oh, yeah. Those are the big ones. Those are the. Those ones are like.

00:10:02

James Redenbaugh: They're giant. Yeah, they're from the future too. They're like. Really?

00:10:08

Spencer Honeyman: Yeah, I think they go kind of sci fi. I think they go in, like through the penis at night.

00:10:16

James Redenbaugh: Wow. You think. You think they do that?

00:10:22

Spencer Honeyman: Yeah, that's what I heard.

00:10:25

James Redenbaugh: Yeah. I gotta look out. Red mug.

00:10:33

Spencer Honeyman: How you doing with the big thug?

00:10:36

James Redenbaugh: Red mug in this hug bug.

00:10:39

Spencer Honeyman: I'm good, man. I'm good. It's. It's. Jane and I are. Are leaving for the Sierras next Tuesday. We're just like, Sierras already.

00:10:51

James Redenbaugh: Where you going?

00:10:52

Spencer Honeyman: We're going up to this spot that we love called Mono Hot Springs. It's like, it's. It only. You can only access it from the west side, but I guess if you kept going, you would hit. You'd kind of pop over towards Mono Lake. But like. Yeah, it's these old hot springs that are free. And it used to be some resort that kind of burned down and got like reclaimed by the national Forest. So you can go up there and camp. There's like a little general store, there's hot springs and there's a river. And Jane and I are just like, we gotta make it. We just gotta make it till next Tuesday. So it's been. Yeah, man, I've been good. I've been good, but it's been full. It's been a full, like just the hustle, bustle of life, man. Like trying to just parenting and just pay for all the things we're like, damn, like private housing and private school.

00:12:06

James Redenbaugh: Theo in camps?

00:12:08

Spencer Honeyman: Yeah, yeah, he was in. He was in camps most of the summer last week, and this week he's. He's in no camps. He just turned 10 yesterday.

00:12:19

James Redenbaugh: Happy birthday.

00:12:21

Spencer Honeyman: I know, dude.

00:12:22

James Redenbaugh: Say Happy birthday.

00:12:23

Spencer Honeyman: Oh my God.

00:12:24

James Redenbaugh: 10 years old.

00:12:25

Spencer Honeyman: 10 years old, man. We're like. So Jane and I are just like. I think it's a. Yeah. Going up to the mountains. It's like we've been married for 10 years and had Theo for 10 years. So it's a good, like kind of just sort of like check in point around life. Like, who are we? Who are we now? Like, wow, a decade. Holy. Yeah. And. And now, wow. We're going into a very different decade with the state of the world and just Theo, you know, he's gonna be a teenager rather than like a little baby. Yeah.

00:13:04

James Redenbaugh: You can put him to work soon.

00:13:06

Spencer Honeyman: Totally. I have been. What. What is one of his favorite things is like being out and like doing projects. And were like doing irrigation yesterday. He's like, I love this. Like, let me use the hole punch or like, let me clip and just anything that's like cutting or digging or like building stuff. He's so into it. So. Yeah. Nice. Yeah. Dude. It's good to see you. It was funny I mentioned in my dream the other night, I was like, I just had become. I'm trying to hide myself. You and hide non video. There we go. I got your note taker thing in here so we can. You can catch up on stuff. Fred, I got. Fred. Fred, did you catch that? Fred, did you catch that?

00:14:01

James Redenbaugh: Get that. Give me a coffee, Fred. It's gonna be so confused.

00:14:13

Spencer Honeyman: But I like, I became con. I became lucid in my dream. And it was funny because I was like, I should probably like, you know, get some downloads from some teachers or something. And then you came in and we're like. And I was like, james, what are you doing here? You're like, I am the teacher in this dream. You didn't say that, but it just had it. You had a kind of like sneaky awake vibe. And I was. Was really sweet to. To see you there. There. Yeah.

00:14:50

James Redenbaugh: Nice.

00:14:50

Spencer Honeyman: Yeah. How are you doing, man? What's going on with you?

00:14:55

James Redenbaugh: I'm doing good hustling, planning this wedding. Weddings are crazy.

00:15:03

Spencer Honeyman: It's so much energy.

00:15:04

James Redenbaugh: It's nuts. I have no idea how much. How expensive is too. And I feel like it's like so. So much more expensive than it's ever been.

00:15:14

Spencer Honeyman: Well, they just add. You add weddings, anything and it's like you can charge 3x. It's like photography. Oh, wedding photography. Oh, I gave you the wrong sheet. It's actually like, what the. It's just.

