00:13:19

James Redenbaugh: Hi there. Can you hear me?

00:13:21

Adam C Hall: James, Hi.

00:13:23

James Redenbaugh: I'm sorry. I, I was talking with a new team member and totally lost track of time.

00:13:29

Adam C Hall: Yeah, no worries. Well, sometimes we're in time and sometimes we're out of time.

00:13:34

James Redenbaugh: Yeah.

00:13:36

Adam C Hall: And, and of course, the space in between is the timelessness space. And that's a nice space too, especially for us creators.

00:13:44

James Redenbaugh: Yeah, yeah, totally.

00:13:46

Adam C Hall: Yeah, they used to, they used to call that the zone, but now we can call it the timelessness zone.

00:13:55

James Redenbaugh: Right.

00:13:56

Adam C Hall: In some way. Nice to meet you here.

00:13:58

James Redenbaugh: Yeah, you too.

00:13:59

Adam C Hall: Awesome, man. Awesome. Yeah. Hey, by the way, Emmanuel says hi. I just was on a call with him on a new project that we're launching. You'll probably hear more about it and you likely would be involved in doing your jam and your creativity with it as a project, but he says to say hello and I'm so glad we're here together.

00:14:27

James Redenbaugh: Wonderful. I love him and. Sounds great. I always love working with anything Emmanuel's involved in. Tends to go pretty well.

00:14:37

Adam C Hall: Well, he said the same and he, and seems like you guys have a fairly long relationship. It's not just new, but it's kind of spanning a period of time and that's always delightful.

00:14:53

James Redenbaugh: If I do say, yeah, at least, at least eight years now, I guess. Time, time rolls on by.

00:15:06

Adam C Hall: Man. I gotta tell you, it's, it sure does. You know, this year sure is. And, and we're gonna all be, I'm gonna see you in person at the Wave, which is great.

00:15:18

James Redenbaugh: Yeah. Yeah. I'm excited. I, I, I feel like I know what to expect and I have no idea what to expect. So. Excited to, Excited to talk to you.

00:15:32

Adam C Hall: Yeah, I'm totally with you on that. And obviously Marco is inviting us to find a collaborative space together and I certainly, you know, would welcome that. And I think, you know, it's, you know, for today, if it's cool with you, I just give you a quick little update of what's emerging for this quote unquote, transformational technology track, evolutionary track, as they're calling it.

00:16:06

James Redenbaugh: Yeah.

00:16:07

Adam C Hall: And you know, if you want to play with us there, you know, to one degree or another, you know, we, let's just make it happen. I have some thoughts and ideas about that, I think, but ultimately it'd be kind of like, you know, what's going to be in your highest jam there, you know, sweet, easy, simple, you know, I, I, I, I, I'm not sensing you need to facilitate the track, but maybe you have a piece of it that just, you know, I don't know if it's 10 minutes or, and you sit on a panel or you want to be part of it, the discussion and you help co. Facilitate the discussion. I'm really open to it, dude. I, I, you know, I don't know, but it's coming together. I'm starting to kind of get it, bring it together a little bit.

00:17:00

Adam C Hall: But I, I just, that's kind of what I'm thinking for today and let's, if you want to, we can just discuss that kind of stuff or whatever else.

00:17:07

James Redenbaugh: Yeah, yeah. So generally I love being a generalist in my studio, I like to get involved in every aspect. Development, design, consulting, strategy, art, making, video, an add. So my attention is always. I love understanding everything and you know, when it comes to conferences, I've given talks, you know, lectures, presentations, been on panels, facilitated groups, created interactive art installations. So I want to be available wherever the, you know, for whatever's needed, wherever it makes most sense to have me. So I feel open and excited and happy to answer any questions you have.

00:18:06

Adam C Hall: Excellent. Excellent, man. Well, that's perfect. And, and so I think what I'm, you know, a couple things I think would be good touch in on is obviously you know, the context of what we, what wants to happen there. At least listening to what wants to happen there. And then I think what's important for me to know is your kind of, is in terms of technology. You know, how do you think you would, what would you want to share about your relationship? Obviously you're a creator, but no doubt you're doing things with technology to some degree or another. What do you think would be cutting edge for you to share and invite people to explore for themselves in that regard? Because creative technology is so important and it's amazing what's really happening and you're into this in your space.

00:19:13

Adam C Hall: So you have any thoughts on maybe kind of what would be in your highest excitement and for people and what are you sensing?

00:19:21

James Redenbaugh: Yeah, yeah.

00:19:23

Adam C Hall: So take some notes.

