James Redenbaugh:  Hi, Peter.

Peter Wrinch: Hey, James. How are you doing?

James Redenbaugh: I'm doing okay.

Peter Wrinch: Good, good, good. It was funny. I was just like hanging in the meeting with your note taker. I was like, maybe this is it. Maybe. Maybe it's just the robot now.

James Redenbaugh: Yeah, yeah. Pretty soon.

Peter Wrinch: Very soon.

James Redenbaugh: Pretty soon. That'll be. I hope it treated you well.

Peter Wrinch: It did. It was fairly quiet, it was fairly obedient, but. Yeah, totally, man. I was thinking that's the same thing. I was like, that's pretty soon, right? It's just like, hi, I am James. Let's talk.

James Redenbaugh: Yeah, I'm actually just trying this app out. I don't think that we're gonna stick with it. Zoom does a pretty good job in house now, but we've been building our own platform on our website to better manage our clients and create a dashboard for them. And I'm plugging in all the transcripts from key meetings clients into that SO system and then using AI to analyze it in different ways and automate things. So pretty soon we might have a virtual James. I'm more thinking a kind of AI project management assistant to like, automatically send reports at the end of the month on what we've done and send invoices and stuff like that to actually free me up more to be on calls, which is what I love to do. So.

Peter Wrinch: Oh, man, it's so funny. Like, you know, we kind of talked about this last time too, but, like, there's so many, like, common pathways between, like, what you're doing and what I'm doing. Just like on a business side because I, so I use an AI note taker called Fathom. And what I do with it is. So it basically creates a summary. Like, it creates like a version of a transcript and you can choose different formats and then it creates like to dos. And so what I do is the end of my meeting with like my three retainer clients. I, I do what I create, like what I call a roll up. And so it's like I, I just take the action items and I put them in a document that's shared and we like, have mutual, like sort of a shared accountability.

Peter Wrinch: But what I did this morning is I, I do, I have an EA and I work, I, I, I asked if she could take that on, like, she could basically take up taking the notes from AI. I would still have to, like, approve them because at some level, like, she wasn't in the meeting, so she doesn't know. But I was thinking, like, we're not Far off from, like, basically that AI thing being able to do what you just said, like, send the email. I mean, this one can already send the email. I just don't like that it does, because it's often, like, a bit janky.

James Redenbaugh: Yeah, yeah, yeah, exactly. Let me show you this real quick. Yeah, I just gotta pop into the back end and find it real quick.

Peter Wrinch: Yeah.

James Redenbaugh: Hopefully it's worth it. So these are what we're calling artifacts that eventually we want to automate so that the whatever API we're using just takes a transcript and runs it through a process to, first of all, clean it up. Because raw, it's like, there's too much mistakes, and they. And you got to fix certain words.

Peter Wrinch: Yeah.

James Redenbaugh: So I use Claude to clean that up, but then the website already automatically, like, finds the names and puts the pictures next to the names so we have the right transcript. And then, you know, it generates the summary. I go in and add things and.

Peter Wrinch: Yeah.

James Redenbaugh: Details and check it. But then we have this whole initiative system now. So a big thing is identifying potential initiatives, and then each initiative also becomes a post type in our. In our system. So we can manage those and reference those in different ways so we can see those in an individual meeting. And eventually we'll be able to see them on the. The client dashboard, and then also on a global view where we can see everything we're working on.

Peter Wrinch: Yeah.

James Redenbaugh: And who's. Who's working on what?

Peter Wrinch: Who's engaged. Yeah.

James Redenbaugh: And.

Peter Wrinch: And also, like, it looks really beautiful, which I would expect, you know, because mine are. Mine are like freaking Google Docs, so. Yeah, but that. It's very cool.

James Redenbaugh: Yeah. We get to. I mean, the design's really simple, but we get to have full control over it, which is really nice, especially for work where we're trying to create beautiful things. It's hard to create, really, a bunch of beauty out of a Google Doc or a ClickUp environment or something like that. Yeah, man.

Peter Wrinch: It's so interesting. Like, I'll just say on that point, it's like one of the things I've been thinking a lot about as I, like, you know, moved through this year of entrepreneurship, and, like, is, like, is this concept of beauty and how much that, like, matters to people. And in, like, my previous, like, world, like, working at Hollyhock or even, like, the work in a Lolly and Landwell, it's like, one of the things we used to talk about at Hollyhock is, like, there's a. There's an aspect to the work that you're selling that is awe. Like you're selling beauty and awe. And I, I feel that like even in my work now, it's like the Google Doc is just so utilitarian. Like, it's just, it's like almost heartbreakingly utilitarian.