00:15:29

James Redenbaugh: I mean, can I. Can I take my own photos?

00:15:32

Spencer Honeyman: Yeah.

00:15:33

James Redenbaugh: You know, can I do my own video?

00:15:35

Spencer Honeyman: Yeah.

00:15:36

James Redenbaugh: Can't we just do it in the backyard?

00:15:40

Spencer Honeyman: I mean. Yeah, yeah.

00:15:44

James Redenbaugh: But it's gonna be fun. It's gonna be great.

00:15:47

Spencer Honeyman: It's gonna be so fun. Dude, it's the best. It's like the best party where there's all family and all your homies and all your wife to bees. It's all the lives, all the. Yeah.

00:16:06

James Redenbaugh: I gotta find some more.

00:16:07

Spencer Honeyman: Yeah. I mean, you already got the venue.

00:16:11

James Redenbaugh: Yeah.

00:16:12

Spencer Honeyman: Opportunity. Yeah.

00:16:14

James Redenbaugh: Get some more bang for the buck.

00:16:15

Spencer Honeyman: Right. Literally.

00:16:21

James Redenbaugh: But yeah. Oh, it's so much planning and been GMing so hard on Iris.

00:16:30

Spencer Honeyman: Yeah.

00:16:30

James Redenbaugh: And.

00:16:33

Spencer Honeyman: Yeah.

00:16:33

James Redenbaugh: Feeling the. The grind. Trying to think about, like, how am I going to afford a kid in a house? Like really got to shift. Shift stuff out.

00:16:47

Spencer Honeyman: I mean. Yeah. Yeah. I was still. I think I'm still landscaping and making like 40 grand a year when we had Theo. So. The nice thing is having a kid gives you like a kind of fire and solidity that just. That was like the best business coach I had was having Theo as a kid. Yeah. Be like, I really gotta do all the things I said I was gonna do now.

00:17:21

James Redenbaugh: Like. Yeah. Yeah. I imagine it'll be really hard to waste time scrolling Instagram.

00:17:28

Spencer Honeyman: You don't. It's like. It's true. You. You. There's very little slack in the system anymore. And. Oh, here's Theo. Hey, Theo. Let me see if I can holler at him. Hey, Theo. James is here. He wanted to say happy birthday. James is here. He wanted to say happy birthday. James is here. He wanted to sing Happy birthday, Ian.

00:17:59

James Redenbaugh: Theo, are you 10? You're 10 years old?

00:18:03

Spencer Honeyman: Yeah.

00:18:04

James Redenbaugh: That's crazy. You've been here for a whole decade. You're the oldest guy I know. You're like the oldest person in the whole world. Do you feel old?

00:18:25

Spencer Honeyman: Kinda.

00:18:27

James Redenbaugh: Kinda. Did you have a fun birthday?

00:18:30

Spencer Honeyman: Yeah.

00:18:31

James Redenbaugh: What'd you do?

00:18:37

Spencer Honeyman: Show them your watch? You gotta.

00:18:41

James Redenbaugh: I got this.

00:18:42

Spencer Honeyman: You had a cool watch. What?

00:18:45

James Redenbaugh: Cool watch? What? What time is it?

00:18:50

Spencer Honeyman: Still learning that one. It's like a hand watch. What do you think it is? It's.

00:18:58

James Redenbaugh: It's hard. I still struggle with that.

00:19:00

Spencer Honeyman: Yeah.

00:19:03

James Redenbaugh: Eight.

00:19:04

Spencer Honeyman: I think it's eight something. It's all good. We went bowling yesterday. We got an ice cream maker. Made ice cream.

00:19:12

James Redenbaugh: What fun.

00:19:16

Spencer Honeyman: Yeah. Anyways, he just wanted to say happy birthday.

00:19:20

James Redenbaugh: See you, dude.

00:19:22

Spencer Honeyman: Later. He said.

00:19:26

James Redenbaugh: Oh my God, he's such a 10 year old all of a sudden.

00:19:28

Spencer Honeyman: 10 year old. His hoodies and like listening to his. He's really into music. All of a sudden he's like, wow, those little buds. And, like, rock out. And his. One of his lines is, nah, I'm good. Theo. Like, theo, you gotta clean up this before you do this next thing. Nah, I'm good. I'd be like, dude, no.