00:19:26

James Redenbaugh: About 10 years ago, I gave a talk at an Institute of Noetic Sciences conference about the evolution of technology and the importance of embracing it and participating it in its evolution. You know, not. It was to a lot of like boomers, you know, and let you know, I'm sure some Luddites. And I was trying to argue for like, look, we shouldn't be afraid of this. This is it. It can be scary how fast Things change it. And we looked at a lot of exponential curves and how fast things change and what that means. But I tried to frame it in the context of other evolutionary processes and looking at from a non, dual perspective how it's all a part of the same thing.

00:20:19

James Redenbaugh: And if we resist it and fear it, then it's more likely to become something that replaces us or controls us or is used to, you know, used against the good. But if we embrace it and use it and understand it and participate in its development, then it's more likely going to be something that helps us create heaven on earth together, helps us create abundance for all and more opportunities and, you know, further the evolution of the good. And it's, you know, evolution is never linear and it's not human and it's not necessarily moral, but it's, it has these exponential patterns and these crisis moments and these big shifts.

00:21:24

James Redenbaugh: And when we take a step back and look at all of it in the same context, you know, biological evolution, climate change, planetary shifts, technology, and we take a breath, you know, a big collective breath, then we can play and participate in the dance that's going on instead of trying to be separate from it, because we're not going to be separate. And all of that is, you know, more important and evident now than 10 years ago even truly. Yeah, and a lot of those things, like people don't necessarily need convincing of those things. And I'm not sure what other people are going to be talking about, but I wanted to mention that Cracked, let's say. But then I'm also more specifically interested in using technology as a means of facilitating human connectedness and community and co creation.

00:22:38

James Redenbaugh: Not technology as a means to an end or technology as a way to generate solutions to our problems. But I think that the best solutions aren't going to come out of a single program or a single individual making a discovery. They're going to come out of these collective, team, collaborative kind of cyborg relationships with technology, where we use technology to facilitate our own, you know, using more of our brain power and holding more perspectives together and moving beyond the individual. There's so many ways that AI and ui, user interface, and even AR and VR and other things can help us expand our individual minds into collective minds. And I think that there's more potential in that than in super AGI or ASI or any of that.

00:23:43

James Redenbaugh: If we can not just be smart individuals, but find ways to connect our different intelligences with each other and really hold a multitude of perspectives together and stay in that over time. You know, not remain or retreat back to our isolated bubbles and our own kind of hermitages, but stay in the hard problems together over time and see it from, you know, see them from different, from the perspectives of different generations and different nations and different industries. Then we can really increase our collective intelligence and emotional intelligence and tackle the hard problems. Not just scientific ones, but including scientific ones, but also cultural ones. How can we govern ourselves better? How can we create more resilient communities?

00:24:54

James Redenbaugh: How can we build new villages, how can we design buildings and the structures that we live and work in to amplify everyone and create more life affirming generative relationships and possibilities? You know, there's so much to discover, there's so much more to learn and discover than has yet been discovered. You know, time, if we get through this difficult period, time's going to continue and we're going to continue to find more problems to solve and we're not going to solve them in the same ways that we've been solving them. So my little technology that I'm working on in my very limited spare time is a simple user interface. It's a circular interface that's meant to keep groups of people, or you're I'm sure familiar with the term holon, but keep whole ons, whole in between opportunities to gather in person.

00:26:05

James Redenbaugh: So it's an alternative to a mighty network or a WhatsApp group or a Facebook group, or an email chain. And it's, you know, it simply takes people, you put your face in, you have your group and it puts them in a circle around a fire or around a void, you know, around emptiness or around, you know, whatever we want to put in the center of that. And then it gives people the opportunity to share things with the group in different ways, reflections from the experience that they just had ideas about what they want to do in the future. And then it also shows us time in an interesting way that we're not used to seeing where it rotates around us like our planet rotates around the sun. So we can see where were at hollow movement, wave.

00:26:59

James Redenbaugh: And we can see the next wave that's coming in a kind of in a big spiral. A year from now. We can see, you know, we can put a call that we're going to have as a group two months from now on there so we can all anticipate it. And it all updates live and dynamically. So as time progresses, it's getting closer and it's just meant to be a simple design intervention to get us out of the conventional rectangle linear interface and into a more circular interface that also reconnects us to our tribal history and the hundreds of thousands of years we spent in circles around a fire sharing stories, you know, like, we have no technologies that I'm aware of that show us in that way. We have all our membership sites where we see everybody in a grid.

00:28:04

Adam C Hall: Yeah.