Peter Wrinch: And, and, but at the same time it's like, you know, like how much do I want to invest time and money into, you know, a beautiful thing? And, and my answer, like I'm, I'm nudging towards, you know, I'm just like, oh, that's interesting. Like what would it take, you know, to go from like what I share, which is a version of what you just showed me that's like, you know, a 1 out of 10 in terms of beauty compared to your like, you know, 9.5.

James Redenbaugh: Yeah, we're thinking that high level things will be handled on our website, but when we need to get granular and we need to coordinate, we need to track details, each initiative will have a link to a chat, a Slack channel for that specific initiative. So clients can go into that, you know, and we can message them and get notifications and comment and stuff like that. So I don't have to worry about building all that functionality on the website. But when we're talking about bigger picture stuff and when the client wants to go on and look at like what are, you know, what are we doing here? What have we done? What should we do next month? Yeah, it's nice to have a more beautiful environment for that kind of thing.

Peter Wrinch: Absolutely. One technical question, just because you mentioned it. So I've been using cloud quite a bit actually in the last few weeks I've been doing this really, you know, and it's funny, right, because there's like this learning cohort of people around us who are like all using these tools and we're, I feel like I'm talking to people and like learning new things. And so one of the things I learned in the last week was so I got the professional version of cloud and I have projects and so I upload core documents to the projects. And so one of them, for example, is the retreat center collaborative and they have a few foundational documents so I uploaded them there. And then I've been working on this grant application and cloud is like as cloud is writing the grant application, it's referencing those documents.

Peter Wrinch: This has been super cool, but I just wanted to clarifying. So when you say you use cloud to go through that document, are you doing that manually or is There some API connection.

James Redenbaugh: Eventually we're going to use an API connection. We're figuring that out now. But right now it's just manually. I paste the transcript in it does it, and then will only do so much. And then it's like, do you want me to continue? And I have to say, like, yeah, can you?

Peter Wrinch: Yeah, yeah.

James Redenbaugh: Even if I'm like, can you just do the whole thing? And it's like, yeah, sure. Here's the next part.

Peter Wrinch: Yeah, yeah, yeah. Man, they are fascinating tools. Like, it's. I can't even tell you. Like, I. I wrote a grant application. It wasn't huge. It was only five pages, but, like, in literally, like two hours. Whereas, like, when I started my career 20 years ago, it would have taken me weeks to do that. Yeah. But, yeah, man, I'm keen to hear how things are going on the Alali stuff. Yeah. Why don't you just tell me what's up?

James Redenbaugh: Yeah, sure. Real quick, one more tangent, just while we're talking about Claude.

Peter Wrinch: Sure.

James Redenbaugh: Just because I did this last night to give you a sense of what. What Claude can do outside of words, I had generated all these stills based on the client logos. And in mid journey.

Peter Wrinch: Yeah.

James Redenbaugh: And then I just had Claude, I asked it, like, can you create this interaction? I'll put these images in this div. And I want him to respond to the mouse movement in this way.

Peter Wrinch: Wow.

James Redenbaugh: And it made me this very elegant JavaScript code that creates this whole interaction. Only took me like an hour and a half to implement it. All the images are really easy for the client to edit, you know, if they want to swap them out or tweak them. And this is just a V1, but it's like, it was probably one prompt where I was like, can you Write me a JavaScript to take this variable font and have it interact with the mouse in this way? And it's like, yeah, here you go.

Peter Wrinch: That is nuts.

James Redenbaugh: Yeah. I think we're gonna. We're not gonna end up using that on the final site. It's a little distracting.

Peter Wrinch: Yeah. Yeah.

James Redenbaugh: But I thought it was really cool.

Peter Wrinch: It's so cool. That's hilarious. I, like, could screen share with you and show you what I got it to do yesterday, which I was super impressed with. And it's like. It's like 1% of that. Like, I was like, hey, can you. Can you write a budget for the. For the grant narrative you just wrote? And it was like. And. And it was so cool. Like, and I had, like, a spreadsheet that I Like, totally. Like, that will be submitted to a large grantor and I was just like, wow. Like, like. And it's not like complicated shit, but it just would have taken me, like, you know, 40 minutes. Yeah, that's cool. That's cool.