00:19:57

James Redenbaugh: This is catchphrase.

00:19:59

Spencer Honeyman: Yeah.

00:20:02

James Redenbaugh: Guess who I'm seeing tonight.

00:20:08

Spencer Honeyman: The 80s band Abba. Yes.

00:20:13

James Redenbaugh: No. A certain Jacob Clear.

00:20:16

Spencer Honeyman: Oh, okay.

00:20:18

James Redenbaugh: Yeah.

00:20:19

Spencer Honeyman: Sweet, man. Yeah. Oh, yeah. Oh, yeah.

00:20:22

James Redenbaugh: I'm excited. He's playing. Friends of ours are coming town from Boston, and they were like, hey, you want to go to this with us? And were like, yeah, of course.

00:20:34

Spencer Honeyman: I. I saw him in San Francisco maybe, like, five years ago, and now he's been doing this awesome, like, human orchestra kind of thing, sort of Bobby McFerrin style, like, getting. He's really stepped into that, like, conducting vibe. So cool.

00:20:53

James Redenbaugh: Yeah, I'm excited.

00:20:55

Spencer Honeyman: Hell, yeah, dude. Where's he playing?

00:20:59

James Redenbaugh: At the Nan. Some big performance place in Philly.

00:21:05

Spencer Honeyman: Okay.

00:21:05

James Redenbaugh: It'll be packed. We'll be, like, chilling on the lawn.

00:21:08

Spencer Honeyman: Yeah, okay. Dude, how fun. It's so just the hustle, man. It's so important to, like, do these. Get out for music or nature, like, you know, I know this year was a little crazy. We couldn't quite. You're getting married. We're just. We just moved into our house. But I do want to have something regular that you and I can do and maybe like, invite other people into where we just get, like. Like, we know, like, every Memorial Day or whatever. I don't know, every. Every year we have some, like, at least, like, a weekend. Like a. At least, like, two nights, if not three nights, where we just, like. We just go somewhere, you know? We, like, go backpack or, like, you know, just get out and kind of, like, recharge, man. Recharge time, you know? Some wilderness. Some could be a cool little town somewhere. I don't know, but I know I need that. Otherwise, it just turns into like, just constant. Constant work. Yeah.

00:22:20

James Redenbaugh: Instead of bachelor party, I want to do something like that with the. The groomsmen and maybe some other bros, too. But, like, after the wedding, like.

00:22:35

Spencer Honeyman: Okay. Yeah, next summer. Yeah. Yeah, totally. Totally.

00:22:40

James Redenbaugh: Because I'm super busy. You're super busy. My buddy John is just having a baby.

00:22:45

Spencer Honeyman: Yeah.

00:22:47

James Redenbaugh: It's crazy times.

00:22:49

Spencer Honeyman: Yeah.

00:22:49

James Redenbaugh: And I don't. I don't.

00:22:52

Spencer Honeyman: Yeah.

00:22:52

James Redenbaugh: I don't need to, like, get a bunch of hookers.

00:22:55

Spencer Honeyman: Yeah. Not.

00:22:57

James Redenbaugh: We'll have enough at the wedding. Yeah.

00:23:00

Spencer Honeyman: I just finished Dune the book. Kind of reread it. So it's such a world. I was, like, staying up way too late, like, reading. Be like, I should go to bed. Just another chapter and be like, oh, God, I can't stop now. Like, just another chapter. It's so good. It's kind of like. It's sort of coral, you know, it's like. It's like. It's like awakening, but, like, full embrace of, like, kind of like power and treachery at moments, like, in service of, like, the larger plan. I'm all, fuck. This is, like. This is like a coral download.

00:23:46

James Redenbaugh: Yeah, dude, you're right.

00:23:48

Spencer Honeyman: It's like. It's like he can, you know, he, like, sees one of his things, is, like, seeing the future lines in the, like, the neck, the nexus of the now moment, and then being presented with things and being like, whoa, this is a situation that I, I. I haven't seen in my inner vision. This is a new path being charted, like, what's gonna happen? And then, you know, he's, like, trying to prevent this, like, jihad across the galaxies. And he can only. He can only do that by, you know, following a certain line that requires, like, him to be in, to, like, sort of grasp power fully. It's like, whoa, this is. This is a wild book. It feels very, yeah, very, like, integrative of, like, deeper power and anger and all that. Yeah, it's a cool book. Yeah. Awesome, dude. Let's just touch briefly on this climate wisdom thing.