00:28:04

James Redenbaugh: We have feeds that are all linear. And it's like this isn't actually conducive to maintaining and evolving connection over time. So that's something I've been diddling on for the last year after a gathering I did in Austria last summer at a monastery. And it's evolving in various conversations that I'm having with others. And I'm trying to have a prototype ready for the wave. So that's a lot. I just shared a lot. I didn't expect to share so much, but I'm getting excited.

00:28:45

Adam C Hall: Yes, yes. Well, thank you for that and how exciting and how perfect. Everything you said certainly is a language I speak. And I agree. I'm with you in the value proposition, your ethos and your mission to support, you know, this greater evolution of humanity and the relationship that we have with artificial intelligence and its connection to more I use the word ancestral intelligence or inner intelligences. So I, this feels, this feels very much aligned. I'll just say that, you know, for our relationship and our connection here, as, you know, we explore a potential, the pot. What wants to be created and what wants to be emerge during this tech track and you know, put beyond, in my opinion.

00:29:46

Adam C Hall: So I'll share with you a couple things that came at a high level for, you know, for, you know, API, James plugging in here and playing here with this space and you know, cooperating to make this an endeavor that really, you know, brings people to a real experience during this track and an outcome that's pragmatic and practical on the other side of it. So, you know, if I'm thinking of the journey a bit in the most general sense of the track, know, one of the things that, you know, initially shared what you did at Noetic Science, I love, love those folks. Claudia is a dear friend up there. You know, I think, you know, what I, I, I kind of hearing which I think would be a, a very nice framing.

00:30:47

Adam C Hall: You know, I, you know, I haven't figured out the exact floor timing, but, you know, I probably open up and, you know, share something at a high you know, generally higher level, a bigger perspective, you know, where are we really now? You know, you know, because people are still, many people are still scratching their head about AI they don't quite understand what it is other than they're trying it to say, write me a letter, do this and that. So I, I, I think this could be a real, you know, kind of maybe bring you in on the first arc part of the Ark and maybe do some, do a short piece. I don't know, maybe it's 10 minutes or something or we'll figure out what it is.

00:31:33

Adam C Hall: But to do that high level, I mean, I think your framing was good and I think if you brought what was sharing 10 years ago to bring it together now. But now the perspective, you know, you and I are both, you know, I'll frame this with you because I'm to him in this conversation now since really 2012, when I've had my first visions and experiences around technology and AI and its potential. And it's for good or for worse, but to create that framing, that perspective. But today, if you imagine yourself, you know, 10 years ago going, okay, here's the rollout. Now the rollout is showing up, it's in the living room. Now we're sitting here today and now we're looking not even 10 years out, but, you know, now we're maybe talking three and five years out, much less 10 years out.

00:32:24

Adam C Hall: We don't get too far away from ourselves. But maybe you maybe come in there and let's just say you come in there and you give this high level framing. You know, you and I could play with that a little bit and do it like a mini, little talk, a ted, little TED Talk, mini TED Talk in there. And, and then maybe, you know, we may have a little bit of Q, a little, couple questions around it, you know, so we're always touching back in. Touching back in. So I think that's one, you know, part of the program, the initial part of the program we could maybe play with, featuring you there and then come back in, I want to come back in to another part of the program that will probably run a little longer. You tell me what you think.

00:33:19

Adam C Hall: But it's probably about 45 minute, like a panel with Q and A. Emmanuel would sit on that panel, Zinka would sit on the panel. You know, probably include Scarlett on the panel. I don't know if you know her. And you, she's having fun with Chat Box and she's doing some Cool stuff. And I like her energy and it's good female energy as well, you know, and a very, can be easily a masculine space. So maybe then do a panel and then have you there in the panel and then give each panelist, so to speak, a place where you can now talk really about. I think, you know, the second part of what you shared with us in just, you know, how you're using this in your world and what this is really meaning on a grounded level.

00:34:20

Adam C Hall: I mean, in your, you have an agency, you have a, you know, you have a studio there and you know, how is this impacting you? And you can share what you shared and then maybe we can do some Q and A around that for each of the panelists. Right, so you're. Now you're sharing high level. Now you're on the ground, now you're talking about really what's, what's going, what's going on for you on a practical level, you know, how it's accretive, how this is accretive to your creative proposition, your value proposition, your monetary proposition. People, you know, people can taste it, they can feel it, they know it's for real. And, and then, you know, do some Q and A around that.

