Strategy Meeting
Artifact info
Title:

Climate Wisdom Summit - Sync

Engagement:

Climate Wisdom Summit

Client:

Spencer Honeyman

Meeting Date:
August 7, 2025
Next Meeting Date:
No items found.
People
Spencer Honeyman
James Redenbaugh
Artifact Image
Meeting Summary

Overview:

  • The Climate Wisdom Summit is transitioning to a streamlined format, integrating consciousness and environmental initiatives for enhanced clarity in messaging.
    • Targeted speaker strategy involves utilizing fellowship speakers while actively seeking high-profile guest speakers to elevate summit prestige.
    • The summit will be free for attendees, generating revenue through recordings and possible upsell options, strengthening financial sustainability.
    • Affiliate marketing is identified as essential for driving attendee registration, highlighting a focus on strategic partnerships.
    • Early bird registration will be offered alongside free access to recordings to incentivize participation and maximize engagement.
    • Emphasis on fostering human connections amidst growing AI influence in content consumption to maintain community atmosphere.
    • Technical implementation will feature a mix of pre-recorded content with interactive live watch parties for enhanced attendee experience.
    • Promotional materials, including banners and simple flyers, are needed for initial speaker outreach and recruitment efforts.
    • The project timeline targets completion by March 2025, aligning with post-wedding commitments from James to ensure focus on the summit.
    • Speaker payment structure established, with a base fee of $500 and affiliate incentives, ensuring clarity in compensation and encouraging commitment.

Notes:

👨‍👩‍👦 Personal Updates & Life Context (01:51 - 14:50)
  • Spencer's son Theo turned 10 and is becoming more independent.
  • Spencer is planning a retreat trip to Mono Hot Springs with Jane.
  • James is actively planning his wedding and facing industry challenges.
  • James has plans to attend a concert tonight.
🌍 Climate Wisdom Summit Planning - Core Concept (24:59 - 32:00)
  • The summit is evolving from a fellowship to a streamlined format.
  • Target positioning aims to merge consciousness with environmental work.
  • Speaker strategy includes leveraging fellowship speakers and pursuing high-tier speakers.
  • The summit will be free, generating revenue from recordings and upsells.
📈 Marketing & Revenue Strategy (31:01 - 39:36)
  • Affiliate marketing will be crucial for attendee numbers.
  • Early bird recordings will be offered alongside free registration.
  • Emphasis on human connection as AI changes content consumption.
  • Various revenue streams will be explored, including recordings and coaching sessions.
💻 Technical Implementation & Design (39:37 - 51:46)
  • The production will include pre-recorded content with live watch parties.
  • James will create a promotional banner using the Climate Wisdom logo.
  • Professional production will utilize the Encircle community platform.
  • Simple flyers are needed for initial speaker recruitment.
🗓️ Timeline & Action Planning (51:52 - 57:46)
  • The summit is targeted for March 2025, post-James's wedding.
  • A payment structure for speakers has been established.
  • James is ordering suits for his wedding party.
  • Next steps include speaker outreach and website development.

Action items:

James Redenbaugh
  • Create promotional banner/flyer for Climate Wisdom Summit using existing logo for speaker outreach (45:21)
  • Send suit measurement requirements to Spencer for wedding attire (56:46)
  • Develop technical framework for pre-recorded content with live watch party format (47:03)
Spencer Honeyman
  • Send Spencer's suit measurements to James for wedding preparations (57:22)
  • Begin speaker outreach using promotional materials once received from James (49:43)
  • Provide logo files and copy content to support flyer creation (55:14)
  • Lock in speakers by October with $500 base fee plus affiliate structure (41:55)

Relevant Initiatives

Summit Design

Priority: 
Medium
Size: 
L
Abandoned
Transcript