00:24:59

James Redenbaugh: Yeah.

00:25:02

Spencer Honeyman: Yeah. I mean, just the one. I'd just be stoked to. To jam with you and do something cool in the world with, like, this network of. You know, I was. I was thinking about it kind of came from, you know, I did the first three years of the fellowship, and I just kind of ran out of steam this year. I think just with the hustle of everything, it's like, man, it was a really good prototype. It was a really good kind of, like, generative movement. And I ran it for three years. And, you know, I think at this point, I'm like, okay, there are a certain number of people who just come for the speakers, and then there are a certain number of people who, like, really want to train and. And they want to do, like, vision fast, and they want to do, like, facilitation and, you know, deep meditation stuff. But some people were, like, just there for the speakers. And I'm starting to just, like, why not just. Just separate these? Like, let's just make the climate wisdom something in. Something powerful that can speak to this moment around climate and environmental work. Almost in a way where like Wisdom 2.0, that conference is sort of like wisdom meets like tech and sorry like consciousness meets tech. And I think this space offers a place that's like earth protection, environmental work, you know, climate tech. That whole field meets consciousness work. Meet Buddha, Dharma, you know, authentic relating, like archetypal story and myth meets like all of that inner world meeting like environmental work. And so often I just see those that world as like they're kind of like straight edge scientists who are like do gooders that are often like if we just get some more data, like we'll really flip this thing. And now there's like, now they're all. It's going. I just see a lot of anxiety and anger like these. And like we like it's all over and this bill passed and people really can't quite grok like these deeper arcs of like myth and consciousness work and that kind of thing. So you know, I think the goal is to like do bring together the speakers who have already came and spoken, Diane and bio and Dustin or whoever who have already been plugged in and then like kind of up level that my goal would be to get like Thomas and David White. Those are those that like level of speaker would be the goal. And I don't know if it's possible. It's a year one, you know, shot, you know. But I think the. I think I'm curious like your, you know, your experience with summits, like, you know, have you helped launch any? Have you been on the back end of any? Jay ran some of the. He was like kind of parallel to the summits at. What's it called? Not up level in not. What was that? It's like the company that runs all of. They did Thomas's like online courses and Summit. Oh.

00:28:57

James Redenbaugh: Level Up Productions.

00:28:59

Spencer Honeyman: Something like that. Yeah, it's something like that, you know, whatever that you know, they run a bunch of like conscious courses. So he and Jay was the assistant for last year's Climate Wisdom Fellowship. And so he's bringing a lot of like online course recording like some tech background. And then I just thought of you as like, yeah, someone who could help. Like we already. I feel like we already developed like a pretty solid logo and material. Like the Climate Wisdom Fellowship brand is cool. The logo which like the ocean shining through. So I'm trying to think, I'm trying to just like launch a summit in like a very streamlined way with including maybe eight or so speakers who have already spoken. Leverage a next tier of speaker. I'm open to. If there are people you. That come to mind for you who are like, this person would be really cool. You know, if there are people who you've seen or. But it's kind of like that integral Buddhist, but also some. I think it's. It would be important to have some indigenous voices like Lila. Lila June or Bio Komalafe or Tyson Yonka Portis or something like that. At least invite them. I don't know who would say. Who would say yes, but. Yeah. What's been your, what's been your experience with. With summits? Like, what do you. I don't know. What have you seen work?

00:31:01

James Redenbaugh: Affiliate marketing is going to be really key. So all of these people, getting them to share it with their network. And so you may need to incentivize that.

00:31:16

Spencer Honeyman: Okay.

00:31:19

James Redenbaugh: Because you can do some organic marketing. Of course you'll do your own lists. We can do some. Some Instagram stuff and things like that. But I feel like the majority of people are going to come from.

00:31:36

Spencer Honeyman: Yeah.

00:31:37

James Redenbaugh: Like Thomas Huebel's mailing list. Mailing list.

00:31:41

Spencer Honeyman: Right.

00:31:42

James Redenbaugh: And so you have to convince them to. To put it out, which can be hard.

00:31:52

Spencer Honeyman: Yeah.

00:31:52

James Redenbaugh: They really have to see that it's aligned with their vision and values.

00:31:58

Spencer Honeyman: Yeah.

00:32:00

James Redenbaugh: And that it's, you know, it's gonna happen and going to be good.

00:32:06

Spencer Honeyman: Right.