00:35:09

Adam C Hall: And then maybe what we do kind of on the tail end of that is that little bit of that arc is we come in what's happening in the innovation. So now you got your ui, your user interface, now you're talking about the whole ons, now it's relational to the holo movement. And so I, I think we could just touch on all three things you touched on with me. You know, cool, succinct way. We could have some other technologists as well, at least Emmanuel, not as a technologist, but a high level thinker and feet, you know, into it. It. He said he'd do it.

00:35:57

Adam C Hall: And then, you know, we come back in, you know, what people want to take out of the journey, you know, other than, you know, other than that, you know, hey, there's some opportunity here for them and where they are in their business or wherever they are in their own cycle of, you know, wanting to use AI or using technology. We have to feel into that a little bit more because I like people to watch. I mean, you know, obviously I'm running a company that utilizes technology, so, you know, it's, you know, how does all that sound to you? I mean, I said a lot there, but, you know, what do you think about that general early On ARC of this journey of this really cool session that we're going to do.

00:36:49

James Redenbaugh: Sounds great. Sounds awesome and sounds like there's kind of a past, future, present overlay to the arc. Like looking at the trajectory of time. What's possible in the future around, you know, collaboration and integration of these technologies and what's, you know, what's possible right now in the present, moving forward.

00:37:22

Adam C Hall: Yeah, yeah. Not not yeah. And not just what's possible right now. What is happening right now?

00:37:29

James Redenbaugh: Yeah, yeah.

00:37:30

Adam C Hall: You know, I, you know, right now I'm in a, running a business that's starting. It's got, you know, substantial momentum and it's happening right now. It's the future is coming, is pulling us past, is no longer pushing us with what's going, going on. And so I, I, I just think it would be a, just the energy between you and this paint that what's possible here. And you know, your gift in light of it I think would be, you know, a great interest to many people there. So. Yeah, okay. I, I, I, I love this. I love this. James.

00:38:17

James Redenbaugh: Awesome. I'd love to learn more about what you're doing. I really know nothing. What is your, what's your company?

00:38:26

Adam C Hall: So yeah, and I, because there is a play space for us around your, what you're working on that you hope to roll out at the wave. And we'll make sure you have space for it if you need you. You know, but it's all going to be pretty succinct and we're gonna, you know, we'll see. But make sure you have some space if you need it in this tech track to share it. You'll have to let us know. But I certainly will be talking about what's on the ground for us at Seoul Guide and what we're doing. I encourage you to go, you know, we have an early development website that'll show you know, who our customers are and what our product is and what we're doing.

00:39:16

Adam C Hall: But essentially Seoul Guide is a virtual librarian that curates content and optimizes the call to action in one second. Essentially what we do from a tech perspective is we utilize vector databases with very clear prompt design. So we integrate artificial intelligence, but it's not driven by artificial intelligence. It's driven by a human, the human response. We believe the human interaction with our seekers, those people that are coming to various parts of the world, be it health and wellness, be it conscious media. We just rolled out a Piece for Illuminate Yesterday, you know, we're working with Unity out of Switzerland. We did a summit with them. We're doing summits, festivals and events. We're working with large enterprises to, you know, build out their libraries, Evergreen their libraries from an educational perspective or just, you know, all kinds of interesting things. So.

00:40:42

Adam C Hall: But essentially at the core, the tool is a virtual librarian that curates content and optimizes a call to action, be it a call to action to sign up or to purchase. So we're, in other words, we completely reimagine this idea of a funnel. People hang out and you funnel them through emails and they get peppered with advertisements. We don't do any of that crap. So essentially, person gets what they want, what's on their mind, where their heart is. It gets them answer and delivers the call to action, like that kind of thing. But you know, you're on the site there, you can get a sense of it and play with it a little bit.

00:41:34

James Redenbaugh: What's the website?

00:41:36

Adam C Hall: It's called soul guide.a I soul guide AI and there's a little five minute video on there that's kind of the core of our product and offering. And there I, I would really open up to discussing how as a fire builder, how Soul Guide could be a fire keeper for you at this, what you're building. Because the fire, around the fire is the stories. And the stories can come with Soul Guide through a book you wrote. The stories come around an audio that you recorded for your book or other types of audio. But most powerfully, the stories come through a video sharing. And in a very noisy world, you got it. Especially for people in their 20s and 30s who, you know, this is a new world. I think you and I both know you better deliver it quick. Attention span. You got a minute?

00:42:54

Adam C Hall: If you're lucky. You got one. Yeah, you got one minute. And if you can get to ask people to ask what they're feeling. I feel like I'm stressed out. I want to join a community. You can ask, they can ask their questions and they can get a video. Quick. Emmanuel talking right there, sharing a message. Come join us. Come be part of it. Call to action, sign up, come to the wave, you know, buy this or whatever you do with it is, you know, your call. That's up to our customers, but we delivered that way. And I think around your fire and holo movement is a customer of ours. We have a contract with them. They're slow coming to technology there.