James Redenbaugh: Yeah. It still blows my mind what it's doing, even after using it for some. Some years now. So we've made a lot of progress in the dock and I'm stoked to be checking in because February is flying by and I want to. I want to do a big push on this for the end of the month and. Yeah, I can share with it. Share this with you after the call to dig in deeper. Moenja is my main designer working on this and she's done a great job.

Peter Wrinch: She's got a great aesthetic. It looks amazing.

James Redenbaugh: We may not need all of these pages, but it's great to have some different templates we can work with and aesthetics. But yeah, I just think that there's. It's great to see it in a. Yeah. In a format that feels professional and clean and aligned with the new aesthetic that we've been working on.

Peter Wrinch: So that's. Yeah. So that was one of the things I wanted to ask. I mean. Yes, it looks amazing and it. And it lands with the new Alali stuff.

James Redenbaugh: Yes. Yeah. So everything we've been. All of it really fits with the new stuff that we've been doing, the new diagrams and the icons.

Peter Wrinch: Yeah.

James Redenbaugh: And I think it even takes it a bit further. I think that there's stuff here that we want to bring into the web design.

Peter Wrinch: Yeah.

James Redenbaugh: But, yeah, happy to. To talk about this. This is mostly focusing on the poly crisis.

Peter Wrinch: Yeah.

James Redenbaugh: I guess one.

Peter Wrinch: Yeah.

James Redenbaugh: But, you know, we can tone down that language for land 1. The. The land based one. But a lot of the images and of course the layouts and stuff can be the same.

Peter Wrinch: Yeah, totally. Man, this looks great. This looks great. So I'm gonna just drop a doc. Actually, you know what I'll do after the call is I'll send you.

James Redenbaugh: Or.

Peter Wrinch: Or maybe I'll ask first. Has Reiko sent you the new executive summary for a lolly?

James Redenbaugh: No.

Peter Wrinch: Okay. Yeah, it just like, came out like he just finished it in like yesterday or the day before. We had a, we had a, a meeting with the Noble foundation today, so he was doing it for that. And, and what I would say is that it's taken. It's really been a major step forward in terms of language. It's all, it's a Google Doc, so it's all just language. But I think that there are some places where it will. And, and I know like we talked about like design and then language and. But there's places where it will like, it will replace some of this language. I think it's, it, you know, it's like what I would, how I would describe it as an iteration, but. Yeah. Do you, could you like put it in a. It's called like a presentation mode and I'll.

Peter Wrinch: And just like walk me through the slides just so I can like. Yeah. Okay.

James Redenbaugh: Cool.

Peter Wrinch: That logo is, is pretty sweet. Is that, is that from like. Did. Yeah. The, the Landwell logo there? Is that, Is that like a new creation or was that from somewhere else?

James Redenbaugh: Bomi has created this.

Peter Wrinch: Cool. Nice. Yep. Yeah.

James Redenbaugh: I love this macro photography. I also have a million close up pictures of Moss that we can use on any other ones. I really like the shapes from the logo as well.

Peter Wrinch: It's very cool. Yeah. So this stuff, this like wayfinding practice stuff. This is also showing up in a lolly and this is the new look of it. Very cool. Yep. Yeah, it's. I love the icons too.

James Redenbaugh: Yeah, these are coming along great. This feels like a lot of text and it's pretty small.

Peter Wrinch: Yeah. Yeah.

James Redenbaugh: And I'm, you know, I'm not sure what's going to be relevant or not for the final doc.

Peter Wrinch: Yeah.

James Redenbaugh: This is a, by the way, a stock photo that we didn't buy. Yeah. But we can. I think it's nice.

Peter Wrinch: Yeah.

James Redenbaugh: Cool.

Peter Wrinch: I like the features there.

James Redenbaugh: I don't think this is land.

Peter Wrinch: Well, no, it's not. That's, that's what I was going to say. One, one thing we might consider is just like using images of the place.

James Redenbaugh: Yeah, yeah. Especially for shots like this.

Peter Wrinch: Absolutely. Yeah. Yeah. And yeah, like that. That very well could be the place. Like, that's. I have no idea. But yeah.