00:32:09

James Redenbaugh: And. And that there's some incentive, you know, some reason that they'll share it. So tracking needs to be in there.

00:32:16

Spencer Honeyman: And working and it has to be either values aligned or you, like, actually pay to where they'd be like. Yeah, this is cool.

00:32:26

James Redenbaugh: I think both.

00:32:28

Spencer Honeyman: Yeah. I think and one of the goals, James, was to have it actually, at least for the first year. You know, this is what I talked about too, with Jay, but having it be free. Free. But that the sales of like recordings and things are what pay people and pay for things. Is that. How have you seen that? That's kind of. I just feel like if. Even if it's 50 bucks when people see it and they've never been. It's like, I don't want. What is this? Like, I don't know if I want to spin, but if it's free, it's like, oh, I think.

00:33:06

James Redenbaugh: Yeah, I think that's a good model.

00:33:08

Spencer Honeyman: Okay.

00:33:09

James Redenbaugh: And I would make the. The recordings. I would like give people the option right away to. To get the, to sign up for the free event and get the recordings and then also sell the recordings after.

00:33:32

Spencer Honeyman: Like an early bird price for the recordings. Yeah.

00:33:35

James Redenbaugh: Yeah. And there might be another Upsell also, you know, that, that we can think about over time.

00:33:46

Spencer Honeyman: One, one, I was thinking, I like the offering. I'm just starting a Google Doc too. I like the Early Bird recordings. One of the, one of the upsells I was thinking was like something that's pretty easy for me to pull off is like group coaching. So there could be like you can get the recordings but then maybe you know, the recordings are like 150 bucks or people often do like 147 or 197. But then having some kind of like group coaching with other, you know, climate related folks or even something I thought of this morning would be like, yeah, like a, even creating tracks within the clientele who are coming. Like, like an offering to be like the founder's corner. If you're a founder. We're gonna run like a separate segment actually just for founders that maybe that wouldn't be an upsell, but just to kind of create connections with people who might need coaching organizational work or web and strategy work that you know, that you could provide but like starting to almost. Yeah. Create some tracks or offerings within the experience.

00:35:23

James Redenbaugh: Yeah. And I think that the opportunities to connect are going to be really key, you know.

00:35:29

Spencer Honeyman: Yeah.

00:35:31

James Redenbaugh: Also it's going to be important to keep in mind that what has worked in the past with these kinds of things won't necessarily work in the future largely because of AI. Like the way that we are consuming content is already shifting. And one thing I keep hearing is that like everything, you know, everything will be replaced, including podcasters and content creators and things like that. Except for the human connection industry, which is actually pretty dope for us, you know, because it's like everything we do.

00:36:24

Spencer Honeyman: Right. Yeah, exactly.

00:36:27

James Redenbaugh: And it makes a ton of sense. It's like, oh yeah, like I could, I'm less likely to pay to listen to an expert right now because I can talk to an expert GPT.

00:36:42

Spencer Honeyman: Right.

00:36:43

James Redenbaugh: And but if I can listen to a group of people that I really look up to and have an opportunity to like dialogue and connect and stay in a field. Yeah, that's a lot more valuable to me.

00:37:00

Spencer Honeyman: Right. So I'm just gonna make a segment called Design. I think. Yeah, I think there's an element of like, yeah, there's like tracks or segmenting one being like founders, but that the point of that is there might be. And that's been the power of the fellowship. Like that's why people have been drawn to the fellowship because it's like, wow, I'm A leader. I'm a founder. I don't have anyone to talk to about what's going on. And here I am. I just showed up. I'm the CEO of, you know, the CEO of Hollyhock was there, the someone teaching at, you know, teaching at Stanford and like some climate tech founder. And then all of a sudden they're in a triad together and they're like, whoa, these are awesome people. So it might be, there might be some. Yeah. Just grouping people or in addition to Indie Johar and Bio and Diane, they're like tracks that you could be a part of that would be facilitated, like peer connection experiences that then might have some offering coming out of them that would be like maybe like a mini fellowship, like a three month cohort with 20 people that have been part of one of these tracks. They were like, whoa, I really want to stay connected to these people. And we're going to meet twice a month for the next six months and it's like 500 bucks. I don't know, something.