00:43:41

Adam C Hall: As you Might know they're trying to figure out what that looks like and feels like we're supporting the journey mainly from a community building. But I designed something for their holons. Their whole ons, as you know, is not working. It's not.

00:44:00

James Redenbaugh: It's not.

00:44:00

Adam C Hall: It's not working as it is. So what you're doing is critical. What you're doing really important, I think, for movements in general. And I love the rotation, the idea of rotation, of how moving along this path together, how we're moving, the wave is coming in and, you know, and shows the progression, creates context. So, you know, it's Soul Guide in our lab. You know, there's many things happening in our. Our lab with our team, but one of them, James, is the movement from the challenge you face to the destination you take and then this, the solutions and opportunities to share and engage in that journey together. So we create the context in the movement and we do so through human interaction with content creators. And I sense this could be a easy API plugin.

00:45:13

Adam C Hall: Natural, natural plugin to continue to engage people, but honor people for their own work and who they are and support them. It's integral because it's alone and it's part of the whole. Soul Guide connects those that. Those two spaces. Yeah, Anonymous. But you can connect to the whole. Therefore, the whole is decentralized, but the whole is integral and it's wired in an integrated way through audio, text and video. So hopefully that makes a little sense. I gave you a mouthful, but you get it. So, yeah, I'm not worried about you.

00:45:57

James Redenbaugh: Yeah, yeah. This is, this is super exciting and I'm excited to dig into this further. It could be really relevant for a lot of my clients as well.

00:46:10

Adam C Hall: Oh, yeah, I think so. I think so.

00:46:13

James Redenbaugh: Yeah.

00:46:13

Adam C Hall: Yeah.

00:46:14

James Redenbaugh: Like Evolve World in Germany, they. They came out of Enlighten Next back in the day, so.

00:46:21

Adam C Hall: Oh, yeah, Light Next. Oh my God.

00:46:24

James Redenbaugh: Enlightened X magazine. So they still have in their article database on the website, all the old Enlightened X articles. And then they've continued the magazine in German and it's a. It's Evolved magazine. So they have all of those articles in German and then they've been translating them all into English and it's this huge resource with these, you know, they. They've been focused mainly on print and we've now made it digitally accessible.

00:46:51

Adam C Hall: Excellent.

00:46:51

James Redenbaugh: But I think most people don't know how to, like, what to do with it, how to engage it. And they also have probably over a thousand podcast episodes in English. And German and all kinds of other offerings and things that they're doing. So they came to mind first, for sure. But this is super relevant. Very exciting.

00:47:18

Adam C Hall: Yeah. Well, thank you for that. That's an easy yes for them. We're working with what doctors don't tell you, and they have a large platform of blogs and articles and less of video. But the idea is how to engage people with these great resources and how do you ever green them and monetize them? Because just because they were created over time doesn't mean they're not relevant today. Right. Especially the space we're in. There's, there's a lot of relevancy with these materials, be it whatever type of content it is. Sorry about. That's my old coffee maker over there. But the, so I, you know, those are, these are the kind of customers and clients we think we, you know, actually we know we could really support. And, and you know, I'm happy to kind of show you real quickly why we have a minute here.

00:48:21

Adam C Hall: A little bit of what that, you know, what that potential is, if you wanted to see it.

00:48:28

James Redenbaugh: Sure.

00:48:28

Adam C Hall: In real, in real time. So let me take you over to this is a film. This is Illuminate that we just did. Let me take you know, I'm going to take you into the Holo movement. They're coming along with this library of theirs. But I'll take you over into. I'll just take you to this one. Just. We just rolled this out. Let's just do this one. This is Illuminate the Film festival. So it's not the best example for what you're talking about, but it's a good one. But what I want to, but what I want to show you is just kind of how easy this is because simplicity and functionality and utility is, as you know, is critical for scaling. So, you know, we've been working diligently on, you know, functionality, utility, simplicity, ability to create. So here is just a dashboard.

00:49:37

Adam C Hall: So this, we just launched this but yesterday. So this is a dashboard for Illuminate Film Festival that's coming up in Santa Barbara on a couple weeks. Matter of fact, Holo Movement is a huge sponsor of this. I don't know if you know where that they're. They're the key sponsor. And so just to kind of give you a quick little idea. So essentially this is a widget. This is analytical page. So we rolled this out yesterday. So people have come into the site. So if you go to their site real quickly, let Me just plug this in. All right, so if we come over here, can you see this? The film festival. So if you come in here. So we just put this little thing here, right here on a few of their pages, this little widget, open the film oracle.