James Redenbaugh: Would be great to get some drone shots. If they don't have any yet. Send somebody over there. I'm sure there's a million drone. Amateur drone photographers in the area.

Peter Wrinch: Totally. So, yeah, this looks really good. So you know what I'm thinking is what. I'll. I'll flip you the new executive summary. But what I'll do if you flip this to me is I'll think about the text now. Like, I'll basically say like, okay. Because I've told the crew that like the decks would be. Yeah, end of February. So like, I, I think if you send it my way, then I'll go through the text and be like, okay, this is what we could put there. This is what we could remove. And then I think what we'll do is you and I can work on that. And then I'll basically take it to the group and say this is our first iteration and of course they'll have opinions and feedback.

James Redenbaugh: Yeah, great.

Peter Wrinch: Does that seem reasonable?

James Redenbaugh: Good.

Peter Wrinch: Yeah.

James Redenbaugh: Yeah.

Peter Wrinch: Okay, cool.

James Redenbaugh: I can share this Figma file with you. Have you used Figma before?

Peter Wrinch: I. I feel like Reiko sent me something in figma, but yeah, if you shoot it to me, I can sort it.

James Redenbaugh: So you can. I just duplicated the slides over here, which are just duplicates of the line above. And so feel free to play with things. Change text, break stuff. You know, it's simple WYSIWYG editor, but you can also just leave comments as well. Use the comment tool. Say would be nice to have a, you know, a photo of Landwell here, things like that.

Peter Wrinch: Okay.

James Redenbaugh: Okay. And also if you want to like, I don't know, go higher level, start like storyboarding or, you know, I can have a look at that executive summary and help you think about what slides are going to make the most sense where, stuff like that. I'm happy to do that also.

Peter Wrinch: Okay, cool. Yeah, I think what you'll see in the exact summary, it's. It's like it's focused on a lolly. So you'll see some like what I really saw when I probably started seeing a version of it last week and then I like provided some edits. But what I saw was a real coherence of allow these programming and then also in the language that it talks about land well, it's not really focused on land well though. But I think there will be instructive for some of the language here. But yeah, I think for your purposes, if you just like absorb, like, you know, take it in, I'll. I'll. I think what you're saying is I'll. It makes a lot of sense.

Peter Wrinch: I'll go through the document and see if I can like replace blocks of text that are no longer relevant to the land well story. Yeah, I think that makes sense. Great. Cool.

James Redenbaugh: Awesome.

Peter Wrinch: Yeah. Yeah. Wow. Thanks so much. This looks great. And yeah, so if you send me the file, I'll just plug away at it. I'm heading to New York on Sunday and I'm like in New York for a week, so I'll be on the eastern time. But other than that, yeah, I'm around and I. I'm pretty keen to like, I think my next meeting. Actually, let me tell you that detail. My next meeting with the crew is. So I had a meeting yesterday. This is going to be two weeks from there. Yeah. So it's. It's March 4th, so in an ideal world, like, and it doesn't. It doesn't have to be perfect, but in an ideal world, I would show them a version on that day.

James Redenbaugh: Okay, great.

Peter Wrinch: Sweet.

James Redenbaugh: I. I'm flying to Asia on Thursday.

Peter Wrinch: This Thursday? Like a week from today.

James Redenbaugh: A week from today? Yeah. I can't believe it. And. But I'll be. I'll be working from there and reachable and able to help coordinate with. With Moenja and others on the team. And. And I can put her directly in touch with you too, if that makes sense.

Peter Wrinch: Yeah, that's totally fine. Where in Asia are you going?

James Redenbaugh: I'm going to Turkey for a few days and then Thailand. My sister lives in Thailand, so we're gonna see her for a couple weeks.

Peter Wrinch: Nice, nice. Yeah, I'm also. I'm headed to Japan on March 10th.

James Redenbaugh: Oh, wonderful.

Peter Wrinch: Yeah. Yeah. Cool. Okay, well, yeah, I'll shoot you the document. You shoot me that document and we keep pushing away.

James Redenbaugh: Cool.

Peter Wrinch: Thanks, man.

James Redenbaugh: Sounds good.

Peter Wrinch: Yeah. Good to. Good to see you.

James Redenbaugh: Good to see you too. I'll talk to you later.

Peter Wrinch: Yeah, talk to you later. Take care. See you.

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