00:38:43

James Redenbaugh: Yeah, I think at this point we should put those kind of things up on the board. Yeah, we should have a board also some kind of virtual board. But also it doesn't need to be too complex and too big this first year. I think that focusing on the free offering this year is great and getting as many people in the door as possible is great with some avenues for deeper connection and revenue creation. But yeah, we might not want to worry too much about like also doing a two month program.

00:39:37

Spencer Honeyman: Right.

00:39:39

James Redenbaugh: But simple things, like, simple things like having breakouts or people that register like.

00:39:45

Spencer Honeyman: Right.

00:39:45

James Redenbaugh: Like you can have a little profile or something like that.

00:39:48

Spencer Honeyman: Yeah. And, and honestly like group coaching especially, maybe I wouldn't do a fellowship. But yeah, if there are people doing group emergent group coaching where I don't have to plan is like, yeah. So easy be like, okay, we're gonna be taking groups of six and you can sign up. So. Okay, but let's see. So for this I'm gone the next two weeks and then like one of the things I've kind of pinged just initially some speakers just to kind of start the conversation I've been offering. I'm trying to do it in a way that's like there's some kind of floor like with you and Jay. I was like, okay, well let's just have some kind of floor. Like, you know, there's a thousand box in here and then some percentage on top of that of anything that sells. And then with Speakers. I was. It's just a mix. It's like some people I think might, you know, like Diane or Dustin, if they came. I don't know if they would necessarily want. Need to get paid, but it would be nice to just give them, you know, 500 bucks or something. But some of these other people, like, I know David White's like, notorious for like, you know, it's like 2500 is like the minimum he'll like, even kind of show up for. So some of these people, I'm like, okay, maybe if someone is really bringing like a deep network of people who will actually, like, pay for the recordings and things like, that's. That's actually worth it to spend a couple grand on someone or one or two people. But my goal was for the most part to have to pay like speakers, you know, somewhere like 500. The. The numbers start getting tricky once it gets like, to a thousand or more per speaker unless there's decent sales. But I was aiming for like, either a flat fee of like 500 bucks, like bio, would you come speak for an hour for 500 bucks? Or, you know, maybe there's some other thing, like you said, that actually incentivize. Incentivizes sharing it where it's like a floor of 500 bucks plus some percentage of anyone who comes in through your link who purchases a package so that, you know, they like, oh, cool. Like, I'm happy to share because, like, something will come through this, you know, But I think one thing that would be useful, like, in the short term would just like a simple, like almost like LinkedIn size thing. I could whip this up, but I feel like you might even better. You'll be way better at it, let's be honest. But I could make something that's like a rough draft where I was just like, something that's just like the climate was. It says Climate Wisdom Summit with the existing logo and you know, the dates and the website. And I can like, use that when I'm reaching out to speakers as like a little. Oh, cool. Like they kind of see it and go, oh, climate was absurd. Oh, okay. Oh, yeah, okay. I'll. I'd come to this, you know, and that, you know, other. Because other than that, like, I was thinking date wise, like, March of next year would be a decent timeline after the wedding for you. There's a bit of like, outreach that I can do in like September, hopefully have everybody, like, locked in October. Convert, like, use the Climate Wisdom existing website and just kind of hack it up and put new dates on there. We already have like the speaker, you know, team elements. But yeah, I think if there's anything in like, and I'm gone the next two weeks. But I don't know, maybe by like end of August, we could just have like a simple. I can even make like a, you know, just like a simple little illustrator thing. But if you have any ideas for a little flyer that I can send around, that'd be awesome. Is that something you can do?

00:45:07

James Redenbaugh: Yeah.

00:45:09

Spencer Honeyman: Okay. Yeah, sure. Sweet.

00:45:12

James Redenbaugh: And yeah, if you get like a little banner or something. Yeah, you could just send the content that should be on there.

00:45:21

Spencer Honeyman: Okay. Okay, cool. What else, if anything, man, like, I have a little Gantt chart. What do you think about Jay? And when I like, kind of type and Claude or something, you know, there's like live summits where someone's coming on and you're like streaming the conversation. There's maybe like chat, people are like typing in. There's like a little bit more energy to it. And then Jay was suggesting. And you know, I know it's just safer to like pre record the conversations and then you're like streaming it for an audience. What do you have? I just don't know the tech well enough to know, like, what could go wrong. Part of me, like, it's way cooler to do it live, but maybe that's like overly complicated. What do you. What do you think about that?

00:46:30

James Redenbaugh: It's not complicated. I mean, it can go. What goes wrong is what can go wrong on any zoom call. Internet drops out or.