00:50:42

Adam C Hall: So they can come in here and they can have an experience of film. Somebody says, oh, you know, what's this Wolf's message. They're in here instant, you know, instant. Literally that quick. They get a little summary of the film and the director, they get a, a minute 30 second clip of the film. They get a call to action, to the landing page where they can look at the film and buy the ticket kind of thing. So we go back over here's the dashboard. What we're finding early on is in various uses. So here is the widget. This is just a little data. This is a remarkable kind of number. You know, we're surprising ourselves with that amount of clicking. Yeah, that's our cta, so that's a lot.

00:51:41

Adam C Hall: So, so what we're, you know, we want to pay attention to is, you know, is the experience that a seeker that somebody's looking for and what level of engagement, how engaged are they in what they're finding. So this is the kind of data that says yes to the, you know, to those two areas. We're still doing a lot of testing with these, but we did do an event last year for Unity out of Basel, Switzerland. We had 10,289 people over five days that utilized the widget. They had 42,000 page views, they had 21,000 plus very specific calls to Action to look at, speakers, to look at what's going on. And they had, we had 337, 3, 300, 3,000, 337 calls to action for purchase, which was, you know, we can't claim all of this at all. We're just part of it.

00:52:45

Adam C Hall: But that resulted in record sales. They had their most highest sales ever for the event. So we're finding that the widget has that kind of utility. And the beauty of this for folks like you or your content creators or your customers is just like, it's just as easy as this. You know, you go to add your content, you just upload your content, whatever kind of content it is, get in, you upload it goes into the dashboard. Then you come on over here, say, you know, I'm going to make a widget. Here's the one widget we have for them. I have, you know, a dozen widgets. You can make multitude of widgets. You can have, you can have this widget. You could have, you know, here's the embed code.

00:53:42

Adam C Hall: You just put it wherever you want and you can improve and you can approve who has it. So you could have many different platforms that are utilizing a common widget that's connecting all of these platforms within the widget, within the design. And then the cool thing about this is you can look at it in real time and it's all in real time. So you change one thing in the widget, it changes across everywhere it is. But if you came in here and you want to edit the widget, let's just say edit this widget. We're not going to edit anything today. But I just, I'll just show you here quickly from. Because you're a creator, this is, this functionality is got a, it's got a lot of room for improvement because it's, you know, creativity can go a long ways.

00:54:32

Adam C Hall: But you come in here, you can upload logos or images, select your themes, you can select a type of widget. This widget's a promotional widget which is one minute about. This widget is a value widget. You want value, which we don't do, but values the entire footage. So if you had an entire one hour film, you'd get the whole thing. But we don't use that typically. That's, that's for a customer that wants that within their own. Say they have an educational program and a masterclass and you want to show everything you use. That cost structure is very different for that. Then you got your colors and your buttons, you know, just the typical stuff, your margins.

00:55:22

Adam C Hall: You know, you can come in here and you know, just kind of say, oh, you know, I'm going to have a margin here, you know, for, you know, right in real time, you know, just, just, you know, just do it right in real time. And you got your width and your layout. How do you want it to fit on your page, how you want your headers. Maybe you don't want the widget like you saw. Maybe you want a floating icon. So you want a floating icon that you want to just have an icon with a little box that says click on this button with me. So you can do a floating icon and then you can just saw this other little stuff. Then you can add your questions in here, you can put your film in there.

00:56:10

Adam C Hall: So you have question specific to the movie. Here's this movie scene. You have the question kind of thing. Then you click on your content, what do you want? The content there's different. You know, you can have all. You can have your entire library. You can have one thing on your library. Limit the results. Want people to limit. You can hide the d. The, the. The questions so they don't ask questions. People don't ask. They just click on what it is, or they ask their own questions. You can have the AI generated response summary, or you can not have it. You customize where you want them to go. What do you want them to do? You know, you hit the button kind of thing and the widget's updated. So that's your, that's your tour, my friend, for the day.

00:57:07

James Redenbaugh: Nice.

00:57:08

Adam C Hall: Yeah, you just.

00:57:09

James Redenbaugh: Very cool.

00:57:10

Adam C Hall: You just got the tour.

00:57:12

James Redenbaugh: Yeah. Easy stuff. That's exciting. How long have you guys been working on that?