00:46:37

Spencer Honeyman: Right.

00:46:37

James Redenbaugh: People get the times wrong.

00:46:39

Spencer Honeyman: Yeah, right.

00:46:42

James Redenbaugh: Or human error.

00:46:45

Spencer Honeyman: Yeah. And.

00:46:56

James Redenbaugh: There can also be a hybrid model where it is pre recorded, but then it's like a watch party and then you can have a discussion after.

00:47:03

Spencer Honeyman: Yeah, yeah. And.

00:47:07

James Redenbaugh: Or like a breakout kind of thing.

00:47:12

Spencer Honeyman: Probably safer to do that.

00:47:15

James Redenbaugh: Yeah. It could also be a mix too, where like some are live and then you can actually ask questions to the person and some are pre recorded and it's. Yeah, then we're kind of watching together.

00:47:28

Spencer Honeyman: Maybe there's a VIP thing. Yeah. So maybe it's. Maybe it is pre recorded. But then it might be cool to come up with like. Yeah, like I don't know, like three different tracks or something. And then. Yeah, when there's a like integration session or a connection session, it's like, oh, that's nice. That's great.

00:47:56

James Redenbaugh: Yeah, here's the banner.

00:47:58

Spencer Honeyman: Yeah. Climate Video wisdom. Video Wisdom.

00:48:05

James Redenbaugh: 2020. But I met with him Spring it's.

00:48:13

Spencer Honeyman: Like, how hard is it to get? You can do all this graphics, but, like, the text doesn't come through.

00:48:19

James Redenbaugh: I know.

00:48:21

Spencer Honeyman: Whoa. That first one with the owl is kind of dope.

00:48:29

James Redenbaugh: Wow. I. I fed it the logo. Oh, nice.

00:48:34

Spencer Honeyman: Nice. Yeah, these are. It's cool though. You know, there could be like the. The branding for year one, which I just, you know, I just rolled. I just kept with that. But the. That Celtic knot with like the ocean or nature kind of shining through is really cool. And maybe there could be, you know, it was pretty like tight, simple, modern. Just like the logo and the text, you know, maybe it stays with that. But yeah, if you get any hits on like some little. Little flare element, you know, like, that was the seed. Does the seed, like, grow at all? Maybe that. Maybe there's some little simple evolution. But yeah, but yeah. Okay, so maybe it's best to pre record and then we can have these, like, peer connection things be live. and I'll send you. I have a. I should hop in a couple minutes just to prep, and then I have like three back to back coaching calls, but I'll send you, like. Yeah, Summer camp. Climate. Wisdom. Wisdom summer camp. Oh, man. Wow, those are cool. Yeah, man. Maybe. I think there's. See, And I think sending an invite to speak with something like this would be really powerful where, like, especially people, I don't know, just so they can get a little hit on. On that. Yeah, I'm like, oh, cool. Maybe I don't even think we need any more information. It's just like a little vibe. A little vibe.

00:50:46

James Redenbaugh: Yeah. I really like this as a point of inspiration, actually. I don't, I don't love the. The colors and the fonts down here, but like a cool kind of mosaic geometric thing where we see nature and then also a kind of like utopia dystopia polarity, like world is burning, but also world can be great.

00:51:13

Spencer Honeyman: Yeah, Yeah, I like that. And.

00:51:24

James Redenbaugh: We should also get you in endemic divinity school and check out these episodes we've been doing.

00:51:39

Spencer Honeyman: Is this Zach's thing? Zach Schlosser.

00:51:43

James Redenbaugh: Zach and Corey.

00:51:45

Spencer Honeyman: Okay.

00:51:52

James Redenbaugh: Forget where the episodes are. Like, I need to give myself a different. Oh, here they do these watch parties.

00:52:01

Spencer Honeyman: Oh, nice.

00:52:02

James Redenbaugh: Where they pre record a video. We edit it and make it nice. We did this like, intro and animation and there's some cello playing in the background. You know, feels nicer than just like, okay, here we are on Zoom, right?

00:52:31

Spencer Honeyman: Yeah, yeah.

00:52:32

James Redenbaugh: And we could make a template like this for, you know, the start of each program. And it's, you know, makes it feel more.

00:52:40

Spencer Honeyman: Yeah.

00:52:40

James Redenbaugh: Professional. And then the recordings feel really great as well.