00:57:21

Adam C Hall: Oh, it's so funny you say that. I was just on the phone with my partner Timothy, and he's on holiday with his family this week. And, and he just said to me, he goes, adam, I'm sitting in exactly the same room one year later. And we. And, and so this version of Soul Guide is one year old. Soul Guide is two years old. But, James, we had to do a major pivot, so we had to really change on the fly. The market informs you, and we know that the imperative was to scale and monetize. Scale and monetize. We're public benefit company, but it's, you know, we knew that the old, the other model would, you know, would clunk along in scaling and it'd be very expensive to monetize because you got to buy. Buy the market.

00:58:29

Adam C Hall: And this is less orientated, this is more organic and grassroots is what we're finding. And so we're. It's about a year into this version. Yeah.

00:58:43

James Redenbaugh: Cool.

00:58:44

Adam C Hall: Yeah, we'd love to play with you. We'd love to play with you. It's a fun space.

00:58:50

James Redenbaugh: Yeah. Yeah. I'm excited. Does it have an API yet where you can really customize the. Fully customize the interface?

00:59:08

Adam C Hall: We're developing that API. It's, it's. It's still early. I think we got a lot more work there, but we're plugging into platforms like Kajabi. You know, thinking it's a little tricky. You know, WordPress is a little tricky. You know, some of those are, some of those platforms are kind of old. Even WordPress is kind of like, they're a little bit antiquated.

00:59:31

James Redenbaugh: It is, yeah, it is.

00:59:33

Adam C Hall: I mean, thinkific. I mean, some of them are going to have, you know, their I, they're going to have their own challenges, but we, we can plug in. So we do customize solutions for plugins, but it's not ubiquitous yet for us and we know we need to get it to where it's just a, you know, straight up API and here you go. But you know, the challenge, you got different, you know, you got different folks doing different things and they've got different, you know, ways they've done it. You know, we're about to leap out a webflow and leap into a full coded solution. So that's another big journey, you know, but good news, it's all built here. You know, it's all built. The code, the code. We just have to, we're going to have to make the jump.

01:00:22

Adam C Hall: We're going to make the jump, but we've got a few things to do first.

01:00:25

James Redenbaugh: Your site's currently built on webflow.

01:00:27

Adam C Hall: Yeah, we're on webflow right now. One would flow.

01:00:30

James Redenbaugh: That's awesome.

01:00:31

Adam C Hall: Yeah, yeah, we're on webflow but you know, we see that, you know, we know where this needs to go. We see the wall with, with webflow. We, you know, it, we think it's gonna, you know, webflow is amazing and I'm no technologist, I don't really know jack about it. I just hear this from the tech team. But we, you know, we're gonna, we think it's gonna, it's, it, you know what this can do. It requires a full coded solutions, you know.

01:01:02

James Redenbaugh: Yeah, yeah, yeah. Well luckily that's a lot easier to do with from Webflow than from WordPress or something like that.

01:01:11

Adam C Hall: Totally, totally. You know, you know, low flow, low intelligence stuff like, you know, WordPress or Square these other stuff now, you know, Webflow at least is respectable amount of, you know, coded and development. And you know, that was your, that was the very question I was asking the tech team, you know, are we sitting here doing this for nothing? They go, absolutely not. You know, absolutely not. You know. Yeah, the ability to, you know, take what we have and then just up level is, looks highly productive and efficient. So we can't, we're not going to get too much further because we're about to roll out our subscription model. So the front end on the subscription for, you know, the everyday user is coming.

01:02:01

Adam C Hall: So, you know, one of the things that I think is important for your clients to be aware of is not simply an internal solution within their own ecosystems or platforms, meaning they have membership, they have their own Community. Yeah, yeah, awesome. But it's also this, they will plug into the greater ecosystem that we have at Seoul guy and will be driving, will drive traffic to these, to them. They will be getting, they will drive traffic as well. And the other thing as well that's happening is the ability to plug and play over in the social channels. So we have that in our, you know, grass, not as a perfect solution, but a pretty darn solution where you, they can plug a little URL in their pieces on their channels and they, people can pop right up and get an experience like what we're offering.

01:03:03

Adam C Hall: So we think that'll help for conversions, you know. You know, it's interesting because we did a lot, we did do some study and research around. There's science on this called choice anxiety where people look at the noisy world, they look at stuff and they don't quite know what to do. So they're more bombarded with advertisement and crap and they get stuck in a place. Whereas, you know, we, you know, we're designing our tool where that choice anxiety goes away or at least it's minimized. So we, you know, which is bearing out in the data that people are engaging and they're clicking. So which means they're not, they're finding, you know, they're, they move away from the surging and I don't know, and I'm freaked out or I got this or I got that into.