00:52:46

Spencer Honeyman: Who does the recordings in the video editing?

00:52:49

James Redenbaugh: We do.

00:52:50

Spencer Honeyman: Okay, cool.

00:52:52

James Redenbaugh: Yeah, my studio.

00:52:53

Spencer Honeyman: Okay, nice.

00:52:55

James Redenbaugh: But I mean they recorded it on Zoom and then they just sent me the Zoom recording and I turned it into this with my guys.

00:53:03

Spencer Honeyman: Cool. That looks great, man. Yeah, we'll do like interviewing bio.

00:53:10

James Redenbaugh: Yeah.

00:53:11

Spencer Honeyman: Oh, cool. Great.

00:53:14

James Redenbaugh: We'll do like some key, like Ken Burns edits like this at a few points where we show an image.

00:53:23

Spencer Honeyman: Yeah.

00:53:23

James Redenbaugh: And you know, every once in a while information will pop up.

00:53:27

Spencer Honeyman: Yeah.

00:53:30

James Redenbaugh: And it's like super easy, you know, and we have a template for one and then making a new episode doesn't take too much time. And if we have all that worked out beforehand, then we can use the same assets to create a kind of preview, you know, and maybe there's a, you know, maybe one of the discussions happens a month before in the same kind of format and that gets put out for free. And we're like, you know, wasn't this 30 minute conversation really great with these two people?

00:54:03

Spencer Honeyman: Right.

00:54:03

James Redenbaugh: Want some more of this? Something like that.

00:54:06

Spencer Honeyman: Yeah. I love that, man. That looks great.

00:54:09

James Redenbaugh: And we make these arts in mid journey all in this style.

00:54:17

Spencer Honeyman: So awesome. Okay, cool. I really like this interface too. Nice job, man.

00:54:24

James Redenbaugh: Yeah. And then this is all Encircle, which is a community platform I really like using. And I figured out how to fully customize it.

00:54:35

Spencer Honeyman: Yeah, I was going to say I've used Circle before, but it didn't look this good.

00:54:39

James Redenbaugh: Yeah, I tricked it out with css. So that's what I like about Circle is you can upload custom scripts. So this call out appears all done with custom css. Having this logo in here, of course, all the colors and everything, the background images, that was all done with custom code.

00:55:05

Spencer Honeyman: Oh yeah, man. Exciting, dude.

00:55:09

James Redenbaugh: I figured all that out now so I can copy and paste into a new project and then tweak things.

00:55:14

Spencer Honeyman: Right. Sick, man. Okay, well this is great, man. Well, so for this I'll just, I'll get you like any. Yeah, I mean, I think you have the logo, but I'll just send a follow up just with like logo or any copy that can support like a simple flyer. We'll just start with that. I'll start reaching out to speakers with that and just kind of weave a little bit. And I think a base of 500/ affiliate marketing need to just like dial that number in. But I'll start like locking in speakers and then let's just circle back like, you know, maybe after the wedding where we can uplevel the. The website so that it's just a. You know, I think it doesn't just like a clean version of what's already there. It's probably more reducing than anything, taking things away and just. And doing simple edit. So it's just a landing page. And then over the winter, there can be, you know, any design kind of, you know, in terms of tracks or offerings. That can happen November, December, but. Awesome, man. Well, I'm excited to. To jam with you on this and also see you in person for your wedding, man.

00:56:43

James Redenbaugh: Yeah. Oh, I need your measurements for a suit.

00:56:46

Spencer Honeyman: Oh, I got a. You're getting a suit? I got. Okay, right on. I was just gonna, like, you know, that makes sense, though, because I was like. I was like, I have this gray suit from my brother's wedding, like 10 years ago.

00:57:10

James Redenbaugh: I'm getting blue suits for all the groomsmen.

00:57:13

Spencer Honeyman: Dope. Okay. And I gotta figure out my. Yeah, okay.

00:57:22

James Redenbaugh: I was gonna get it from Thailand, but tariffs and stuff. Now I'm just gonna get them from the men's warehouse. They're pretty cheap.

00:57:31

Spencer Honeyman: Sweet, man. I'll send that to you, James. I gotta. I gotta hop and just get some tea so I can reset. Love you, bro. Thanks, man. Looking forward to be honest. Okay.

00:57:42

James Redenbaugh: Have an awesome time in the Sierras.

00:57:44

Spencer Honeyman: Thank you, brother. Appreciate it. See you, man.