01:04:05

Adam C Hall: Okay, now we got them in a 1, 2, 3, you know, what's going on for you? Here's your result. What do you think about that? Oh, that sounds really good because we mirror it quite, it's quite powerful as you know, but it's a human mirror versus a chat box mirror. It's a human mirror. You're going to get the little summary. But it's a human mirror and the human mirror, you know, is indicative of taking a powerful step into call to action. What do you want them to do? Yeah, that person, they hear me, they see me, they're. How's that, how is that person talking about what I'm feeling. Right.

01:04:51

James Redenbaugh: Yeah.

01:04:52

Adam C Hall: So that's it, brother.

01:04:55

James Redenbaugh: I've got another client who's got a huge, she teaches yoga online, like a restorative yoga. And she has a huge library, like so many courses. She's doing stuff all the time. Yeah. And she tells me all the time she's inundated with emails of people asking like, where do I start? Like, what do I. Like what should I do. What do I first? What do I do first? How do I get into this? And those are only the people that think to reach out to her. Yeah, to. This could be a great solution for that, for people coming there, seeing what kind of questions should I ask, you know, or ask my own question and then have one of her videos pop up right there?

01:05:36

Adam C Hall: No, I, I, I love it. You know, what we do for her, somebody like her, which is what's really good, is. So we're back over here, James. So you got your content library here. Right. But what we do is we create a collection, in other words, so she has what we say, let's just say starting yoga kit. And she puts the key classes for all of that in one collection. And then she creates a widget, a course design. She has a course. She can have a course or just have somebody buy that widget for 2995. And they get these starter kit for yoga. You just put it in a collection.

01:06:32

James Redenbaugh: Oh, cool.

01:06:33

Adam C Hall: Yeah.

01:06:33

James Redenbaugh: Awesome.

01:06:34

Adam C Hall: Yeah, you know, we're doing that for, you know, like what doctors don't tell you know, it's like, okay, people want to talk about gut health. Oh, they want to talk about hard out, you know, so we can package and segment, you know, these teachings. We're, we have a client called Urban Monk. He has about, I don't know, about 10,000 people that come into his funnel every month. And, you know, and, you know, what do they want? Where do they, what do they really, what do we want them to do? So we help people get in there and get them where they need to be, and then they become a member or they subscribe or, you know, and so anyway, it's all early. Yeah, this is early in the game.

01:07:25

James Redenbaugh: Awesome.

01:07:26

Adam C Hall: Yeah, I like to support you in this in any way. And, you know, I think this thing you're doing around the fire is really cool, and there could be something here simply. And, you know, the other thing about it would be, although it's not part of our contract with Holo Movement, and I don't know your arrangement with them, but I, they, My sense is if were doing something like that to get, they would, they would fund that, you know. Yeah, I don't think that's out of pocket for you or I. Obviously we donate a lot of things to them, but I, I think, you know, I, I think it'd be probably something that we, they would do, I guess.

01:08:14

James Redenbaugh: Wonderful.

01:08:15

Adam C Hall: Yeah. Not to get ahead of ourselves.

01:08:17

James Redenbaugh: Yeah. Well, great. I've got to run check out wedding venue with my partner. Wonderful talking to you. Great to meet you. And let's be in touch as the plans need to come into place for the wave. Can't wait to be there. I'll also be bringing a lot of photo and video gear. Doing some of that there as well.

01:08:41

Adam C Hall: Oh, great. Oh, that's good. They need content. They want content. They're ready for more content.

01:08:46

James Redenbaugh: Yeah. Yeah. So great. Yeah. Can't wait to continue the conversation.

01:08:54

Adam C Hall: That's great and awesome to you. And by the way, a couple things. Whereabouts are you located, by the way?

01:09:00

James Redenbaugh: Philadelphia. Right now.

01:09:02

Adam C Hall: And you're getting married?

01:09:04

James Redenbaugh: Yeah. Yeah. In October.

01:09:06

Adam C Hall: Congratulations.

01:09:08

James Redenbaugh: Thank you.

01:09:09

Adam C Hall: And lastly, I'm going to go ahead, based on our call and draft up a little overview, a little flow, and why don't I send that to you and then you could. Why don't we have a call on that as. As time permits here in the next couple weeks?

01:09:26

James Redenbaugh: Wonderful. Great. Sounds good. All right, I'll talk to you later.

01:09:33

Adam C Hall: Take care. Have a good day now. Be well.

01:09:35

James Redenbaugh: Take care, Adam. Ciao.

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